This piece is from socialmediatoday, I selected it because there are some very interesting insights and questions about the future of google+ and their ability to build and maintain a strong social network and community.
Here are some highlights:
**Social networks are fundamentally different from communities
**the two models are commonly interechanged and the fact that they are two very different models is often lost or overlooked
**a community can form within a social network & visa versa it's very difficult for a social network to force or facilitate community and for a community to force or facilitate a social network
**Social networks are interested in community as community tends to generate significant amounts of content
**As the age old adage goes, ‘content is king
**The reason content is king is because when combined with demographic and behavioral information it provides unmatched opportunities for targeting based on a users digital body language.
**Social network and community operators are essentially the brokers between advertisers and consumers.
**It is at the point these two parties meet that revenue opportunities exist
**‘networked community’ for want of a better term is unchartered waters
**it does provide a myriad of new opportunities and benefits to Google.
**Combine these with Google’s other well-adopted product lines such as Search, Gmail not forgetting the YouTube community and the possibilities begin to multiply.
Curated by Jan Gordon covering "Google+ Watch"
Read full article here: [http://bit.ly/JfV70a]