Video advertising revenue through connected, "over-the-top" (OTT) devices -- such as Roku and Apple TV -- will grow to $31.5 billion in 2018, up from $8.4 billion in 2015, according to a report from The Diffusion Group. Meanwhile, traditional TV advertising will slip from $59.9 billion in 2015 to $47.5 billion in 2018, the report forecasts. OTT advertising will become more valuable as measurement and targeting technologies improve. Soon “there will be no distinction between OTT and TV buying,” s
CARY Reich, a jingle writer and producer at Sound Branding Ideas once wrote: "Music makes a friendly connection with the audience. Good musical imaging contributes to the advertiser's brand, image and reputation."
Haptic technologies are big business these days, and joining that burgeoning scene is a team of researchers from Bristol University, who've found a way to create "three-dimensional haptic shapes in mid-air using focused ultrasound
I drank from two aluminum rocket cans during the music portion of this year's SXSW. One was handed to me by a woman in a bright yellow Lipton T-shirt who had been hired to pass out samples of carbonated iced tea. The other was handed out by QT from the stage at Empire Garage as she performed at PC Music's official showcase.
As rapper Jay-Z prepares to relaunch his recently acquired Scandinavian music streaming service, TIDAL, he’s turning to his high-profile friends to build hype, in hope of disrupting the space. Jay-Z acquired TIDAL as part of his purchase of Swedish...
Steve Keller, CEO, iV Audio Branding Brands are everywhere. With the advent of transmedia, the battle for consumer attention is more than a fight for recognition and recall. Engagement has become the new parlance of brand design, driven by research demonstrating that successful consumer engagement doesn’t just change the way people think and feel; it shapes their behaviour and changes the way they buy. When it comes to creating deep, emotional connections, nothing is as powerful as an appeal to
Sound is the forgotten flavour sense. You can tell a lot about the texture of a food—think crispy, crunchy, and crackly—from the mastication sounds heard while biting and chewing. The latest techniques from the field of cognitive neuroscience are revolutionizing our understanding of just how important what we hear is to our experience and enjoyment of food and drink. A growing body of research now shows that by synchronizing eating sounds with the act of consumption, one can change a person’s experience of what they think that they are eating.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.