audio branding
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audio branding
living at the intersection of music, sound, science and marketing
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Converse Rubber Tracks: Original Content, Aspiring Acts And The Rush To Disrupt Music Marketing - Forbes

Converse Rubber Tracks: Original Content, Aspiring Acts And The Rush To Disrupt Music Marketing - Forbes | audio branding | Scoop.it
DAP and Mark Ronson outside of Abbey Road Studios in London (Photo courtesy of Converse) Since launching in 2011, Converse Rubber Tracks has evolved from a stand alone studio for aspiring artists into a multi-faceted, global music platform. Converse developed the Rubber Tracks program with the help of longtime agency partner, Cornerstone [...]
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This Brand's Amazing New Logo Responds to Voice and Looks Different to Each Person

This Brand's Amazing New Logo Responds to Voice and Looks Different to Each Person | audio branding | Scoop.it
Brands talk endlessly about attention to individual customers. But Brazilian telecom company Oi has extended that idea to its very logo—a shapeshifting mark that responds to sound and looks different to every customers who speaks to it.
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Creating a Computer Voice That People Like

Creating a Computer Voice That People Like | audio branding | Scoop.it
Creating a computer “personality” is as much an art as it is a science, and it’s a challenge that more and more software designers are grappling with.
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Scientists create a new way to categorize music

Scientists create a new way to categorize music | audio branding | Scoop.it
A team of scientists from McGill University, the University of Cambridge, and Stanford Graduate School of Business developed a new method of coding and categorizing music. They found that people's preference for these musica
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Stuck on repeat: why we love repetition in music

Stuck on repeat: why we love repetition in music | audio branding | Scoop.it
Music of every genre, every culture and every period employs repeated phrases for effect. Why do we love to listen to the same things again and again?
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Spotify-Backed Startup Scores Music Streaming Deal With McDonald's

Spotify-Backed Startup Scores Music Streaming Deal With McDonald's | audio branding | Scoop.it
The agreement with McDonald's gives Soundtrack Your Brand, one-third owned by Spotify, its first foothold outside of the Nordic region.
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This Interviewing Platform Changes Your Voice To Eliminate Unconscious Bias

This Interviewing Platform Changes Your Voice To Eliminate Unconscious Bias | audio branding | Scoop.it
Hiring is fraught with unconscious bias, but Interviewing.io aims to change the game at the outset to allow only the skills to shine.
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Do we judge distance based on how a word sounds? - Scienmag

Marketers and brand managers responsible for naming new products should be interested to learn that people associate certain sounds with nearness and others with distance, say researchers from the Uni..
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Live music shown to reduce stress hormones

Live music shown to reduce stress hormones | audio branding | Scoop.it
Music is known to relax the mind, but can the changes be measured at a concert? For the first time, alterations in stress hormones have been documented at a live music event.
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Music is the ultimate universal language. You should be speaking it

Music is the ultimate universal language. You should be speaking it | audio branding | Scoop.it
Why aren't more brands making noise at SXSW Music?. From Campaign US
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Share A Coke and A Song: Drinks Giant Adds Lyrics to Cans for Multi-Platform Campaign

Share A Coke and A Song: Drinks Giant Adds Lyrics to Cans for Multi-Platform Campaign | audio branding | Scoop.it
As it rolls out, the campaign will provide opportunities to connect more deeply with artists and songs.
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How Adidas Became The Kingpin Of Music Collaborations In 2014

How Adidas Became The Kingpin Of Music Collaborations In 2014 | audio branding | Scoop.it
Out of all the activewear brands who collaborated with musicians this year, no one had a stronger roster than Adidas.
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Music technology has changed – but do we actually listen to songs differently?

Music technology has changed – but do we actually listen to songs differently? | audio branding | Scoop.it
The digital revolution has turned pop into a world of smart playlists and surprise albums. Yet the way we engage with music remains remarkably similar.
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How to make the most memorable TV ad, according to neuroscience

How to make the most memorable TV ad, according to neuroscience | audio branding | Scoop.it
Neuro-Insight — a consumer neuroscience research company — revealed the key links between TV advertising and long-term memory encoding (LTME.)
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What the Music You Love Says About You and How It Can Improve Your Life

What the Music You Love Says About You and How It Can Improve Your Life | audio branding | Scoop.it
The Music You Love Tells Me Who You Are Ever been a bit judgey when you hear someone’s taste in music? Of course you have. And you were right — music tells you a lot about someone’s personality.
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The strangest sounds in the world

The strangest sounds in the world | audio branding | Scoop.it
Do you hear the same as me? As these weird audio illusions show, people have radically different opinions about certain sounds, says David Robson.
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The Right Vibrations Will Make Particles Break Into a Circle Dance

The Right Vibrations Will Make Particles Break Into a Circle Dance | audio branding | Scoop.it
Chances are you’ve seen the gorgeous patterns that sound waves produce when sand is sprinkled on a vibrating metal plate. Now French physicists have produced inverse versions of these patterns using microbeads suspended in a liquid. They described their work in a recent paper in Physical Review Letters.
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Supermarket introduces 'quiet hour' to help autistic and disabled shoppers

Supermarket introduces 'quiet hour' to help autistic and disabled shoppers | audio branding | Scoop.it
It is hoped the 'quiet hour' will help, amongst others, people with autism who are sometimes troubled by loud noises
           
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Hungry Boys Is The Latest Advertising Agency To Launch Its Own Record Label - Forbes

Hungry Boys Is The Latest Advertising Agency To Launch Its Own Record Label - Forbes | audio branding | Scoop.it
Few record labels are digital-only. Even fewer labels make fans the tastemakers. Almost no labels are run by advertising agencies. As a completely digital, social-powered record label run by Russian advertising agency Hungry Boys, Sound of Change defies all of these conventions. The voice behind the first “dronevertising” campaign in Russia, Hungry [...]
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Infographic: How the 5 Senses Drive Luxury Purchasing Habits

Infographic: How the 5 Senses Drive Luxury Purchasing Habits | audio branding | Scoop.it
It's no surprise that sensory experiences inform the way consumers purchase luxury goods. A new report from the Shullman Research Center dives into the nuances of sensory effects on purchases. "It's fascinating to me that 17 million adults ranked touch as their No.
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This Wearable Knows What You're Eating From The Sound Of Your Gross Chewing

This Wearable Knows What You're Eating From The Sound Of Your Gross Chewing | audio branding | Scoop.it
People are notoriously bad at correctly logging their food intake. Now this necklace can tell the truth, because it hears every meal.
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Brands that Engage with Jazz Fans Won’t Be Left Singing the Blues

Brands that Engage with Jazz Fans Won’t Be Left Singing the Blues | audio branding | Scoop.it
With so much jazz in the air, we set out to learn more about jazz fans, particularly listeners aged 25-48. Our recent analysis found that while the jazz genre represents a small percentage of overall music consumption, jazz fans are digitally savvy consumers who are drawn to high-end brands and services.
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Samsung's new Entrim 4D headphones add movement to VR by tricking your inner ear

Samsung's new Entrim 4D headphones add movement to VR by tricking your inner ear | audio branding | Scoop.it
Samsung's Gear VR headset provides a great experience for its $99 price point, but it can't match up to some of the incredible stuff you can do with a motion tracking system, like the on
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