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Google Penguin Update: Impact of Anchor Text Diversity & Link Relevancy

Google Penguin Update: Impact of Anchor Text Diversity & Link Relevancy | AtDotCom Social media | Scoop.it
Google’s Penguin Update, much like Panda last year, has angered SEOs and webmasters, most of whom say they have played by Google’s rules. Anchor text diversity and link relevancy may be two key factors of Penguin, according to more early analysis.
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The 10 Best Marketing Infographics of 2012 (So Far)

The 10 Best Marketing Infographics of 2012 (So Far) | AtDotCom Social media | Scoop.it
Take a look at the best marketing infographics that have been created so far in 2012.
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'Meer ontslagen door sociale media'

'Meer ontslagen door sociale media' | AtDotCom Social media | Scoop.it
AMSTERDAM - Werkgevers ontslaan werknemers steeds vaker vanwege uitspraken en uitspattingen op sociale media.

Via Laurens ten Hagen
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How Social and Mobile is the New iGeneration? | Jeffbullas's Blog

How Social and Mobile is the New iGeneration? | Jeffbullas's Blog | AtDotCom Social media | Scoop.it
Today’s i-generation that is attending college and university have known nothing but Facebook, YouTube and Google almost since they were able to read and write.


The one year olds today are finding that the toy of choice is often an Apple iPad that makes learning and entertainment intuitive.


Digital devices dominate!

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Flow Chart to Understanding Google+ « lambang.info

Flow Chart to Understanding Google+ « lambang.info | AtDotCom Social media | Scoop.it

A Flow Chart to Understanding Google+. When making a post, we definitely have a purpose. Is it intended for the public (everyone can read and comment), or addressed only to certain people.


Via Gerrit Bes
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Social Business: Where It's Been & Where It's Going

Social Business: Where It's Been & Where It's Going | AtDotCom Social media | Scoop.it

"Chasing the past, I stumbled into the future". - T A Sachs I've always been a firm believer that in order to look to the future, we must look back to and fully grasp the past (and the present)."

David Armano discusses in this post the merits of looking back on the social computing trends of the last decade, before looking forward:

 

#1. Digital: The Interactive Revolution

The digital revolution initially begun by replacing the analogue world. Digital began seeping into personal and professional lives and organizations, businesses and industries had to evolve along with it

 

#2. Digital Media: Information Goes Online

The "corporate" Website was born—essentially a glorified brochure for your organization however the business world began to wake up to the fact that not being on the Web was perhaps risking being irrelevant.

 

#3. Digital Business: The Transactional Era

Digital had become not only interactive and informational, but it became transactional—offering organizations new ways to connect with customers or even employees (intranets).

 

#4. Social: The Human Web

The word social becomes key during this era, because we begin to shift behavior during this phase. No longer are we just interfacing with digital systems (human to computer) but we begin to interface directly with each other (human to human).

 

#5. Social Media: Global, Local, Mobile Connectivity At Scale

Today, we live and interact with a digital world which is not only about finding information but is about being "connected".

Networks now drive much of the Web's traffic as billions of people share links and opinions about the world around them.

 

#6. Social Business: Connected, Adaptive & Intelligent

The reality is that most organizations are currently dealing with the realities of social media and only a few truly recognize the potential of social business. Not unlike how digital media evolved into digital business—social business takes the foundation of social media and begins to build new economic models on top of it.

Business models where new connections are formed to the benefit of both the business, customer and even employee and shareholders are a core tenet of "social business".

 

#7. Winners & Losers: Navigating Today And Tomorrow's World

Today digital has become embedded into the lives of millions of people and a generation who has never known life before it pours into our workforce and gradually rises in the ranks.

 

We are now in a social-digital environment where things increasingly move in real time.

Tomorrow's business models must not only be able to adapt to change, they must help drive that change.


Via maxOz
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maxOz's comment, May 7, 2012 3:43 AM
Thanks Pascal, Cyndee, Gerrit and John for sharing xxx Michele
maxOz's comment, May 8, 2012 1:13 AM
Cheers Alessio, Thanks for sharing xxx
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Future Smartphone (iPhone Android) Expectations #infographics /@BerriePelser

Future Smartphone (iPhone Android) Expectations #infographics /@BerriePelser | AtDotCom Social media | Scoop.it
Future iPhone Android and Smartphone expectations A smartphone is a mobile phone built on a mobile computing platform, with more...

Via WordPress SEO & Social Media
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Global Online Advertising Spending Statistics #Infographic

Global Online Advertising Spending Statistics #Infographic | AtDotCom Social media | Scoop.it

This detailed Infographic by Go-Gulf covers the latest online advertising spending statistics, Internet Ad spending trends, Online Ad spending by region.

 

The online advertising market is experiencing continuous, significant growth each year.

 

More and more companies are now allocating a significant portion of their marketing budget for online advertising, over traditional methods, mainly for the following three reasons:


1) It is easy to track online advertising campaign performance

2) Companies can easily create customized advertising campaigns for specific audience groups
3) It is easy to make changes to online campaigns than to traditional advertising campaigns


Via maxOz
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WordPress Stats & Yoast in 2012

WordPress Stats & Yoast in 2012 | AtDotCom Social media | Scoop.it
WordPress see's 500 000 new posts a day, 19 000+ Plugins available on WordPress Plugin Directory.
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Here’s why Pinterest is winning this week – Simply Zesty - Simply Zesty

Here’s why Pinterest is winning this week – Simply Zesty - Simply Zesty | AtDotCom Social media | Scoop.it

Many were proclaiming trouble for Pinterest when the site started to show a drop in users.

 

Well, it has been quite a week for them which shows the insanity of making long term predictions about the end of the site at the first sign of a dip. It was inevitable that a dip would occur at some point given their staggering growth and market penetration.

 

If you were starting to doubt Pinterest, check out everything that’s come out of their HQ in the past few days.

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Brand Building on Facebook

Brand Building on Facebook | AtDotCom Social media | Scoop.it
Once you have created your incentives for fans to "Like" your page you must deliver engaging content to keep them coming back and building your brand. This is defined in your Facebook Insight Analytics as "Reach".
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Things To Know Before Your Job Interview #Infographic

Things To Know Before Your Job Interview #Infographic | AtDotCom Social media | Scoop.it

There are a few big no-nos that you should stay away from, and they are quite well outlined in this Infographic by Classes and Careers.  http://bit.ly/JwnVeo ;

 

This one; however, goes a little bit deeper into the actual interview and what certain things you should avoid while in the interview itself. It boils down to being confident and knowledgeable but it also deepens our knowledge when it comes to things we should not do, wear or even say.

 

If you can keep away from these, you will already make a better impression. One particularly interesting thing is that being fashionable and trendy is almost frowned upon.

Employers don’t want applicants to be either of these, and it would interesting to know the reason why that is.


Via maxOz
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maxOz's comment, May 25, 2012 12:50 AM
Jody, Your Welcome, and thanks for your suggestion on CareerOz, will take a look Cheers Michele
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When Is A Story Not A Story?

When Is A Story Not A Story? | AtDotCom Social media | Scoop.it

The presenter correctly indicated that stories can be used to hold interest that might otherwise drift. He supported this by outlining a structure:

Start with the point you want to make; Illustrate the point with a story; Provide an example or application that supports your point.

Ugh!! I can't stand this flow because it is simply a regurgitation of the old "Tell them what you are going to tell them; tell them; then tell you what you told them." I agree with the author of the article who says this is not storytelling. The author continues to say:

 

A side benefit, he contended, is that this structure can be quickly delivered.

 

It sounds logical, but it is not storytelling. Speeding through events with an eye on the clock cuts the heart out of emotional involvement, and effective storytelling ties directly into the emotions of the audience.

 

Now, this structure can certainly work when the second step is changed to “Illustrate the point with an anecdote.”

 

I love this article because it is a terrific discussion about the difference between an anecdote and a story -- and when/how to use each effectively. The author makes great points and I know you will get a lot from reading this post.

 

And if you want more examples of different narrative forms so you can be a smarter storyteller, then go download my free guide "Narrative Forms -- What the Heck is a Story Anyway? Why Can't I Just Use An Example?" 

http://www.juststoryit.com/howto and scroll down to #2 on the page.


Via Gregg Morris, Karen Dietz
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7 Helpful Social Media Facts You May Not Know

7 Helpful Social Media Facts You May Not Know | AtDotCom Social media | Scoop.it
I love stumbling onto a few quick facts I can tuck away for later, so today I decided to share a few of my own: #1 Hashtags aren't just for Twitter.

 

I love stumbling onto a few quick facts I can tuck away for later, so today I decided to share a few of my own:


#1 Hashtags aren’t just for Twitter. In fact if you include a hashtag on a Google+ post, others who are searching for that hashtag will discover your post more easily. There is also a Google+ Business directory that searches for these hashtags to categories business pages.


#2 It is more important than ever to use keywords in your Twitter posts. Even a year ago, Tweeters were watching the twitter stream live and clicking on posts that caught their attention. Now, however, Twitter has become too populated to catch all the good stuff and Twitter changed some things so that follows of your follows junk up the stream. That’s why it is so important to use keywords in your tweets so that others can stumble onto your posts with a search.

 

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Via Daniel J Smith, donhornsby
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Big List of Online Productivity Tools

Big List of Online Productivity Tools | AtDotCom Social media | Scoop.it

Note mgYou search a productivity tool in various categories, maybe you'll find it in this list:

 

Categories

  • Online Office Suites
  • Online Calendars
  • Online Documents
  • Online RSS Readers
  • Startpages
  • Invoice Managers
  • Time Tracking Services
  • Goal Tracking Services
  • Project Management Services
  • To-do Lists
  • Personal Organizers- calendars, to-do’s, etc. all rolled 
  • Sticky Notes
  • GTD Tools
  • Mind Mapping Tools
  • Online Collaboration Tools
  • Web-Based Operating Systems
  • Misc. Productivity Applications
  • Music


Read more: http://bit.ly/JbcWIL


Via Martin Gysler
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John van den Brink's comment, May 7, 2012 8:32 AM
Martin, thank you!
Martin Gysler's comment, May 7, 2012 11:23 AM
It's my pleasure John. Yes it's a cool post with interesting tools :)
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Case Study: Nutella Facebook ad campaign outperforms TV – Simply Zesty

Case Study: Nutella Facebook ad campaign outperforms TV – Simply Zesty | AtDotCom Social media | Scoop.it

If you’re looking for a good case study for social media advertising that proves the ROI and effectiveness of the medium, look no further than the latest results released by Nutella.


Their Christmas ad campaign featured a mix of traditional and new media spend, including TV and Facebook.

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Klout CEO Hints at Redesign, Local Feature, Brand Page Update

Klout CEO Hints at Redesign, Local Feature, Brand Page Update | AtDotCom Social media | Scoop.it
Klout has had a busy few weeks, unleashing an iPhone app, brand pages and a new API. But even more changes are on deck for the still-in-beta service.
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