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Marketing Lessons From Election '12

Marketing Lessons From Election '12 | ATL Business Attorney | Scoop.it
Four years ago, the Obama team ran what was not only the best political campaign in history, it was perhaps the best marketing campaign in history.
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10 Things to Include in Your Startup Pitch Presentation

10 Things to Include in Your Startup Pitch Presentation | ATL Business Attorney | Scoop.it
Investors don't have a lot of time to hear pitches. Here are the 10 slides you should include in your pitch deck to seal the deal.

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Rescooped by ATLBusinessAttorney from Economy and Investments
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Investment Ideas: Marc Faber December 2012 Market Commentary

Marc Faber has just released his December 2012 market commentary "Always try to be a little kinder than Necessary" on gloomboomdoom.com.


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Risk and Return

Risk and Return | ATL Business Attorney | Scoop.it

Another month, another 25 points and Term Deposit rates continue to go down.


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P2P Consultants's curator insight, April 22, 2013 8:14 AM

This article discusses the trade off between risk/reward. Nothing really new here. Author claims. That is, as you try to achieve every higher rates of return, the risk you take increases at a much faster rate. What about p2p lending. The interest rate risk in consumer lending is almost nil. Over the past 30 years cash yields on most investments have declined while interest rates on consumer loans and credit cards have remained almost unchanged. The main risk in consumer lending are default rates which are linked to the level of un-employment. So in 2007/2008 you did see higher default rates but the spreads were still attractive, making it one few asset classes relatively unaffected. There is no market volatility in consumer lending/p2p lending, so where all asset classes were significantly impacted by the recent financial disaster, consumer lending was not. The conclusion is the consumer lending has one of the best risks/reward trade offs of any asset class, a secret most banks will not tell you. However, a caution is that like banks you need to have an adequate amount of diversification in your loan portfolio. 

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A Five-Point Checklist for Better News Release Writing - Vocus Blog

A Five-Point Checklist for Better News Release Writing - Vocus Blog | ATL Business Attorney | Scoop.it
For the biggest return on an online news release, make your story clear and engaging. This simple five-step checklist will help.

Via Matthew Hunt
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Growing a New Website to 100,000+ Organic Visits Per Month in Less Than 1 Year

Growing a New Website to 100,000+ Organic Visits Per Month in Less Than 1 Year | ATL Business Attorney | Scoop.it
I will show exactly how I grew a new website on a new domain to over 100,000 organic visitors per month in less than one year without spending $1 on advertising.

Via Matthew Hunt
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Startup Claims That PartyCall, France Telecom’s Facebook Calling App, Was Its Idea | TechCrunch

Startup Claims That PartyCall, France Telecom’s Facebook Calling App, Was Its Idea | TechCrunch | ATL Business Attorney | Scoop.it
Two weeks ago, France Telecom-owned carrier Orange announced PartyCall, an app Orange said it created in "partnership" with Facebook for users to make mobile calls via the social network.

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Rescooped by ATLBusinessAttorney from Patents and IP law
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California Law Stopped Steve Jobs from doing a Willy Wonka ...

The late Steve Jobs was a man everyone remembers for his charisma, his turtle neck and also the “it” factor he brought to the table especially when he was making a presentation. After the man passed away from a debilitating ...


Via Debora Plehn
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Rescooped by ATLBusinessAttorney from Patents and IP law
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Judge permits Kodak's patent auction despite Apple's objections ...

Judge permits Kodak's patent auction despite Apple's objections ... | ATL Business Attorney | Scoop.it

US Bankruptcy Judge Allan Groper said in a Tuesday hearing that struggling Kodak can auction off more than 1100 patents as part of its bankruptcy.


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New Google Patent Named Ranking Documents To Penalize Spammers - Seo Sandwitch Blog

New Google Patent Named Ranking Documents To Penalize Spammers - Seo Sandwitch Blog | ATL Business Attorney | Scoop.it
Information on Google Patent named Ranking Documents- know about First Rank,Second Rank,Transition Rank,Transition Period and how to remain safe in rankings.

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Another Win For Quantified Self And Big Data Startups: Weight Loss Platform Retrofit

Another Win For Quantified Self And Big Data Startups: Weight Loss Platform Retrofit | ATL Business Attorney | Scoop.it
The weight loss and health industries have collided head-on with the tech world, with even the most mainstream depictions of startup life pitching products to help people stay trim and out of the doctor's office.
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Small Business and Startups: 5 DIY Things To Do For Your Brand! « crowdSPRING Blog

Small Business and Startups: 5 DIY Things To Do For Your Brand! « crowdSPRING Blog | ATL Business Attorney | Scoop.it
crowdSPRING's blog about design, digital creativity, business strategy and more.

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Best Advertising Resources and Ideas for Startups

Best Advertising Resources and Ideas for Startups | ATL Business Attorney | Scoop.it

Few things are more exhilirating than launching a startup company. But getting the word out can be a serious challenge. Most startups don’t have a large budget for advertising, and even if they do, they need to get it right the first time. But what is right for you? Should you put more of your cash and time into postcards, newsletters, social media, or another form of advertising? With so many options, it can be overwhelming knowing where to start.


The good news is, though, that with a bit of focused efforts, start-ups can get serious traction. The key is choosing the right advertising path for your startup, which is going to be unique to you.

 

With that in mind, here are some easy ways to get your startup into the path of consumers.

 

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judicoms Associate's curator insight, August 27, 2013 7:52 AM

add your insight...it is less expensive just that time is what you will have to offer... it 's cheap

 
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The Problems With Software Patents - Forbes

The Problems With Software Patents - Forbes | ATL Business Attorney | Scoop.it

The Problems With Software PatentsForbesSoftware patents have also created big–and expensive–problems for companies throughout all sectors of our economy.


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Do Less, Achieve More: The Beauty Of Effective Delegation

Do Less, Achieve More: The Beauty Of Effective Delegation | ATL Business Attorney | Scoop.it

As company owner, you need to focus only on the items that add the most value to your organization. In general, these are the things that you, and only you, are capable of doing.


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How to Use Google Analytics to Improve Your Social Media Marketing

How to Use Google Analytics to Improve Your Social Media Marketing | ATL Business Attorney | Scoop.it

Google Analytics Custom Campaigns: How to fully use Google Analytics to gain valuable insights into your social media campaign results.

 

"Have you ever wanted to know which of your links are driving more traffic?

 

Seeing referral traffic from Facebook is great, but which wall post drove the traffic?

 

Do visitors who come from Twitter tend to spend more time on the site than visitors coming from a banner campaign?

 

This article shows you how to take your social analytics strategy to the next level".

 

Read More: http://www.socialmediaexaminer.com/google-analytics-custom-campaigns/


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Bill Chen's comment, December 22, 2012 9:17 AM
http://www.airmaxsbuy.com/
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Featured Startup Pitch: GradSave is bringing crowdfunding to saving for college

Featured Startup Pitch: GradSave is bringing crowdfunding to saving for college | ATL Business Attorney | Scoop.it
Company: GradSave Website: www.gradsave.com Founders: Marcos Cordero and Irma Grondin Headquarters: Miami Investors: Private Angel investors in the finance industry Year Founded: 2011 Twitter: @gra...

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How McDonald's Handles Thousands of Social Mentions Per Day

How McDonald's Handles Thousands of Social Mentions Per Day | ATL Business Attorney | Scoop.it
Rick Wion, Director of Social Media at McDonald's, joins the Social Pros Podcast this week to talk to us about McDonald's social media monitoring strategy, how his team handles millions of social mentions per day, what they've done create so many...

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Braun Miller reveals why mobile marketing is use full to smallbusinesses

local online marketing expert reveals why text marketing is use full to localbusinesses. This web video is very short but use full.


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Sony patent points to dual keyboards and sliding ability | Ubergizmo

Sony patent points to dual keyboards and sliding ability | Ubergizmo | ATL Business Attorney | Scoop.it

We have definitely come a long way in the world of gaming on your mobile phone, compared to Snake on the Nokia all those years ago.


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Patent Office Weighs Patent Secrecy for “Economic Security ...

Patent Office Weighs Patent Secrecy for “Economic Security ... | ATL Business Attorney | Scoop.it

In response to congressional direction, the U.S. Patent and Trademark Office is considering whether to expand the scope of patent secrecy orders -- which.


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Pfizer kidney cancer drug fails as initial treatment - Reuters

Pfizer kidney cancer drug fails as initial treatment - Reuters | ATL Business Attorney | Scoop.it
Yahoo!7 NewsPfizer kidney cancer drug fails as initial treatmentReuters(Reuters) - Pfizer Inc said its kidney cancer drug did not meet the main goal of showing a statistically significant improvement in survival in a late-stage trial without the...

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[#Infographic] The #Startup Ecosystem: What are the Top 20 cities globally for startups to thrive?

[#Infographic] The #Startup Ecosystem: What are the Top 20 cities globally for startups to thrive? | ATL Business Attorney | Scoop.it

What are the Top 20 cities globally for startups to thrive?

New research into 50,000 startups from the Startup Genome and Telefónica Digital provides tangible evidence and insight for investors, entrepreneurs and policy makers. Take a look at this interactive infographic below highlighting the findings...


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Music startups aren’t dead — they’re just changing

Music startups aren’t dead — they’re just changing | ATL Business Attorney | Scoop.it

Rumors of the death of the digital music industry are greatly exaggerated, says former Last.fm executive Matthew Hawn. While there may not be much room for profiting from recorded music any more, an entire generation of companies are building a different, more exciting future.


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Sustainable Business Models for Commercial Journalism Startups: Chasing Sustainability on the Net

Sustainable Business Models for Commercial Journalism Startups: Chasing Sustainability on the Net | ATL Business Attorney | Scoop.it

Robin Good: How can journalists and small news companies become/remain profitable in the years to come? What are the business moels that news-based outlets and professionals can consider adopting in their effort to become/remain sustainable?

 

A joint project of the University of Tampere, USC Annenberg and Waseda University in Tokyo, has decided to tackle these very set of questions by researching existing journalistic startups and analyzing their approach and results.

 

"...there has been much lively discussion about the future of journalism and its business model. However, there has been little research or academic focus to date on the business models for for-profit journalism startups..."

 

From the report Introduction: "Overall, advertising models that supported media offline seem – for the most part – unable to do so online.

Most attempts to shift business models online fail as they trade “old media dollars for new media pennies” (Nichols and McChesney 2009).

 

The fundamental trade on scarcity of space cannot hold value in abundant space. Yet advertising remains one of the bedrocks of revenue for most media organisations."

 

"This report outlines how online-based journalistic startups have created their economical locker in the evolving media ecology.

 

The research introduces the ways that startups have found sustainability in the markets of nine countries. The work is based on 69 case studies from Europe, USA and Japan.

 

The case analysis shows that business models can be divided into two groups.

 

a) The storytelling-oriented business models are still prevalent in our findings. These are the online journalistic outlets that produce original content – news and stories for audiences.

 

b) But the other group, service-oriented business models, seems to be growing. This group consists of sites that don’t try to monetize the journalistic content as such but rather focuson carving out new functionality.

 

The project was able to identify several revenue sources that include:  1. advertising,

2. paying for content,

3. affiliate marketing,

4. donations,

5. selling data or services,

6. organizing events,

7. freelancing and

8. training or

9. selling merchandise.

 

Where it was hard to evidence entirely new revenue sources, it was however possible to find new ways in which revenue sources have been combined or reconfigured.

 

The report also offers practical advice for those who are planning to start their own journalistic site."

 

 

Useful. Informative. Pragmatical. 9/10

 

 

Report: Table of Contents - http://www.submojour.net/archives/989/table-of-contents/

 

Full report (PDF): http://tampub.uta.fi/handle/10024/66378

 

 

 

 


Via Robin Good
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Farid Mheir's curator insight, January 9, 2013 9:49 PM

Great reference to help start your digital transformation if you are in the journalism business. Very interesting collection of actual examples of business models exploring the different ways to make journalism websites profitable. goes way beyong advertising model.