How To Reinvent An Icon: Behind Microsoft’s Rebuild of Team Halo And The Making Of Halo 4 | AtoZ-Facebook,Twitter, Linkedin Marketing Social media2 | Scoop.it

"For anyone who’s created a monster hit entertainment property, success comes with a built-in challenge--how do you follow yourself?"  Kevin Ohannessian speaks "to franchise director Frank O’Connor and some of the key players behind creating Halo 4 and reshaping the future of Halo."


Via The Digital Rocking Chair