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Rescooped by John van den Brink from GOOGLE+ Watch
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Google+ Blends Social Networking and Community

Google+ Blends Social Networking and Community | AtDotCom Social media | Scoop.it

This piece is from socialmediatoday, I selected it because there are some very interesting insights and questions about the future of google+ and their ability to build and maintain a strong social network and community.

 

Here are some highlights:

 

**Social networks are fundamentally different from communities

 

**the two models are commonly interechanged and the fact that they are two very different models is often lost or overlooked

 

**a community can form within a social network & visa versa it's very difficult for a social network to force or facilitate community and for a community to force or facilitate a social network

 

**Social networks are interested in community as community tends to generate significant amounts of content

 


**As the age old adage goes, ‘content is king

 

**The reason content is king is because when combined with demographic and behavioral information it provides unmatched opportunities for targeting based on a users digital body language.

 

**Social network and community operators are essentially the brokers between advertisers and consumers.

 

**It is at the point these two parties meet that revenue opportunities exist

 

**‘networked community’ for want of a better term is unchartered waters

 

**it does provide a myriad of new opportunities and benefits to Google.

 

**Combine these with Google’s other well-adopted product lines such as Search, Gmail not forgetting the YouTube community and the possibilities begin to multiply.

 

Curated by Jan Gordon covering "Google+ Watch"

 

Read full article here: [http://bit.ly/JfV70a]


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Rescooped by John van den Brink from Surviving Social Chaos
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The Impact of Social Media (especially Google Plus) on SEO

The Impact of Social Media (especially Google Plus) on SEO | AtDotCom Social media | Scoop.it

Chas Begley: Mark Traphagen's slideshow takes us through the story of how social media has become increasingly more important for SEO.
The presentation then goes on to concentrate on how Mark has used his Google Plus profile to rank at the top of Google for a number of keywords.
Not only that Mark shows that he can outrank others for their own posts if they have not connected them to their Google Plus account. He demonstrates that this is possible even when the original author has a bigger reputation, more followers and more links to their original site!
Mark believes the reason this is possible is that all his online content is connected to his G+ account with Google's Author Rank and that he has a
built up considerable currency for posting high quality content focused on his main areas of interest.
The slideshow is a perfect demonstration of how important G+ is in ranking for SEO.
The original post can be seen at Virante Orange Juice:
http://goo.gl/3iypr ;
Very highly recommended reading


Via The Write Connection, donhornsby
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Rescooped by John van den Brink from Information Technology & Social Media News
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12 Ways to Become a Recognized Expert

12 Ways to Become a Recognized Expert | AtDotCom Social media | Scoop.it
Getting quoted, giving speeches and writing articles are great ways to market your business.

 

As we measure the degree of damage, or more precisely, reduced revenue and increased costs from the downturn, advertising spending tends to be one of the first cuts owners make. Yet this may be a great time to expand marketing to take a share of the market away from your competitors.

 

The key is marketing without little or no money through efforts like community engagement, referrals or sending a press release to local media. Another method is becoming a recognized expert who is called upon by media and other outlets to speak, write and lend your expertise.

 

Read more: http://bit.ly/HYGw8U


Via Martin Gysler, Jesús Hernández
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Scooped by John van den Brink
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Twizgrid Lets You View Twitter Photos By Topic and Location

Twizgrid Lets You View Twitter Photos By Topic and Location | AtDotCom Social media | Scoop.it
Twizgrid is a new app that lets you look at Twitter a little differently — visually. Rather than show individual text tweets, Twizgrid instead shows just photos that have been tweeted in a grid-like format.
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Fast Facebook Brings a Speedier, Ice Cream Sandwich-Inspired Facebook Experience to Android [Facebook]

Fast Facebook Brings a Speedier, Ice Cream Sandwich-Inspired Facebook Experience to Android [Facebook] | AtDotCom Social media | Scoop.it
Android: If you've used Android's Facebook app recently, you know how slow and bloated it's become. If you're tired of staring at the Facebook loading screen, Fast Facebook is a cool, customizable, blazing fast Facebook client for Android.
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Scooped by John van den Brink
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Facebook Brings Check-Ins and Pages to Feature Phone Mobile App

Facebook Brings Check-Ins and Pages to Feature Phone Mobile App | AtDotCom Social media | Scoop.it
Facebook recently updated its feature phones mobile app, which now allows members to check in to locations and interact with Pages.
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Rescooped by John van den Brink from Facebook Daily
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3 Killer Ways to build your Facebook Fan Base

3 Killer Ways to build your Facebook Fan Base | AtDotCom Social media | Scoop.it
If you are a creative entrepreneur, Facebook is incredibly important. In the search for followers, however, you may be feeling a little lost in the crowd.

Via Guglielmo Cornelli
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Skype Continues To Slam New Media With 'It's Time' Campaign [Video]

Skype Continues To Slam New Media With 'It's Time' Campaign [Video] | AtDotCom Social media | Scoop.it

You may remember at the beginning of the month Skype’s latest campaign ‘It’s Time For Skype‘, where a number of billboard ads, aimed directly at Twitter and Facebook, were found in the U.S. and the UK, specifically the London Underground for the latter. It was a departure from how Skype usually markets itself as it’s never targeted other brands before, let alone the major players in social media.

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Google Parked Domain Classifier Error Blamed for Lost Search Rankings

Google Parked Domain Classifier Error Blamed for Lost Search Rankings | AtDotCom Social media | Scoop.it
Several websites vanished from Google’s index earlier this week. It wasn’t the much rumored over-optimization boogeyman. Rather, it was a bug involving Google’s classifier for parked domains, as Matt Cutts explained and apologized for on Google+.
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Google now allows Google+ users in 41 additional countries to post via SMS

Google now allows Google+ users in 41 additional countries to post via SMS | AtDotCom Social media | Scoop.it
Google announced today that it has expanded its Google+ SMS features to 41 new countries, opening the service to users outside of the US and India for the first time.
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Rescooped by John van den Brink from Surviving Social Chaos
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PinView Turns Your Facebook Timeline Into a Pinterest Board

PinView Turns Your Facebook Timeline Into a Pinterest Board | AtDotCom Social media | Scoop.it
PinView, a new Facebook app, displays items from your News Feed, Timeline, friends list and pages as small panels, just like Pinterest.

 

Ever wished that long, scrolling Facebook Timeline was somehow easier to manage — like, say, a Pinterest board?

 

Brand new Facebook app PinView displays items from your News Feed, Timeline, friends list and multimedia pages as small panels, just like social bookmarking site Pinterest showcases images on Pinboards.

 

The spiffy app launched Thursday with the mantra, “Browse Facebook like you browse Pinterest.”


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Rescooped by John van den Brink from Serial Twitter
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FREE PowerPoint Twitter Tools | SAP Web 2.0 @c4LPT via @lindaqc

FREE PowerPoint Twitter Tools | SAP Web 2.0 @c4LPT via @lindaqc | AtDotCom Social media | Scoop.it
Ever wanted to make presentations a more interactive, Web 2.0 experience? The PowerPoint Twitter Tools prototypes are now available.

Via juandoming, Johnny E. Ramos Ch.
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Rescooped by John van den Brink from PINTEREST Watch - Curated by Jan Gordon & John van den brink
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10 Thought Leaders Share Their Interest In Pinterest

10 Thought Leaders Share Their Interest In Pinterest | AtDotCom Social media | Scoop.it

What's Your Interest in Pinterest?

 

Pinterest is now the third most popular social network in the country. Traffic to the digital pin-board rose 50 percent from January to February of this year, with over 21 million visits in the last week of January alone. Those numbers reinforce the potential for businesses to utilize yet another social channel for customers to engage and share their products. The implications for B2B marketing are just beginning to come to light as marketers quickly adapt to this new visual approach.

 

Marketo - http://bit.ly/HkUsDe - caught up with 10 Thought Leadersto get their thoughts on the social platform’s surge in popularity and where they think it’s heading.


Via janlgordon
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John van den Brink's comment, April 20, 2012 6:41 AM
Michele, thank you!
maxOz's comment, April 20, 2012 8:36 AM
John thanks so much for your continued support have a great weekend xxx
maxOz's comment, April 20, 2012 8:37 AM
My Pleasure Always John xxx
Rescooped by John van den Brink from Social-Business-Marketing
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7 Ways To Launch White Papers With A Bang

7 Ways To Launch White Papers With A Bang | AtDotCom Social media | Scoop.it
Marketing your white paper before it is launched can help create buzz and get people lined up to read it as soon as it's available.

 

If you start your marketing push a week or two before you plan to publish, you should have plenty of time to generate excitement and prepare to engage your readers.
These tips will help you prepare for the big launch:

http://bit.ly/JfIu0q ;

1. Have a distribution plan at the ready

2. Create a landing page

Use this page to enable registeration by visitors, so that you can send them the whitepaper as soon as it’s published

3. Write a series of relevant posts to support and promote the paper

Attract traffic to your site in preparation for your white paper launch by writing a series of relevant posts [during the one or two week leadup]

4. Write guest posts

Get some of these posts to published before your white paper goes live and some on the same day on which your white paper is published

5. Get reviews

Make a preview copy available and ask, preferably a Thought Leader, in the same niche, if they would write a review and post it on their blog

Or to provide a short, four- or five-line blurb, if they are too busy to write a full review

6. Invite experts to guest post

When they write posts on topics they specialize in for your blog and share them, their followers will visit your site, read the post and notice your white paper

7. Email it to your subscribers

And don't forget to tweet, facebook, use your LinkedIn connections and Pinterest followers to inform them of your Whitepaper

These methods require time management and planning, however they are well worth the effort

 

Mitt Ray - http://bit.ly/JfKqGh - has also witten a book on "White Paper Marketing" and a free guide -

How To Write A White Paper - http://bit.ly/JfKCp0 [pdf]

A special thanks to my wonderful friend Jan Gordon - http://bit.ly/z4ipfs - who shared this article with me


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Rescooped by John van den Brink from PINTEREST Watch - Curated by Jan Gordon & John van den brink
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Pinterest for guys - MarketWatch

Pinterest for guys - MarketWatch | AtDotCom Social media | Scoop.it

Pinterest for guys. MarketWatch

Despite a heavy dose of all things slightly pink and shabby chic, Pinterest isn't just for girls.


Via janlgordon
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John van den Brink's comment, April 20, 2012 5:37 PM
Jan, thank you for this one! Great weekend
Rescooped by John van den Brink from SOCIAL MEDIA, what we think about!
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The Word Nerd Content Marketing Checklist | Outspoken Media

The Word Nerd Content Marketing Checklist | Outspoken Media | AtDotCom Social media | Scoop.it

Maybe you’ve been distracted lately by Tupac’s hologram stealing the show at Coachella, but if you’ll allow me, I’d like to turn the conversation to content marketing for a moment. Okay, maybe a few moments—get comfy. From the bold strategy Coca-Cola shared with the public, to debates over whether content marketing sucks, content marketing has captured quite a bit of Internet attention, and it doesn’t seem to be letting up.

 

But one thing I’ve noticed is most people are focusing on the marketing part, and not so much on the content part. The general consensus is that quality content is the way to high rankings, traffic, and conversions. But while I’ve read a lot of posts that say you need quality content, I haven’t seen many that outline exactly how to create it. There seems to be a disconnect between copywriting advice, and content marketing how-tos. So let’s connect those dots.

 

Read more: http://bit.ly/HW3YDc


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Rescooped by John van den Brink from Business in a Social Media World
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There are over 1,000,000 Twitter tools to choose from. Here are the 4 I use.

There are over 1,000,000 Twitter tools to choose from. Here are the 4 I use. | AtDotCom Social media | Scoop.it
There are a LOT of Twitter tools out there. So many that it can become quite confusing to figure out which ones you really need and which ones you can live without.

Via Cendrine Marrouat - www.socialmediaslant.com
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CloudFlare Wants to Make Your Site Look Like A Billion Bucks With Instaflare

CloudFlare Wants to Make Your Site Look Like A Billion Bucks With Instaflare | AtDotCom Social media | Scoop.it
When Facebook acquired Instagram for $1 billion earlier this month, quite a few pundits were left wondering if Facebook hadn't overpaid for the photo-sharing service.
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5 Food Brands Building Social Buzz on a Budget

5 Food Brands Building Social Buzz on a Budget | AtDotCom Social media | Scoop.it
Bob Marshall is a social media strategist for SociaLogic Marketing. SociaLogic provides social media strategy, community management, and content development for clients in the food, CPG, and automotive categories.
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Google Wants Your Photos For Maps & Youtube Gets Audio Editing Update

Google Wants Your Photos For Maps & Youtube Gets Audio Editing Update | AtDotCom Social media | Scoop.it

Google is a fan of data, which is no surprise as that's what their success is based on. To help flesh out their products, they rely on their users to generate additional data to develop it and improve them for future use. 

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How Johnson & Johnson Uses YouTube to Create Awareness | Social Media Examiner

How Johnson & Johnson Uses YouTube to Create Awareness | Social Media Examiner | AtDotCom Social media | Scoop.it