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Rescooped by Slavica Bogdanov from Business Improvement
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20 Revealing Stats,for marketing and social media

20 Revealing Stats,for marketing and social media | Business Attractitude | Scoop.it

Business owners everywhere need to update their level of awareness of the effectiveness of inbound marketing versus the traditional outbound marketing, and they must stay on top of the data available re the effectiveness of the key social media platforms in delivering new business leads, so that in future they can make effective marketing decisions.

 

A key piece of data now available to business owners, indicates that leads sources as a result of inbound marketing, are 61% less costly than leads sourced as a result of traditional outbound marketing efforts.

 

This excellent article (albeit a promotion piece), provides great intelligence about many aspects of lead generation, intelligence that all business owners should be putting to good use, as they plan future marketing activities.


Via Daniel Watson
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B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner

B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner | Business Attractitude | Scoop.it

Want the skinny on using Pinterest to promote your b2b marketing? Follow these five tips and kick-start your brand’s expansion into this emerging social media phenomenon.

 

1. Advertising and infographics rule the b2b marketing pins

 

Today, B2B marketers can get tons of great examples of award winning infographics and advertising campaigns on Pinterest. For that alone it’s an amazing resource. However, for other types of marketing, well, my fellow marketers, we have some work to do. Imagine a Pinterest page filled with pins of amazing fashion, inspirational interior design, stunning landscapes, and a screenshot of your low production value product demo video…um, it’s nice you have a presence, but how does that pin of a crappy screenshot of a crappy video look next to the rest of these other magnificent pins?

 

Read more: http://bit.ly/Jc8ObA


Via Martin Gysler
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Pointers on Hiring a Marketing Firm for Your Small Business

Pointers on Hiring a Marketing Firm for Your Small Business | Business Attractitude | Scoop.it

There comes a time in the life of most businesses, where the need for professional marketing services becomes evident, and then the fun starts and costly mistakes can occur.

 

The most costly mistake, generally flows from making a poor choice of the marketing firm to engage, as it can often be many months and a considerable sum of money invested before it becomes obvious that a poor choice has been made.

 

This excellent article, provides an overview of the differing types of marketing expertise that is available, and it provides numerous pointers to help you to choose firts up, the right marketing firm for your business.


Via Daniel Watson
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