I was recently reading Steve Pavlina’s: 10 Reasons You Should Never Get a Job and noticed that this guy knows what the hell he’s talking about. For this, I feel that it’s very important that I share his article with you just in case you might think like I used to. I too believed that security came with working that “9-5″ and hustling my ass off hoping for a minuscule raise. Sounds familiar right?
When I decided to start Circle One Communications, LLC in January 2008 I knew I was taking on a major risk. I also knew that most people wouldn’t understand. Steve along with other successful online marketers seemed to be the only people who understood my downright disdain for being a sheep in a work force that taxed the employee for the benefit of corporate profits. I can relate to the employee mentality for maintaining stability but at the same time…
A good friend of mine has long argued that startups can succeed through vision and hard work. Because I only partially agree with his position, we have had more than one heated argument on the subject. It is my belief that hard work and a great idea are required ingredients for success, but that those two elements alone are not enough for a startup to become a success.
Imagine a great Amazonian rainforest. As your mind floats along the banks of a surging river in this rainforest, pause for a moment and take in the strength and beauty of the mightiest of the trees that you can see in front of you. Reaching above all of the other plants and collecting a shower of precious sunlight, this tree is over 100 feet tall, with sinewy roots reaching deep into the rich forest soil. Beautiful isn’t it?
Did this tree get to be the the giant that it is because of hard work? Not hardly.
In Using Utilities and Services. It is more practical for an entrepreneur to use either bundle services or unlimited services. Internet service connection for instance has a promotional DSL bundles that already includes the telephone line. This service is also considered on unlimited use already. With these kinds of services, you will not have to think of your bills when connecting to a client, thus, you have a quality time and better service.
In Using and Purchasing Office Supplies. For office supplies, you can save more if you buy in bulk. You may look for generic brands that are cheaper; however, you should also not compromise on the quality when it is a protocol in your business. For example, if your business needs to be precise about the quality of colors for toners, you should opt for branded ones. Also look for ads of sale and grab the opportunity so you can save. Office supply depots can be a great place to buy cheaper supplies.
Thought that opener might get your attention. What I’m suggesting is that not all business ideas need to be brand spanking new. Clearly innovation and cutting-edge products are a cornerstone of entrepreneurship and growth at every level of society. We need to continually foster new ideas, but I’m also trying to de-emphasize their importance in connection with starting your business. If you have an idea that you want to turn into a business opportunity, I don’t think that you necessarily have to have a new or cutting-edge product or service to launch—just make sure that it’s something you’re passionate about.
Tying social media efforts to actual sales is tricky. We’ll explore that in later posts, but for now, you need to be very clear on the why and what, and leave the how for later. Once your strategy is in place, it will be easier to develop action steps.
Hire for passion and commitment first, experience second, and credentials third. You don’t want to be simply a stepping stone on an employee’s journey toward their own passion.
Several years ago I was in the Thomson Building in Toronto. I went down the hall to the small kitchen to get myself a cup of coffee. Ken Thomson was there, making himself some instant soup. At the time, he was the ninth-richest man in the world, worth approximately $19.6 billion. Enough, certainly, to afford a nice lunch. I looked at the soup he was stirring. “It suits me just fine,” he said, smiling.
Thomson understood value. Neighbors reported seeing him leave his local grocery store with jumbo packages of tissues that were on sale. He bought off-the-rack suits and had his old shoes resoled. Yet he had no difficulty paying almost $76 million for a painting (for Peter Paul Rubens’s Massacre of the Innocents, in 2002). He sought value, whether it was in business, art, or groceries.
Defining ROI for social is extremely important in many cases. So, I have combined the best explanations from brilliant minds across the social sphere, covering the core angles of ‘what is the ROI of social?’
Think you’re the next Jeff Bezos or Mark Zuckerberg? If so, this list may not be for you. The world’s meteoric startups—the rare few that topple industries and remake society—are usually built by breaking rules, not following them.
There are two ways to learn to be a successful entrepreneur, and learning from the lessons of others who have blazed the entrepreneurial path before you, is much more preferable to learning from your own mistakes.
Whilst some mistakes may not cause you a great deal of pain, and making them will not divert you from your path to success, others can be mission critical and lead to the failure of your venture.
This excellent article (and accompanying video), lists seven of the more serious mistakes that entrepreneurs only make once, and it explains the fallacies behind the decisions that lead to each specific mistake.
Business owners everywhere need to update their level of awareness of the effectiveness of inbound marketing versus the traditional outbound marketing, and they must stay on top of the data available re the effectiveness of the key social media platforms in delivering new business leads, so that in future they can make effective marketing decisions.
A key piece of data now available to business owners, indicates that leads sources as a result of inbound marketing, are 61% less costly than leads sourced as a result of traditional outbound marketing efforts.
This excellent article (albeit a promotion piece), provides great intelligence about many aspects of lead generation, intelligence that all business owners should be putting to good use, as they plan future marketing activities.
Can creative entrepreneurs really make money? I'm talking about people like artists, sculptors, writers and others who are pursuing their creative passions. There's a widely held belief that it's very hard to make money as an artist. After all, the concept of an "artist starving in a garret" is one that's often bandied about. And the idea that you can't get rich as a creative type is perpetuated by those who say they would not survive without grants from governments or arts organisations.
One of the insidious afflictions that can creep up on a business owner or business manager is Burn Out, and anyone who has ever experienced it, will highly recommend that you avoid it at any cost.
Burn Out is the inevitable consequence of flat battery syndrome, and the more you understand about the price you and your business will ultimately pay if you do get burned out, the more willing you will be to address the issue before it is too late.
This good article, suggests that if you want to succeed, you need to not only do your best, you need to feel your best, and it then provides a six step process you can follow to avoid becoming a victim of Burn Out.
When you look at the image accompanying this article, do you see someone who could turn an idea plus $5,000 into a business that has made her a billionaire, and who could provide you with great business advice?
Depending on where you are located in the world, you may or may not know of the woman herself or her idea and subsequent business success, and it is unlikely that too many people will know what approaches she took to eventually succeed.
This excellent article, charts a little of the background to this impressive rise to the top of the pile of business success, and it shares 10 lesssons that you may learn a lot from by reading.
There comes a time in the life of most businesses, where the need for professional marketing services becomes evident, and then the fun starts and costly mistakes can occur.
The most costly mistake, generally flows from making a poor choice of the marketing firm to engage, as it can often be many months and a considerable sum of money invested before it becomes obvious that a poor choice has been made.
This excellent article, provides an overview of the differing types of marketing expertise that is available, and it provides numerous pointers to help you to choose firts up, the right marketing firm for your business.