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Outreach and Audience Engagement

Outreach and Audience Engagement | Audience Engagement | Scoop.it
I'll admit it. I have a bad attitude about the word "outreach" in the context of the arts. Whether that attitude is rooted in the way the word has been used or in some quality inherent in it is not...

Via MAM Presenting
Brett.Ashley.Crawford's insight:

Intention within community seems key.

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MAM Presenting's curator insight, December 6, 2013 11:10 AM

Borwick makes some great points in his post on audience engagement and outreach, in particular mentioning the fact that there IS a difference for each and every culture and art form that is out there. 

 

"Outreach is the principal activity of audience engagement" is a great way to see how both items relate and depend on one another. 

 

Furthermore, Borwick states some worthwhile items regarding "remembering that all engagement is about relationship formation and development...[through] Artists Meet Audiences...New Population Centers...New Venues[/]The Random Act of Culture events...[and] Relatable Cultural Idioms."

 

-Dan

MAM Presenting's comment, December 8, 2013 12:12 PM
His discussion of " Relatable Cultural Narratives" is really interesting, and Borwick hits the nail on the head when he states "The presenter must believe in what they are doing to make this a successful approach" ! - Marissa
MAM Theater's comment, December 8, 2013 11:11 PM
This is great. I think this is what I was trying to get at during our conversation. Audience Engagement encompasses outreach as one aspect, creating dependence. I love the break down of engagement in terms of location and activity he provides as well (seth)

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Rescooped by Brett.Ashley.Crawford from Audience Engagement
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Outreach and Audience Engagement

Outreach and Audience Engagement | Audience Engagement | Scoop.it
I'll admit it. I have a bad attitude about the word "outreach" in the context of the arts. Whether that attitude is rooted in the way the word has been used or in some quality inherent in it is not...

Via MAM Presenting, Brett.Ashley.Crawford
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MAM Presenting's comment, December 8, 2013 12:12 PM
His discussion of " Relatable Cultural Narratives" is really interesting, and Borwick hits the nail on the head when he states "The presenter must believe in what they are doing to make this a successful approach" ! - Marissa
Brett.Ashley.Crawford's curator insight, December 8, 2013 8:40 PM

Intention within community seems key.

MAM Theater's comment, December 8, 2013 11:11 PM
This is great. I think this is what I was trying to get at during our conversation. Audience Engagement encompasses outreach as one aspect, creating dependence. I love the break down of engagement in terms of location and activity he provides as well (seth)
Rescooped by Brett.Ashley.Crawford from Presenting Organizations
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Outreach and Audience Engagement

Outreach and Audience Engagement | Audience Engagement | Scoop.it
I'll admit it. I have a bad attitude about the word "outreach" in the context of the arts. Whether that attitude is rooted in the way the word has been used or in some quality inherent in it is not...

Via MAM Presenting
Brett.Ashley.Crawford's insight:

Intention within community seems key.

more...
MAM Presenting's curator insight, December 6, 2013 11:10 AM

Borwick makes some great points in his post on audience engagement and outreach, in particular mentioning the fact that there IS a difference for each and every culture and art form that is out there. 

 

"Outreach is the principal activity of audience engagement" is a great way to see how both items relate and depend on one another. 

 

Furthermore, Borwick states some worthwhile items regarding "remembering that all engagement is about relationship formation and development...[through] Artists Meet Audiences...New Population Centers...New Venues[/]The Random Act of Culture events...[and] Relatable Cultural Idioms."

 

-Dan

MAM Presenting's comment, December 8, 2013 12:12 PM
His discussion of " Relatable Cultural Narratives" is really interesting, and Borwick hits the nail on the head when he states "The presenter must believe in what they are doing to make this a successful approach" ! - Marissa
MAM Theater's comment, December 8, 2013 11:11 PM
This is great. I think this is what I was trying to get at during our conversation. Audience Engagement encompasses outreach as one aspect, creating dependence. I love the break down of engagement in terms of location and activity he provides as well (seth)
Rescooped by Brett.Ashley.Crawford from Story and Narrative
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So What is Transmedia Storytelling Anyway?

So What is Transmedia Storytelling Anyway? | Audience Engagement | Scoop.it

"Nowadays people are juggling a variety of media platforms including tablets, mobile phones, laptops and consuming, connecting, collaborating and creating content as never before. The internet has enabled the role and relationship between author and audience to become blurred (Jenkins 2006) leading to a new form of narrative that is native to the Internet (Rose, 2012).

 

When you delve into the world of transmedia storytelling, you will quickly realise there are many definitions for this form of storytelling and the term “transmedia” has met with its share of controversy. It can be confusing (and sometimes frustrating) wading through the differing opinions to work out what this form of storytelling is and what the hype is all about. One quickly finds out that the concept of transmedia is not new, it has been around for a long time however, the advent of the Internet has both enabled and expanded the possibility for audience participation in the storyworld. It is this audience engagement that is often the key goal of transmedia stories."


Via Gregg Morris
Brett.Ashley.Crawford's insight:

Complexity on one side (life) leads to complexisty on the otherside (leisure)

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Rescooped by Brett.Ashley.Crawford from Innovative Marketing and Crowdfunding
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5 Ways To Reframe Your Thinking To Be More Like Elon Musk

5 Ways To Reframe Your Thinking To Be More Like Elon Musk | Audience Engagement | Scoop.it
How do innovative minds like Elon Musk and Steve Jobs come up with their groundbreaking ideas? Here's five ways they think differently.

Via Marty Koenig
Brett.Ashley.Crawford's insight:

I like to think of it as "creative yet logical thinking that combats common sense" :-)

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Bettina Ascaino's curator insight, December 10, 2013 10:30 PM
[Marty Koenig's ]

The article says, "The idea here is that often an opportunity reveals itself to you because you see the interconnection of two things, the interdependence of things, that others cannot see."

 

So can this ability be taught? Is it genetic?

I have thought about this for a long time, too.

 

My youngest son and I both have an enhanced ability to connect things that aren't normally connected. To visualize patterns that other's likely haven't thought of. 

 

Here's one: I'm a CFO and a CMO. I've had both roles at the same company. More than once. Go figure. Not that I'm comparing myself to Musk and Jobs. 

 

There has been quite a bit of talk lately on how these two don't see eye-to-eye. One is left-brained, and te other is right-brained, never the two shall meet. 

 

I believe that when someone is super curious, they learn things that other's don't. When one that has explored work and life through a variety of glassese, instead of getting pigeon-holed in a career or doing one thing for a very long time, they can apply their whole mind to creative solutioning. 

 

If a structured way to increase this ability exists, or proves successful, that's awesome. In the end, I believe it's quite simple: Give kids and adults a way to easily build new mental models (ala Jean Piaget) or in other words, more neural connections not only between the left and right brain, but within sections of the whole brain. 

 

That's my two cents on it. 

 

This article is enhanced by Marty Koenig, curator of several topics on scoop.it. http://scoop.it/u/martykoenig and a fiverr Super Seller http://fiverr.com/BizGrowthCoach ;

 
Nacho Vega's curator insight, December 11, 2013 4:56 PM

Be #creative my friend!

Raymond Versteegh's curator insight, December 12, 2013 3:01 AM

As an avvid lifehacker I try to see connections where others don't. This scoop and its article I find a nice read and sparks my imagination . Ray

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Expanding Audience Engagement Efforts at Detroit's Carr Center

Expanding Audience Engagement Efforts at Detroit's Carr Center | Audience Engagement | Scoop.it
By Kristin Van Ausdal, U-M MPP student in Public Policy. As a classically trained violinist, I have spent my career onstage in front of audiences in cities from Miami to Tokyo and many points in between.
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Rescooped by Brett.Ashley.Crawford from Transmedia: Storytelling for the Digital Age
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Immersive Writing Lab at the London Transmedia Festival

Immersive Writing Lab at the London Transmedia Festival | Audience Engagement | Scoop.it

Leila Johnston: "Transmedia can be a controversial word, but it was embraced by the Lab, which explored the value of ‘immersive entertainment’ – stories told across more than one medium, playing with the boundaries of the real world, and often requiring participation from the audience"


Via Simon Staffans, The Digital Rocking Chair
Brett.Ashley.Crawford's insight:

Engagement increasingly requires a new relationship to the arts -- not just digital and not just witnessing an event.  Immersing in the experience is the penultimate.

 

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