AtDotCom Social media
42.4K views | +0 today
Follow
AtDotCom Social media
Great social media topics
Your new post is loading...
Your new post is loading...
Rescooped by John van den Brink from Social Mind
Scoop.it!

Infographic: A CEO’s Guide To Pinterest

Infographic: A CEO’s Guide To Pinterest | AtDotCom Social media | Scoop.it

The use of social media in the business world is growing. So what’s the next site companies should integrate into their social media strategy? Try Pinterest. Why? Because it’s quickly becoming one of the main sites visited for information and is increasingly driving more traffic. Curious about Pinterest’s growth, CEO.com gathered info about its rise in comparison to other social sites.

 

Source: http://www.ceo.com/marketing/infographic-a-ceos-guide-to-pinterest/#ceoid=edce262


Via Katia Frolova
more...
No comment yet.
Scooped by John van den Brink
Scoop.it!

10 Best Pinterest Practices | Jeffbullas's Blog

10 Best Pinterest Practices | Jeffbullas's Blog | AtDotCom Social media | Scoop.it

Pinterest is proving to be an extremely useful social media network for businesses to engage in. So why should you be be interested in Pinterest?


Recent new data is showing that it has now become the 4th largest referral network after passing Yahoo and now only sits behind Google, Facebook and Twitter.


Here are 10 tips from when it comes to Pinterest and your business:


1. Plan

  • Create a content strategy that is centered around the lifestyle of your target audience

2. Set Goals

  • Define your goals. Are you looking to create brand awareness? Drive traffic to you your website?

3. Align
  • Position your brand to align with popular, timely and topical conversations.
4. Optimize
  • Google LOVES Pinterest!
5. Engage
  • Pinterest is a social community that requires two-way engagement.

6. Organize
  • Sort your boards well. Also, while keywords are important, have a little fun with how you name your boards

7. Diversify
  • Pinterest is a great opportunity to reach all the segments of your audience.

8. Integrate
  • Be sure that the content on your website is easy to share.

9. Evaluate
  • Measure your success. What boards and pins are seeing the most “Likes,” and “Repins?”

10. Enjoy
  • Have fun with this awesomely visual medium.

By Suuny Rodriguez from ZOG Digital

Read more at jeffbullas.com



more...
No comment yet.
Rescooped by John van den Brink from Curation, Social Business and Beyond
Scoop.it!

B2B Social Marketing: Anatomy of a Successful Campaign [Infographic]

B2B Social Marketing: Anatomy of a Successful Campaign [Infographic] | AtDotCom Social media | Scoop.it

This piece and infographic was posted by Jason Miller for Marketto.  The infographic helps you to examine the elements of a successful B2B social marketing campaign. If you're new to social media or need a refresher, this will be very useful.


Understanding each social network and what your business can gain from each one is essential.


It’s a business-eat-business universe and B2B marketers today must utilize social media channels if they want a chance at surviving alone in the deep recesses of space.


**Businesses that understand the importance of adding social elements to their marketing campaigns empower customers and prospects to share with their networks.


**This peer-to-peer word of mouth messaging is highly trusted and very effective in amplifying the impact of your campaigns.


In the following infographic, we examine the elements of a successful B2B social marketing campaign to help you learn how to make your business move at the speed of light.


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See infographic here: [http://bit.ly/Q0L15N]


Via janlgordon
more...
No comment yet.
Rescooped by John van den Brink from Content Curation World
Scoop.it!

Collect Travel Ideas and Cool Destinations with Trippy

Collect Travel Ideas and Cool Destinations with Trippy | AtDotCom Social media | Scoop.it

Robin Good: Trippy is Pinterest-like social platform dedicated to the collection and sharing of travel and destination ideas.


Just like Pinterest, Trippy offers the opportunity to create thematic boards by either capturing unique content and images from the web

as well as by repinning other people's cool ideas.


From the About page: "So we're back, to change the way people travel once again. There are hundreds of travel sites made for you to plan your trip. Doesn't make much sense though, considering you're probably not an expert on places you're visiting, especially if you've never been before. Plus, travel sites are typically an unfortunate mix of questionable content from crowd-sourcing, "local experts" (aka, strangers), and people paid to write fake reviews. Trippy is the first site designed to offer a "friend-sourced" solution to the long-standing problem of untrustworthy and irrelevant travel content."


From the official site: "Trippy's trip planning tool allows you to create a trip itinerary based on the places you're considering, which can be shared with your friends to collaborate on ideas and recommendations.


Trips also work with our full-featured iPhone app so that you can view your travel plans and create trip albums on the go."


Some board examples: http://www.trippy.com/About_Trippy/friends.html


FAQ: http://www.trippy.com/About_Trippy/FAQs.html


iPhone app: http://itunes.apple.com/us/app/trippy/id462526146?ls=1&mt=8


Find out more: http://www.trippy.com/



Via Robin Good
more...
No comment yet.
Scooped by John van den Brink
Scoop.it!

UNIQLO Create Brilliant Pinterest Campaign Through Clever Pinning

UNIQLO Create Brilliant Pinterest Campaign Through Clever Pinning | AtDotCom Social media | Scoop.it

Despite its popularity, we haven’t seen many advertising campaigns done on Pinterest over the last few months. There’s been a few examples, but in recent times, this has died down considerably, which is a shame considering that the site is still as popular as ever.


However, we were pleasantly surprised to see this campaign for Japanese clothing brand UNIQLO which used the site in a simple yet effective manner. Created by New York advertising agency Firstborn, the Dry Mesh campaign pins long images together to create a seamless ad on the site and encompassing the entire screen.

more...
No comment yet.
Scooped by John van den Brink
Scoop.it!

7 Pinterest Tips for B2B Companies | Social Media Examiner

7 Pinterest Tips for B2B Companies | Social Media Examiner | AtDotCom Social media | Scoop.it

Promote your B2B business on Pinterest: check out how these businesses are successfully using Pinterest.


Here are 7 tips for successfully using Pinterest for your B2B business.


#1: Use Infographics

#2: Use Ebooks, Guides and White Papers

#3: Engage Your Fans

#4: Display Your Products

#5: Display Your Work Culture

#6: Pin Brand-Related Images

#7: Show That You Serve the Community


If you take a good look at your products and services, you should be able to come up with creative ways to promote your B2B business with Pinterest too.


Read more: http://bit.ly/LgeFCN


more...
No comment yet.
Rescooped by John van den Brink from SOCIAL MEDIA, what we think about!
Scoop.it!

Instagram vs. Pinterest: Which Is More Important for Brands?

Instagram vs. Pinterest: Which Is More Important for Brands? | AtDotCom Social media | Scoop.it

In the past year and a half we’ve seen a real shift in social media. A move is happening away from the strict confines of the 140 character update towards something more visual.


More than ever, we are sharing images and video with one another — in increasingly simpler ways. In a relatively short amount of time Pinterest and Instagram have both grown into their own juggernaut communities.


Both of these services offer great, new, visual ways to connect with your fans and potential customers, but do you really need to focus on both? In the battle of Instagram vs. Pinterest, which one is a better fit for your brand?


Read more: 


Via Martin Gysler
more...
No comment yet.
Scooped by John van den Brink
Scoop.it!

Pinterest Rolls Out Curated Newsletter for Users

Pinterest Rolls Out Curated Newsletter for Users | AtDotCom Social media | Scoop.it
Pinterest has rolled out a newsletter that emails users curated content.


Pinterest has become a hot social pinboard that drives more traffic than most major social networks — meaning there is more content on the site than ever. That’s why many users are sure to appreciate Pinterest’s new weekly email newsletter, making it easier to find even more great pins and helping them keep tabs on how their own pins are doing

more...
No comment yet.
Scooped by John van den Brink
Scoop.it!

10 Creative Ways to Market on Pinterest | Jeffbullas's Blog

10 Creative Ways to Market on Pinterest | Jeffbullas's Blog | AtDotCom Social media | Scoop.it

Pinterest is a fast emerging visually oriented social network that provides a platform that can bring out the creative marketer. So how can you market your business on Pinterest whether you are a B2B or a B2C company?


Creative Ways to Market on Pinterest


  • Video: Your maybe a company that has machinery or products that uses videos to market your products and services. It could even be a “How To” educational video
  • Share Visuals from your Blog Posts : The images you use in your blog articles should be pinned to Pinterest.
  • Highlight Other Businesses on Pinterest: Behance is a network that promotes its members creative talents. It uses Pinterest to showcase their work.

More creative ways: http://bit.ly/KvovOG





more...
No comment yet.