Pinterest is the hot new social media platform for brands. So how can a company get the word out to fans and customers that they have a presence on the social media “pinboard”?
For Lowe’s, the answer was easy: use Facebook. According to MediaPost, Lowe’s is one of the first major brands to use the new Pinterest Tabs module (part of social marketing firm Vitrue’s platform) to feature its Pinterest presence on Facebook.
Can a brand efficiently promote its presence on one social media platform through another?
Lowe’s created a custom Pinterest tab on its Facebook page, which automatically takes content and activity from the brand’s Pinterest site.
Lowe’s Facebook fans can see the brand’s 25 Pinterest boards, follow them on Pinterest, and interact with content (liking and pinning) — all without having to leave Facebook.
What will happen to this type of approach when Timeline becomes official for all brands?
By Marissa McNaughton - http://bit.ly/GVXQWL ;