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Rescooped by John van den Brink from Just Story It! Biz Storytelling
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How To Move Your Brand From Good Enough To Remarkable

How To Move Your Brand From Good Enough To Remarkable | AtDotCom Social media | Scoop.it
You've got great people on your team and you have a strong vision for the future. So does everybody else. What you need to work on is getting remarkable.


Yep, I couldn't agree more. So how do you get started? Well, first by digging into stories. That's advice tip number one from the author.


Next, get this story work out of the exclusive domain of marketing. Now this point I really like because it is rarely acknowledge. But true it is.


And finally, if your stories are lacking, or broken, or problematic in any way -- fix them! That happens in part through working with trained story workers. So look around you for help.


As the author says, "...then you have to jump in and get to work on being remarkable. It might be the difference between surviving or thriving in 2012 and beyond."


I am looking forward to hearing about more remarkable organizations.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


Via Karen Dietz
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Rescooped by John van den Brink from information analyst
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How to Get Content Marketing “Buy-In” | Social Media Explorer

How to Get Content Marketing “Buy-In” | Social Media Explorer | AtDotCom Social media | Scoop.it

Including brand journalists in the content planning process helps fuel ideation and assures that tactical factors are considered before creating content.


Via Andy Bull, michel verstrepen
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Rescooped by John van den Brink from building community through social media
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Do these 10 things to promote an event on Twitter like a PR pro

Do these 10 things to promote an event on Twitter like a PR pro | AtDotCom Social media | Scoop.it

Not long ago, groups planning a festival or other large event had few effective ways to spread the word. And even fewer cost-effective ones. Social media, and Twitter in particular, have changed that


Via Becky Gaylord
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Rescooped by John van den Brink from ten Hagen on Social Media
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Pinstagram Arrives for iPad, Before Instagram, Pinterest [EXCLUSIVE]

Pinstagram Arrives for iPad, Before Instagram, Pinterest [EXCLUSIVE] | AtDotCom Social media | Scoop.it
Pinstagram, a mashup launched last month combining hot Internet properties Instagram and Pinterest, has launched its app for iPad.

 

Pinstagram presents your Instagram feed in Pinterest’s signature waterfall layout. It also lets you pin your favorite Instagram photos to your Pinterest boards.

 

Co-creator Pek Pongpaet told Mashable they opted for the web and now the iPad, rather than the iPhone, because those are the platforms where Instagram is missing.

 

“If people are already using Instagram on their iPhones, it would be duplicating Instagram’s effort,” Pongpaet says. “We’ll never be a better Instagram than Instagram.”

 

#FlowConnection


Via Laurens ten Hagen
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Rescooped by John van den Brink from PINTEREST Watch - Curated by Jan Gordon
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Is Pinterest The Most Trusted Of Social Media Sites? #Infographic

Is Pinterest The Most Trusted Of Social Media Sites? #Infographic | AtDotCom Social media | Scoop.it

What makes a social media site trusted?


This interesting “just the facts” Pinterest Infographic shares the data from the BlogHer survey which found that women trust Pinterest more than any other site.
If women influence your target market, you need to be there and you need be active


By Sarah Arrow - http://bit.ly/LD1PK6 

[@SarahArrow]

Sourcehttp://bit.ly/LD2co9 


Via janlgordon
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