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Why Social Media isn't a Waste of Time? [Infographic]

Why Social Media isn't a Waste of Time? [Infographic] | AtDotCom Social media | Scoop.it

Why Social Media isn't a Waste of Time ? 

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Rescooped by John van den Brink from ten Hagen on Social Media
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Why You Should Pay Attention to the Facebook Power User [Infographic]

Why You Should Pay Attention to the Facebook Power User [Infographic] | AtDotCom Social media | Scoop.it

Power Users Shall Inherit the Internet: Why You Should Pay Attention to the Facebook Power User.

 

Power users of popular social media sites like Facebook will one day inherit the internet beacause of their ability to influence traffic to certain sites.

 

In a recent study, Pew Research partnered with Facebook and discovered a major phenomenon: the typical user receives more comments, messages, and “likes” than they give out. Why is this? Turns out, everyone has a few zealous Facebook friends who are extra engaged in one or more activities on the social network.

 

These friends are called “power users” and are essentially invisible drivers of most of the site’s activity. What do they do, and why should businesses take notice? See how in this infographic created with Demandforce.

 

#FlowConnection

 

 


Via Laurens ten Hagen
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Content Marketing Is Not As Simple As Writing A Ton of Blog Posts Every Day

Content Marketing Is Not As Simple As Writing A Ton of Blog Posts Every Day | AtDotCom Social media | Scoop.it

The classic sales funnel has long been used to describe website development strategy.


However, the deployment of content marketing in a sales funnel with a campaign focus is a relatively new concept to many.


It’s not as simple as writing lots of blog posts every day and distributing them on social channels.


In fact, the goal of strategic content marketing should be to identify, qualify, segment, score and, ultimately, close leads in an accelerated and predictable fashion.


In order to strategically deploy content marketing it requires the right software, a defined sales funnel and a campaign structure.


Read more: http://bit.ly/MjFpfA


Via Martin Gysler, Martin Sturmer