Business 2 Community Why Advocate Marketing Should Be Part of Your Lead Generation Strategy ... Business 2 Community Why Advocate Marketing Should Be Part of Your Lead Generation Strategy – Part 2 of 2.
In 2014, we'll see brands and agencies harness digital advertising in a way that integrates seamlessly with people's busy lives, whether through location retargeting on their mobile devices, predictive analytics or the intelligent automation of the ad buying process. Consumers send buying signals every day to advertisers and the brands that figure out how to use technology to listen more closely and send their messages in an organic and authentic way will succeed.
When we first launched our company, we were tracking everything in Excel. We were making hundreds of calls every day, sending emails out by the thousands, and marking notes on every interaction we had in painful detail.
Brands partnering with celebrities, influencers and advocates to reach a larger and more relevant audience is not a new approach to marketing. However, where audiences are active today is continually changing forcing marketers to adapt their approach to partnering with advocates especially when it comes to connecting with teenagers online.
According to Buzzfeed, 93 percent of the 13-to-18-year olds surveyed in a recent study visited YouTube once a week, while only 65 percent visited Facebook. Among the other top social networks, YouTube was the channel checked the most by teenagers.
Great post here from Tom George at Internet Billboards.
Agree * More content marketing.
* More content curation.
* Multi-screen. * New SEO with Hummingbird leading to semantic web. .
Disagree * Quality goes up.
I disgree with the last bullet since we don't have the tools yet to insure quality of content marketing and curation improves. Next year we will continue to muddle through. By the end of the year we may have better tools, tools capable of connecting top and botton of the funnel.
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