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Rescooped by John van den Brink from PINTEREST Watch - Curated by Jan Gordon & John van den brink
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How to Get More Pins and Repins on Pinterest [Infographic]

How to Get More Pins and Repins on Pinterest [Infographic] | AtDotCom Social media | Scoop.it

This piece was posted by Dan Zarella and he's has some very interesting information

Data about Pinterest is sparse because they’ve been slow to release their API, but I was able to utilize search engine APIs to pull some data about the trendy new social site.

 

**I gathered information on over 11,000 pinned images and did some analysis to create the infographic below.

 

This data should be useful for Pinterest users who’d like to get more repins on the images they’ve pinned, as well as content producers who want their content pinned and repinned more.

 

I hope to be able to do more research into Pinterest, especially as they release their API. Let me know what data you’d like to see.


Via janlgordon
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John van den Brink's comment, April 11, 2012 12:09 PM
Thank you for this scoop!
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SEO Tips: Setting up a LinkedIn Company page for your business

SEO Tips: Setting up a LinkedIn Company page for your business | AtDotCom Social media | Scoop.it
There a quite a number of reasons why you should consider setting up a LinkedIn Company Page for your business, such as being able to showcase your products or services, outline offers, post jobs; but the reasons that most stand out for me relate ...
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Rescooped by John van den Brink from Blogging Effectively
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Top 5 Must Read Content Marketing Links | Evan VanDerwerker ...

Top 5 Must Read Content Marketing Links | Evan VanDerwerker ... | AtDotCom Social media | Scoop.it

During my recent 5-month hiatus (okay, 6 months), I've spent too much time researching “how to” posts about blogging effectively and regularly. In an effort to employ the strategies that I learned from Darren Rowse..


Via Steven Healey
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7 Ways Google Is Truly Making Content King

7 Ways Google Is Truly Making Content King | AtDotCom Social media | Scoop.it
Content is King, you hear it everywhere. It's the most overused marketing phrase of 2012.

 

But exactly why is content so important to your marketing program?

Turns out Google has had a heavy hand in this trend (surprise, surprise).

 

Here are 7 ways the Big G is pushing quality content to the forefront of the marketing conversation:

http://bit.ly/Hw2EC7 ;

 

1. Google Panda

Panda is an ongoing filter that weeds out web pages with poor, superficial content that were previously ranked highly for popular keywords.


2. Fresh Content Ranks Higher

In other words, a blog post you wrote yesterday will have a greater chance of ranking higher than a two-year old web page on the same topic. 


3. Link Spam Penalties

Like Google Panda, link spam penalties will hurt those who are manipulating the system. Conversely, sites with good quality content and natural “editorial” links that have been built up over time, will increase their Google rankings.


4. (Not Provided) in Your Analytics Reports

Marketers now have less access to free organic search keyword data. This makes it more difficult to target specific keywords and encourages them to cover all the bases with a bigger content footprint.


5. Over Optimization Penalty

If you’re producing good quality content but don’t have the time or budget to pull out all the SEO tricks, you’ll like this one.


6. The Rise of Social Content Sharing

Web pages are created to be read by people.

If your content resonates with your audience, it’ll get shared through social media.

When the search engines see that, they’ll reward you with higher rankings. Win-Win-Win-Win.


7. Rel = Author Support in Search Results

This means that for every piece of content that you create, you can take credit for it and have your picture show up next to the content in Google search results.

Great resource by Tod Hirsch  - http://bit.ly/Hw3OxC ;


Via maxOz
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John van den Brink's comment, April 11, 2012 3:57 AM
Michele thank you for this scoop!
maxOz's comment, April 11, 2012 4:24 AM
Thanks John for your kindness xxx
Morgan Newall's comment, April 17, 2012 9:41 AM
Thanks Max!
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6 Ways Social Media Can Bring Your Next Event to Life

6 Ways Social Media Can Bring Your Next Event to Life | AtDotCom Social media | Scoop.it
Social media has certainly changed event marketing for both organizers and attendees looking to get noticed. In order to stand out at trade shows and major industry conferences brands and marketers must go to great lengths.
While splashy moves may get attention there are basics that, when overlooked, can make the social media component for any event fall flat. Here are six ways to effectively bring your next event to life using social media.
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Rescooped by John van den Brink from Curation, Social Business and Beyond
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50 Great Content Ideas to Create Buzz

50 Great Content Ideas to Create Buzz | AtDotCom Social media | Scoop.it

I selected this article from conversationagent today not only does it have some great tips for creating compelling content but it gives you examples of people who are doing a good job with each suggestion.

 

These ideas can be used for content curators as well - to create buzz and build an audience, providing "context" is what sets you apart from others - these tips are ways to accomplish that.

 

"Connecting ideas and people -- how talk can change our lives".

 

 

 

Here are a few things that caught my attention:

 

**. Make digestible bits of advice in micro-interactions gain big impact. Kellye Crane built a community for #soloPR practitioners off a Twitter chat filled with useful advice.

 

** Create a new list. People like to see where things stack against each other. By far, the most popular list is still the one Todd And created and AdAge took over.

 

** Give away secrets and tips to help others become more effective. Adam Singer is very generous in that regard.

 

** Teach something new or from a new perspective. Kathy Sierra has been able to do that on a topic that for many was considered not quite appealing

.

** Inspire people to take action and change the world. Entrepreneur Chris Guilleabeau is a good example of that.

 

** Be opinionated about future trends. That's a trait that is best exemplified by Robert Scoble.

 

** Track and review future trends from behind the scenes. A good guide is Louis Gray.

 

**Create a conversation around a social object. That's what Hugh MacLeod does.

 

** Become the expert hub on a subject matter. The consistent "go to" person for branding is the team at Branding Strategy Insider.

 

Selected by Jan Gordon covering "Content Marketing, Social Media and Beyond"

 

Read full article here: [http://www.conversationagent.com/]


Via janlgordon
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Barry Deutsch's comment, May 15, 2012 11:18 PM
Fully 1/3 of my business in executive search, speaking engagements, and consulting projects come directly from content curation and marketing.
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What is SEO? Search Engine Optimization Explained

What is SEO? Search Engine Optimization Explained | AtDotCom Social media | Scoop.it

I'm often asked about SEO (Search Engine Optimization) by potential clients, when I'm teaching a course, or when I'm speaking in front of a group on a related topic. 

 

By Tom (RightMixMarketing)

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Fortune 500, Social Media Statistics [Infographics] | Social Media 2012 and Digital Marketing

Fortune 500, Social Media Statistics [Infographics] | Social Media 2012 and Digital Marketing | AtDotCom Social media | Scoop.it

Fortune 500, Social Media Statistics, Marketing Infographics 

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Rescooped by John van den Brink from Curation, Social Business and Beyond
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What To Thrive in Social Media? Data & Contextual Analysis is Key

What To Thrive in Social Media? Data & Contextual Analysis is Key | AtDotCom Social media | Scoop.it

 

This piece originally appeared in the Social Media Monthly Magaine in May of 2011. It was brilliantly written by Shelly Kramer and Wendy Goldman Scherer and reposted today on V3.

 

I selected this article today because it gives you the essential ingredients to building and sustaining a successful business.

 

Your social media engagement needs a solid foundation:

 

**It's all about data and contextual analysis.

 

**Understanding, intrepreting and utilizing this information is key to your success.

 

 

**Every business using social media should be monitoring their engagement, interaction with customers and much more

 

Having a high Klout or Kred score is only the tip of the iceberg and as social media/networking evolves, being an influencer is taking on a whole new meaning.

 

Here are a few highlights:

 

**Hypothesis: Forget influence: We need knowledge and insights to make good decisions. Period.

 

How do we get there?

 

Data is not knowledge. Data is data. Knowledge comes from understanding the subtle and not so subtle trends and irregularities in the data.

 

Here's what you need to know

 

**Know your customer
**Know your company
**Know your strengths
**Know your opportunities
**Know your competitors

 

Why Do You Need to Know?

 

**Affect change
**Reputation management
**Become engaged
**Improve (sales, community citizenship, ROI, reputation, position)

 

**"Content, intent and people matter" -

 

Knowing what combination of monitoring tools work for you and your business and having the right strategy for finding and using this data will lead to making better decisions = successful business.

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/HsYZt5]


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Harrods builds loyalists through royalty-themed Pinterest contest - Luxury Daily - Internet

Harrods builds loyalists through royalty-themed Pinterest contest - Luxury Daily - Internet | AtDotCom Social media | Scoop.it

London-based department store Harrods is tapping into consumers’ creativity and inspiration by holding a contest on Pinterest that allows users to design their own store window.

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5 Ways to Enhance Your Facebook Timeline Page With Images

5 Ways to Enhance Your Facebook Timeline Page With Images | AtDotCom Social media | Scoop.it
Are you wondering how to visually enhance your Timeline Facebook page? This article provides five actionable tips you can employ now.
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Internet in 2015! [Infographic]

Internet in 2015! [Infographic] | AtDotCom Social media | Scoop.it

The Internet in 2015: is the dawn of the zettabyte era. It would take over 5 years to watch the amount of video that will cross global networks every second.

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John van den Brink's comment, April 9, 2012 4:38 AM
Becky, thank you for the re-scoop. Have a nice day!
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19 Tools for Pinterest Pros | Social Media Today

19 Tools for Pinterest Pros | Social Media Today | AtDotCom Social media | Scoop.it

As Pinterest growth skyrockets, so follows the number of tools available to help us manage our content, understand our metrics, and be better pinners. Below are just a few of the tools and services now available for use with Pinterest that are especially handy for brands, marketers, and Pinterest devotees

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5 Top Google+ Tools and Apps for Marketing Pros

5 Top Google+ Tools and Apps for Marketing Pros | AtDotCom Social media | Scoop.it

Are you looking for Google+ apps and resources to enhance your marketing? This article reveals five categories of tools and apps you can employ to greatly enhance your Google+ experience.

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Rescooped by John van den Brink from ten Hagen on Social Media
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How #LinkedIn Works [INFOGRAPHIC] #FlowConnection

How #LinkedIn Works [INFOGRAPHIC] #FlowConnection | AtDotCom Social media | Scoop.it
How #LinkedIn Works [INFOGRAPHIC] #FlowConnection...

Via Laurens ten Hagen
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Debra Askanase's comment, April 29, 2012 4:51 AM
Good one! Sharing via twitter....
Rescooped by John van den Brink from Web Marketing Tips, Hints & Tricks
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7 Constructive Ways For SEOs To Use Pinterest | Search Engine Land

7 Constructive Ways For SEOs To Use Pinterest | Search Engine Land | AtDotCom Social media | Scoop.it

Hundreds of SEOs jumped on board the Pinterest train to take advantage of the dofollow links and heavy traffic referrals.

Those same SEOs soon found themselves failing miserably.

 

Here are some interesting points from article:

 

***Pinterest Is A Community, Not A Tool. 

 

***For Starters, Pinterest Links Are Now Nofollow.

 

***How many times have we had similar discussions over the years? Build connections, not links. Don’t spam. Join discussions. Be present. Get followers by engaging with others. Success takes time. There are no shortcuts — only hard work.

 

***Use Pinterest As A Means For SEO Benefits, Not A Direct SEO Tool. 

Instead of focusing on getting links from Pinterest, focus on getting links from other Pinterest users; instead of whoring your Pinterest out for traffic, focus on accruing a targeted, interested audience.

 

 

Now here are 7 Constructive Ways For SEOs To Use Pinterest:

 

1) Connect with relevant users. Comment on posts, cc users with @mentions, repin original content, or “like” pins when it’s not appropriate to repin. Engage with other users as you would on any other social media site.

 

2) Use Pinterest for linkbuilding outreach campaigns.

 

3) Optimize your page to get found by other Pinterest users.

 

4) Expand your brand-controlled search results.

 

5) Focus on targeted, brand-friendly pins that will result in click-through traffic. Pin only for your target audience and pin images that encourage click-throughs.

 

6) Use Pinterest to curate useful content for your industry.

 

7) Always measure your successes and failures.

 

In short: Add value to the community. And for Pete’s sake, stop acting like Pinterest is your SEO godsend.

 

 

Read full article here: http://j.mp/IfyIer


Via Giuseppe Mauriello, tDCE
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Giuseppe Mauriello's comment, April 10, 2012 5:33 PM
@Mott...then you need a trusted curator! LOL
The time is limited to filter by only all the overload of information! :-)
Joanne Greco's comment, April 10, 2012 5:34 PM
Great article - grazie!
Giuseppe Mauriello's comment, April 10, 2012 5:35 PM
@Joanne...thank you so much for appreciation!
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The Internet Is Ruining Your Brain [INFOGRAPHIC]

The Internet Is Ruining Your Brain [INFOGRAPHIC] | AtDotCom Social media | Scoop.it
Internet use is increasing exponentially, and it's taking a toll on our well-being and mental stability.

 

by: Stephanie Buck

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Why your brand needs a social data strategy – Simply Zesty - Simply Zesty

Why your brand needs a social data strategy – Simply Zesty - Simply Zesty | AtDotCom Social media | Scoop.it
The key thing for brands to focus on in social media right now, is a strategy for social data analysis.
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Tim Cook to Give First Public Interview as Apple CEO

Tim Cook to Give First Public Interview as Apple CEO | AtDotCom Social media | Scoop.it
Apple CEO Tim Cook will be the opening night speaker for the D10 Conference, hosted by the Wall Street Journal‘s All Things D. Cook is scheduled to appear on May 29.
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5 Tips to Becoming a Top Blog in Your Industry

5 Tips to Becoming a Top Blog in Your Industry | AtDotCom Social media | Scoop.it

Have you ever dreamed of becoming one of the top blogs in your space? Are you wondering how some bloggers find success and why others struggle to survive?

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Rescooped by John van den Brink from SOCIAL MEDIA, what we think about!
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Plan on a #SocialMediaFail | Social Media Explorer

Plan on a #SocialMediaFail | Social Media Explorer | AtDotCom Social media | Scoop.it

Nowhere do the mistakes, poor practices and questionable judgement of individuals, organizations and brands get exposed with such glee as they do in the sphere of the social web. It’s no wonder some CEOs or senior decision-makers entrusted with the stewardship of brands break out in a cold sweat at the simple mention of the words “social media.”

 

Mark Schaefer wrote a great post about Negativity Bias as it relates to the social web and how this phenomenon has created a playing field rife with PR land mines for anyone active in the space. Schaefer sparks dialogue at the end of his post by posing the following question:

 

“In a world where Negativeity Bias is gasoline on a viral fire, and one misstep can overwhelm years of positive work cultivating raving fans, why would anybody take a risk on the social web?”

 

Read more: http://bit.ly/HYPJHs


Via Martin Gysler
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Facebook Brand Posts Only Reach 16% Of Your Fans [Infographic]