Peter Guber, presidente e CEO del Mandalay Entertainment Group, spiega come stabilire una connessione umana ed emozionale con qualunque tipo di pubblico. 
For every assignment, for every project, whether you are a freelancer or work a staff job, it’s of the utmost importance that you document every aspect of what is required to complete the project both correctly and in a timely manner. 
To test your mental acuity, answer the following questions (no peeking at the answers!): 1. Johnny’s mother had three children. The first child was named April. The second child was named May. What was the third child’s name? Business owners and managers, need to understand the power of positive reinforcement as a fundamental driver of improved employee engagement, and then ensure that they do not ignore acknowledging desirable behaviour, as it is observed.
When the return on the investment of time in giving positive reinforcement to employees can be as high as 100:1, it makes business sense, to invest the time necessary to do this well.
This excellent article, identifies that inadequate recognition of effort is a major employee issue, and it makes a strong case for improving your efforts at positively reinforcing observed desirable behaviour. Via Daniel Watson 
We spoke to Jonah Lehrer, author of the bestselling Imagine: How Creativity Works, to learn how entrepreneurs can be more innovative. (Would you like to be more creative in the workplace? Check out these helpful tips! Via Creativity For Life 
In my last post I wrote about the Story Map I used to analyze stories and search for ways to incorporate brands into well known narratives. By using the same tools as Hollywood its possible to effe...
Well, this is interesting -- but maybe doesn't go far enough. The map is useful. The tricky part is putting all of the elements together effectively to create a compelling story. The nuances between these elements is not always obvious.
No question, these elements need to be present. But conveying tension, motivation, conflict, and empathy are done by employing either linguistic devices like contrast, triggering emotions in the reader, etc. They are subtle, powerful techniques that are more often experienced rather than told.
And in the end, all business storytelling is about moving people to action. While Batman is an engaging story, it doesn't move us to take action. That is what is missing on this map, which is why I said it probably doesn't go far enough.
But overall I like what is being said. Now we need to watch for the next installment where the author will share how he has used the map to create pharmaceutical brand stories. Via Karen Dietz 
Silence is precious because it gives space for life to share more of its essentiality, meaningfulness and purpose. Silence offers room for thoughts to crumble into themselves allowing the one that matters in the moment, to be the loudest and brightest 
...some simple time management skills will hugely boost your chances of actually finishing that novel, or completing that painting. 
Collaboration. Everyone talks about it, but only a few know how to do it well. Here's Motley Fool's chief collaboration officer on best practices for working together better. 
The Six Enemies of Greatness (and Happiness) These six factors can erode the grandest of plans and the noblest of intentions. They can turn visionaries into paper-pushers and wide-eyed dreamers into shivering, weeping balls of regret. 
"The kernel, the soul -- let us go further and say the substance, the bulk, the actual and valuable material of all human utterances -- is p... 
Innovazione e tecnologia stanno cambiando il modo di produrre. 
A charming all-ages picture book about the endless dance between idea and execution. |
Cranbrook Academy of Art's collaboration with Herman Miller explores the modern office... 
Until recently, I hadn't really known any great leaders. As a writer, the highest-ranking people I deal with are editors, and they're pretty much just writers who have gotten lazy. The only thing an editor has ever led me into is a bar. 
Small business owners often manage their enterprises under the notion that the future will closely resemble the past.
Unfortunately, the world we operate in today is often extremely unpredictable, and that means business owners need to radically change their thought process, in order to take control of their futures.
This excellent article, offers a three step process used by serial entrepreneurs, that business owners can follow if they find that their usual thought processes are not delivering the results they need. Via Daniel Watson 
Everything you need to know about how to host truly unique storytelling parties. With storytelling ideas, storytelling kits, seasonal party ideas.
Hey --it's Sunday and a perfect day to relax and plan for summer fun!
I ran across this article that has nothing to do with business storytelling but is a treat nontheless -- Plan a storytelling party! It sure will to build storytelling skills plus learn amazing things while having a good time with friends and family.
On this website there is everything you need to know to throw a successful party.
Now if you really wanted to apply this to your organization, use all the ideas and suggestions here, just shift the topics to fit your needs. Throw a storytelling party for employees! Throw a storytelling party for customers! Just remember to keep having fun :) Via Karen Dietz 
Good Leaders Do Not Manage Change......They Lead Change! (Good Leaders Do Not Manage Change......They Lead Change! Via Susan Bainbridge 
Paying attention to what's being censored is key to increasing creativity.
Diversity is the crucial element for group creativity. Innovation teams tasked with creating new products or technologies or iterating existing ones need tension to produce breakthroughs, and tension comes from diverse points of view. 
Self-persuasion: let people talk themselves around to your point of view. 
It's not just the number of hours we sit at a desk that determines the value we generate. Accomplishing truly great work also requires rest and renewal.
Your passion for your career can sabotage your attempts to succeed. TED Talks At TEDxCambridge, Michael Norton shares fascinating research on how money can, indeed buy happiness -- when you don't spend it on yourself. |
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