SEO - A Collection of Practical Information
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SEO - A Collection of Practical Information
Information on SEO from a practical and common sense perspective including tips, methods and best practices to improve search engine rankings and correct common SEO problems.
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Top 10 List of SEO Expert Websites | Best SEO Tips 2013

Top 10 List of SEO Expert Websites | Best SEO Tips 2013 | SEO - A Collection of Practical Information | Scoop.it
A blog about internet marketing news, trends, tips, ideas, announcements and general discussion for search engines, SEO, SEM, PPC, web design, social media, and related topics.
E-Platform Marketing's insight:

E-Platform Marketing's insight:

We've scoured the internet to compile a Top 10 List of SEO Experts as a way to quickly access the best SEO Tips for 2013. From Matt Cutts and Danny Sullivan to Vanessa Fox and Jill Whalen you're sure to learn a lot by reading the brilliant insights of the SEO gurus. If you're a business owner you may want to also see this page on SEO services.

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The 2013 Local Search Ecosystems (and a GetListed Upgrade)

The 2013 Local Search Ecosystems (and a GetListed Upgrade) | SEO - A Collection of Practical Information | Scoop.it
Brand new visualizations show the state of the local search ecosystems in the US and several other countries. Along with this exploration, we're excited to announce the release of two data platforms to the roster we display on GetListed.org.
E-Platform Marketing's insight:

David Mihm, a brilliant SEO and SEM expert, has published a superb info-graphic which illustrates how local search data flows through the internet.  We highly recommend checking out this infographic and also visiting the GetListed.org Learning Center to get the latest on how to improve your local search listings.

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How Social Media Impacts Your SEO Ranking [Infographic]

How Social Media Impacts Your SEO Ranking [Infographic] | SEO - A Collection of Practical Information | Scoop.it
An updated study from Searchmetrics revealed how important social media signals are to a strong SEO ranking.
E-Platform Marketing's insight:

Social Media for SEO is a very real opportunity.  If you're not leveraging social media for SEO and brand development you're making a big mistake.  I'll add to this that utilizing social media is much more than setting up a few pages and posting random comments

 

Making effective use of social media requires a strategy.  Your internet marketing team should know what social media business pages you need, how to manage each site individually and collectively.  Additionally your content should be such that it encourages or motivates people to retweet, like, share, add or whatever the relative action may be.  Achieving true social inteaction is the key to success.

 

If you're making a reasonable investment with an internet marketing company you can have this managed and stay informed of your social media strength.   Tools such as HootSuite, Seesmic or Klout are excellent tools to manage your social media business pages. 

 

The referenced article by SearchMetrics has a very interesting infographic.  We recommend taking time to learn more about social media marketing.

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Google Confirms Panda Update Is Rolling Out: This One Is More "Finely Targeted"

Google Confirms Panda Update Is Rolling Out: This One Is More "Finely Targeted" | SEO - A Collection of Practical Information | Scoop.it
This morning, I noticed a possible Panda update was rolling out, one that seemed to be “softer” in nature than the previous updates, where many webmasters who were originally hit by the algorithm are now claiming recovery.
E-Platform Marketing's insight:

Here we go again!  Google has confirmed that it is rolling out a Panda update and stating that it is "more finely targeted".  The good news is that some site owners are reporting favorable (recovery) results so maybe it's not all bad.  Read the full article at the Search Engine Land website.

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ModernMetals.com | Status update

ModernMetals.com | Status update | SEO - A Collection of Practical Information | Scoop.it
In a wireless workplace, it’s impossible to ignore social media’s role in manufacturing April 2013 - The saying, “image is everything,” holds tru...

Via Michelle Hamel
E-Platform Marketing's insight:

The ability to successfully persuade B2B, especially industrial, clients to embrace social media is challenging.  The usual response to the topic is "our customers are not on there".  Maybe so, maybe not; however at the very least social signals are important for organic search engine optimization results.

 

Regardless of your present position on the subject this is an article you should read.  It may change some of your current beliefs about the value of social media for industrial online marketing.

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Penguin 2.0 rolled out today

E-Platform Marketing's insight:

Straight from the horses, ugh, penguins mouth . . . Matt Cutts anounces the launch of Pengiuin 2.0 in this article on his blog.  The launch on May 22nd is intended to fight websapm with more fore than its preecessors.  Check out this article with good links to more info to learn tha latest news on Google's Pengion 2.0.

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Lessons from fiction that Can be Applied to Your Content Creation Efforts - Search Engine Journal

Lessons from fiction that Can be Applied to Your Content Creation Efforts - Search Engine Journal | SEO - A Collection of Practical Information | Scoop.it
Lessons from fiction that Can be Applied to Your Content Creation Efforts
Search Engine Journal
Forget best practices, SEO, and all these things for a while.
E-Platform Marketing's insight:

Search Engine Journal has some bright minds that produce interesting articles.  This article is another one to read and ponder . . .

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How Your Domain Name Will Impact SEO & Social Media Marketing - Search Engine Journal

How Your Domain Name Will Impact SEO & Social Media Marketing - Search Engine Journal | SEO - A Collection of Practical Information | Scoop.it
When starting a new website, one of the first and most important decisions you have to make is choosing a domain name. That choice will impact the website'
E-Platform Marketing's insight:

If you're truly an SEO professional you've no doubt been made aware that Google is no longer fond of exact match domains (EMD).  This new articles at Search Engine Journal is well worth reading and perhaps even sharing with your clients.  We are strongly encouraging clients with exact match domains to bite the bullet and change to a brand oriented domain.

 

Check out the article and share with your associates . . .

 

 

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RSSTop55: Submit Your Website To The Best RSS Directories And Blog Directories Part 1

RSSTop55: Submit Your Website To The Best RSS Directories And Blog Directories Part 1 | SEO - A Collection of Practical Information | Scoop.it
Best RSS directories, blog directories and article submission services to submit your website. Part 1
E-Platform Marketing's insight:

Have a blog and want to get more legotomate traffic?  It may be as simple as taking time to submit your blog to the top blog directory sites.  This article is a list of the authors Top 55 Blog Direcotry and RSS Submission Sites.

 

To prepare for this project you need to have a Word doc or such with your basic blog information such as URL, description, tags, etc.  For most any blog directory submission you will need to complete a quick profile about your blog and submit it for review.

 

Do it correctly and within a few weeks you can see significant gains in blog traffic.  If people can't find your blog then they certainly can't click through to visit your blog.  Take time to get found.  Use this list to get started!

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Andrǝǝs Fǝǝlĭpǝǝ's curator insight, May 23, 2014 12:25 PM

Como Podemos Hacer ¡Un Blog (TUTORIAL)

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Google Algorithms & Manual Actions | Billions of Sites Subject to Penalties

Google Algorithms & Manual Actions | Billions of Sites Subject to Penalties | SEO - A Collection of Practical Information | Scoop.it
Are there billions of sites manually penalized by Google? How many more have been subject to algorithmic penalties and updates?
E-Platform Marketing's insight:

Wow!  Google has indexed over 30 Trillion pages of website content!  A recent Google infographic reveals that .22% of all domains have been subjected to manual penalties . . . or after the math is done, 66 Billion pages received a G-swat!

 

Read the full article . . .

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Competitive Linking: Nine Simple Steps for Sucking Your Competitors Link Profiles Dry

Competitive Linking: Nine Simple Steps for Sucking Your Competitors Link Profiles Dry | SEO - A Collection of Practical Information | Scoop.it
What do you think of when you hear the term “competitive link building”? Do you grin with excitement at the thought of poaching linking opportunities from your competitors?
E-Platform Marketing's insight:

SEOmoz comes through again with a great article on SEO Link Buildig in 2013.  As always, SEOmoz delivers accurate and executable information on how to improve search engine rankings and avoid algorithm driven ranking losses.  We see this as a must-read for anyone interested in improving their 2013 SEO practices.

 

The Nine Simple Steps article paragraph headings are generally:

  • Pick the competitor you want to anlayze
  • Download the competitive link profile
  • Check the HTTP status codes of all URL's in the link profile
  • Reviews the URL's again
  • Establish a minimum Page Authority score (to create a shortlist)
  • Clean up the report
  • Get Google cache information on selected URL's
  • Manually review each URL
  • Sort your list by attainability, page authority and cache date

 

This process is presented as being able to identify powerful link opportunities from a competitor's link profile.  All in all we like what we've seen here.  Check it out!

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30 Tricks for Google Plus | How To Improve Your G+ Account

30 Tricks for Google Plus | How To Improve Your G+ Account | SEO - A Collection of Practical Information | Scoop.it
Here are some useful tips, tricks, hacks, extensions, and apps for novices and experts alike to enhance your Google Plus experience and maximize the most out of your account.
E-Platform Marketing's insight:

Improve your Google+ experience with some of these nifty tricks and tips.  From learning how to format text to discretely disconnecting people on G+ this is a must read article.  After 5-10 minutes to read this and make notes you'll probably be smarter about G+ than the person in the next cubicle, lol.

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Problems Uploading Custom Background in Twitter? | How To Upload A Custom Background Image in Twitter

E-Platform Marketing's insight:

There are numerous inquiries about problems uploading a custom Twitter background image.  Too often the native interface returns an error message along the lines of "no image data found" or something similar.  There is an easy solution on How To Upload A Custom Twitter Background Image.

 

Using this short two page how-to file you can have your new Twitter background file uploaded in a few minutes.  Stop wasting hours trying the same thing over and over.  View and download this information and you can be enjoying your new Twitter background image in about 3 minutes.

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Content marketing automation: the age of artificial intelligence

Content marketing automation: the age of artificial intelligence | SEO - A Collection of Practical Information | Scoop.it
Content marketing automation can now bring marketers not just essential time saving benefits but also actionable insights and recommendations. Learn how.

Via Peg Corwin
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Peg Corwin's curator insight, September 2, 2016 7:13 AM

Content marketers, take advantage of marketing automation to make your stream more useful and your work more efficient. Learn more.

Anuj Saxena's curator insight, September 16, 2016 12:37 PM
Artificial intelligence is playing in defining marketing strategies through customer data. Variety of automation software are available to help.
HR Tech Online's curator insight, September 18, 2016 2:09 AM
Artificial intelligence is playing in defining marketing strategies through customer data. Variety of automation software are available to help.
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Google Expands Authorship Program, Releases Embedded Posts - 'Net Features - Website Magazine

Google Expands Authorship Program, Releases Embedded Posts - 'Net Features - Website Magazine | SEO - A Collection of Practical Information | Scoop.it
Two new features have been released for Google+ that will support those that are creating and sharing content online, as well as boost the activity on the laggard social network.
E-Platform Marketing's insight:

Google has made improvements to Google Authorship which makes it an even more powerful tool for content marketing.  New features now allow for embedded posts functionality.  Read the following article for more information and get even more out of Google Authorship!

 

For help with your internet marketing or social media marketing you can contact E-Platform Marketing in Atlanta GA!

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3 Great Methods for Reclaiming Lost Backlinks

3 Great Methods for Reclaiming Lost Backlinks | SEO - A Collection of Practical Information | Scoop.it
Reclaiming old backlinks is the easiest and most efficient link building method you can perform. Learn how you can reclaim backlinks from pages that are down or redirected, are buried in old content, or used to link to you in the past.
E-Platform Marketing's insight:

Bonni Stefanick published an article in January on Search Engine Watch that discusses to to reclaim lost backlinks.  To maintain a strong backlink profile it's often easier to reclazim lost backlinks than it is to generate equal quality replacement backlinks.  This article delves into specifics on how to recover lost backlinks to your website.  If you've lost good backlinks then this is an article you should read.

 

We've just taken on a new client whose backlink situation is very poor.  For all of 2013 their backlink numbers trend is declining at a steady rate.  The trend line is going down at about 40 degrees; needles to say this is a serious problem.  This article is someting we're sharing with our client to help them understand what we can do and why it makes sense for their situation.  Let us know if we can help your business to manage any similar situations.

 

I hope you benefit from what she shares with us . . .

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Structured Data: Content, Rich Snippets & Autho...

Structured Data: Content, Rich Snippets & Autho... | SEO - A Collection of Practical Information | Scoop.it
Authorship is a social signal and social signals affect rank. Authorship is an important social signal because it allows Google to attach those signals to an individual, not just a web site.
E-Platform Marketing's insight:

A valuable but often overlooked tool for the SEO provider is Rich Snippets and Google Authorship.  Authorship is the trick to getting your photo to show beside your organic search results positions.  Rich Snippets are incredibly effective for getting sites ranked for particular products and other specific items.  Read this handy article to learn more about these tools to improve online visibility.

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How To Do Social Bookmarking For SEO?

How To Do Social Bookmarking For SEO? | SEO - A Collection of Practical Information | Scoop.it
A detailed tutorial about what is social bookmarking in SEO, what are its benefits and how to use bookmarking sites effectively to protect blog from penalties.
E-Platform Marketing's insight:

Ankit Kumar Singla has written a very informative article on best practices for using social bookmarking to help your SEO work.  While many website owners or SEO managers have come to understand the value of "blogging" or "fresh content" they have no knowledge of how to leverage important elements such as Authorship, RSS feeds and social bookmarking.

 

Anyone who is publishing content should be taking extra measures to assure that their content is found and well promoted on search engines.  Simply posting your thoughts on the copmpany blog is not enough to boost your SEO results.  A good SEO agency or SEO practitioner will use the additinal tools required to get the full impact from creative content development and article publishing. 

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Google Updates AdWords Express Sign-Up Process, Ad Copy Preview And Dashboard

Google Updates AdWords Express Sign-Up Process, Ad Copy Preview And Dashboard | SEO - A Collection of Practical Information | Scoop.it
Google has updated  the interface for AdWords Express, Google’s AdWords product designed for small businesses.
E-Platform Marketing's insight:

Google Adwords changes are not uncommon and ceratinly need to be understood.  If you use Google Adwords or work closely with you PPC management service you should read this article for new changes to Adwords Express. 

 

Personally I think that Adwords Express is inferior to traditional Adwords PPC advertising.  Traditional Adwords campaigns, in our experience, have far better ROI's because of better ability to control costs and pull in better qualified leads.

 

Regardless of your preference you should learn abou the new interface for Adwords Express by reading this article.

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New Google Ranking Factors for 2013 - Star Ratings, Plus Ones, Authorship, Citation Flow, Social Signals etc. - Seo Sandwitch Blog

New Google Ranking Factors for 2013 - Star Ratings, Plus Ones, Authorship, Citation Flow, Social Signals etc. - Seo Sandwitch Blog | SEO - A Collection of Practical Information | Scoop.it
New Google ranking factors 2013- Star ratings, social signals, Google authorship, citation flow etc. Is your website missing these?
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Ahrefs / Majestic SEO / SEOMoz / Raven Tools / SEO Spyglass - Backlink Checkers Compared

Ahrefs / Majestic SEO / SEOMoz / Raven Tools / SEO Spyglass - Backlink Checkers Compared | SEO - A Collection of Practical Information | Scoop.it
Which is the best backlink checker? I put Ahrefs, Majestic SEO, SEOMoz, Raven Tools & SEO Spyglass to find out which one can sniff out the most backlinks!
E-Platform Marketing's insight:

Matthew Woodward has published an article which compares some of the most popular SEO tools in 2013.  When reading this article and other similar articles on SEO tools there is no clear cut winner although MajesticSEO and Ahrefs seem to be the front runners in any study.

 

The tools compared in these studies are generally online services that are used to research backlinks and referring domains, and many have numerous other functionalities included.

 

In our experience the top 5 SEO Tools in 2013, in no particular order, are:

  MajesticSEO

  SEOMoz

  Ahrefs

  SEOSpyglass

  SEMRush

 

Read this article and draw your own conclusions. And as one person commented online, compare the results from each to find competitor backlink sources that are included everytime and you've probably hit serious paydirt.

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How to Avoid Hiring a Bad SEM Vendor

How to Avoid Hiring a Bad SEM Vendor | SEO - A Collection of Practical Information | Scoop.it
Buying search engine marketing services can be tricky in the best of circumstances given how new and complicated the industry is. Here’s how a small business owner can figure out the difference between a good SEM proposal and a crappy one.
E-Platform Marketing's insight:

For the typical business owner hiring an internet marketing or SEO company can be quite an ordeal.  Because they usually have a limited knowledge of the subject matters the decision is all too often made based on a persuasive sales pitch.  In a lot of situations this results in hiring an inept person or group and the client becomes frustrated, angry and disillusioned.  So how do you know who to hire?

 

Hiring A Good SEO Company

In order to hire an internet marketing or SEO company that will do good work you need to commit to the time it takes to really qualify the potential supplier.  Instead of having a sales person give you a pitch you need to ask specific questions . . . and carefully evaluate the answers.

 

This article provides an itemized list of things to ask along with some information on why it matters.  We recommend also viewing an article on How To Recognize SEO Scams which is relevant for reading prior to hiring any type of SEO, SEM or online advertising company.

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Gabriel Aubry's curator insight, June 19, 2014 4:32 PM

Under-promising and over-delivering is usually a key to long term success. Also, attention to detail is definitely an indicator of a serious firm.

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The Hidden Benefits of Social Media Marketing: Why Your Strategy May Be Working Better Than You Think - Forbes

The Hidden Benefits of Social Media Marketing: Why Your Strategy May Be Working Better Than You Think - Forbes | SEO - A Collection of Practical Information | Scoop.it
Most businesses venture into social media expecting to see a big return on investment. The hope is that new customers Image via CrunchBase will come in droves, and that the benefits and revenue generation will be huge.
E-Platform Marketing's insight:

We frequently speak with prospective clients about the importance of social media.  Invariably the automatic answer is "our customers are not on social media".  Laughable right?  Wel, here is an article published in Forbes magazine that speaks to the doubting Thomas clients about the importance of social media.

 

From improving brand recognition and influencing buyers, to developing an authority presence and driving website traffic, social media marketing is one part of internet marketing that you can no longer dismiss.  

 

Read the full article and share with your customers!

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Google Crushes Another Link Network? SAPE Links

Google Crushes Another Link Network? SAPE Links | SEO - A Collection of Practical Information | Scoop.it
The rumors floating around the SEO industry right now is that Google has crushed yet another link network. SAPE links, a link network I honestly never heard of...
E-Platform Marketing's insight:

Outstanding hit on black-hat SEO!  Google has trounced yet another link network (SAPE) and the result has a lot of sites reeling in pain.  From top SEO Experts to the practitioners at Black Hat World there is a lot of conversation about this today.

 

A quick visit to this site indicates the site is of Russian origin.  Learn more by reading an article published by Barry Schwartz at SEO Roundtable.

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How to Support SEO With Social Media and Content Marketing

How to Support SEO With Social Media and Content Marketing | SEO - A Collection of Practical Information | Scoop.it

I've worked, on and off, in SEO for over 16 years. It's far from my speciality these days, but I do work for an agency where the core business product is search and I'm often asked what social can do to help. Here's a few suggestions I give the folks in the SEO department when they ask.

E-Platform Marketing's insight:

Social Media is an extremely important part of SEO in 2013.  Any committed SEO practitioner should be reading articles everyday on new ideas and techniques to leverage social media to improve search engine rankings and online visibility.

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Top 25 List of SEO Experts To Follow in 2013 - with Names, G+, FB, Linkedin, Twitter Links

E-Platform Marketing's insight:

Learn more about SEO in 2013!  Use this downloadable PDF list to get information form the best SEO professionals.  This PDF is a list of industry recognized SEO Experts in 2013 which includes:

 

  • Names of SEO Expert
  • Website Link
  • Facebook Link
  • Google+ Link
  • Twitter Link
  • Linkedin Link

 

This list was prepared by manual online research to find the leading authorities on SEO and identify the best places to follow them online and access their advice and opinions.   You can also bookmark the page which has the link to the List of SEO Experts in 2013  

 

A great tool for every SEO practitioner!

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