Audience Development in the arts
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Museums and Twitter: An Exploratory Qualitative Study of How Museums Use Twitter for Audience Development and Engagement

Museums and Twitter: An Exploratory Qualitative Study of How Museums Use Twitter for Audience Development and Engagement | Audience Development in the arts | Scoop.it

Museums are competing with a vast variety of Internet-based information delivery sites to keep the public interested in their institutions. To keep pace Museums are increasingly turning to the use of Web 2.0 tools to draw in the public and maintain a standing as cultural and educational leaders. Several museums have started using Twitter. This research paper explores the different ways that the Hirshhorn Museum and Sculpture Garden and the Smithsonian National Air and Space Museum use Twitter to develop and engage audiences. In this six-month qualitative study, tweets used for audience development and engagement were codified. Analyzing Twitter data suggests that the two institutions use Twitter in a consistent manner concentrating on: linking resources, creatively engaging the public to utilize new social media tools, and attempting to create an active two-way form of communication. As social media becomes more pervasive and museums adopt it for audience development and engagement, careful understanding of the advantages and disadvantages of this media need to be considered.

 

Source: http://www.editlib.org/noaccess/39141

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10 practical tests to improve customer segmentation - Smart Insights Digital Marketing Advice

10 practical tests to improve customer segmentation - Smart Insights Digital Marketing Advice | Audience Development in the arts | Scoop.it
Review the quality of your audience segments with this checklistThis blog post first appeared in the Arts Marketing Association’s, Journal of Arts Marketin. Marketing topic(s):Customer segmentation/targeting.

Via Bill Cosgrove
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Smart Insights always delivers .

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PITTSBURGH, Sept. 6, 2013: International Arts and Urban Revitalization Initiatives Bring the World to Pittsburgh | PRNewswire | Rock Hill Herald Online

PITTSBURGH, Sept. 6, 2013: International Arts and Urban Revitalization Initiatives Bring the World to Pittsburgh | PRNewswire | Rock Hill Herald Online | Audience Development in the arts | Scoop.it
/PRNewswire-USNewswire/ -- This fall, through three distinct events, the world will converge on Pittsburgh and art and ideas will break out of the walls of galleries, museums, theaters and universities to spread into the community.

Via Shoshana Fanizza
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Journey Mapping for Arts Organisations | UX in Arts Marketing

Journey Mapping for Arts Organisations | UX in Arts Marketing | Audience Development in the arts | Scoop.it
We discuss journey mapping for arts organisations and user experience in arts marketing. How can arts organisations improve their customer journeys?

Via Fred Zimny
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