ATL Business Atto...
Follow
Find
568 views | +0 today
 
Scooped by ATLBusinessAttorney
onto ATL Business Attorney
Scoop.it!

Small Business Strategy: 10 Trends to Watch

Small Business Strategy: 10 Trends to Watch | ATL Business Attorney | Scoop.it

As you read this, the business landscape is shifting right under your company’s foundation. How customers make decisions, how they discover, communicate, and share, how they influence and are influenced, is evolving considerably. In fact, customer behavior is not only changing, it’s fragmenting and opening the door to new touch points. Your business will now have to compete for the customers you know and additionally, a new breed of customers that you need to know. And, to earn their attention and ultimately their loyalty, you will need to better understand the top technology trends and how they’re impacting customer behavior.


At the heart of this customer divide is technology. But this isn’t about the technology we once knew, such as PCs, laptops, iPods, ebook readers, DVRs, etc. This change in consumerism is the inevitable result of disruptive technology and how it has affected behavior and reshaped expectations. Smart phones, social networks, apps, gamified everything, Google Glasses, self-driving cars, smart appliances, the list goes on, are placing consumers at the center of their own universe connected to one another through shared experiences. This plugged-in and always-on customers are learning to see the world differently. They’re empowered and they’re entitled. As a result, disruptive technology is grooming customers to expect information and opportunities to find them.


Everything starts with surveying the landscape for how you reach customers today and how their behavior and expectations are shifting. But this is also about the people you don’t reach now. This research will help understand how to appeal to a new type of customer as well.
If you thought that having a social media strategy and presences in the most popular social networks was enough, think again. What of adding social buttons to your website or in your email blasts? Still not enough? How about developing apps for iPhone and Android platforms? Nope. That’s not the right approach.


It takes research to truly understand how customer segmentation is materializing and how new technologies introduce opportunities to engage effectively with each group. More importantly, it takes interpretation, strategy, and a culture of innovation to recognize and prioritize these new opportunities and execute against them while windows for engagement are open.


Just like customer service, sales, and marketing, technology and your ability to translate trends into opportunities, are now part of your everyday business strategy. To what extent disruptive technology impacts your customer landscape, differs from industry to industry and it is your research that reveals where to concentrate and balance your focus and investments. To help, I’ve assembled a list of 10 current trends to evaluate . But, this is just the beginning. Use this list to build a regiment of research and innovation within your business now and over time.


10 movements to review for opportunities…

more...
David Willden's curator insight, December 24, 2012 11:58 PM

Highlights from article:  

 

- As you read this, the business landscape is shifting right under your company’s foundation.

- How customers make decisions, how they discover, communicate, and share, how they influence and are influenced, is evolving considerably.

- This change in consumerism is the inevitable result of disruptive technology and how it has affected behavior and reshaped expectations.

- Smart phones, social networks, apps, gamified everything, Google Glasses, self-driving cars, smart appliances, the list goes on, are placing consumers at the center of their own universe connected to one another through shared experiences.

- This plugged-in and always-on customers are learning to see the world differently. They’re empowered and they’re entitled. As a result, disruptive technology is grooming customers to expect information and opportunities to find them.

10 movements to review for opportunities…

1. Social Networks from Facebook to Twitter to Google+ and how they’re connecting to influencers and businesses (note: pay attention to nicheworks as well such as Path and Instagram.)

2. Geolocation check-in services such as Foursquare and Facebook location updates to share locations and earn rewards or opportunities for discounts

3. Crowdsourced discounts and deals including Groupon and LivingSocial and what’s valued and why

4. Social commerce services like Shopkick and Armadealo and how they create personalized experiences that are worth sharing

5. Referral based solutions like Yelp, Service Magic (now HomeAdvisor), and Angie’s List to make informed decisions and how shared experiences can improve your business, products, and services

6. Gamification platforms such as Badgeville and Fangager, and why rewarding engagement improves commerce and loyalty

7. How your consumers using mobile devices today and what apps they’re installing. Also, how they’re comparing options, reviewing experiences and making decisions while mobile?

8. The online presence your business produces across a variety of platforms such as tablets, smartphones, laptops and desktops. You must realize how consumers are experiencing the online presences you create and whether or not they deliver a holistic and optimized experience for each platform.

9. The consumer clickpath based on the platform consumers are using. Are you steering experiences based on the expectations of your customers? And are you taking into consideration the device or network where the clickpath begins and ends? Are you integrating Facebook F-commerce and m-commerce into the journey?

10. The expectations of connected consumers, what they value in each channel and platform, where they engage and how your business can improve experiences and make them worthy of sharing.

Your new post is loading...
Your new post is loading...
Rescooped by ATLBusinessAttorney from Intersection of Marketing, Technology, & Startups
Scoop.it!

Powerful Principles For Perfect Pitches - Forbes

Powerful Principles For Perfect Pitches - Forbes | ATL Business Attorney | Scoop.it

Anyone who’s pitched to buyers or investors, knows the story.

An enthusiastic entrepreneur waxes lyrical about the strengths, opportunities and USPs of their latest invention, to be met with glazed looks and an interrogation. Few secure the vital investment. No matter how great an idea, the pitch makes or breaks it. If a would-be investor doesn’t believe in the potential, you’ve got no chance. Well, good news: psychologists have unearthed a technique which could transform pitches everywhere. It’s called experience taking.

From Luther King’s ‘I have a dream’ to Jobs’ ‘Stay hungry, stay foolish’, storytelling to build belief is nothing new. Experience taking goes further. In a traditional story, listeners might sympathize with or understand a character’s perspective. Experience taking involves actually becoming the main character. You lose your own identity and take on the character’s thoughts, emotions, judgments and behaviors. The theory goes that you then keep some of those characteristics yourself.

Geoff Kaufman and Lisa Libby ran a series of experiments to investigate the causes and consequences of experience taking. The results were a fascinating insight into how best to influence beliefs and behaviors using stories.

Principle 1: Reduce your investor’s self-awareness

Principle 2: Write in the first person and make your main character similar to your investors

Principle 3: If your main character is different to your investor, don’t let them know until it’s too late

Follow @DrSebBailey on twitter or on Forbes


Via Josh Leichtung
more...
Josh Leichtung's curator insight, December 13, 2012 4:08 AM

This is an interesting way to look at how to structure your pitch, presenation, or story.  I'm sure somebody will take this research and turn it into a DIY step-by-step process. 

 

Come to think of it. That's a good idea!

 

Rescooped by ATLBusinessAttorney from The Jazz of Innovation
Scoop.it!

Instead of just scalable startups, a scalable startup ecosystem

Instead of just scalable startups, a scalable startup ecosystem | ATL Business Attorney | Scoop.it

‘Adopt lean startup methodologies’ is seen by many as the best advice to give startups, but how do we know if this advice is making a substantial positive contribution to the wider economy?


Via Peter Verschuere
more...
No comment yet.
Rescooped by ATLBusinessAttorney from Digital Storytelling
Scoop.it!

Digital Storytelling for Startups

Digital Storytelling for Startups | ATL Business Attorney | Scoop.it
Hey Startups, You’re new to this already bustling business world. You’re bringing something awesome to your field. You’re re-inventing or creating something that the world needs t...

Via José Carlos
more...
No comment yet.
Rescooped by ATLBusinessAttorney from Small Business SEM, SEO & Google Places Optimization
Scoop.it!

Building Links with Brand Evangelists

Building Links with Brand Evangelists | ATL Business Attorney | Scoop.it

It’s not even about content

I said it! Making a brand evangelist out of a reader doesn’t have anything to do with this “great content” mantra that we hear way too many times. Sure, you need to have some decent content, it can’t be total crap (if your own mother won’t share it, then you’re in trouble), but as long as you’d reference it yourself, you’re good to go.


Via Matthew Hunt
more...
No comment yet.
Rescooped by ATLBusinessAttorney from Small Business SEM, SEO & Google Places Optimization
Scoop.it!

10 Excellent Tools for Testing Your Site on Mobile Devices

10 Excellent Tools for Testing Your Site on Mobile Devices | ATL Business Attorney | Scoop.it
Testing your site on mobile devices can be time-consuming and expensive due to the vast number of different mobile devices, but there are some tools available at your disposal for making sure that your website renders appropriately on the Mobile Web.

Via Matthew Hunt
more...
No comment yet.
Rescooped by ATLBusinessAttorney from MyRoundUp
Scoop.it!

What will 5G mean for mobile?

What will 5G mean for mobile? | ATL Business Attorney | Scoop.it
Andrew Ferguson on new mobile broadband tech likely to be with us before the end of the decade, which should bring many benefits to the consumer plus more industry headaches

Via Chris Vermeulen
more...
No comment yet.
Rescooped by ATLBusinessAttorney from Economy and Investments
Scoop.it!

CHART OF THE DAY: The US Stock Market Is Now One Of The Most Expensive In The World

CHART OF THE DAY: The US Stock Market Is Now One Of The Most Expensive In The World | ATL Business Attorney | Scoop.it
Buy elsewhere?

Via cnxsoft
more...
No comment yet.
Rescooped by ATLBusinessAttorney from SEO and Social Media Marketing
Scoop.it!

Which Top SEO Tactics Will You Focus On In 2013?

Which Top SEO Tactics Will You Focus On In 2013? | ATL Business Attorney | Scoop.it

SEO tactics have morphed again over the past year, including the many Google updates we’ve seen.

 

For nearly any type of business, keeping up with these changes can be a challenge, but if you prioritize the tasks necessary for success in search and social media marketing, the efforts can pay large dividends.

 

Here some picks for the top SEO tactics to focus on in the coming year: 

http://searchengineland.com/top-seo-tactics-for-2013-141993


Via Antonino Militello
more...
Bill Chen's comment, December 22, 2012 9:15 AM
http://www.myairmaxpascher.com/
Rescooped by ATLBusinessAttorney from The Big Idea
Scoop.it!

3 Innovative Tech Startups on Kickstarter Right Now

3 Innovative Tech Startups on Kickstarter Right Now | ATL Business Attorney | Scoop.it
A look at crowdfunding stars, plus tips for raising the money you need to get off the ground.

Via Tom Denison
more...
No comment yet.
Rescooped by ATLBusinessAttorney from MyRoundUp
Scoop.it!

What will 5G mean for mobile?

What will 5G mean for mobile? | ATL Business Attorney | Scoop.it
Andrew Ferguson on new mobile broadband tech likely to be with us before the end of the decade, which should bring many benefits to the consumer plus more industry headaches

Via Chris Vermeulen
more...
No comment yet.
Rescooped by ATLBusinessAttorney from Yellow Boat Social Entrepreneurism
Scoop.it!

6 Women Entrepreneurs To Watch Empowering People Through Crowdfunding Platforms: Piggybackr, SoMoLend, Indiegogo GiveForward, Kiva, Catapult - Forbes

6 Women Entrepreneurs To Watch Empowering People Through Crowdfunding Platforms: Piggybackr, SoMoLend, Indiegogo GiveForward, Kiva, Catapult - Forbes | ATL Business Attorney | Scoop.it
Empowering people by crowdfunding hopes and dreams - for a better future.

Via Rick Passo
more...
Rick Passo's curator insight, December 23, 2012 6:23 AM
http://www.forbes.com/sites/women2/2012/12/21/6-women-entrepreneurs-to-watch-empowering-people-through-crowdfunding-platforms-piggybackr-somolend-indiegogo-giveforward-kiva-catapult/ Empowering people by crowdfunding hopes and dreams – for a better future. Following the success of Kickstarter, a diversity of crowdfunding platforms have emerged to serve unique markets – from students (Piggybackr) to independent filmmakers (Indiegogo). Then there are people who are raising money to pay exorbitant medical bills (GiveForward), or trying to get their small business off the ground in a third-world country (Kiva). Check out these 6 female founders to watch building solutions to help crowdfund the dreams of the next generation-
Rescooped by ATLBusinessAttorney from MyRoundUp
Scoop.it!

Why mobile wallets are the new credit card - Mobile Commerce Daily - Payments

Why mobile wallets are the new credit card - Mobile Commerce Daily - Payments | ATL Business Attorney | Scoop.it

Technologies such as NFC and mobile applications including Google Wallet and Passbook are changing the way consumers pay for goods and services, and many times, making shoppers reach for their smartphones to pay rather than their credit card.


Via Chris Vermeulen
more...
No comment yet.
Rescooped by ATLBusinessAttorney from www.MadeInnovation.com
Scoop.it!

12 Entrepreneurs Share Advice on Incubators

12 Entrepreneurs Share Advice on Incubators | ATL Business Attorney | Scoop.it
If you're considering an incubator as a way to turn your startup idea into reality, steal some tips from founders who have been through the process.

Via Dauksen
more...
No comment yet.
Rescooped by ATLBusinessAttorney from Startups, Entrepreneurs, Angel Investors
Scoop.it!

IRS Audit Red Flags: The Dirty Dozen

IRS Audit Red Flags: The Dirty Dozen | ATL Business Attorney | Scoop.it
Here are twelve hot spots on your return that can raise the chances of scrutiny by the IRS.

Via Dave Phillipson
more...
Dave Phillipson's curator insight, December 18, 2012 5:15 PM

For more small business resources, go to www.GlobalCEOspace.com

Rescooped by ATLBusinessAttorney from Daily Magazine
Scoop.it!

More cash flows toward parking startups: ParkWhiz raises $2M

More cash flows toward parking startups: ParkWhiz raises $2M | ATL Business Attorney | Scoop.it
Last week SpotHero announced a $2.5 million round. This week competitor and fellow Chicago parking outfit ParkWhiz announced its Series A.

Via OFFICIAL ANDREASCY
more...
No comment yet.
Rescooped by ATLBusinessAttorney from Small Business SEM, SEO & Google Places Optimization
Scoop.it!

Most Important SEO Patents Part 10: Just the Beginning

Most Important SEO Patents Part 10: Just the Beginning | ATL Business Attorney | Scoop.it
Some of the reasons why I look at search related patents, and a couple of last recommendations in this series finale.

Via Matthew Hunt
more...
No comment yet.
Rescooped by ATLBusinessAttorney from Small Business SEM, SEO & Google Places Optimization
Scoop.it!

How to Get High Profile Accounts to Promote Your Content

How to Get High Profile Accounts to Promote Your Content | ATL Business Attorney | Scoop.it
A method for getting your content promoted by users with a high follower count as well as companies and founders.

Via Matthew Hunt
more...
No comment yet.
Scooped by ATLBusinessAttorney
Scoop.it!

Social Media Ad Revenues to Double By 2016 [REPORT]

Social Media Ad Revenues to Double By 2016 [REPORT] | ATL Business Attorney | Scoop.it

Good news for those who believe social media advertising revenues will be crushed by mobile: A researcher is estimating that the category will double by 2016 to become a $9.2 billion business, in the U.S. at least.

 

BIA/Kelsey projects a 19.2% annual growth rate for the next four years for social media ads. The researcher believes that so-called native ads like Facebook’s Sponsored Stories and Twitter’s Promoted Tweets will lead the growth. Such native social advertising will grow from $1.5 billion in 2012 to $3.9 billion in 2016 for a 26% annual growth rate. BIA/Kelsey predicts that Facebook, Twitter and others including StumbleUpon and Tumblr will be able to command higher prices for the formats.

 

Even the oft-derided social display ads — the ads you see on Facebook’s right-hand column or the banners on YouTube — will also grow from $3 billion in 2012 to $5.4 billion in 2016, which amounts to a compound growth rate of 15.2%.

 

The report’s sunny take contrasts a bit with a pervasive belief that the growth of mobile will torpedo overall ad revenues. For instance, Facebook’s stock fell as low as $17.55 after the company went public at $38 as investors punished the company for its perceived lack of ability to monetize its growing mobile audience. But even Google, which has anticipated the mobile revolution, has seen its average cost-per-click fall as mobile takes a bigger slice of the overall pie.

 

For its part, BIA/Kelsey estimates social-mobile ad revenues will jump from $500 million in 2012 to $1.5 billion in 2016 as the category grows at an annual compound rate of 28.5%. “We’re pretty clearly placing a bet that mobile ads will perform,” says Jed Williams, a senior analyst with BIA/Kelsey. “Obviously, mobile ad economies are not very good, but as demand goes up, hopefully the prices will go up.” Early indications are that Facebook’s native mobile ads are performing well. The company’s ability to grow the business, though, will be constrained by screen size and a more limited tolerance for ads, Williams says. But “a better, more robust ad unit can be a driver,” he says.

more...
No comment yet.
Rescooped by ATLBusinessAttorney from SEO and Social Media Marketing
Scoop.it!

SEO And Social Media Get Married

SEO And Social Media Get Married | ATL Business Attorney | Scoop.it

There is a lot of talk around the web these days about the convergence of Social Media and SEO, but I feel like what has happened with social and search is more like a marriage, and they skipped the engagement period altogether.

 

It is merely a convergence of technology and methodology.

 

Read More: http://econsultancy.com/it/blog/11406-seo-and-social-media-get-married


Via Antonino Militello
more...
Ashok Padhye's curator insight, December 26, 2012 1:53 AM

I disagree with this opinion. While it is true that social signals continue to gain importance in search, Social Media goes far beyond search.Social Media is about conversations and group interactions on the personals side and brand building and reputation management on the business side. As platforms like Facebook, Google+ and Pinterest continue to evolve, they would continue giving even more 'social' functionality. Search signals are only a side benefit of increased social engagement. Those who are looking at social engagement purely for benefits in search need to understand the basis of social media better.

 

Well, that's just my opinion. But would like to hear if you agree / disagree.

Rescooped by ATLBusinessAttorney from Entrepreneurship, Innovation
Scoop.it!

Why 2012 Still Belongs To Instagram (INFOGRAPHIC) | Social Media Today

Why 2012 Still Belongs To Instagram (INFOGRAPHIC) | Social Media Today | ATL Business Attorney | Scoop.it

Via Marylene Delbourg-Delphis
more...
No comment yet.
Rescooped by ATLBusinessAttorney from SmallBusinessMarketing
Scoop.it!

Content Marketing | On-the-Go Audience

Content Marketing | On-the-Go Audience | ATL Business Attorney | Scoop.it
Digital place-based media allows brand marketers to reach key customers at a particular moment. Find out how content marketing follows an on-the-go audience.

Via Alena Cloud
more...
No comment yet.
Rescooped by ATLBusinessAttorney from www.MadeInnovation.com
Scoop.it!

Learning Should Be Your Top 2013 New Year’s Resolution

Learning Should Be Your Top 2013 New Year’s Resolution | ATL Business Attorney | Scoop.it
Make learning and development a key resolution in 2013. If you're a startup, you are by definition competing with the smartest people in the world - either large companies or fellow entrepreneurs w...

Via Dauksen
more...
No comment yet.
Rescooped by ATLBusinessAttorney from Robert Craven
Scoop.it!

Swindon Chamber's business meeting for 2013

Swindon Chamber's business meeting for 2013 | ATL Business Attorney | Scoop.it
Business guru Robert Craven will be offering ´ten things to do in the next ten days that you can apply to your business to make 2013 into a year worth remembering´ at the first Swindon Chamber meeting of the new year.

Via Robert Craven
more...
No comment yet.
Rescooped by ATLBusinessAttorney from Entrepreneurship, Innovation
Scoop.it!

Ten Bold Predictions for Ebooks and Digital Publishing in 2013 | Digital Book World

Ten Bold Predictions for Ebooks and Digital Publishing in 2013 | Digital Book World | ATL Business Attorney | Scoop.it
Seeing as though 2012 is just about over, we’ve gathered publishing experts to predict what extraordinary events are to come in book publishing in 2013.

Via Marylene Delbourg-Delphis
more...
No comment yet.
Rescooped by ATLBusinessAttorney from www.MadeInnovation.com
Scoop.it!

8 Lessons Learned While Building My Startup

8 Lessons Learned While Building My Startup | ATL Business Attorney | Scoop.it
I had a comfortable job at Microsoft for 5 years before I left to start my own company. My motivation was simple -- I wanted to do what I wanted, when I wanted. These are some of the hard lessons learned along the way.

Via Dauksen
more...
No comment yet.