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The Guide To Search: Why Social & Mobile Are The Future

The Guide To Search: Why Social & Mobile Are The Future | AtDotCom Social media | Scoop.it
Search is currently in a transition period right now. As algorithms become more complex and the major search engines introduce new features, it’s clear that our expectations about how search should work and what it can do for us has risen with every new development. It’s not enough that it just suggests relevant information. Now we demand that it comes faster, becomes more accurate and matches our tastes and interests. Throw Siri and Google Now (or at least, the potential of Siri and Google Now) into the mix and the idea that the very concept of search will be radically different in three to five years time is a distinct possibility.

Via Brian Yanish - MarketingHits.com
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Rescooped by John van den Brink from Social-Business-Marketing
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The Circles Of NonProfit Marketing

The Circles Of NonProfit Marketing | AtDotCom Social media | Scoop.it

In this Post, Debra Ashkanase has also used  Seth Godin's, “The Circles of Marketing,” in which he states that marketing is not buzz or followers, but an entire ecosystem surrounding the product itself.

Intrigued, Debra considered  how The Circles of Marketing could be modified for nonprofit social media marketing. Here  the nonprofit marketer’s iteration, begins with The Cause.

As shown in this Infographic

The outer circle: Most nonprofit marketing consultants and team members are hired to do: create buzz, ads, word of mouth, “virality” using social media, increase the number of social media fans/followers/connections. This is just the tip of the iceberg in marketing. However, most nonprofit marketing professionals are hired to primarily focus on the outer circle and that this is the final circle of work, not the first.

The second circle: The real marketing time should be spent. This circle is focused on creating a community that cares most about your cause, and can help you to promote it. Included in this circle are the elements needed to create an engaged online community around your cause: defining what people really want to talk about;  crafting the 'story of the cause', developing an online community that cares passionately about your cause, and supporting all of this with excellent content (your organization’s content + crowd-contributed content). The next circle just outside of  the center is the basis for its adjacent second circle. These are the factors that surround the cause itself, and affect the perception of interest in the cause. Timeliness of the issue, the need for a solution to the problem, and public interest in the cause all affect how The Cause is perceived. This is the circle that executive directors, program staff, fundraisers, and founders will want to continuously review and consider. If perception of a problem does not exist, then the you will need to revise your story. If the issue is no longer timely, that will affect interest, The Conversation, community involvement, etc.

The innermost circle is "The Cause" note The Organization. description of the innermost “When the thing you sell has communication built in, when it is remarkable and worth talking about, when it changes the game—marketing seems a lot easier.” [Seth Godin]

 

By Debra Askanase.http://bit.ly/N9B5lV

Source. http://bit.ly/MRrSDa


Via maxOz
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maxOz's comment, August 13, 2012 7:05 AM
Alessio You Are Welcome x
maxOz's comment, August 13, 2012 10:35 PM
Debra, My Pleasure, Great Post & Visual, Thank You x
Ken Morrison's comment, August 18, 2012 7:55 AM
Thank you for the rescoop. I really like the idea of developing the 'second circle'.
Ken
Rescooped by John van den Brink from Market to real people
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Social Influence Marketing is Hot - Here are 6 Trends to Watch

Social Influence Marketing is Hot  - Here are 6 Trends to Watch | AtDotCom Social media | Scoop.it

Another insightful piece by Mark Schaefer for his blog. Here's what you'll find in this article:

 

**understand your own influence in the marketplace individually and as a business 

 

**how to curate your audience, and discover if they are influencers, advocates or friends once you know this, there is good information and strategy to help you manage, leverage and utilize this knowledge in your business.

 

**what social influence measuring tools are out there today that are determining social influence   who is creating buzz, changing behavior and driving sales through recommendations and much more. 

 

**what tools are out there, what companies are moving into this space with better ways of determining who the influencers are and what this means to your business and to you as an individual and much more......

 

Intro:

 

"Social influence marketing is moving out of the experimental stage and into the mainstream. What's next?"

 

Here are a few highlights that caught my attention: 

 

Moving out of the lab

 

Mark Schaffer:

 

"I recently met with Azeem Azhar, the very bright and ambitious founder of PeerIndex and he noted that in 2012, social influence marketing and outreach programs are moving out of the “experimental stage” and into mainstream marketing budgets".

 

Connecting Online Conversations to Offline Buying Behavior

 

Many critics contend that online influence does not necessarily translate to offline buying behavior — but these dots are being connected very quickly.

 

In fact, it’s already happening. Whether we like it or not.........

 

Smart phones are going to auto-publish content to your Facebook timeline and other platforms —

 

**where we are shopping, what we are listening to, what we are viewing.


**So it’s a simple matter of connecting your conversations with influencers to these actions.

 

 *More and more search results are including recommendations from your friends, which will also support connections between online and offline behaviors.

 

Over time, an actual dollar value will be assigned to your “influence power.”


Selected by Jan Gordon, covering "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/RPcWlg]


Via janlgordon, Robin Martin
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According to marketers: Top 3 benefits of using Social Media #infographic

According to marketers: Top 3 benefits of using Social Media #infographic | AtDotCom Social media | Scoop.it

According to marketers: Top 3 benefits of using Social Media #infographic... via Fares Kameli

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How Social Media Can Affect Your B2B Lead Generation [INFOGRAPHIC] | Business 2 Community

How Social Media Can Affect Your B2B Lead Generation [INFOGRAPHIC] | Business 2 Community | AtDotCom Social media | Scoop.it

Many people think that b2b lead generation is leagues away in terms of helpfulness with regards to social media.

 

With this infographic that has given to use by Online MBA, there has been a recorded 66% percent of online users that are connected to at least one social media platform on the World Wide Web.

 

The use of these websites have steadily increased over the past 10 years in either personal or business reasons.


But the question is, who are the 66%?


Via Antonino Militello
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YDeveloper's comment, September 7, 2012 9:21 AM
So it's time to being in social media.
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Pinterest: The Email Marketer's New Opportunity

Pinterest: The Email Marketer's New Opportunity | AtDotCom Social media | Scoop.it

Pinterest is quickly becoming a significant channel in today's ever-evolving social media landscape. Understanding what Pinterest is and how members and marketers are using it will allow you to make the most of it.


Marketing Tips
Whether you are a beginner or you know your way around the site, here are some quick tips to get you started on marketing on Pinterest.


Are you a beginner?

  1. Sign up.
  2. Follow people. 
  3. Create boards. 
  4. Pin content. 
Are you an advanced user? Take your campaigns one step further:
  • Add sharing functionality to your website that allows users to pin content from it onto Pinterest.
  • Add sharing functionality to your emails to encourage subscribers to pin content directly from those emails.
  • Run dedicated email campaigns highlighting Pinterest contests and "reveals."


Hopefully, marketers will soon see API access, ways to measure the value of a repin, methods for tracking and measuring referral traffic, AB testing for pin-it placement and usage in email, and ways to generate email opt-ins from website referral traffic.


by Kristina Huffman

Read more: http://bit.ly/MNxA3f


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The Marketing Paradox (infographic)

The Marketing Paradox (infographic) | AtDotCom Social media | Scoop.it

Differentiation vs Amplification

Smart Insights share Seth Godin’s Circles of Marketing blog post because of the simplicity of the message, the focus on the fundamentals, Seth’s strength.

Jeff Seaver produced a slicker PDF version here .

 

The Marketing Paradox

Seth has described something of a modern marketing paradox and  here it has been expanded and illustrated it further. Believing that the marketing paradox that we face is Differentiation and Longevity vs Amplification and Speed.

Does the marketer seek genuine differentiation or does he or she chase an opportunity to measurably amplify the brand?

The latter is realistically faster, it’s what’s expected, and just maybe you get a bit of luck or already have a great product, in which case amplification can then work for sure.

Yet the inner rings are defensible, considered, harder and longer lasting.

They’re also the base to upon which you can amplify and unfortunately they’re increasingly out of the direct control of many marketers, driven by other stake-holders or business directors.

Inspired by Seth Godin

Seth recommends moving one circle inwards when your marketing isn’t working, it seems obvious, so why do we see even experienced marketers stuck in the outer rings?

Seth reckons it’s amateur marketers, maybe. We could deliberate for days on why, but we feel that it’s quite simply fear.

A fear of changing from “what’s always worked”?

Maybe there’s a pressure from upstairs for marketers to deliver short-term results forcing short-term thinking to demonstrate some form of ROI sooner rather than later?

You have the choice.

Hopefully this  interpretation adds to the original and helps prompts different thinking

Note:  The marketing circles were tweaked slightly from Seth’s, that ‘Story’ and ‘Community’ really warranted their own place.

 

By Danyl Bosomworth. http://bit.ly/OeBwQ5

Seth's Circles Of Marketing [PDF] http://bit.ly/RAlaAH

Source. http://bit.ly/P7PhN5


Via maxOz, Brian Yanish - MarketingHits.com