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Rescooped by John van den Brink from digital marketing strategy
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Snapchat Essentials for Curious Newbies

Snapchat Essentials for Curious Newbies | AtDotCom Social media | Scoop.it

Snapchat is arguably the most popular social media app around. But if you’re one of those folks who’s downloaded it to your smartphone and you're still not quite sure what to do (and you don’t want to ask one of the teenagers you know), here’s a quick getting-started guide to show you the basics.

What is Snapchat?

One of the things that Snapchat is best known for is the ephemeral nature of the content - you take a photo or video and send it to a friend and they have a limited number of seconds (up to 10 seconds maximum) to view the content before it disappears.

Before you send your snap, you can mark it up with text, stickers, or special lenses that give your selfie a silly look (big cartoon eyes, puking rainbows… it sounds odd but quickly becomes strangely charming)....


Via Jeff Domansky, Os Ishmael, malek
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Anuj Saxena's curator insight, September 4, 10:20 AM
New to snapchat, read this to make yourself comfortable.
Petra Pollum's curator insight, September 4, 6:06 PM

Still don't get how to use this in a public professional and promotional sense for a library - but here goes!

Sasà Tomasello's curator insight, September 6, 4:07 AM

Snapchat Essentials for Curious Newbies

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7 Surprising Snapchat Secrets Every Marketer Should Know - The Next Scoop

7 Surprising Snapchat Secrets Every Marketer Should Know - The Next Scoop | AtDotCom Social media | Scoop.it
The thing about marketing on social media is that stuff moves too fast. One minute you are everything the market cares about and the next you are nothing but a blip on the long and wide road of memories. The key to finding success is staying on your toes, reinventing yourself constantly for the changing

Via malek
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malek's curator insight, September 3, 7:03 PM

This article is designed to help you position yourself optimally once you join the platform ad start sharing your own videos and images.

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How to Improve Social Media Posts With Custom URL Shorteners : Social Media Examiner

How to Improve Social Media Posts With Custom URL Shorteners : Social Media Examiner | AtDotCom Social media | Scoop.it
Do you want more brand recognition from the links you share on social media? Discover how a branded URL shortener can strengthen your social media presence.
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Rescooped by John van den Brink from Curation, Social Business and Beyond
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Grow Your Business With Strategy & Tactics

Grow Your Business With Strategy & Tactics | AtDotCom Social media | Scoop.it
Do you know the difference between strategy and tactics when creating a goal plan for your business? Read on to find ou

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janlgordon's comment, September 2, 10:39 AM
Thank you @Dara Lin :-)
janlgordon's comment, September 3, 11:13 AM
Thank you @Negotei Elena :-)
janlgordon's comment, September 5, 2:41 AM
Thank you @Negotei Elena & @Anna :-)
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5 Steps to Creating a Social Media Strategy for 2017

5 Steps to Creating a Social Media Strategy for 2017 | AtDotCom Social media | Scoop.it
Here are five important steps to creating a successful social media strategy in 2017.
Via Daniel Watson, donhornsby
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belgianfacilities's comment, September 1, 12:02 AM
Its incredible
Saadia Asif's curator insight, September 1, 2:28 AM

Social media planning is always underestimated or ignored - leading to disjointed programs and erratic messaging. Putting some thought into developing a clear approach is an advantage that will be required to face the growing challenges of 2017.

Anuj Saxena's curator insight, September 6, 1:32 PM
Digital media strategy for 2017
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Google’s New Showcase Ads: Everything Marketers Need to Know

Google’s New Showcase Ads: Everything Marketers Need to Know | AtDotCom Social media | Scoop.it
In a recent announcement, Google unveiled showcase ads, a new product listing ad (PLA) format which will go live on select mobile inventory traffic in Q3. Building off of Google’s other extension o…

Via Mr Branson, Dejan Nikolic, malek
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Rescooped by John van den Brink from Curation, Social Business and Beyond
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Why Businesses Need to Pay Attention to the Digital Divide

Why Businesses Need to Pay Attention to the Digital Divide | AtDotCom Social media | Scoop.it
What Digital Divide? Almost all individuals, companies and sectors in the US have access to digital technologies. But some have far more tha

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janlgordon's curator insight, August 19, 8:25 PM

I selected this article from Curatti written by Michael Brenner because he shows how companies have only tapped into a small portion of the latest innovations.

 

Many businesses are falling behind when it comes to keeping up with new technology.

 

Digital Divide Has Created an Economy of "Haves" and "Have Mores"

 

The United States is at the top when it comes to technological innovations. I agree that businesses need to fully tap into this realm in order to stay competitive.

 

Brenner shows statistics that prove only 18 percent of the economy is utilizing digital methods. This is due to new and emerging trends.

 

Here's what caught my attention:

 

  • The digital gap has produced a boost for companies who are more advanced. Sectors lagging behind are suffering with lower productivity and performance.

 

  • Most companies have a large technology budget. But it is the usage that determines whether they stay relevant.

 

  • Not all businesses that are leaders in the digital age began that way. Many firms st