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Yes it's a fact... we live in an overloaded information stream! Brian Solis gives us an interesting point of view about this matter. [note mg]
Even at 250 million Tweets per day in addition to the updates across Facebook, Google+, Pinterest, and every other feed that we willfully subscribe to, information overload is in of itself a fallacy. But the feeling the overload of information is very real and a reflection of our inability to pull the levers necessary to decrease noise and improve signal. Doing so, requires some very blatant actions that don’t simply reduce the volume of the information we don’t care to see as often, it requires disconnecting from human beings. Whether we’re severing ties with individuals or those representing an organization we once supported, it’s emotional. It’s an action that carries an element of guilt knowing that at some point, our action will cause an incremental blow to the psyche of the individual we’re unfollowing.
I know…so what right?
Read more: http://bit.ly/J87l5N
Via Martin Gysler
According to a recent poll by the Associated Press and CNBC, 46 percent of respondents think Facebook will “fade away as new things come along.” That’s an ominous data point for a company whose IPO dominated the news cycle last week, and claims some 900 million worldwide users.
Facebook seems to be infiltrating every facet of our lives. “Like” buttons appear on every website. “Like us on Facebook!” shouts at us during TV commercials. And more and more apps rely on Facebook to simply log in. It’s starting to feel more than a little oppressive — it’s like we’re living in a blue-and-white-painted jail cell.
And all this IPO madness is just foul icing on the cake.
So where do you turn when the world’s been stricken with Facebook fever? We rounded up seven apps that could satisfy your social networking needs should Facebook go down the tubes — or you just can’t take it anymore.
Via Laurens ten Hagen
Raise your hand if you've ever sent out a marketing email, only to realize after clicking 'send' that your email's main call-to-action contained a broken link. What a waste, right? And talk about embarrassment
... Now how many of you did I actually get to raise your hand? :)
Read more: http://bit.ly/JizhIN
While it’s obvious that ecommerce is a lucrative sector, with revenue generated ranging in the hundreds of billions, more and more people are shopping online and using different payment services in the process.
Web-app performance management company, New Relic, deals with this sector and decided to collect the performance data of 15 of the most popular payment gateways out there.
The article: http://bit.ly/JcWoAY
Every week, we have a look at some of the biggest social media stories that are out there, sift through the thousands of articles on offer and bring you 25 stories that you simply have to read. Highlights this week:
Read more: http://bit.ly/KSkQKI
Startups.We know the mantra: Team matters. Is this philosophy exaggerated? Overrated? Cliché? No. Team is the only thing that matters.
Whatever you’re working on now, the half-life of innovation is so rapid now that your product will soon be out-of-date. Your existence is irrelevant unless you continue rapid innovation. Your ability to keep up is dependent on having a great team of differing skills. Individuals don’t build great companies, teams do.
The nature of the Internet and global knowledge is such that even if you’ve stumbled on to a super interesting area of innovation there will be many teams tackling the same problem at exactly the same time. If you develop something novel that catches a spark you’ll have the world gunning for you over night. In this globally connected world product leads disappear in nano-seconds.
Read more: http://bit.ly/J6aoLM
Via Martin Gysler
In this article you will read 29 different reasons to buy SEO. To see why SEO is so powerful. To spotlight the role it can play in marketing and communicating.
Here is just the list, but each element is analyzed with details in the original and long article:
1. SEO Is Not A Cost But An Investment;
2. SEO Turns The Spotlight On Your Sales Rockstar;
3. SEO Is A Crucial Part Of Your Marketing Mix;
4. SEO Impacts The Research/Buying Cycle;
5. SEO Pricing Is Variable;
6. SEO Is Never Too Costly!
7. SEO Isn’t Icing On The Cake – It’s An Important Ingredient;
8. SEO Is More Than Just SEO-Friendly CMS;
9. SEO Can Multiply Your Impact;
10. SEO Keeps You From Missing Out On Free Advertising;
11. SEO Leverages Social Sharing;
12. SEO Will Help People Find Your Website;
13. SEO Goes To The Heart Of Your Business;
14. SEO Builds Trust & Credibility;
15. SEO Makes You Ubiquitous;
16. SEO Helps Build Your Brand;
17. SEO Is A Long-Term Strategy;
18. SEO Drives Offline Sales;
19. SEO Attracts Relevant Traffic With High Conversion Potential;
20. SEO Is Measurable Marketing;
21. Your SEO Consultant Is A ‘Secret Weapon’;
22. SEO Is Cost Effective;
23. SEO Can Be Outsourced To Run Hands-Free;
24. SEO Can Be Made To Work For You;
25. SEO Can Convince Even Skeptics;
26. SEO Provides Endless Opportunity;
27. SEO Beats Paid Traffic;
28. SEO Is Rooted In User Intent;
29. SEO Helps You Capitalize On Weak Competition;
Read full article here: http://j.mp/L8oQn5
Via Giuseppe Mauriello
Facebook has been growing with a rapid rate and if you are an entrepreneur then definitely it would really inspire you a lot to do more better work than before. While you might not believe, but Facebook starting base price for their IPO Stock starts at $42 which is really a big hit for them.
While Facebook is going to be the first company to be on NASDAQ which would grow to more than $100 Million which is really a big success for Zuckerberg.
"Facebook ads suck."
For many companies, advertising on Facebook and expecting a return is a "fantasy." If you clicked those hyperlinks, you found just two examples in the flurry of negative press surrounding Facebook advertising of late -- all stemming from the recent GM announcement to cut $10 million in paid ad spend on the social network.
It makes you wonder what prompted this announcement from GM. Is this a media tactic to help searches for GM? Or were the results of Facebook advertising really so miserable that it warranted this media attention? Who knows -- the onslaught of coverage wasn't accompanied by a leak of GM's analytics.
One thing that is evident is that GM hasn't had much visible success from digital advertising in general; just take a look at what Google's Insights for Search tool had to show.
On the eve of National Small Business Week, Paychex, a provider of payroll and human resources services to small- and medium-size businesses, compiled information to show just what small businesses mean to the economy.
The results found that small businesses have anything but a small impact on job growth and economic development.
An estimated 50 million people are employed by small businesses, a large portion of which (20 million) work at companies with 20 employees or less.
Those 50 million workers employed by small businesses equals out to slightly more than one-quarter of the working population of the United States.
Beyond employing more than a quarter of the population, small businesses also are responsible for generating $11 billion in receipts a year, a number that is higher than the yearly receipts generated by businesses with more than 10,000 employees.
Overall, the $11 billion generated by small businesses represents nearly 40% of all business receipts in the U.S.
"Small businesses do more than provide services and products; they strengthen and shape our communities, our economy, philanthropic efforts and innovation," said Martin Mucci, president and CEO of Paychex.