What Do Consumers Really Want? Simplicity | Business Attractitude | Scoop.it



Consumer behaviour has changed dramatically in recent years, and if your business has not adjusted its marketing efforts to reflect this massive shift, then your sales will be suffering.


Customers are no longer following the old funnel of awareness, interest, desire and action as their preferred purchase path, and your marketing needs to adjust to new consumer behaviour patterns.


This excellent article, discusses this major shift in consumer behaviour, and it identifies tunnel purchasing as the new common behaviour that your marketing needs to address.

Via Daniel Watson