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audio branding
living at the intersection of music, sound, science and marketing
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Translating Sound To Color: Tim Bavington

Translating Sound To Color: Tim Bavington | audio branding | Scoop.it
Music translated into grandiose paintings by a British artist in the American desert
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Articles: How Much Is Music Really Worth?

Articles: How Much Is Music Really Worth? | audio branding | Scoop.it
With the music business in an especially volatile state right now, Marc Hogan puts the industry’s woes in perspective by ...
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The HBO ‘Static Intro’ Is The Most Powerful Force in the Universe | Playboy

The HBO ‘Static Intro’ Is The Most Powerful Force in the Universe | Playboy | audio branding | Scoop.it
You know the HBO Static Intro as soon as you hear it. Theres the sound of a TV powering on. It's followed by the appearance of a white line that spreads across the screen and it...
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Chevy Runs Digital Video Ads in Print (Yes, You Read That Right)

Chevy Runs Digital Video Ads in Print (Yes, You Read That Right) | audio branding | Scoop.it
The print ads include a video player, which allows readers to watch one of three short videos created by Chevy's creative agency.
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The future of digital TV advertising, in 5 charts

The future of digital TV advertising, in 5 charts | audio branding | Scoop.it
Video advertising revenue through connected, "over-the-top" (OTT) devices -- such as Roku and Apple TV -- will grow to $31.5 billion in 2018, up from $8.4 billion in 2015, according to a report from The Diffusion Group. Meanwhile, traditional TV advertising will slip from $59.9 billion in 2015 to $47.5 billion in 2018, the report forecasts. OTT advertising will become more valuable as measurement and targeting technologies improve. Soon “there will be no distinction between OTT and TV buying,” s
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Nigeria: Political Jingles - What Relevance in the Positioning of Candidates?

Nigeria: Political Jingles - What Relevance in the Positioning of Candidates? | audio branding | Scoop.it
CARY Reich, a jingle writer and producer at Sound Branding Ideas once wrote: "Music makes a friendly connection with the audience. Good musical imaging contributes to the advertiser's brand, image and reputation."
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Behind The Redesign Of The THX Deep Note, The World's Most Iconic Audio Logo

Behind The Redesign Of The THX Deep Note, The World's Most Iconic Audio Logo | audio branding | Scoop.it
The THX Deep Note has been re-created for the movie theaters of the 21st century.
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Invisible 3D objects can be felt thanks to haptic holograms (Wired UK)

Invisible 3D objects can be felt thanks to haptic holograms (Wired UK) | audio branding | Scoop.it
Haptic technologies are big business these days, and joining that burgeoning scene is a team of researchers from Bristol University, who've found a way to create "three-dimensional haptic shapes in mid-air using focused ultrasound
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Melody on the menu: how a sprinkle of Mozart might give your meal zing

Melody on the menu: how a sprinkle of Mozart might give your meal zing | audio branding | Scoop.it
Psychologists have found that colours and certain types of music can enhance the enjoyment of wine and food
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PC Music's Inverted Consumerism by Sasha Geffen / Pitchfork

PC Music's Inverted Consumerism by Sasha Geffen / Pitchfork | audio branding | Scoop.it
I drank from two aluminum rocket cans during the music portion of this year's SXSW. One was handed to me by a woman in a bright yellow Lipton T-shirt who had been hired to pass out samples of carbonated iced tea. The other was handed out by QT from the stage at Empire Garage as she performed at PC Music's official showcase.
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The Instrument That's the Key to Electronic Music's Future | WIRED

The Instrument That's the Key to Electronic Music's Future | WIRED | audio branding | Scoop.it
The human-friendly touch controls on the Linnstrument allow electronic musicians to realize previously unattainable levels of expressiveness and nuance.
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INSIGHT: Can TIDAL Really Make Waves In Music Streaming?

INSIGHT: Can TIDAL Really Make Waves In Music Streaming? | audio branding | Scoop.it
As rapper Jay-Z prepares to relaunch his recently acquired Scandinavian music streaming service, TIDAL, he’s turning to his high-profile friends to build hype, in hope of disrupting the space. Jay-Z acquired TIDAL as part of his purchase of Swedish...
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American Airlines is playing better music onboard, thanks to your Twitter complaints

American Airlines is playing better music onboard, thanks to your Twitter complaints | audio branding | Scoop.it
Muzak is out. Indie is in.
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How Sound and Music Can Help Tackle Top Brand Challenges - brandchannel:

How Sound and Music Can Help Tackle Top Brand Challenges - brandchannel: | audio branding | Scoop.it
A brand’s sonic identity can create a powerful emotional impact that transforms the brand experience
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Musical Traffic Lights, And Other Street Projects That Made San Franciscans Look Up From Their Phones

Musical Traffic Lights, And Other Street Projects That Made San Franciscans Look Up From Their Phones | audio branding | Scoop.it
The city's Market Street Prototyping Festival featured over 50 creative installations that were hard to ignore.
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Is your brand making sense? | Transform magazine

Is your brand making sense? | Transform magazine | audio branding | Scoop.it
Steve Keller, CEO, iV Audio Branding Brands are everywhere. With the advent of transmedia, the battle for consumer attention is more than a fight for recognition and recall. Engagement has become the new parlance of brand design, driven by research demonstrating that successful consumer engagement doesn’t just change the way people think and feel; it shapes their behaviour and changes the way they buy. When it comes to creating deep, emotional connections, nothing is as powerful as an appeal to
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The Mozart Effect myth: research finds music doesn't make you smarter

Turns out you didn't miss anything by quitting piano lessons. New research presented in a pair of studies conducted by Samuel Mehr, a Harvard Graduate School of Education doctoral student, finds...
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Alzheimer's patients' brains boosted by belting out Sound of Music

Alzheimer's patients' brains boosted by belting out Sound of Music | audio branding | Scoop.it
Four-month study finds mental performance of people with dementia improves after singing classic hits from musicals
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Microtonal Wall - Everyday Listening - Sound Art, Sound Installations, Sonic Inspiration

Microtonal Wall - Everyday Listening - Sound Art, Sound Installations, Sonic Inspiration | audio branding | Scoop.it
1500 speakers, each playing it’s own microtonal frequency, collectively spanning four...
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Flavour | Full text | Eating with our ears: assessing the importance of the sounds of consumption on our perception and enjoyment of multisensory flavour experiences

Sound is the forgotten flavour sense. You can tell a lot about the texture of a food—think crispy, crunchy, and crackly—from the mastication sounds heard while biting and chewing. The latest techniques from the field of cognitive neuroscience are revolutionizing our understanding of just how important what we hear is to our experience and enjoyment of food and drink. A growing body of research now shows that by synchronizing eating sounds with the act of consumption, one can change a person’s experience of what they think that they are eating.
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This is Your Brain on Jazz Improvisation: The Neuroscience of Creativity

This is Your Brain on Jazz Improvisation: The Neuroscience of Creativity | audio branding | Scoop.it
It’s clear that amateur saxophonist and Johns Hopkins surgeon Charles Limb has an abiding interest in the neuroscience of creativity.
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The Future of the Web is Loud

The Future of the Web is Loud | audio branding | Scoop.it
Photo credit: mrsamuraiamv Audio on the web is changing in a big way. The future of the web is loud and I like it. We’ve come a long way in recent years and audio on the web has grown in leaps…
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Sony launches Spotify-powered PlayStation Music streaming service

Sony launches Spotify-powered PlayStation Music streaming service | audio branding | Scoop.it
‘It’s a third-party service given first-party priority on the platform,’ says Sony of new PlayStation 4 and PlayStation 3 partnership
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