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How to Use Google+ Hangouts for Your Business | Social Media Examiner

How to Use Google+ Hangouts for Your Business | Social Media Examiner | AtDotCom Social media | Scoop.it
Google+ Hangouts for your business: learn creative ways you can use live broadcast, public and private hangouts to connect, share and engage with clients.
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The DNA Code for Building Great Content | Content Marketing Institute

The DNA Code for Building Great Content | Content Marketing Institute | AtDotCom Social media | Scoop.it

This piece was written by ahava-leibta for contentmarketinginstitute

 

"They all have four key elements that make up the code for building great content".

 

Here are some highlights:

 

There are some basic steps you need to follow before you apply these elements to have a successful campaign:

 

**Branding/messaging: Who are you, and what do you represent and offer? What       do you need to say?

 

**How can you provide value to your customers?

 

**User profiles or personas: Who are you trying to reach?

 

**What do they care about?

 

**Where and across what channels do they consume content?

 

**Define the campaign

 

Selected by Jan Gordon covering "Content Marketing, Social Media and Beyond"

 

Read full article here: [http://bit.ly/IeWzxV]


Via janlgordon
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Go Back In Time: How 10 Big Websites Looked 15 Years Ago

Go Back In Time: How 10 Big Websites Looked 15 Years Ago | AtDotCom Social media | Scoop.it
The year was 1997. Apple was a struggling computer company, AOL was a booming Internet service provider, Microsoft was on the verge of releasing Windows 98, and the Web was a very different place.

Via Cendrine Marrouat - www.socialmediaslant.com
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4 Ways to Measure Social Media Success With Free Tools | Social Media Examiner

4 Ways to Measure Social Media Success With Free Tools | Social Media Examiner | AtDotCom Social media | Scoop.it
Measure social media success: Use free powerful Google products to understand the successes and failures of your social media promotion or campaign.

 

Let’s dive into four easy ways you can use free products to break down the different elements of a social promotion.

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[Infographic] The Future of Social Mobile Communications in the Enterprise

[Infographic] The Future of Social Mobile Communications in the Enterprise | AtDotCom Social media | Scoop.it

What is that next step? Look no further than what technologists refer to as SoMoClo (social, mobile, cloud, or the dreadful "mocial"). While enterprises may have been the first to push and adopt the cloud, consumers have done likewise with the rise of social computing. And everybody is mobile.

 

The infographic below shows "three generations" of mobile phones in the workplace and ponders what could come next.

 

The first generation is fairly simple. BlackBerries in the workplace dominated from about 1999 (from the CEO's office) until 2007 (when the original iPhone was released).

In 2012, BlackBerries are no longer the de facto phone you find in office settings, and not many people still carry two cellphones in their bags, one for work, one for personal use. The norm now is one phone - and it can do just about everything.


Via Jonha Revesencio
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New anti-spam measures could punish Pinterest power users

New anti-spam measures could punish Pinterest power users | AtDotCom Social media | Scoop.it
One of the problems plaguing Pinterest is spam. The site's viral nature, emphasis on images, and lack of human interaction (or filters like friends lists) make it a very inviting space for spammers.

 

It makes you wonder how effective Pinterest is as a blogging platform. Pinterest doesn't promote it as such, but many people use it that way -- it's driving attention to something they want to promote, be it an idea or a physical product, and attempting to create discussion. But maybe that's not how it's supposed to be used, and this is how we're going to find out Pinterest isn't a catch-all.

 

You can't blame everyone for trying to make the site work for their purposes: The eyes are there, they had to give it a shot. But perhaps now is the time to narrow the Pinterest niche.


Via janlgordon
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John van den Brink's comment, April 26, 2012 11:12 AM
Thanks for sharing!
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10 of the best Pinterest tools and apps – Simply Zesty - Simply Zesty

10 of the best Pinterest tools and apps – Simply Zesty - Simply Zesty | AtDotCom Social media | Scoop.it
A selection of ten of the best Pinterest apps, hacks and tips that will help you get even more out of the service, or use it for even more fun!
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Facebook's New Smartphone Aimimg For Late 2012 Release Date

Facebook's New Smartphone Aimimg For Late 2012 Release Date | AtDotCom Social media | Scoop.it

One of those rumours that constantly emerges every now and again is that Facebook is working on a specialised smartphone. The latest one was said to be in development last year and was codenamed Buffy, which the company was developing in partnership with technology manufacturer HTC. However it seems that these rumours will come to an end as the company prepares to release its first specialised smartphone in the third quarter of 2012 at the earliest.

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5 Tips For Finding Your Perfect B2B Content Partner

5 Tips For Finding Your Perfect B2B Content Partner | AtDotCom Social media | Scoop.it

A successful writing partnership requires a deep level of intimacy. A great content writer is a valuable partner that can reap big rewards for your business.

 

In order to work with clients one needs: 

To understand how they speak and think To challenge them on some of their ideas to build strong value arguments To make them work hard to find the story, because their idea may form a great starting point, but it might not be compelling enough to get their readers to act To get them to stand back and ask the question: Will my audience be interested in this? Does it address their pain points? And sometimes the need to educate them, because what they think is important might not be that interesting to their customers. It can be sensitive stuff. Unless both parties understand and appreciate the essential role that great chemistry and mutual respect play, it can be tough to create the perfect partnership between content provider and client. So how to identify the perfect content partner for you and your business? These five tips can help you identify a great writing or content partner that can deliver both content and context: http://bit.ly/Is6obw ; 1. Look for good personal chemistry  2. Find out where their passions lie 3. Find a strategic marketing thinker 4. Look for a proactive professional 5. Watch out for “yes” people A great content creator is a valuable partner that can reap big rewards for your business. As long as you choose the right one, you’ll get compelling content and experience a natural synergy that is sure to lead to great results.

Via maxOz
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Google Drive Extends To Google+ To Allow Easy Sharing Of Cloud-Based Photos

Google Drive Extends To Google+ To Allow Easy Sharing Of Cloud-Based Photos | AtDotCom Social media | Scoop.it

Backing-up photos is one of the most popular uses of cloud storage services and, with that in mind, it is no surprise to see that Google has made it easy for Google+ users to share images from its new Google Drive service. http://bit.ly/IRCZFd ;

 

Google has integrated the two services to allow users of Google Drive to share photos from the cloud service to Google+ from within the social network itself.

 

A dedicated button has been added to the existing photo upload menu bar, which shares photos images with users’ circles with just a few clicks.

 

The integration is a nice way of encouraging Google+ users to make use of Drive, and likewise get those that use the cloud service active on Google+.


Via Steven Healey
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Firefox 12 is out, brings automatic updates and 85 developer improvements

Firefox 12 is out, brings automatic updates and 85 developer improvements | AtDotCom Social media | Scoop.it
Mozilla has announced the release of Firefox 12 for desktop, and the new browser is now available to download for Windows, Mac and Linux device now.
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Smart Puma campaign rewards you for buying shoes faster with money off

Smart Puma campaign rewards you for buying shoes faster with money off | AtDotCom Social media | Scoop.it

In a big to sell more shoes in an innovative and exciting way, Puma have just launched a brilliant in-store promotion in Mexico that rewards people for buying their shoes faster. When entering the shop customers can grab a ticket from a machine that is time stamped.

 

The quicker they buy the shoes, the greater the discount they receive when they give in their ticket at the counter. This whole campaign is clearly devised to spur people into quickly buying the shoes, and it fits in with their tagline which calls them: “The fastest trainers in the world”.

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3 Twitter Tools To Determine The Best Time To Tweet

3 Twitter Tools To Determine The Best Time To Tweet | AtDotCom Social media | Scoop.it
How to get the maximum traffic through Twitter?


The answer lies in understanding the usage patterns of your followers. Basically, if you can find out the time your followers are most active on their twitter stream there lies the solution for you. If you schedule your tweets at the same time when your followers are most active, that increases the chances of the links in your tweets being clicked.

 

A List of 3 tools to find Best time to Tweet for Max Exposure

 

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RSS to Twitter and Facebook: Automate Yours and Your Readers’ Blog Tweets | Social Media Sun

RSS to Twitter and Facebook: Automate Yours and Your Readers’ Blog Tweets | Social Media Sun | AtDotCom Social media | Scoop.it

As a blogger, anything that can save you time without compromising your integrity is a good idea. You can use your RSS feed to send updates to Twitter and Facebook, combining several actions with publishing.

 

Most bloggers rely on two primary traffic sources: search engine traffic and traffic that is referred from social networking sites such as Facebook and Twitter. SEO is crowded, and it with all of the competition and shrinking numbers of people finding their leisure reading through search, most bloggers have embraced social media traffic; I call it ‘drive by’ traffic.

 

by Adam Justice in Promotion

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How to Use Lead Lifecycle Analytics [Infographic]

How to Use Lead Lifecycle Analytics [Infographic] | AtDotCom Social media | Scoop.it
The Savvy Marketer’s advantage over her competition is not just in the ability to generate leads but the ability to analyze and optimize the leads lifecycle.
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How Pinterest spammers hurt one small business owner

How Pinterest spammers hurt one small business owner | AtDotCom Social media | Scoop.it
Pinterest is often recommended for entrepreneurs looking to grow their small businesses.

 

But when Michelle DiFilippo-Espinoza begin using Pinterest to support her one-person jewelry company, business actually suffered. Pinterest spammers stole and repurposed images of her products to promote scams and computer viruses.

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9 Tweet Types For Your Twitter Strategy

9 Tweet Types For Your Twitter Strategy | AtDotCom Social media | Scoop.it
Working as a social media consultant I’ve noticed that it’s not the social media sites themselves that clients have a difficult time mastering, it’s figuring out what to say once they get there.

 

To help those that may be stuck, here are nine types of tweets to try and incorporate into your Twitter strategy. If you don’t know where to start, start here:

 

by Lisa Barone

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John van den Brink's comment, April 25, 2012 11:16 AM
Martin, thank you for sharing.
John van den Brink's comment, April 26, 2012 11:12 AM
Thank you for sharing1
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Are LinkedIn, Facebook, Twitter & YouTube a Waste of Time? A digital marketing strategy

Are LinkedIn, Facebook, Twitter & YouTube a Waste of Time? A digital marketing strategy | AtDotCom Social media | Scoop.it
Ensuring that your social media activities add value and don't waste time. What are the critical and common mistakes that people make? we give some simple tips. Is social media free marketing?

 

Writing a digital marketing strategy is no different from any other strategy, with one exception. Most other strategic plans are written by functions or verticals, for social media to work any strategy and resulting action plan needs to be cross company, cross levels, verticals and functions as well as engaging with the “crown sourcing” that are your people. You can never have too many people in the social media space – providing they are all singing from the same sheet.


Via Imran M. Ismail , donhornsby
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Benefits of using Social media for Business

Benefits of using Social media for Business | AtDotCom Social media | Scoop.it
Social media has become a game changer and every Business needs to have strong presence.

 

In recent months we have seen how SEO has changed from just link building to strong social signal. There is no second thought a well planned social media strategy makes or takes down a brand.

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Volkswagen Create Brilliant Flipbook Advert For Facebook Page

Volkswagen Create Brilliant Flipbook Advert For Facebook Page | AtDotCom Social media | Scoop.it

After Smart Argentina fitted a car into 140 characters and created a scrolling cartoon using only tweets, it was perhaps inevitable that other brands would try to recreate what is an inspired and creative idea. It turns out that the next logical step is to create a similar campaign on Facebook and take advantage of what is by far a more visual medium.

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Facebook debuts Antivirus Marketplace to protect its users with free antivirus apps and URL blacklists

Facebook debuts Antivirus Marketplace to protect its users with free antivirus apps and URL blacklists | AtDotCom Social media | Scoop.it
Facebook today implemented new features to protect its users with the launch of Antivirus Marketplace, a new portal on the social network that will offer free licenses to antivirus software and utilise the URL blacklists from five of the world’s...