Figuring out how to improve your site’s Search Engine Optimization (SEO) is perhaps one of the most confusing tasks for any business that doesn’t have a web background.
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While there are many differences between search marketing and social media, and each has its strengths, both are essential in marketing today. Interestingly, they take on exponentially more power when marketers use them together.
To identify what works best for particular goals, MDG Advertising - http://bit.ly/GDbvlC - created this enlightening Infographic that distinguishes the digital supremacy between social media and search marketing, as well as the collective strength of this dynamic duo.
Take a look at how these two online methods measure up on their own and in sync.
When comparing search marketing vs. social media, search is more effective for some online objectives while social is the hands-down choice for others. For example, lead generation is better achieved through the high-visibility, low-cost methods of search marketing.
This appears to be the consensus among both B2C and B2B marketers.
Building brand awareness involves a completely different marketing approach that makes increasing exposure the primary mission. Most marketers agree that social media is superior to search marketing for these scenarios.
When it comes to maximizing the visibility of local businesses, twice as many consumers rely on search engines. This statistic holds true for all kinds of local businesses, from professional service companies to establishments such as restaurants and bars.
Finally, most marketers prefer social media over search marketing when the goal is interactivity. Social media nurtures an ongoing online dialogue and creates a genuine sense of connection that simply cannot be achieved by search alone.
Today, marketers are realizing that combining these digital dynamos can lead to the greatest results of all. Our increasingly digital world is blurring the lines between social and search, with social networks adding search features, and search engines launching social components.
The Web has gotten wise to their mutual power and now marketers are following suit for success.
Now anyone who knows a little about SEO, knows the importance of keywords, Meta tags, inbound links, and AdWord campaigns.
You may know to notify Google about crawling new sites/landing pages you produce or you may constantly worry about your current page rank on the top search sites. You may have calls-to-action embedded in YouTube videos and your CPC campaigns may be an overwhelming success.
But what if all that went away?
What if content could stand alone?
What if the only promotion you ever needed was great content?
Now any SEO professional worth his/her salt knows how essential it is to include trending keywords relating to their content in the body of a blog or a landing page.
This won’t go away, but after adding these keywords, finishing your blog, and formatting, we all know your job isn’t done.
Several steps now need to take place in order to promote the existence of your blog/landing page and the current content on it.
So how does Google+ remove all the added legwork?
Answer: Immediate Indexing
What used to take forever to move up the search channel, get crawled, and produced as relevant search results, is now instantly produced within Google+ relating to your public posts.
Continue - http://bit.ly/GD8din ;
By Jon Cilley - http://bit.ly/xEPSBE ;
Via Steven Healey
Are you on Google+? Are you aware of the insight you can gain from social content? Google+ is a relatively new platform for businesses and marketers.
While the concept of circles is a great way to keep in touch and interact directly with a specific niche, there’s one feature that doesn’t seem to get that much press, and is actually quite beneficial to businesses. It’s called Ripples.
One of the number one social media questions I hear from business leaders is “what should I tweet? It’s funny because most business owners start a business because they have a passion for something or at minimum have an interest in it enough they believe they can make some money providing such a service or product. However, when it comes to sending a 140 character tweet they struggle with it.
Learn how to apply conversion centered design techniques to your landing page conversion funnel using the 12-step landing page rehab program.
Oli Gardner - http://bit.ly/Ax8Spz - has put together the tools and advice to break down those bad conversion habits and rehabillitate your struggling marketing funnel.
The scorecard is there to provide you with a “to do list” of conversion improvements.
Take every question you answered No to and create a personal task to fix it.
Then implement a new A/B test to see how well your new landing page fares.
With a little help from the experts, Andy Betts - http://bit.ly/FR3FlU - digs deeper into SEO and its convergence with social media, content marketing, and other inbound marketing techniques to come up with ideas, questions, and tips that may offer solutions to overhyped problems.
Much has been written lately about SEO and its convergence with social media, content marketing, and other inbound marketing techniques. While many people in the SEO field embrace the convergence of social, content, and inbound marketing strategies others remain resistant to change and convergence.
Change is something that search, digital, and in-house marketing departments need to adapt to quickly. Clients seek solutions on how to integrate SEO, social media, and content marketing.
Structuring the way we present our products and services, our talent, and adapting to a more holistic way of thinking is how we help them do this.
Seize Opportunity – Don’t Resist Change
Two different sides, or hemispheres, of the brain are responsible for different ways of thinking and as soon as we look into the difference between the left and right brain hemispheres it clearly becomes apparent why some people are more technically driven than others and why so much conflict and debate surrounds topics such as inbound media, SEO, and social media.
To put is simply and go back to basics - left-brain marketers who tend to be analytical collide with right-brained marketers who think holistically and are more open to conceptual thinking.
Ring any bells?
The winners in this industry are the people who sit in the middle and can adapt and balance left and right brain thinking. They use technology to diffuse creativity and create concepts that become measurable.
Build Your Own Converged Media Mind
From this you can build the right relationships with your peers (counterparts) and share the right skills to engage with the right audience via the right channel and via the right medium.
Continue: http://bit.ly/FR2GSL ;
For something that’s been around for just a few years, PayPer Click advertising, or PPC has become an established part of online marketing for many companies. Put simply, “Paid search marketing is the process of gaining traffic by purchasing ads on search engines. Yet while PPC seems to have become a staple of online marketing, there are clear signs that it is dying out as a lone marketing resource.
You having trouble managing your social network settings? We're to help you manage sites such as Facebook, Twitter, Pinterest, YouTube and more here is the tool you're waiting for long time and it's very easy to use. [note mg]
What is Bliss Control?
Bliss Control is simply a directory of links to manage your social media settings. The tool helps you easily access links to any settings page on the top social networks.
For example if you want to change your bio on Pinterest, you select those options on the homepage, hit “Go” and you’ll be taken to the right place on Pinterest to change your bio.
We were inspired to create this site following the success of Notification Control, a more basic site that we built.
Does Bliss Control use my login details?
No, we simply provide links to the right settings pages.
Should I be concerned about my privacy?
What actions do we list?Change profile picture Change bio Delete account Change 3rd party permissions Change connected accounts Change password Change design Change username Change email Change mobile settings Change email settings Recover password
What services are supported?Facebook Twitter StumbleUpon Pinterest Tumblr Foursquare YouTube LinkedIn Google+ Meetup Path Instagram Flickr
Try it, it's free: http://blisscontrol.com/ ;
Via Martin Gysler
Now that Kevin Rose (and a handful of his Milk team) have joined Google, the future for Google+ may be a bit rosier.
The move to bring Rose in demonstrates Google’s dedication to making social work. Although Google+ has 100 million users by some estimates, there’s a perception of the platform being a ghost town.
By bringing in Rose and his team, Google has the opportunity to improve its overall UX design across products.
Moreover, Rose has connections to tap some of the most talented engineers in the industry to tweak and refine Google+, transforming it from a sterile environment to a warm, human space.
Here are three suggestions for what Rose and Google can do to make Google+ more engaging:
1. Stop Making Google Employees Top Influencers
2. Open It Up
3. Allow More Metrics
Google+ will succeed when it becomes a valuable part of the social web, not the only destination of the social web. If anyone has the vision and influence to convince Google management, it may be Kevin Rose.
When Google stops thinking big and starts thinking small, they’ll begin to realize organic growth and more importantly, user adoption.
By Rick Bakas - http://bit.ly/GA90Ru ;
Via Steven Healey