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How to start your business while working a full-time job

How to start your business while working a full-time job | AtDotCom Social media | Scoop.it
Jason SurfrApp is the founder of IWearYourShirt.com. His new book, Creativity For Sale, is an in-depth look at how to turn passion into profit. The American dream used to be getting a secure job, working from 9-5, and retiring.
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Rescooped by John van den Brink from Just Story It! Biz Storytelling
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6 Types of Innovation, 6 Kinds Of Stories To Share

6 Types of Innovation, 6 Kinds Of Stories To Share | AtDotCom Social media | Scoop.it
Every business needs storytelling skills, but there's a key component many companies forget in telling their brand story.

Via Karen Dietz
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Karen Dietz's curator insight, June 18, 2014 12:48 PM

What a cool article. I love the point made about innovation: there are actually 6 different types of innovation in business -- and each is also a story type or genre.


Brilliant. And the author, Clay Hausmann, shares good examples for each type of innovation. Now all we have to do is craft stories for the types of innovation we are involved in.


My guess is that in some companies all kinds of innovation is happening. Here is your list of the types of stories you can tell that reflect the types of innovation at play.


The lesson for us all? Within a story type -- customer stories, let's say -- there are sub-types of stories to capture and share. In my work, sub-types of customer stories are leader stories, fundraising stories, advocacy stories, influence stories, etc. I could drill down into each of these sub-types and find additional story types. For example, leader stories can be broken down further to confidence, visioning, particular values, etc.


The point is that there is an infinite number of stories a business can tell. Use this article as a jumping-off place and start mapping your story types and sub-types. You will be amazed at the material you have, and the different angles you will find!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Enrico De Angelis's curator insight, June 19, 2014 2:41 AM

Everyone needs storytelling Skills!

PhD Candidates - probably - more than others ...!

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Pinterest Becomes More Search Engine-Like With The Launch Of Guided Search On The Web

Pinterest Becomes More Search Engine-Like With The Launch Of Guided Search On The Web | AtDotCom Social media | Scoop.it
 In April, Pinterest introduced a new way to narrow down what you’re looking for on mobile with the addition of a feature called “Guided Search,” which pops up related terms at the top of the screen after you enter in a keyword to start a search.
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Rescooped by John van den Brink from Curation, Social Business and Beyond
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Are you Ready? Emerging Tech is Transforming the Workplace via janlgordon

Are you Ready? Emerging Tech is Transforming the Workplace via janlgordon | AtDotCom Social media | Scoop.it
While smart mobile devices, SaaS, and social software ushered in a wave of major change in the workplace, that's nothing compared to what's coming.

Via janlgordon
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janlgordon's comment, June 13, 2014 6:33 AM
Stephen Dale I've been following Dion Hinchcliffe for many years as well. You're fortunate to have met him in London. You bring up a very good point about monitoring our every move. As you say, there is a price we will pay one way or another for privacy and time will tell how this will all shake out in the end. I'd love to connect with you again, it's been a while. As you can see I launched Curatti and we've been very well received. Hope things are going well with you, let's catch up soon.
Stephen Dale's comment, June 13, 2014 9:16 AM
Sound good Jan. I have been following Curatti since you launched - it's one of my top sources for news/content. Think we should arrange a Skype call sometime - unless you plan to visit London, in which case lunch is on me!
Mark Palmer's curator insight, June 17, 2014 10:05 PM

I am looking forward to when technology solutions become a ubiquitous part of our lives in a positive way. A way that makes us all more productive and hopefully working less and living better lives :-)

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How to Maximize Your Exposure on Pinterest with Board Variations

How to Maximize Your Exposure on Pinterest with Board Variations | AtDotCom Social media | Scoop.it
To be successful on Pinterest, you must create a large number of boards with a lot of pins. If you’re running out of ideas for your Pinterest boards, you don’t need to worry. Not every board has to be unique.
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17 Things Extraordinary People Do Every Day

17 Things Extraordinary People Do Every Day | AtDotCom Social media | Scoop.it
Want to achieve extraordinary goals? Take these easy, proven steps every day.
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The expert’s guide on how to grow a massive email list

The expert’s guide on how to grow a massive email list | AtDotCom Social media | Scoop.it
This post originally appeared on the Buffer blog. Where do email subscribers fall on your list of priorities? We’ve recently pushed email toward the top of our most valued sources, and it doesn’t seem like we’re alone in that.
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donhornsby's curator insight, June 7, 2014 8:15 AM

(From the article): I so often forget that people can sign up to an email list in places other than an email capture form on my site. Depending on your email software, there is likely a landing page devoted to acquiring email signups. You can get the link and share it in a huge number of different places like email signatures, social media messages, and guest blog bios.

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Use Video to Help Mobile Viewers Connect to Your Products & Services

Use Video to Help Mobile Viewers Connect to Your Products & Services | AtDotCom Social media | Scoop.it
Video is taking content marketing by storm. If you're not using it you're missing out on a huge market opportunity.

Via THE *OFFICIAL ANDREASCY*
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Wilfried Andral's comment, June 4, 2014 12:25 PM
Great post guys. Loved it!
Wilfried Andral's curator insight, June 4, 2014 12:28 PM

Here is some great advice from the world of The *Official AndreasCY*, the Essential of Tech news, everyday!

Stelios's comment, June 4, 2014 12:30 PM
Excellent post! Keep it up!
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How to Scale Your Brand’s Online Engagement Through Instagram Marketing

How to Scale Your Brand’s Online Engagement Through Instagram Marketing | AtDotCom Social media | Scoop.it
With over 150 million active users worldwide, Instagram has become such a successful marketing tool for many brands.
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Rescooped by John van den Brink from Social Media Marketing Tips and Tools
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Why Content Marketing Fails via Churchill Madyavanhu

Rand Fishkin, Wizard of Moz | @randfish | rand@moz.com Why Content Marketing Fails

Via Ywan van Loon, Churchill Madyavanhu
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Rescooped by John van den Brink from marketing and content creation
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5 Ways to Engage Your Audience Through Curated Social Media Content via Becky Gaylord

5 Ways to Engage Your Audience Through Curated Social Media Content via Becky Gaylord | AtDotCom Social media | Scoop.it

How awesome is it when you share something online that no one else has? You’ll usually know it’s awesome because you’ll receive re-shares, retweets, likes and comments. Good curators are able to experience this on a daily basis. Here’s why you should care about curating content for your social media and how you can do it effectively and efficiently.


Via Atomic Reach, Becky Gaylord
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donhornsby's curator insight, May 31, 2014 6:51 AM

(From the article): The great thing about content curation is that it can help support your social media efforts that require your ”live” attention (ie: conversations and discussions). On some networks, like Twitter, a high frequency of tweets raises brand awareness because you have more of a chance to get noticed in someone’s busy timeline. But let’s be honest, we can not be online 24/7, so content curation comes to the rescue in keeping your social presence up.