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After a major redesign back in May, LinkedIn has made further changes to its news aggregation service, LinkedIn Today, to help make it more intuitive. Now the feature has brought with it two new changes in a bid to increase engagement and turn LinkedIn Today into a central news hub.
Robin Good: If you are looking for great examples of Facebook marketing at work, you may want to check the Facebook Studio, an official gallery/catalog of marketing campaigns using FB.
"...a place where creative agencies and marketers can deposit examples of great campaigns that leverages on the online social network to connect with audiences and have authentic conversations.
So far Facebook Studio has over 750 examples submitted and approved from around the world, and Facebook also holds the Facebook Studio Awards every year to recognize and laud the best work in the field.
Agencies can create an online profile on Facebook Studio that shows off their creative digital work, along with any of the awards accorded by Facebook.
These profiles go into a directory which is searchable and accessible, so you can preview the work.
Creatives who have worked on those projects or campaigns can be “tagged”, so people know who’s been involved in them. Creative individuals can also build their own profiles – which is separate from their regular Facebook profile (although they can be linked) – so that they can be tied to the work they’re involved in."
Check it out here: http://www.facebook-studio.com/
Via Robin Good
How Social Media Marketing And Traditional Marketing Are DifferentBusiness 2 Community... and Traditional Marketing are Different.
This is the 3rd in a series explaining how social media marketing and traditional marketing differ. Last week, a side by side comparison of the 16 differences between social media marketing and traditional marketing were posted. Earlier this week, a great infographic designed for CMOs (Chief Marketing Officers) showing the differences between social media and traditional media was highlighted.
Here's another infographic with a slightly different take on the differences between social media marketing and traditional marketing...
Via Siarhei Mardovich, Lauren Moss
94 percent of corporate businesses use social media, while 85 percent say that it’s given their business more exposure. The infographic below shows how and why businesses are blogging and going social.
- 94% of businesses use social media
Via Jonha Revesencio
The email marketing landscape has changed. Most marketers are already on board with the importance of email marketing, and are working hard to refine the nuances of their strategy -- including figuring out what the heck the right sending frequency is for their email campaigns. Does sending way more emails make you a spammer? Does sending less email result in potential revenue loss?
Given the ever-increasing rise in mobile adoption, mobile marketing is on the minds of many marketers these days. It's no surprise, considering that mobile internet usage is projected to overtake desktop internet usage by 2014, according to Microsoft Tag.
But while we often talk about the importance of mobile marketing tactics such as optimizing your emails and website for mobile devices, there's one aspect of mobile marketing we've touched on very minimally.
I selected this post by Eric Melin from Spiral16 because creating word of mouth through brand advocates is one of the outcomes we all want to have through our activity on social networks. Here are some findings and good suggestions to help you, find, create and activate brand advocates. Infographic and findings from BzzAgent.. You can also download an eBook with more information on this topic.
"Brand advocates are genuine. Out of that authentic passion for your brand comes content, recommendations, and a lot of sharing"
Here are some findings from BzzAgent
**Brand advocates are 83% more likely to share information about a product than typical web users
**50% more likely to influence a purchase
**75% more likely to share a great product experience and 3 times more likely to shre product opinions with someone they don't know
Here are some tips to help you find brand advocates and activate them?
**Listen - Use keywords that normal people would use to talk about your product, product category or brand. On what websites are people talking about you?
**Analyze the tone and sentiment of conversation. Is it positive or negative?
**What topics are they bringing up?
**Let your audience determine the social media outreach campaign you create
**Everything you do going forward should be based on the social media data you're brining in.
**What kind of communication will they respond favorably to?
**Do you need to pass valuable customer info on to product development?
Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"
See article here: [http://bit.ly/Lc81Ik]
Infographic from BizAgent