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Rescooped by John van den Brink from ten Hagen on Social Media!

5 Low-Cost Social Media Marketing Strategies for Authors

5 Low-Cost Social Media Marketing Strategies for Authors | AtDotCom Social media |
Authors can tap social media in creative ways to promote their books and book tours.


Writing the great American novel? Penning the next transformative self-help book? If you’re in the midst of developing one of the more than one million books that are published every year, it’s time to start thinking about how you’re going to market your book … because in today’s publishing environment, it’s up to you to build and sustain momentum for your work.


“Publishers launch many titles per year, and when a book is considered a new title, it is at the forefront of the minds of the marketing staff … but the slate of the next season’s titles is never far down on the publisher’s to-do list,” Darius Himes and Mary Virginia Swanson write in Publish Your Photography Book.


Even when you do have the support of a publisher, their marketing efforts will likely be limited.


“Traditional publishers pretty much do nil when it comes to marketing a book, unless you’re Stephen King or happen upon a hit about sparkly vampires,” says Erika Napoletano, author of The Power of Unpopular. “We have to turn to resources like social media to get the job done.”


But beyond the basics — building a website, creating a basic Facebook page and a Twitter account — how can you use social media tools to generate sales for your books with a limited budget?


Here are five creative approaches to consider.

Via Laurens ten Hagen
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Rescooped by John van den Brink from Social Media Content Curation!

Webinars Curation: Find, Rate and Organize The Best Online Events and Lessons with Hublished

Webinars Curation: Find, Rate and Organize The Best Online Events and Lessons with Hublished | AtDotCom Social media |

Robin Good: Hublished has announced a new web service, launching privately this fall, that allows "publishers" to host, upload and deliver live webinars, and for "peers" to find, curate, organize and save the most interesting ones into their own collections / hubs.

For the first time ever, educated consumers and professionals can discover and share live, recent, and upcoming content from brands and experts.


"Hublished solves two problems, for the two different types of users that will be on the site.


For experts and brands, whom we call Publishers, Hublished is a central location they can promote upcoming webinars and upload recent ones, in order to reach new consumers and generate leads. For professionals and industry enthusiasts, whom we call Peers, Hublished provides a discovery and curation platform that helps them separate the hacks from the experts when it comes to cutting-edge information and continuing education."



Find out more / request an invite:



Via Robin Good, Giuseppe Mauriello
Giuseppe Mauriello's comment, August 5, 2012 6:12 AM
great finding! Thank you, Robin!
Prasanth (WN)'s comment, August 5, 2012 10:08 AM