Audience-Focused Writing
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Scooped by Elizabeth Barteau
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This Is the Greatest Hoodie Ever Made

This Is the Greatest Hoodie Ever Made | Audience-Focused Writing | Scoop.it
Early in October, I got a call from Bayard Winthrop, an entrepreneur who claimed to have created the world’s best hooded sweatshirt. Because I found this claim amusing—who sets out to make the world’s best hoodie?

 

This piece isn't about documentation, website design, or writing, but I think it's a remarkable and inspiring piece about Audience-Focused design. Who sets out to make the world's best hoodie? A true UX designer! 

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The Hilton Hotel Alarm Clock - jnd.org

The Hilton Hotel Alarm Clock - jnd.org | Audience-Focused Writing | Scoop.it

Any attempt to design for usability is met with excitement (within a certain group :P).

 

In reality, it may take multiple iterations to really get the design down pat.

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Usability Testing of Fruit

http://www.blinkux.com Have you ever wondered what would happen if you did a usability test on fruit? We did. Blink Interactive created this funny look at so...

 

Relevant: http://xkcd.com/388/

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Top 3 Website Usability tips for Web Designers

Top 3 Website Usability tips for Web Designers | Audience-Focused Writing | Scoop.it

Websites need to be both attractive and functional if they're to win return visitors, and that means getting the basics right, this blogger writes. Be sure to include a well-polished search function, easy-to-find contact details and a logical site structure that makes navigation intuitive for first-time visitors.

 

When creating a website, there is a lot to think about. As a website designer, you will have to think about the design and layout of the website but you should also be thinking about where the important information should be going on that page. Website usability is extremely important as a website that is difficult to use will get fewer visitors over time so it is important that you follow these tips:

Include a search function – People love to search on a website as it will allow them to find exactly what they are looking for with the click of just one button. You should put the search functionality in a clear and defined place like Google so that people know exactly where it is without getting confused. Include Contact Details – People need to be able to contact the owner or the webmaster of the website if there is a problem and it is important to have these details in a clearly defined page. Most websites will have a contact page which is extremely important. Other things that you can include on your website to aid this area could be an online forum, online live chat or even just a web based contact form. Good Structure – This is one of the most important things for any website in regards to user experience and of course, SEO. You’re website should have a logical structure so that users know exactly where they are in the site and how to get back to where they want to. You can use a breadcrumb menu to aid with this if you like. This is also a key factor when it comes to SEO and you should have a good internal link structure.

 

Website usability is about good design combined with functionality. Usually with most websites, one of these things will be more dominant than the other which means that the website is less likely to have return visitors. Other things to note include having good and descriptive titles and keywords as well as having a good sitemap.

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Michelle Dutrisac's curator insight, February 24, 2013 5:25 PM

I scooped this article because of it's three simple yet effective rules for website usability. Although they may seem simple, they are all things that may be overlooked when creating a website, therefore, it's a good reminder as to what is absolutely necessary in your website (good design combined with functionality). I recommend this article to anybody looking to design a website; it's a short, interesting article that I found to be extremely helpful.

Meagan Cooper's curator insight, March 3, 2013 2:50 PM

This article contains the three most important rules for any website designer to know. If you want to increase your website usability then this is a great article to read.

 

Cody Davis's curator insight, March 12, 2013 12:54 AM

this is a great article to look over becuase it goes into deep depth about website usabilty. It talks about how your design and layout are really important, this is how you capture the readers attention. This also shows 3 great tips. first one is include a search funtion. second include contact details and lastly have good structure.

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Every Page is Page One | Readers can enter anywhere. Is your content ready to receive them?

Every Page is Page One | Readers can enter anywhere. Is your content ready to receive them? | Audience-Focused Writing | Scoop.it

Many people find specific pages of a website not by navigating through the website, but by using google to find a specific page. This article addresses how to handle that.

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How is writing this microfunding proposal different than a traditional NSF grant?

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Rescooped by Elizabeth Barteau from Professional Communication
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7 things to do with a persona

7 Things to do with a Persona UIE-Rosenfeld Media Virtual SeminarMay 22, 2012Whitney QuesenberyWQusability...

 

A snappy guide to using personas! Helpful for those unfamiliar with personas.


Via Rosário Durão
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10 Useful Usability Findings and Guidelines | Smashing UX Design

10 Useful Usability Findings and Guidelines | Smashing UX Design | Audience-Focused Writing | Scoop.it
Everyone would agree that usability is an important aspect of Web design. Whether you're working on a portfolio website, online store or Web app, making your pages easy and enjoyable for your visitors to use is key.
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Take Sharper Photos with These 10 Timeless Tips » Expert Photography

Take Sharper Photos with These 10 Timeless Tips » Expert Photography | Audience-Focused Writing | Scoop.it

Both projects for one of my classes involve visual elements, which have mainly been photos. Really helpful to start out with a good photo and work with it, than have to fix an okay photo to work with it.

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(smt) simple mouse tracking // downloads

(smt) is a tracking system to follow and record the mouse activity on a web page, with the proposal to study and infere the user behaviour.
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Datavisualization.ch Selected Tools

Datavisualization.ch Selected Tools | Audience-Focused Writing | Scoop.it
Datavisualization.ch Selected Tools is a collection of tools that we, the people behind Datavisualization.ch, work with on a daily basis and recommend warmly.
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Grant Writing Series

Grant Writing Series | Audience-Focused Writing | Scoop.it

A series of workshops offered at Fort Lewis College in Durango, CO. Brilliant idea to educate students. The description of each workshop leads me to believe each one contains lots of useful information. 

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Perfecting your personas

The Cooper Journal guide. Advice on effective personas. Good to re-visit as a checklist when using personas! 

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