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Atlanta Georgia is the Place to be!
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What is a CRM and why do I need one on LinkedIn?

What is a CRM and why do I need one on LinkedIn? | Atlanta Georgia is the Place to be! | Scoop.it

Content Relationship Management and LinkedIn


You might have heard the term, or might even be using a CRM in your marketing and sales efforts. If not, you should be! According to Wikipedia, “Customer relationship management (CRM) is a widely implemented model for managing a company’s interactions with customers, clients, and sales prospects.” When using social media, and in particular LinkedIn, we have the ability to download some contact information about connections (1st level contacts). LinkedIn doesn’t really have a useful CRM within its UI (user interface) so its you might consider utilizing third party apps like Avectra’s Social CRM.


Wikipedia continues, “It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support.”


Read more: http://bit.ly/KM2EUx


Via Martin Gysler
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Beyond Your Borders: Promoting Your Business Internationally Using Social Media

Beyond Your Borders: Promoting Your Business Internationally Using Social Media | Atlanta Georgia is the Place to be! | Scoop.it

The aptly named world wide web has opened up new methods of marketing for businesses both great and small. The benefits of localizing company websites to target foreign markets are now widely recognized (Common Sense Advisory studies suggest an average return of US$25 for every $1 spent on localization) and many businesses now use social media platforms for domestic marketing, but very few appear to be using those platforms to promote their services abroad.

 

For example, Econsultancy’s 2010 Social Media and Online PR Report reported that 83% of marketers were planning to increase their spending on social media this year, yet only 26% had plans to run campaigns in more than one country.

 

Read more: http://bit.ly/MJM7kE


Via Martin Gysler
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