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Rescooped by John van den Brink from Surviving Social Chaos
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Are LinkedIn, Facebook, Twitter & YouTube a Waste of Time? A digital marketing strategy

Are LinkedIn, Facebook, Twitter & YouTube a Waste of Time? A digital marketing strategy | AtDotCom Social media | Scoop.it
Ensuring that your social media activities add value and don't waste time. What are the critical and common mistakes that people make? we give some simple tips. Is social media free marketing?

 

Writing a digital marketing strategy is no different from any other strategy, with one exception. Most other strategic plans are written by functions or verticals, for social media to work any strategy and resulting action plan needs to be cross company, cross levels, verticals and functions as well as engaging with the “crown sourcing” that are your people. You can never have too many people in the social media space – providing they are all singing from the same sheet.


Via Imran M. Ismail , donhornsby
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Benefits of using Social media for Business

Benefits of using Social media for Business | AtDotCom Social media | Scoop.it
Social media has become a game changer and every Business needs to have strong presence.

 

In recent months we have seen how SEO has changed from just link building to strong social signal. There is no second thought a well planned social media strategy makes or takes down a brand.

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Volkswagen Create Brilliant Flipbook Advert For Facebook Page

Volkswagen Create Brilliant Flipbook Advert For Facebook Page | AtDotCom Social media | Scoop.it

After Smart Argentina fitted a car into 140 characters and created a scrolling cartoon using only tweets, it was perhaps inevitable that other brands would try to recreate what is an inspired and creative idea. It turns out that the next logical step is to create a similar campaign on Facebook and take advantage of what is by far a more visual medium.

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Facebook debuts Antivirus Marketplace to protect its users with free antivirus apps and URL blacklists

Facebook debuts Antivirus Marketplace to protect its users with free antivirus apps and URL blacklists | AtDotCom Social media | Scoop.it
Facebook today implemented new features to protect its users with the launch of Antivirus Marketplace, a new portal on the social network that will offer free licenses to antivirus software and utilise the URL blacklists from five of the world’s...
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Rescooped by John van den Brink from Curation-Corner
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3 Ways To Repurpose Old Blog Content To Create New Premium Products

3 Ways To Repurpose Old Blog Content To Create New Premium Products | AtDotCom Social media | Scoop.it
If you're looking to make money from your blog, here are three ways to use old content to monetize your blog and create regular passive income.

 

From having advertisements on your blog to selling affiliate links (or your own product), it’s clear that bloggers want to be able to make money from blogging – it’s just a matter of how (and without upsetting your readers).

 

Three ways to monetize your blog with older content: http://bit.ly/JoP4lf ;

 

1. Create a Premium Ebook

Look back at your content, and see if there’s an ongoing theme that can be fine-tuned and made available as a premium publication.

 

2. Create an Educational Video Download

Check your analytics, and see which posts had the most traction. That suggests that there’s an audience for that content, and while your written word may have been popular, a video overview will be even more so.

 

3. Host a Premium Webinar

If the written word becomes valuable, you can imagine how valuable a live webinar, with the ability to ask questions on the fly and see something happen in real-time, can be.

 

Ulimately, If You Can Create It, You Can Sell It

Quality never has a price limit on it.

 

Find the content you feel offers the most value and opportunity to turn into a premium offering.

The good news is, the audience is waiting – you just need to provide.


Via maxOz
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Beth Kanter's comment, April 27, 2012 12:28 PM
Excellent fine - thanks for sharing
maxOz's comment, April 27, 2012 5:46 PM
Beth, happy you found value in this post and thanks for sharing xxx
maxOz's comment, April 27, 2012 5:51 PM
Thanks darling for sharing xxx
Rescooped by John van den Brink from BUSINESS and more
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LinkedIn Groups – How to Encourage, Entice, Engage! » Linked Into Business

LinkedIn Groups – How to Encourage, Entice, Engage! » Linked Into Business | AtDotCom Social media | Scoop.it

Wo Hoo an amazing must-read post [note mg]

 

The most complete guide you can get for LinkedIn groups without buying my book!


It’s Tuesday again – so time for another blog and #LinkedInChat. This week we are going to look more closely as groups. How to use them to Encourage, Entice and Engage with other LinkedIn members.

 

My first challenge today is to take my 40 page chapter on Groups and refine it into a few highlights you can use to really explode your group experience!

 

Group engagement is one of the best ways I know up to start building strategic relationships. The nice thing about a group is that even if you are not connected with another member, you can still send the messages to that member. 

 

Read more: http://bit.ly/IlW1BP


Via Martin Gysler
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Google Explains How Search & Pagerank Works [Video] – Simply Zesty - Simply Zesty

Google Explains How Search & Pagerank Works [Video] – Simply Zesty - Simply Zesty | AtDotCom Social media | Scoop.it

If you were ever curious about how Google determines pagerank and how it crawls through the web to obtain the most relevant results, you're in luck. The head of Google’s webspam team Matt Curtis answers a question from RobertvH from Munich which reads:

 

“Hi Matt, could you please explain how Google’s ranking and website evaluation process works starting with the crawling and analysis of a site, crawling timelines, frequencies, priorities, indexing and filtering processes within the databases etc.”

 

The answer is a seven minute video

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Google bumps up Gmail storage to 10GB to celebrate the launch of Google Drive

Google bumps up Gmail storage to 10GB to celebrate the launch of Google Drive | AtDotCom Social media | Scoop.it
It’s cloud storage day at Google, as the company announced its Drive product, providing 5 gigabytes of room for users.
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10 Top Trends in Social Media | Jeffbullas's Blog

10 Top Trends in Social Media | Jeffbullas's Blog | AtDotCom Social media | Scoop.it
Social media was initially seen as a fad 2-3 years ago but is now embedded in the fabric of the web and it is impacting how business markets, communicates and publishes.
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Rescooped by John van den Brink from Digital-By-Design
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Is The Digital World Killing Creativity? #Infographic

Is The Digital World Killing Creativity? #Infographic | AtDotCom Social media | Scoop.it
Our age of digital disruption has opened a cornucopia of creative endeavors, but the ability to multitask may also hinder creativity.

 

In a recent global study, three-quarters of respondents said their creative potential is being stifled. More than 60% of American said their education systems squelch creativity, and a majority of total respondents said pressure at work hurts creativity. Yet 80% of respondents worldwide said allowing creativity to flourish is critical to economic growth.

Those numbers come from a recent survey of 5,000 adults in the United States, United Kingdom, Germany, France and Japan. The study was commissioned by software giant Adobe.

 

But the study’s findings do indicate that people worldwide feel unfulfilled creatively.

Check out the Infographic for the full picture. http://on.mash.to/K5nTe1 ;


Via maxOz
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Rescooped by John van den Brink from PINTEREST Watch - Curated by Jan Gordon & John van den brink
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10 Surprising Brands Killing It on Pinterest

10 Surprising Brands Killing It on Pinterest | AtDotCom Social media | Scoop.it

 

 

While most users of the site are still individuals, brands and big businesses have taken note of the major traffic the social media site has been seeing in recent months, and many have begun creating their own Pinterest boards, pinning things from their own sites as well as from around the web.

 

**There are hundreds of brands currently using Pinterest for marketing (a number that will undoubtedly grow before the year is out), and some surprising companies are making the site’s visual features work for them.

 

**Read on to learn about some of the unexpected brands that are drawing in loads of fans from Pinterest.

 

Selected by Jan Gordon covering "Pinterest Watch"

 

Read full article here: [http://bit.ly/J7uVyg]


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You’re Only as Good as Your Last Conversion Rate | Unbounce

You’re Only as Good as Your Last Conversion Rate | Unbounce | AtDotCom Social media | Scoop.it
Don't sit back and lean on your last great achievement. You can always improve on your landing page, especially the all important headline.
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Startup Improves Google Social Search

Startup Improves Google Social Search | AtDotCom Social media | Scoop.it
A startup called Wajam has created a more useful social search experience for Google than Google could.
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Rescooped by John van den Brink from PINTEREST Watch - Curated by Jan Gordon & John van den brink
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New anti-spam measures could punish Pinterest power users

New anti-spam measures could punish Pinterest power users | AtDotCom Social media | Scoop.it
One of the problems plaguing Pinterest is spam. The site's viral nature, emphasis on images, and lack of human interaction (or filters like friends lists) make it a very inviting space for spammers.

 

It makes you wonder how effective Pinterest is as a blogging platform. Pinterest doesn't promote it as such, but many people use it that way -- it's driving attention to something they want to promote, be it an idea or a physical product, and attempting to create discussion. But maybe that's not how it's supposed to be used, and this is how we're going to find out Pinterest isn't a catch-all.

 

You can't blame everyone for trying to make the site work for their purposes: The eyes are there, they had to give it a shot. But perhaps now is the time to narrow the Pinterest niche.


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John van den Brink's comment, April 26, 2012 2:12 PM
Thanks for sharing!