The late Steve Jobs was a man everyone remembers for his charisma, his turtle neck and also the “it” factor he brought to the table especially when he was making a presentation. After the man passed away from a debilitating ...
The weight loss and health industries have collided head-on with the tech world, with even the most mainstream depictions of startup life pitching products to help people stay trim and out of the doctor's office.
Few things are more exhilirating than launching a startup company. But getting the word out can be a serious challenge. Most startups don’t have a large budget for advertising, and even if they do, they need to get it right the first time. But what is right for you? Should you put more of your cash and time into postcards, newsletters, social media, or another form of advertising? With so many options, it can be overwhelming knowing where to start.
The good news is, though, that with a bit of focused efforts, start-ups can get serious traction. The key is choosing the right advertising path for your startup, which is going to be unique to you.
With that in mind, here are some easy ways to get your startup into the path of consumers.
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What are the Top 20 cities globally for startups to thrive?
New research into 50,000 startups from the Startup Genome and Telefónica Digital provides tangible evidence and insight for investors, entrepreneurs and policy makers. Take a look at this interactive infographic below highlighting the findings...
Rumors of the death of the digital music industry are greatly exaggerated, says former Last.fm executive Matthew Hawn. While there may not be much room for profiting from recorded music any more, an entire generation of companies are building a different, more exciting future.
Robin Good: How can journalists and small news companies become/remain profitable in the years to come? What are the business moels that news-based outlets and professionals can consider adopting in their effort to become/remain sustainable?
A joint project of the University of Tampere, USC Annenberg and Waseda University in Tokyo, has decided to tackle these very set of questions by researching existing journalistic startups and analyzing their approach and results.
"...there has been much lively discussion about the future of journalism and its business model. However, there has been little research or academic focus to date on the business models for for-profit journalism startups..."
From the report Introduction: "Overall, advertising models that supported media offline seem – for the most part – unable to do so online.
Most attempts to shift business models online fail as they trade “old media dollars for new media pennies” (Nichols and McChesney 2009).
The fundamental trade on scarcity of space cannot hold value in abundant space. Yet advertising remains one of the bedrocks of revenue for most media organisations."
"This report outlines how online-based journalistic startups have created their economical locker in the evolving media ecology.
The research introduces the ways that startups have found sustainability in the markets of nine countries. The work is based on 69 case studies from Europe, USA and Japan.
The case analysis shows that business models can be divided into two groups.
a) The storytelling-oriented business models are still prevalent in our findings. These are the online journalistic outlets that produce original content – news and stories for audiences.
b) But the other group, service-oriented business models, seems to be growing. This group consists of sites that don’t try to monetize the journalistic content as such but rather focuson carving out new functionality.
The project was able to identify several revenue sources that include: 1. advertising,
2. paying for content,
3. affiliate marketing,
5. selling data or services,
6. organizing events,
7. freelancing and
8. training or
9. selling merchandise.
Where it was hard to evidence entirely new revenue sources, it was however possible to find new ways in which revenue sources have been combined or reconfigured.
The report also offers practical advice for those who are planning to start their own journalistic site."
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