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Rescooped by John van den Brink from Digital-By-Design!

SmartPhones, Devoted Users

SmartPhones, Devoted Users | AtDotCom Social media |
Smartphones are becoming an integral part of our lives, and not just for their capacity to make phone calls. Some might even say our smartphones define us, telling the world more about us than we even realize.

Our Smartphones have become our music players, our GPS systems, our photography studios, our link to breaking news, the way we entertain ourselves—truly they have become extensions of ourselves. Some might even say our Smartphones define us, telling the world more about us than we even realize. They keep us connected to friends, help with directions and give us access to the Internet’s infinite wonders.

But how awesome is too awesome? And when does appreciation become addiction?

15% of respondents to a recent survey said they’d go rather go without sex for a weekend than give up their iPhone for a few days.

4% said they’ve actually used their iPhone during sex, and 65% said they couldn’t live without their trusty device.

40% of respondents said they’d rather go without bathing than without their iPhone.

The Internet education portal OnlineColleges recently gathered data from a number of sources including Gazelle, comScore and the Pew Internet & American Life Project to produce the following Infographic. It shows not only that we may be getting a little too attached to our Smartphones, but also why we love our devices and what we use them for most.

Among many interesting findings: iPhone and Android owners have more positive outlooks on life than their Blackberry-carrying brethren; city dwellers are the most mobile savvy; and social media, gaming and weather apps rule the market. But whether addicted or simply enthusiastic, it’s easy to see why Smartphone owners are so appreciative of modern mobile technology;

More importantly, where do you fall into the Smartphone personality spectrum? Does your Smartphone define you? If so, what is it saying about you?


By Kristin Marino.


Via maxOz
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Rescooped by John van den Brink from Information Technology & Social Media News!

Social Business Can Bring Measurable Value

Social Business Can Bring Measurable Value | AtDotCom Social media |
Social business technologies and initiatives are becoming more important to business and must continue to show business value.

Organizations today are starting to realize measurable business value from their social business initiatives. However, most firms have yet to measure the return on investment of their social business investments, according to a recent survey by Mzinga, Teradata Aster, and The Center for Complexity in Business at the University of Maryland’s Robert H. Smith School of Business.

According to the study, organizations today are primarily using social technologies for the following:

64% for marketing initiatives 47% for customer support 39% for employee collaboration 27% for sales

The data points suggest that social business technologies and initiatives are becoming more important to business in general and it’s only a matter of time that they be considered normal business practices.

Forty-nine percent of those surveyed for the Infographic said, “Yes, I’ve attained measurable business value through the use of social technologies. But I haven’t used it to its full potential yet.”


By Michael Brito.

Download Exploring-The-Use-Of-Social-Technologies-And-Big-Data-Analytics-In-Business.


Via maxOz, Jesús Hernández
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