According to a recent study by Sotrender, despite any gripes brands may have had, after having the (not so new anymore) Facebook Timeline forced upon them, the change has had a positive effect on fan engagement.
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Do web searchers pay attention to the domain where the link in the search results leads them?
Now, it seems, more web searchers are paying attention to what’s in the URL.
A Study by Stanford and Microsoft Researchers - http://bit.ly/JpTSMb [PDF] shows that domains are becoming a potent force in consumer click behavior. In a test they compare to a “Pepsi/Coke blind taste test,” they found that domains could flip a user’s preference 25% of the time.
This concentration would seem to create a self-reinforcing trend. If the top handful of sites get more clicks and create more user engagement, they will rise even higher in the rankings due to Google’s emphasis on such metrics as part of its post-Panda ranking algorithm.
One big takeaway is that life is getting tougher for marketers with lesser-known domains. First, it’s increasingly hard to rank well for popular search terms; it’s been many years since an SEO-savvy site-builder could publish a few pages and outrank the top brands for competitive terms. It appears that the most popular domains continue to gain ground against anyone else.
Second, even if a lesser-known domain claws its way to the top few results, it will face an uphill battle if the other results are branded domains familiar to consumers.
Here are a few quick prescriptions for marketers:
#1. If you have a domain name known to consumers, exploit that advantage by adding content and employing good SEO strategies and architecture. Site traffic will grow, and the process will reinforce itself.
In short, use domain bias to your advantage if you can. If not, then recognize that better-known domains will siphon away your search traffic and strive to improve relevance, rankings, and, over time, your branding.
An infographic showing the popularity of infographics in America.
**While printed books remain the top choice for readers those reading e-books with e-content reportedly spend more time reading.
**With e-content a reader is allowed to get more involved in what they’re reading. Through the simple click of a link an e-book will show you a video or take you to a website full information.
Selected by Jan Gordon covering "Content Marketing, Social Media and Beyond"
Read article here: [http://bit.ly/KmFR0Z]
Pie charts, bar graphs, line graphs and many other graphical representations of data are very important to represent and communicate the information and to show a relationship between two entities.
In addition when it’s come to web development these graphical aids help to create a visual connection to the visitors and help in catching their attention and to interpret the relevant material effectively.
Every week, we have a look at some of the biggest social media stories that are out there, sift through the thousands of articles on offer and bring you 25 stories that you simply have to read.
Excerpted from article:
"To learn more about the importance of curation in today’s fashion industry, here are 3 emerging fashions startups in New York City and Los Angeles.
1) Material Wrld (http://materialwrld.com/)
Material Wrld is a New York City fashion startup founded by eager entrepreneurs Jie Zheng and Rie Yano.
“In Manhattan, we all have really small closets so we see this as an option to refresh your wardrobe,”.
Material Wrld focuses on fashion bloggers, creative professionals, and style enthusiasts spanning college students, young professionals and new moms. “The ideal Material Wrld user is already showing off their style online through their blog, Instagram, Twitter, and other sites/apps,” says Rie.
2) Of a Kind (http://www.ofakind.com/)
This NYC fashion startup has been bringing high-end, exclusive fashion to the masses. Inspired by sites like 20×200, Of a Kind combines storytelling and exclusivity to launch 3 new items in limited editions each week.
When asked how the founders stay abreast of fashion trends, they cites 3 sources: The Business of Fashion newsletter, a daily roundup of everything happening in the fashion space; Uncommon Update, which curates news from the luxury, interactive, and media industries; and the EDITD blog, which pulls together a ton of data from the fashion industry.
3) Closet Rich (http://closetrich.com/)
The super cool site Closet Rich features amazing curated vintage finds from the closet rich fortunates in Hollywood. The former fashion PR rep and Zoe Report staffer now goes into her Closet Rich clients’ homes — the majority of which work in the fashion and entertainment space as designers, editors, actresses, etc. — and digs through their racks for re-sellable items like dresses, shoes, bags and more.
“It’s very curated; I don’t want site visitors to have to shuffle through junk or nonsense,” says Elizabeth. “I love really interesting pieces, dresses or jackets with a wow factor but basics also sell really well.” The items that don’t end up on her site are donated to various charities...."
Via Giuseppe Mauriello
While there are concerns about Facebook’s mobile strategy – and those concerns are very real – there is a little too much hyperbole going around at the moment. You don’t have almost a billion loyal users spending an hour on the site daily without being extremely smart. To understand just how smart Facebook is and the huge new revenue stream they will open up within the next year, have a read of this.