"Storytelling is one of the oldest habits of modern civilization. Ever since we learned to communicate, understand each other, we have been telling stories. At a time when your website is the storefront of your business and a gateway to increased conversions, storytelling is surely one of the key components that can play a crucial role in turning the tides in your favor. After all, web design is also about communicating concepts and ideas, isn’t it?"
There's an old episode of Blue Peter, the classic BBC kids' show, where children around the UK are invited to submit their redesigns of the generic lunch box. In a rare cameo, Sir Jonathan Ive is asked about the most common mistake when redesigning an icon like this.
Your ability to influence others is directly dependent upon how credible you seem. If meeting attendees don't perceive you as intelligent, competent and trustworthy, they'll want to do business with somebody else.
With that in mind, here are nine common meeting-room behaviors to avoid.
Stories have existed in many forms—cave paintings, parables, poems, tall tales, myths—throughout history and across almost all human cultures. But is storytelling essential to survival? Join a spirited discussion seeking to explain the uniquely human gift of narrative—from how neurons alight when we hear a tale, to the role of... [read more]
When you ask Executives what they want beyond short profit and revenue growth they’ll likely say ‘more innovation’. Why? Because they face unprecedented business challenges. Let’s look back. The current modern corporation was invented about 100 years ago – at the start of the 20th century. That’s when the big companies were born like the US railroad companies, US Steel, the big banks, IG Farben. Some exist still today (GE).
"Effective leaders know that telling a powerful story is the most effective way to engage people."
Read the full article to find out more about these 10 golden rules for storytelling success in presentations:
Use stories selectivelyListen before you speakAim carefullyMake it personalMake it realLearn the story not the wordsConnect with the audienceUse simple languageLet the story do the workRemember we are all storytellers
Storyboarding as we know it may have been pioneered by filmmakers and animators, but we can use many of the same concepts in the development of other forms of storytelling including keynote presentations or short-form presentations such as those made...