AttivAzione alla ...
Follow
Find
3.7K views | +0 today
Scooped by Silvia Toffolon
onto AttivAzione alla TrasformAzione
Scoop.it!

A laugh a day can make the difference

A laugh a day can make the difference | AttivAzione alla TrasformAzione | Scoop.it
Morag Maxwell investigates the many benefits of laughter to your overall health...
more...
No comment yet.
AttivAzione alla TrasformAzione
Story Coaching + FormAzione + Design Thinking = InnovAzione e TrasformAzione
Your new post is loading...
Scooped by Silvia Toffolon
Scoop.it!

The beaches where Lego keeps washing up

The beaches where Lego keeps washing up | AttivAzione alla TrasformAzione | Scoop.it
A container filled with Lego fell into the sea in 1997. The pieces are still turning up today.
more...
No comment yet.
Scooped by Silvia Toffolon
Scoop.it!

Belong Anywhere - Airbnb's new mark and identity

Belong Anywhere - Airbnb's new mark and identity | AttivAzione alla TrasformAzione | Scoop.it
Introducing Airbnb’s new mark, inspired by the community, symbolizing a world where doors are always open. A world where you can belong anywhere.
more...
No comment yet.
Scooped by Silvia Toffolon
Scoop.it!

Creatività ed innovazione

Creatività ed innovazione | AttivAzione alla TrasformAzione | Scoop.it
more...
No comment yet.
Rescooped by Silvia Toffolon from Just Story It Biz Storytelling
Scoop.it!

Websites + Storytelling: The Best Way To Drive Traffic

Websites + Storytelling: The Best Way To Drive Traffic | AttivAzione alla TrasformAzione | Scoop.it

"Storytelling is one of the oldest habits of modern civilization. Ever since we learned to communicate, understand each other, we have been telling stories. At a time when your website is the storefront of your business and a gateway to increased conversions, storytelling is surely one of the key components that can play a crucial role in turning the tides in your favor. After all, web design is also about communicating concepts and ideas, isn’t it?"


Via Karen Dietz
more...
Karen Dietz's curator insight, July 1, 9:05 AM

I like this quick article because it reminds us of 3 key points to remember when sharing our business stories on our website:

  1. Words matter. For me I find it much easier to record myself telling a story orally and then converting that to text. From there I can then craft a written story without losing my unique voice and authenticity.
  2. Parallax web design is a very cool tool for telling your brand story.
  3. A mascot (think MailChimp) can be a big boost for your business -- especially in B2C. Although MailChimp is a B2B company, I think figuring out if a mascot will work for you is all about really knowing your audience. 


Think about these 3 points and have an awesome day.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Scooped by Silvia Toffolon
Scoop.it!

The art of innovation | Graphic design | Creative Bloq

The art of innovation | Graphic design | Creative Bloq | AttivAzione alla TrasformAzione | Scoop.it
There's an old episode of Blue Peter, the classic BBC kids' show, where children around the UK are invited to submit their redesigns of the generic lunch box. In a rare cameo, Sir Jonathan Ive is asked about the most common mistake when redesigning an icon like this.
more...
No comment yet.
Scooped by Silvia Toffolon
Scoop.it!

23 Signs You're Secretly An Introvert

23 Signs You're Secretly An Introvert | AttivAzione alla TrasformAzione | Scoop.it
Think you can spot an introvert in a crowd? Think again.
more...
No comment yet.
Scooped by Silvia Toffolon
Scoop.it!

5 Lessons From The Kickstarter Designer Who's Been Making A Poster A Day For A Year

5 Lessons From The Kickstarter Designer Who's Been Making A Poster A Day For A Year | AttivAzione alla TrasformAzione | Scoop.it
Alex Proba has dedicated 30 minutes daily to her poster-a-day project. Here's what other designers could learn from her discipline.
more...
No comment yet.
Scooped by Silvia Toffolon
Scoop.it!

Design like a Content Strategist

My deck from the opening keynote of HighEdWeb Michigan 2014. More info and print-ready handout available at kubie.co/vmt This talk introduced VMT, a framework …
more...
No comment yet.
Scooped by Silvia Toffolon
Scoop.it!

Signs Your Body Is Too Tired to Go On (Even if You're Not)

Signs Your Body Is Too Tired to Go On (Even if You're Not) | AttivAzione alla TrasformAzione | Scoop.it
You can function just fine on 6 hours of sleep a night...or so you think. Here's how to tell if you're secretly sleep-deprived.
more...
No comment yet.
Scooped by Silvia Toffolon
Scoop.it!

Denaro ed emozioni: per non finire due cuori e una caparra - Silvia Toffolon

Denaro ed emozioni: per non finire due cuori e una caparra - Silvia Toffolon | AttivAzione alla TrasformAzione | Scoop.it
Denaro ed emozioni: il mio intervento al Freelance Camp 2014 organizzato da Gianluca Diegoli, Alessandra Farabegoli e Miriam Bertoli.
more...
Marco Favero's curator insight, June 8, 5:40 AM

aggiungi la tua intuizione ...

Rescooped by Silvia Toffolon from Formazione e Coaching
Scoop.it!

9 Credibility-Killing Meeting Behaviors

9 Credibility-Killing Meeting Behaviors | AttivAzione alla TrasformAzione | Scoop.it

Your ability to influence others is directly dependent upon how credible you seem. If meeting attendees don't perceive you as intelligent, competent and trustworthy, they'll want to do business with somebody else.

 

With that in mind, here are nine common meeting-room behaviors to avoid.


Via Vicki Kossoff @ The Learning Factor, Bobby Dillard, Claudia Crescenzi
more...
Vicki Kossoff @ The Learning Factor's curator insight, June 3, 4:15 AM

These common meeting mistakes make the other attendees wonder whether you're worthy of their attention.

Victor Juarez's curator insight, June 3, 3:57 PM

9 comportamientos a evitar para ser creibles. Reglas fáciles que no siempre cumplimos.

Tania Tytherleigh's curator insight, June 4, 3:37 PM

How many of these have you seen (or done!)? 

Scooped by Silvia Toffolon
Scoop.it!

Why geniuses don't have jobs

Why geniuses don't have jobs | AttivAzione alla TrasformAzione | Scoop.it
There is a massive problem with our employment system - find out why we don't know how to employ geniuses
more...
No comment yet.
Rescooped by Silvia Toffolon from Just Story It Biz Storytelling
Scoop.it!

The Science of Narrative: Why We Tell Stories--Great Expert Panel

The Science of Narrative: Why We Tell Stories--Great Expert Panel | AttivAzione alla TrasformAzione | Scoop.it
Stories have existed in many forms—cave paintings, parables, poems, tall tales, myths—throughout history and across almost all human cultures. But is storytelling essential to survival? Join a spirited discussion seeking to explain the uniquely human gift of narrative—from how neurons alight when we hear a tale, to the role of... [read more]

Via Karen Dietz
more...
Karen Dietz's curator insight, May 13, 11:17 AM

Wow -- here are 5 panelists (3 scientists, 2 writers) including Jonathan Gottschall, Joyce Carol Oates, Jeffrey Eugenedes, Keith Oatley, and Paul Bloom talking about the advances and limits of storytelling, people being under the thrall of wicked stories, discoveries about the brain and storytelling, and a host of other story topics. Research and citations are shared also, so it's not just people chatting willy nilly. And the panelists don't all agree with each other, which is fascinating and refreshing.


Here's the problem -- the video is 1:40 minutes long. Yikes! I've watched sections of it and have scheduled a time to watch the entire piece. But I very much like what I've heard so far and do recommend it.


For example: a story is only transformative for the reader/listener when the artist (storyteller, writer, director, etc.) has mastered the craft of storytelling. This is from scientific research. So training in storytelling does matter.


I do have one quibble though: the event began with a theater group 'telling a story'. Eh -- not so much. So you can skip that first 14 minutes. Why they didn't have a real live storyteller on stage for this segment is beyond me.


Anyway, spend time with this video and get the real skinny on storytelling directly from writers and scientists. Make sure you've got a pen and paper handy so you can take notes. 


Many thanks to colleague Stephanie West Allen for pointing me to this video!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Scooped by Silvia Toffolon
Scoop.it!

Un approfondimento su Business Innovation by Design | Sketchin Journal

Un approfondimento su Business Innovation by Design | Sketchin Journal | AttivAzione alla TrasformAzione | Scoop.it
Il design può essere utilizzato per affrontare le sfide di business e dell'innovazione, creando valore. Origini scopi e benefici di Business Innovation by Design
more...
No comment yet.
Scooped by Silvia Toffolon
Scoop.it!

Come la creatività diventa innovazione

Come la creatività diventa innovazione | AttivAzione alla TrasformAzione | Scoop.it
La creatività diventa innovazione solo in ambienti favorevoli: meritocratici, sfidanti, attenti a talento e formazione permanente, generosi di opportunità
more...
No comment yet.
Scooped by Silvia Toffolon
Scoop.it!

Hackschooling makes me happy: Logan LaPlante at TEDxUniversityofNevada - YouTube

When 13 year-old Logan LaPlante grows up, he wants to be happy and healthy. He discusses how hacking his education is helping him achieve this goal. About TE...
more...
No comment yet.
Scooped by Silvia Toffolon
Scoop.it!

Pixar's 22 Rules of Storytelling--Visualized

Pixar's 22 Rules of Storytelling--Visualized | AttivAzione alla TrasformAzione | Scoop.it
See the rules that make up the Pixar playbook, as image macros.
more...
No comment yet.
Scooped by Silvia Toffolon
Scoop.it!

L'aggressività spesso nasconde paura - Silvia Toffolon

L'aggressività spesso nasconde paura - Silvia Toffolon | AttivAzione alla TrasformAzione | Scoop.it
Quando incontriamo una persona che ha comportamenti aggressivi, sia passivi che attivi, spesso pensiamo sia una persona (esageratamente) …
more...
No comment yet.
Scooped by Silvia Toffolon
Scoop.it!

From Airbnb To Warby Parker: 7 Tips From Leading Design Entrepreneurs

From Airbnb To Warby Parker: 7 Tips From Leading Design Entrepreneurs | AttivAzione alla TrasformAzione | Scoop.it
In Kern and Burn, two designers compile pearls of wisdom from the biggest players in the field.
more...
No comment yet.
Scooped by Silvia Toffolon
Scoop.it!

Design School Wisdom + Poster Challenge

Design School Wisdom + Poster Challenge | AttivAzione alla TrasformAzione | Scoop.it
What is the most memorable piece of advice or lesson you learned in design school or as a professional designer? What pearls of wisdom would you share with other designers?
more...
No comment yet.
Scooped by Silvia Toffolon
Scoop.it!

Work-Life Balance Through Interval Training

Work-Life Balance Through Interval Training | AttivAzione alla TrasformAzione | Scoop.it
Rest is as important as work.
more...
No comment yet.
Rescooped by Silvia Toffolon from Just Story It Biz Storytelling
Scoop.it!

How We Used Story To Get 300% More People To Read Our Content

How We Used Story To Get 300% More People To Read Our Content | AttivAzione alla TrasformAzione | Scoop.it
When marketers say that stories engage your readers, it’s not fluff - it’s psychology, and it’s incredibly powerful. Here's how to harness it.

Via Karen Dietz
more...
Karen Dietz's curator insight, June 2, 8:52 AM

Need proof storytelling works? Then here it is! The headline says it all. The article shares what happened and how the company Groove used storytelling to get phenomenal results.


And the advice shared here is right on. Follow the steps here and get your game on with stories.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Brian Yanish - MarketingHits.com's curator insight, June 2, 1:30 PM

Great article, thanks for sharing @Karen Dietz. The power of a story has made companies like Disney millions. Who doesn't like a good story?

Chuck Bartok's curator insight, June 3, 7:09 AM

Are your "stories" engaging your blog and posting readers?

Should we spend more time honing our Story Telling skills?

Rescooped by Silvia Toffolon from The Jazz of Innovation
Scoop.it!

The Hidden Innovation Barriers: Company Culture and your Brain | Innovation Management

The Hidden Innovation Barriers: Company Culture and your Brain | Innovation Management | AttivAzione alla TrasformAzione | Scoop.it
When you ask Executives what they want beyond short profit and revenue growth they’ll likely say ‘more innovation’. Why? Because they face unprecedented business challenges. Let’s look back. The current modern corporation was invented about 100 years ago – at the start of the 20th century. That’s when the big companies were born like the US railroad companies, US Steel, the big banks, IG Farben. Some exist still today (GE).

Via Jess Chalmers, Peter Verschuere
more...
Michael Gold's curator insight, June 3, 6:40 AM

Perhaps with the shift in ethos coming with the millennial workforce there will be a deeper understanding that innovation is a cultural value that encompasses many different and interdependent conditions. It's ironic that these same thoughts were stated by Mary Parker Follett in "The Creative Experience pub. 1930 when she said: “Through circular response we are creating each other all of the time. . .  ‘I’ can never influence ‘you’ because you have already influenced me.” 

Rescooped by Silvia Toffolon from How to find and tell your story
Scoop.it!

Top 10 tips on using storytelling in a presentation | business life

Top 10 tips on using storytelling in a presentation | business life | AttivAzione alla TrasformAzione | Scoop.it

"Effective leaders know that telling a powerful story is the most effective way to engage people."

 

Read the full article to find out more about these 10 golden rules for storytelling success in presentations:

Use stories selectivelyListen before you speakAim carefullyMake it personalMake it realLearn the story not the wordsConnect with the audienceUse simple languageLet the story do the workRemember we are all storytellers


Via Kim Zinke (aka Gimli Goose)
more...
Kim Zinke (aka Gimli Goose)'s curator insight, June 6, 1:58 PM

Whatever platform you use to tell your story, these tips will help you out.

Rescooped by Silvia Toffolon from Story and Narrative
Scoop.it!

Presentation Zen: Storyboarding & the art of finding your story

Presentation Zen: Storyboarding & the art of finding your story | AttivAzione alla TrasformAzione | Scoop.it
Storyboarding as we know it may have been pioneered by filmmakers and animators, but we can use many of the same concepts in the development of other forms of storytelling including keynote presentations or short-form presentations such as those made...

Via Gregg Morris
more...
Jeni Mawter's curator insight, May 6, 5:28 PM

Lost? Storyboarding can help you find the essence of you children's or young adult story.

Urban Book Editor's curator insight, May 10, 5:47 AM

We can also use storyboarding to work out scenes in novels. If outlines feel too limiting, try storyboards instead.

Samantha Melvin's curator insight, May 11, 3:14 PM

Great resource for CEDFA, this demonstrates the importance of planning "slides" in order to communicate our ideas effectively--teaching this to students is important, as they can learn to be efficient at getting their ideas out in the world #ufglobal #arted #communication #storyboarding