Google’s Penguin Update, much like Panda last year, has angered SEOs and webmasters, most of whom say they have played by Google’s rules. Anchor text diversity and link relevancy may be two key factors of Penguin, according to more early analysis.
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Today’s i-generation that is attending college and university have known nothing but Facebook, YouTube and Google almost since they were able to read and write.
The one year olds today are finding that the toy of choice is often an Apple iPad that makes learning and entertainment intuitive.
"Chasing the past, I stumbled into the future". - T A Sachs I've always been a firm believer that in order to look to the future, we must look back to and fully grasp the past (and the present)."
David Armano discusses in this post the merits of looking back on the social computing trends of the last decade, before looking forward:
#1. Digital: The Interactive Revolution
The digital revolution initially begun by replacing the analogue world. Digital began seeping into personal and professional lives and organizations, businesses and industries had to evolve along with it
#2. Digital Media: Information Goes Online
The "corporate" Website was born—essentially a glorified brochure for your organization however the business world began to wake up to the fact that not being on the Web was perhaps risking being irrelevant.
#3. Digital Business: The Transactional Era
Digital had become not only interactive and informational, but it became transactional—offering organizations new ways to connect with customers or even employees (intranets).
#4. Social: The Human Web
The word social becomes key during this era, because we begin to shift behavior during this phase. No longer are we just interfacing with digital systems (human to computer) but we begin to interface directly with each other (human to human).
#5. Social Media: Global, Local, Mobile Connectivity At Scale
Today, we live and interact with a digital world which is not only about finding information but is about being "connected".
Networks now drive much of the Web's traffic as billions of people share links and opinions about the world around them.
#6. Social Business: Connected, Adaptive & Intelligent
The reality is that most organizations are currently dealing with the realities of social media and only a few truly recognize the potential of social business. Not unlike how digital media evolved into digital business—social business takes the foundation of social media and begins to build new economic models on top of it.
Business models where new connections are formed to the benefit of both the business, customer and even employee and shareholders are a core tenet of "social business".
#7. Winners & Losers: Navigating Today And Tomorrow's World
Today digital has become embedded into the lives of millions of people and a generation who has never known life before it pours into our workforce and gradually rises in the ranks.
We are now in a social-digital environment where things increasingly move in real time.
Tomorrow's business models must not only be able to adapt to change, they must help drive that change.
This detailed Infographic by Go-Gulf covers the latest online advertising spending statistics, Internet Ad spending trends, Online Ad spending by region.
The online advertising market is experiencing continuous, significant growth each year.
More and more companies are now allocating a significant portion of their marketing budget for online advertising, over traditional methods, mainly for the following three reasons:
1) It is easy to track online advertising campaign performance
2) Companies can easily create customized advertising campaigns for specific audience groups
Many were proclaiming trouble for Pinterest when the site started to show a drop in users.
Well, it has been quite a week for them which shows the insanity of making long term predictions about the end of the site at the first sign of a dip. It was inevitable that a dip would occur at some point given their staggering growth and market penetration.
If you were starting to doubt Pinterest, check out everything that’s come out of their HQ in the past few days.
There are a few big no-nos that you should stay away from, and they are quite well outlined in this Infographic by Classes and Careers. http://bit.ly/JwnVeo ;
This one; however, goes a little bit deeper into the actual interview and what certain things you should avoid while in the interview itself. It boils down to being confident and knowledgeable but it also deepens our knowledge when it comes to things we should not do, wear or even say.
If you can keep away from these, you will already make a better impression. One particularly interesting thing is that being fashionable and trendy is almost frowned upon.
Employers don’t want applicants to be either of these, and it would interesting to know the reason why that is.
The presenter correctly indicated that stories can be used to hold interest that might otherwise drift. He supported this by outlining a structure:Start with the point you want to make; Illustrate the point with a story; Provide an example or application that supports your point.
Ugh!! I can't stand this flow because it is simply a regurgitation of the old "Tell them what you are going to tell them; tell them; then tell you what you told them." I agree with the author of the article who says this is not storytelling. The author continues to say:
A side benefit, he contended, is that this structure can be quickly delivered.
It sounds logical, but it is not storytelling. Speeding through events with an eye on the clock cuts the heart out of emotional involvement, and effective storytelling ties directly into the emotions of the audience.
Now, this structure can certainly work when the second step is changed to “Illustrate the point with an anecdote.”
I love this article because it is a terrific discussion about the difference between an anecdote and a story -- and when/how to use each effectively. The author makes great points and I know you will get a lot from reading this post.
And if you want more examples of different narrative forms so you can be a smarter storyteller, then go download my free guide "Narrative Forms -- What the Heck is a Story Anyway? Why Can't I Just Use An Example?"
http://www.juststoryit.com/howto and scroll down to #2 on the page.
Via Gregg Morris, Karen Dietz
I love stumbling onto a few quick facts I can tuck away for later, so today I decided to share a few of my own: #1 Hashtags aren't just for Twitter.
I love stumbling onto a few quick facts I can tuck away for later, so today I decided to share a few of my own:
Via Daniel J Smith, donhornsby
Note mg: You search a productivity tool in various categories, maybe you'll find it in this list:
Via Martin Gysler
If you’re looking for a good case study for social media advertising that proves the ROI and effectiveness of the medium, look no further than the latest results released by Nutella.
Their Christmas ad campaign featured a mix of traditional and new media spend, including TV and Facebook.