Attraction Marketing Client Magnet

Excerpted from article on Copyblogger:
"While keeping diligent focus on your content production, you must also review your past choices, looking for ways to allow more readers to engage with your writing.
In other words you may need to think more like an editor.

Here are 30 editing tips that will help you become a more effective editor-in-chief of the content you create.

***Fall in love with your website:
1. Forget “like.”
2. Sit down; stay awhile.
3. Turn the spotlight outward.
4. Highlight a reason to subscribe.
5. Have discerning taste.
6. Break the rules for a good cause.
7. Don’t call it Google Minus.
8. Check your WordPress before you wreck your WordPress.
9. Tell them what you want.
10. Say no to “yes men.”

***Vamp up your editorial strategy:
11. Water the plant.
12. Prepare; don’t plan.
13. Take yourself out of the equation.
14. Research what’s hot.
15. Seduce your audience.
16. Diversify your topics.
17. Look in nooks and crannies.
18. Tighten up.
19. Walk the line.
20. Log out and mute.

***Make your words irresistible:
21. Try the Fat Ass Fudge diet.
22. Divide and conquer.
23. Use concise language.
24. Outline major points.
25. Write one compelling line.
26. Learn language rules.
27. Avoid word choice mistakes.
28. Examine each letter.
29. Leave time.
30. Regard everything as practice.

Drafts aren’t only rough versions of documents and manuscripts. Most creations are ongoing works in progress..."

Each tip is analyzed with more information and with many external links to explain better the tips.
Read full original article here:
http://www.copyblogger.com/30-editing-tips/

Search engine optimization may have gone through a transformation over the past few years with the arrival of Google Plus. This is now all about Social SEO.

Excerpted from article on Content Marketing Institute:
" If the success of your content marketing strategy is in any way dependent on your search engine optimization (SEO) and search engine rankings, there are plenty of tools and tactics available that might merit your time and effort to explore.

Here are eight ways I check keyword rankings as a part of an overall SEO-focused content marketing strategy:

1. WebCEO
With WebCEO, I can quickly see rankings for the main search engines and look at the data from different angles, including history over months and how many keywords are ranking for the same page.

2. SEOmoz Pro
It’s easy to add keywords to a campaign and get a sense of rankings over time. SEOmoz offers automated reports, which can be very helpful when analyzing whether your content marketing strategy is moving in the right direction, from an SEO perspective.

3. SheerSEO
With it, I can look at the historical performance of that keyword, to see if it is likely to remain valuable, or if its current popularity is an anomaly.

4. SEMrush
SEMrush does provide an incredible amount of information (including competitive research) based on the more than 90 million keywords that it monitors in its database.
 
5. Browser extensions
If you are looking for some desktop apps that can give you a quick snapshot of your search performance, try checking your rankings using tools like the "SEO SERP Workbench" (Chrome extension) or "Rank Checker" from "SEO Book".

6. iPhone/Mobile
If you disable the office’s WiFi network, you can also see results that aren’t tied to the business’ IP address.

7. Friends
On some occasions, I’ll ask a friend or colleague to conduct a quick keyword search, so I can compare my results with theirs.

8. Search engine spot checks
As a work-around, when I check rankings on Google, I make sure I’m not logged into my Google account, and I disable my browsing history.


Bonus recommendations and advice:
- If you’re going to monitor your keyword rankings, I recommend that you keep your analyses to a minimum (once a month). Whether you look at ranking data daily, weekly or monthly, track conversion metrics as well.
- Even a No. 1 ranking on Google or Bing will be absolutely meaningless if no one in your target audience is searching for that term.
- Search volume and traffic can drop off during different times of the year.
- every content strategy must factor in the value of your current content, the content you are looking to develop in the future, and the potential both offer for increasing inbound links, leads, and engagement..."

Read full original article here:
http://contentmarketinginstitute.com/2013/05/optimize-content-marketing-strategy-keyword-tracking-tips/