Audiences Engagement in Newsroom
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The five engagement changes your newsroom can adopt right now: #RJIEngaged | RJI

The five engagement changes your newsroom can adopt right now: #RJIEngaged | RJI | Audiences Engagement in Newsroom | Scoop.it
This “you get me” objective seems key in creating a network of shareable content that grows organically by self-appointed brand and content evangelists who are all too willing to help spread the word about really great content.
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3 Innovations In Participative Journalism That Will Change The Media Industry

3 Innovations In Participative Journalism That Will Change The Media Industry | Audiences Engagement in Newsroom | Scoop.it
As modern media outlets struggle with the uncertainty of journalism’s future, they should keep a close eye on social entrepreneurs who are pioneering new media models by reimagining the roles of the audience, the journalist, and the media enterprise. These leaders are responding to a reality in which citizen journalism [...]
David Sallinen (WAN-IFRA)'s insight:

High Quality, Reliable and Cost-Effective International Reporting

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Are Journalists Breeding Mistrust on Social Media?

Are Journalists Breeding Mistrust on Social Media? | Audiences Engagement in Newsroom | Scoop.it
The latest ING report on social media serves as a warning for journalists everywhere: Step up your game or risk losing your audience’s trust.
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“Sharing content on social is the online equivalent of carrying the newspaper under your arm” – FT social media manager | The Drum

“Sharing content on social is the online equivalent of carrying the newspaper under your arm” – FT social media manager | The Drum | Audiences Engagement in Newsroom | Scoop.it
“Young people don’t visit news websites, they see what’s being shared on social media, on their phones,” she explains, adding that in Spain, 26 per cent of people use WhatsApp for news discovery.
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WhatsApp emerges as big share driver for publishers - Digiday

WhatsApp emerges as big share driver for publishers - Digiday | Audiences Engagement in Newsroom | Scoop.it
Sharing numbers from FTW and BuzzFeed make a case for why publishers may be ignoring WhatsApp at their own peril.
David Sallinen (WAN-IFRA)'s insight:
A major driving factor for this growth: WhatsApp has 400 million users who send 50 billion messages a day
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How HuffPo uses data in the newsroom and beyond | Media news

How HuffPo uses data in the newsroom and beyond | Media news | Audiences Engagement in Newsroom | Scoop.it
Speaking at the Reuters Institute's Big Data for Media conference, HuffPost chief executive Jimmy Maymann discussed innovative ways data could be used to improve reader experience
David Sallinen (WAN-IFRA)'s insight:
the key is using data to improve reader experience, a tactic that will bring both editorial and business benefits.
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Una Sinnott's curator insight, May 12, 2014 4:23 PM

This is an interesting piece on how the Huffington Post uses analytics, A/B testing, and more to optimize its content and improve reader experience.

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How Hearst uses Pinterest to boost traffic

How Hearst uses Pinterest to boost traffic | Audiences Engagement in Newsroom | Scoop.it
“Publishing is becoming increasingly reliant on Facebook and Twitter referrals to drive traffic. But Hearst has seen an unexpected bump from Pinterest.”
Via Brian Steffens
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Brian Steffens's curator insight, April 30, 2014 12:23 PM

"Cosmopolitan saw its number of Pinterest referrals increase 650 percent year to year, Madden said, and Esquire’s jumped 200 percent, apparently popular with the men on Pinterest crowd."

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#IJF14: Looking to the future of community engagement | Media news

#IJF14: Looking to the future of community engagement | Media news | Audiences Engagement in Newsroom | Scoop.it
Community engagement experts consider opportunities now and in the future for journalists to enhance their interactions with online communities
Via Andy Bull
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Give Journalists the Right Metrics, Not Pay-for-Performance - AJR.org

Give Journalists the Right Metrics, Not Pay-for-Performance - AJR.org | Audiences Engagement in Newsroom | Scoop.it
When used poorly, metrics can lead to low morale in newsrooms and justify fears that the desire to create great or important content will be sacrificed in favor of cat videos and an endless stream of Miley Cyrus stories.
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Ten Principles That Power Social Journalism

Ten Principles That Power Social Journalism | Audiences Engagement in Newsroom | Scoop.it
It’s been almost three months since Storyful was acquired by News Corp. Today, Storyful’s CEO Mark Little reflects on the state of social journalism and outlines the ten key principles which will continue to guide the company.
David Sallinen (WAN-IFRA)'s insight:
With UGC Comes Responsibilities:
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The readers' editor on… the line between comment and fact in live blogs

The readers' editor on… the line between comment and fact in live  blogs | Audiences Engagement in Newsroom | Scoop.it
Live blogs play a key role in digital storytelling. The honest eclecticism of the form brings a greater depth to reporting than is possible in day-to-day print journalism. Barbara Harper, my colleague, wrote about some of the principles that underpin them in an Open Door column on 17 June 2013. However, it's a form that still disturbs some readers.
David Sallinen (WAN-IFRA)'s insight:
Live blogs play a key role in digital storytelling... Introducing comment also makes for better journalism
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Going viral, How to make content sharable

Going viral, How to make content sharable | Audiences Engagement in Newsroom | Scoop.it
“What makes something go viral?” That has become the $64,000 question among journalists. Ask 10 different publishers and you’ll get 10 different answers. Emotional pull. LOL factor. Cuteness. Shocking statistics.
David Sallinen (WAN-IFRA)'s insight:
BuzzFeed aims to tailor its content for each new market
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Tips on immersive storytelling from The Wall Street Journal | Media news | Journalism.co.uk

Tips on immersive storytelling from The Wall Street Journal | Media news | Journalism.co.uk | Audiences Engagement in Newsroom | Scoop.it
John Crowley, digital editor The Wall Street Journal, shared his tips for immersive storytelling at our news:rewired digital journalism conference
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How the 'iTunes of journalism' reached 100k users

How the 'iTunes of journalism' reached 100k users | Audiences Engagement in Newsroom | Scoop.it
Dutch news aggregator Blendle has signed up every newspaper and magazine in Holland, and is helping them to reach new and younger audiences
David Sallinen (WAN-IFRA)'s insight:
"People want to read articles or want to follow specific journalists but aren't particularly interested in the newspaper that it comes from anymore."
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Quel est l’impact de la collecte de données sur la qualité du journalisme? | Projetj.ca

Quel est l’impact de la collecte de données sur la qualité du journalisme? | Projetj.ca | Audiences Engagement in Newsroom | Scoop.it
The Canadian Journalism Project / Observatoire du journalisme
David Sallinen (WAN-IFRA)'s insight:

«Toutes les quinze secondes, nous recevons un bloc de données qui nous permet de savoir exactement où en est le lecteur dans la page»,

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How to build a successful newsletter: advice from Quartz

How to build a successful newsletter: advice from Quartz | Audiences Engagement in Newsroom | Scoop.it
“Our only objective is to write the best possible morning news briefing that we can. We are not trying to drive traffic to the site.
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The Future of Comment Sections: Moderated and Annotated? - AJR.org

The Future of Comment Sections: Moderated and Annotated? - AJR.org | Audiences Engagement in Newsroom | Scoop.it
Comment sections on the Internet don't have to be horrible.
David Sallinen (WAN-IFRA)'s insight:
“And leaving a comment was not part of the conversation – it was just them shouting at a wall.”
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Who’s behind that tweet? Here’s how 7 news orgs manage their Twitter and Facebook accounts

Who’s behind that tweet? Here’s how 7 news orgs manage their Twitter and Facebook accounts | Audiences Engagement in Newsroom | Scoop.it

many news organizations struggle with the return-on-investment question — is the extra engagement worth the extra effort?Human, bot, or something in between? We asked ABC News, the AP, CNN, NBC News, The New York Times, USA Today, and The Wall Street Journal how they power their Twitter and Facebook accounts.

David Sallinen (WAN-IFRA)'s insight:

many news organizations struggle with the return-on-investment question — is the extra engagement worth the extra effort?

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How 10 news organizations look at issues of online engagement

How 10 news organizations look at issues of online engagement | Audiences Engagement in Newsroom | Scoop.it
“Over two days in February, digital news leaders gathered for a roundtable discussion on various ways to improve engagement with readers.”
Via Brian Steffens
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Measuring the news: what are the alternatives to pageviews?

Measuring the news: what are the alternatives to pageviews? | Audiences Engagement in Newsroom | Scoop.it
At the International Journalism Festival in Perugia, a panel of experts and editors discussed the continued use of pageviews as a measurement of success among news outlets and whether there are some more relevant alternatives...
Via Andy Bull
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Building an analytics culture in a newsroom: How NPR is trying to expand its digital thinking

Building an analytics culture in a newsroom: How NPR is trying to expand its digital thinking | Audiences Engagement in Newsroom | Scoop.it
A small team at NPR was given six weeks of development resources to build an analytics dashboard.
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Publishers map out a new viral tactic

On Twitter, maps are everywhere –and you certainly don’t need a map to find one. And the primary proliferator of digital maps are publishers. In recent days, media outlets have shared maps made of food, maps about global GMO labeling laws, and even maps about states’ sex habits.
David Sallinen (WAN-IFRA)'s insight:
maps are highly shareable
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VICE News: 'We don't treat the internet like a low-rent version of other media'

VICE News: 'We don't treat the internet like a low-rent version of other media' | Audiences Engagement in Newsroom | Scoop.it
Launching a news channel is a fairly obvious extension of what VICE have been doing for the past several years with their increasingly news-led documentary production, but a hard news vertical is a different ballgame that poses different challenges.
David Sallinen (WAN-IFRA)'s insight:
One of the things we don't want to be is a news aggregator. There are enough of those in the world. We want to be a news voice that's creating the majority of its own editorial content
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Facebook génère 6 fois plus de trafic que Twitter vers les sites médias

Facebook génère 6 fois plus de trafic que Twitter vers les sites médias | Audiences Engagement in Newsroom | Scoop.it
“ Facebook a contribué à 7,1% des visites de sites médias en janvier selon ATT Internet. Loin devant Twitter... mais loin derrière Google.”
Via Gilles Raillard
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Beyond tweeting: Demystifying the social media editor

While the popular perception of the social media editor is a fresh-out-of-college intern sitting on Twitter all day, the now-ubiquitous role is more complicated than that — and more important
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