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Startup Success: Is Hard Work Enough?

Startup Success: Is Hard Work Enough? | Business Attractitude | Scoop.it

A good friend of mine has long argued that startups can succeed through vision and hard work. Because I only partially agree with his position, we have had more than one heated argument on the subject. It is my belief that hard work and a great idea are required ingredients for success, but that those two elements alone are not enough for a startup to become a success.

 

Imagine a great Amazonian rainforest. As your mind floats along the banks of a surging river in this rainforest, pause for a moment and take in the strength and beauty of the mightiest of the trees that you can see in front of you. Reaching above all of the other plants and collecting a shower of precious sunlight, this tree is over 100 feet tall, with sinewy roots reaching deep into the rich forest soil. Beautiful isn’t it?

 

Did this tree get to be the the giant that it is because of hard work? Not hardly.

 

Read more: http://onforb.es/LwVu1O


Via Martin Gysler
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Rescooped by Slavica Bogdanov from BUSINESS and more
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B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner

B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner | Business Attractitude | Scoop.it

Want the skinny on using Pinterest to promote your b2b marketing? Follow these five tips and kick-start your brand’s expansion into this emerging social media phenomenon.

 

1. Advertising and infographics rule the b2b marketing pins

 

Today, B2B marketers can get tons of great examples of award winning infographics and advertising campaigns on Pinterest. For that alone it’s an amazing resource. However, for other types of marketing, well, my fellow marketers, we have some work to do. Imagine a Pinterest page filled with pins of amazing fashion, inspirational interior design, stunning landscapes, and a screenshot of your low production value product demo video…um, it’s nice you have a presence, but how does that pin of a crappy screenshot of a crappy video look next to the rest of these other magnificent pins?

 

Read more: http://bit.ly/Jc8ObA


Via Martin Gysler
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