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6 Content Marketing Tips For Google+

6 Content Marketing Tips For Google+ | AtDotCom Social media | Scoop.it
With 170 million users and growing, Google+ has certainly proven that it’s worth the SMB time investment and a content marketing strategy to go with it. But that doesn’t mean small business owners have taken to it like fish to water.

 

6 ways to find success using Google+:  http://bit.ly/KruC4C ;

 

1. Grab Readers’ Attention With Formatting

To make your updates pop in a user’s Google+ timeline, use formatting hacks like:

*text* to bold the selected text.
_text_ to place that term in italics
-text- to add strikethough

 

2. Incorporate +Mentions & #Hashtags

 

3. Visuals Work

Photo's, Infographics, Unique Images

 

4. Break Out The Archives

For businesses with years of archives or who live to aggregate content, this provides a great opportunity to recycle content they’ve already produced or shared.

 

5. Partake In Targeted Sharing

Perhaps the most awesome thing about Google+ is the ability to share targeted content with segmented Circles you create.

 

6. Start a Real-Time Think-Tank

one of the coolest things about Google+ is the ability to have conversations in real-time with your audience.

Post a question, a potential blog topic, or just a random thought to your wall and, in minutes, get dozens of responses.


Via Steven Healey
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maxOz's comment, May 9, 2012 9:13 AM
Thanks Steven, How did the Marathon go? xxx
Steven Healey's comment, May 9, 2012 10:49 AM
Angelika finished the 26 mile walk succssfully in 7 hours 45 minutes , I was there to help before and after . Although she will not be doing it next year - she has challenged me to do it ;)
maxOz's comment, May 9, 2012 10:52 AM
Wish Angelika All the Best! Quite A Feat, will you do it next year Steven?
I can recommend it, very good for the soul ... x Michele
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Why Your Mom Should not be your Facebook Friend [Infographic]

Why Your Mom Should not be your Facebook Friend [Infographic] | AtDotCom Social media | Scoop.it

Why Your Mom Should not be your Facebook Friend [Infographic] perfect reasons why you shouldnt add mom on facebook as a friend. just for fun!


Via Jonha Revesencio, Shelly
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Samsung Galaxy S III confirmed as official Olympic phone, delivering NFC payWave payments to athletes

Samsung Galaxy S III confirmed as official Olympic phone, delivering NFC payWave payments to athletes | AtDotCom Social media | Scoop.it

We may have known this was the case for a number of months already but today Visa has announced that Samsung’s new Galaxy S III will indeed be the official London 2012 Olympic Games smartphone, joining forces to offer NFC payments to athletes while they are competing in the city.

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Not on LinkedIn? Here's How to Start. [Infographic] | WebProNews

Not on LinkedIn? Here's How to Start. [Infographic] | WebProNews | AtDotCom Social media | Scoop.it
It may sound trite, but if you want to be hired in 2012, you are going to need a LinkedIn profile. The website tops all other social networks when it comes to finding jobs, and adoption of the site is still growing.
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Google+ Launches Hangouts on Air to the Masses: What Marketers Need to Know

Google+ Launches Hangouts on Air to the Masses: What Marketers Need to Know | AtDotCom Social media | Scoop.it

With new social networks like Pinterest popping up on the scene and stealing the spotlight, it seemed like Google+ had been falling by the wayside over the past several months. But a new announcement may help put it back on the radar, at least for marketers. Yesterday, Google announced that Google+ Hangouts on Air would start rolling out to all users worldwide.

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How To Reach The C-Suite With Content

How To Reach The C-Suite With Content | AtDotCom Social media | Scoop.it
Content marketers spend lots of time and money creating just the right content to engage their customers and prospects, but much of it goes unheeded by the most coveted of audiences — the C-suite.

 

This group relies even more heavily than others on the advice and perspective of their true peers and those they perceive to be authentic experts.

They know the information they need and value, and do not want to waste time with “salesy” pitches and lightweight stories.

 

So how does this translate into successful content for executives?

Focus on these elements to start:

 

#1. Hard facts drive credibility… and credibility is key

#2. Provide actionable and timely information on issues that matter

#3. Summarize, summarize, summarize

#4. Channel matters

#5. Push beyond the common wisdom and top-of-mind trends

#6. Evolve from technical to strategic

 

Match content and format to channel

When you publish executive-level content, take a multimedia approach.

 

The bottom line: Get out and listen to your executive audience members, research and understand their challenges and needs, link your story to value, and reach them where they are.


Via maxOz
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maxOz's comment, May 8, 2012 11:00 AM
Agree Marty, see #2, thanks for insights xxx
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Case Study: Boticca Pinterest Page Drives More Sales Than Facebook

Case Study: Boticca Pinterest Page Drives More Sales Than Facebook | AtDotCom Social media | Scoop.it

A case study by online boutique Boticca.com showed that Pinterest users buy and spend more than their Facebook counterparts and brings more new visitors.

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Mobilizing Enterprise Apps: 10 Tips for Doing Business on Smartphones, Tablets - Mobile and Wireless - News & Reviews

Mobilizing Enterprise Apps: 10 Tips for Doing Business on Smartphones, Tablets - Mobile and Wireless - News & Reviews | AtDotCom Social media | Scoop.it
There's no question about it: The ability to conduct business on the go, anywhere and at any time, is already an essential competitive element in most businesses.

Via Mick Say
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Rescooped by John van den Brink from CareerOz
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The Exam Cram: Why Stress Can Hurt Your Test Scores

The Exam Cram: Why Stress Can Hurt Your Test Scores | AtDotCom Social media | Scoop.it

Rather than study, most students put their studies aside and hit the river or party to celebrate the end of the year.

 

All-nighters, energy drinks, marathon study sessions: many students push themselves to extremes when preparing for exams.

 

It’s exam time, and most students go through the same panicked routine semester after semester. While you may think caffeine and all-nighters are the only way to tackle exam week, studies show that this kind of study pattern may harm your scores more than it helps! 

 

This Infographic by Course Hero, touches on how ineffective cramming is when you decide to party during precious study time.

It also lists effective study habits and tips to help you ace that final.


Via maxOz
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64 Pinterest Marketing Tips and Tactics - Infographic | Jeffbullas's Blog

64 Pinterest Marketing Tips and Tactics - Infographic | Jeffbullas's Blog | AtDotCom Social media | Scoop.it
Pinterest over the last 6 months has become the social network with buzz and it provides a visual platform that offers an ecosystem to experiment and play with images as a means of marketing and engagement and even selling.
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How to Create Drop Caps (Big First Letters) in WordPress

How to Create Drop Caps (Big First Letters) in WordPress | AtDotCom Social media | Scoop.it
We’ve all seen drop caps, but perhaps you weren’t familiar with their technical name. Drops caps are those big first letters that you see at the beginning of paragraphs. They are common in magazines and newspapers, but not so much on the web.
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Fashion Retailer Shows Real-Time Facebook 'Likes' On Clothing Hangers

Fashion Retailer Shows Real-Time Facebook 'Likes' On Clothing Hangers | AtDotCom Social media | Scoop.it

Any store or brand that tries to bridge the gap between the real and online world deserves some kind of recognition for their efforts, irrespective of whether they succeed or not.


While there has been a number of attempts to do this, brands are still looking for a way to successfully integrate the two worlds together. Which is why this campaign from Brazilian fashion retailer C&A is a breath of fresh air and takes a step towards giving a Facebook ‘like’ a proper value.

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Google Penguin Update: Impact of Anchor Text Diversity & Link Relevancy

Google Penguin Update: Impact of Anchor Text Diversity & Link Relevancy | AtDotCom Social media | Scoop.it
Google’s Penguin Update, much like Panda last year, has angered SEOs and webmasters, most of whom say they have played by Google’s rules. Anchor text diversity and link relevancy may be two key factors of Penguin, according to more early analysis.
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The Nature of Black Hat SEO

The Nature of Black Hat SEO | AtDotCom Social media | Scoop.it

Even if you are new to SEO, you have already heard the term Black Hat. Believe it or not, the spammy techniques that all professional SEOs do not use and search engines hate, actually evolved along with the White Hat and also lead to constant improvements in the search engine's algorithms.

 

You don't believe me? Take a look at the evolution of the Black Hat SEO.


Via Guglielmo Cornelli
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Rescooped by John van den Brink from ten Hagen on Social Media
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Rabobank en ABN AMRO bevestigen lancering iDEAL mobiel

Rabobank en ABN AMRO bevestigen lancering iDEAL mobiel | AtDotCom Social media | Scoop.it

Webwinkels moeten zich voorbereiden op de toestroom van nieuwe klanten via mobiel internet. Rabobank en ABN AMRO hebben tijdens Mobile Convention Amsterdam bevestigd dat ze komende zomer de mobiele versie van iDEAL gaan aanbieden.

“Dan staan er in een keer miljoenen kopers voor de deur,” zegt David Jan Janse, mobielspecialist bij Rabobank, na een paneldiscussie met collega’s van ING en ABN AMRO over bankieren tijdens Mobile Convention Amsterdam. ING was een laatbloeier op de mobiele markt, maar inmiddels ontwikkelt de bank zich snel op dit gebied. ING was in december 2011 de eerste om iDEAL mobiel te introduceren.


Via Laurens ten Hagen
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