Audio Arts
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I thoroughly enjoyed completing this assignment as I prompted to conduct thorough research on news happening within the audio arts industry. Scoop.It lets you save articles and write descriptions about the article underneath a curated topic. I conduct extensive research and found all my articles underneath suggestions as it grouped the latest news articles by the keywords I inserted. My collection of articles consist of interviews, recent news pertaining corporations, as well as innovative technology being implemented around theaters for the hearing impaired. Up until this assignment I was unaware that Apple was in the works of creating a music streaming service such as Pandora. Learning more about Grammy winner Steve Baughman motivated me as I became more ambitious to reach my dream of being a recording engineer. Working with Eminem is an aspiring dream and one I’d love to fulfill.
Curated by Andrew Rittner
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'Jingle' Shouldn't Be Heard as a Dirty Word | Special: Music and Marketing - Advertising Age

'Jingle' Shouldn't Be Heard as a Dirty Word | Special: Music and Marketing - Advertising Age | Audio Arts | Scoop.it
Andrew Rittner's insight:

I preceive jingles to be vastly beneficial to not only the audio arts industry but as well as the marketing of a certain product or corporation. Sound is one of the brain's greatest sensory stimuli as sound is  one of the primary keys to sensory recall. When you hear certain sounds the brain is immediately triggered to associate that sound with an image. Audio identity. Some advertisers have started anew by using a previously written song as a way to lure customers into their product/ store.  A downfall to using a previously written song or a jingle is the  possibility of a negative connotation that can come with the use of it. The consumer  could have an emotional attachment to the song such as a bad break or repressed memories. 

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Hearing Loops Give Music Back to Composer Who Went Deaf in a Day - ABC News

Hearing Loops Give Music Back to Composer Who Went Deaf in a Day - ABC News | Audio Arts | Scoop.it
ABC News
Hearing Loops Give Music Back to Composer Who Went Deaf in a Day
ABC News
Three years ago Richard Einhorn, an orchestra composer who reveled in the symphony and Broadway performances, went deaf – overnight.
Andrew Rittner's insight:

I  thoroughly enjoyed the content of this article. The content of this article was featured on Good Morning America this morning on ABC News. I knew right away that I could trust this as being a credible source. My attention was instantly grasped after reading the first couple sentences of the article. My heart especially went out to Richard Einhorn as I couldn't imagine the hardships he endured. I know I personally shrug being sick off as I partially blame allergies for every sniffle, but I couldn't imagine perceiving it as allergies, and then in actuality the next day waking up with 70% of my hearing gone in my right ear. It's great to hear positive stories in the news as people who suffer from things out of their grasp shouldn't be penalized or punished from experiencing beautiful sounds within our world. One in four people in America have hearing aids as I believe social places around the country should be implemented with hearing loops. It's a remarkable technology and I look forward to hearing more about it in the advanced future. One day when I'm older I might be able to vastly benefit from hearing loops as well. 

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YouTube Launches Free Audio Library With 150 Royalty-Free ...

YouTube Launches Free Audio Library With 150 Royalty-Free ... | Audio Arts | Scoop.it
YouTube currently offers more than 150000 audio tracks on its site that video producers can use as background music for their videos. Those tracks, however,..
Andrew Rittner's insight:

Beyond ecstatic! I'm a huge fan of YouTube due to the GUI being user friendly as it's simple enough for the "average joe" to upload a video. I create music and to hear that YouTube updated their music library with 150 new tracks that can be accessed, downloaded, remixed, and used forever is vastly beneficial to me. I was unaware of the YouTube Audio Library as I will now have to conduct thorough research pertaining the different genre of audio tracks. I feel confident in the reliability of the source as TechCrunch is a reliable source with up-to date information pertaining everything technology. I'm technology savvy and I love conducting research on as it informs me of the latest technology and hot topics. 

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Hip Hop N More Interviews Platinum Recording Engineer Steve Baughman | HipHop-N-More

Hip Hop N More Interviews Platinum Recording Engineer Steve Baughman | HipHop-N-More | Audio Arts | Scoop.it
Multi-platinum recording engineer Steve Baughman Recording engineers live a crazy life.
Andrew Rittner's insight:

I found this article to be of particular interest pertaining my education as it was an interview with Grammy winner Steve Baughman who specializes in  recording engineering, mixing, and producing. He has had the privilege to work with some of the best hip-hop artists within the music industry. For instance; Eminem, 2pac, Dr.Dre, Snoop Dogg, as well as even producing tracks for R&B group Destinys Child. I was especially eager to learn more about the life of a recording engineer and what it entails. The long hours of productivity with the advantage to work with some of the best artists in the music industry is thriving. I currently attend Full Sail University to obtain a degree in Recording Engineer and looking at a interview conducted by a credible source was not only enlightening, but as well as educational. 

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Twitter and Apple prepare to launch music services

Twitter and Apple prepare to launch music services | Audio Arts | Scoop.it
Biggest music retailer close to securing streaming licences with major labels, as Twitter Music gears up for Coachella debut. By Jemima Kiss
Andrew Rittner's insight:

I'm vastly looking forward to the future release of iRadio. I don't underestimate Apple's keen way of attracting consumers to their products as I believe it could serve as competition to Pandora's streaming services. Since 2012 the music industry has grown at a whopping 40%. If Apple plans on launching basic iRadio for free it can really put on a good run against Pandora. I definitely look forward to hearing more about the release of iRadio as I'm not only highly intrigued,but I'm also looking forward to the future of music streaming as myself stream music from my iPhone.

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Trai Taylor's curator insight, October 7, 2015 6:36 AM

My insight on this is just wonderful. Not only are apple and twitter about to make a good thing for people's ears but create it to where you don't have to pay for music to an extent and just stream music. This may top other streamers such as, Pandora, milk, Spotify and other music servers. Im excited to see what this will bring knowing twitter is a place where everyone are always on and chatting .