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101 Online Marketing Tips Strategies from Google [Infographic] | All Infographics

101 Online Marketing Tips Strategies from Google [Infographic] | All Infographics | AtDotCom Social media | Scoop.it
Online Marketing is important for all websites and webblogs, we bring the best 101 lessons and guides from Google for marketing for branding purpose...

Via Gerrit Bes
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Making Sense of a Large Research Library: Curate Your References and Papers with Mendeley

Robin Good: Mendeley is a cross-platform research tool, which can help you tap into a vast online library of over 30 academic paper databases, while helping you "curate" your own library of references, bibliographies and reference documents.

 

From the official site: Mendeley is a free reference manager and academic social network that can help you organize your research, collaborate with others online, and discover the latest research available.

 

Key features:

 

-> Generate citations and bibliographies in Microsoft Word, OpenOffice, and LaTeX.


-> Open PDFs and capture your thoughts through sticky notes and highlights.


-> Import and organize PDFs from your computer, EndNote™, Papers or Zotero.


-> Collaborate with colleagues and securely share your papers, notes and annotations.


-> Access your papers on the web, iPhone or iPad.


-> Discover papers, people and public groups.

 

Compare with other research tools: http://www.mendeley.com/compare-mendeley/ ;


Download: http://www.mendeley.com/download-mendeley-desktop/ (available for Mac, PC, Linux and iOS)

 

Video tutorials: http://www.mendeley.com/videos-tutorials/ ;

Find out more: http://www.mendeley.com/ ;


Via Robin Good, donhornsby
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Charles Rein's comment, June 8, 2012 11:42 AM
I used to be in Awe in Syracuse University Libraries (5) the amount of information available at your finger tips. The Internet and software tools make the World at our fingertips
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Responsive Web Design: The Ultimate Guide for Online Marketers

Responsive Web Design: The Ultimate Guide for Online Marketers | AtDotCom Social media | Scoop.it

As of February, the smartphone share in the United States has reached nearly 50%. 2012 is FINALLY "the year of mobile" and this means that you need to invest in a mobile user experience. Check your analytics — that mobile traffic share keeps growing!

 

With all of the hype that responsive web design is getting, what are the biggest implications for marketers and SEOs regarding its fit as the long-term mobile strategy?

 

First Of All, What is Responsive Web Design?

 

In a nutshell, responsive web design (RWD) is a technique which uses fluid layouts (which "stretch" to as much screen real estate as possible) in addition to the CSS "@media queries," which apply different style sheets (CSS) based on the current screen size of the device. With responsive design, your website will fit virtually any device with a full browser:

 

smartphones, iPad + other tablets (both landscape and portrait modes), and even TVs. It doesn’t matter that thr Galaxy Tab’s resolution is different from a Nexus S phone — your site will render beautifully, as long as responsive design was correctly implemented.

 

Read more: http://mz.cm/LI09iS


Via Martin Gysler
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John van den Brink's comment, June 8, 2012 6:48 AM
Thanks Martin, great post!
Martin Gysler's comment, June 8, 2012 7:31 AM
You're welcome John!
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Navigate The War On Internet Piracy With This Nifty Battle Map #Infographic

Navigate The War On Internet Piracy With This Nifty Battle Map #Infographic | AtDotCom Social media | Scoop.it

Online piracy has become an unfortunate reality to the entertainment industry as peer-to-peer technology has grown.

 

If someone were to layout all the important organizations, factions, companies, and components of the war on online piracy into a comprehensive battle map, it would look like this Infographic, which was created by visual data startup Visual.ly.

 

The “map” is basically visualized as a region of space with a sun-like “content” circle placed directly in the center, with shells of DRM and DMCA wrapped around it. Beyond that, the Infographic has several layers that each identifies a portion of the ecosystem driving the war on piracy. There are waves of file restrictions and take-down notices as well as various “zones” of copyright violators. Each zone has an appropriate mix of organizations.

 

Visual.ly ’s main focus is its data visualization service and  also provides its users with a platform to share cool Infographics from around the web.

Occasionally, the company even produces its own original Infographics, such as the recently published Battlespace of Online Piracy.

 

Check out the battlefield that is online piracy

Source: http://bit.ly/KMAt8f

By Tom Cheredar - http://bit.ly/KMA061


Via maxOz
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John van den Brink's comment, June 8, 2012 2:11 AM
Thank you Michele for this one. Have a nice weekend!
maxOz's comment, June 8, 2012 2:31 AM
John, Thank YOU for all your support, and sweet wishes, you too Have a Great Weekend xxx
maxOz's comment, June 10, 2012 7:23 AM
Stephen, Thank you for sharing xxx
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The Ultimate Social Media Profile | Jeffbullas's Blog

The Ultimate Social Media Profile | Jeffbullas's Blog | AtDotCom Social media | Scoop.it
Valued at $104 billion, Facebook broke all records with its recent debut on the stock market. With such, other social networks are even more determined to carve out a niche in the market place.


With fierce competition for your profile page, viral and covert marketing methods may no longer be enough. These companies, unlike Facebook, are stepping out from behind the screen and into the physical world of advertising.


Read more: http://bit.ly/MecAlr

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How to Connect With the Right Followers on Twitter | Social Media Sun

How to Connect With the Right Followers on Twitter | Social Media Sun | AtDotCom Social media | Scoop.it

I have heard that there are really only two types of content on the Internet. The first one is content about a problem, and what we do is to offer the solution. And then there’s entertainment. Almost all published content will fall into one of these categories.

If we focus on problems and to offer the solution, social media becomes a customer service vehicle. It’s also one of the best ways to meet several aspects of social marketing with a single action.


  1. Content
  2. Customer Service
  3. Engagement
  4. Virility
  5. Authority
  6. Reach
  7. User targeting
By Jens Berget - Read more: http://bit.ly/NkOjPH
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26 Tips for Integrating Social Media Activities | Social Media Examiner

26 Tips for Integrating Social Media Activities | Social Media Examiner | AtDotCom Social media | Scoop.it
Are you seeking ideas to integrate your social activities?


To be successful, no social media effort can truly exist as an island.


Today, more and more businesses are seeking ways to integrate components of social media to achieve optimal benefits.


How to create an integrated social media campaign and integrate the different components of social media to achieve optimal benefits.


Read more: http://bit.ly/Me2st9

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How Content Curation Can Improve Your Search Rankings

How Content Curation Can Improve Your Search Rankings | AtDotCom Social media | Scoop.it

Tweet Tweet We all want it…that top spot on the search rankings.

And the sites that are getting those top spots are sites that publish fresh, relevant content frequently.

As you can imagine the competition is tough. And creating all of that content is time consuming, and can get very expensive. 

 

You need a simpler solution

This is where content curation comes in. With the right strategy and tools you can deliver the right kind of content that your audience wants.

 

Content curation explained

The words “content curator” or “online content curation” implies or refers to collecting and then arranging items in a meaningful way.

The most basic and popular content curator is the person who publishes a post with the day’s or week’s best articles on a particular topic. This is called aggregation. Think of news aggregators like FeedlyFark or Pulse.

 

But there are other ways of looking at the content curator:

 

  • Distill – This content curator is looking for a way to clear the fog on a certain topic to give readers the essence of the story
  • Mashup– This content curator blends several different and original pieces of content to create something original in itself
    • Business mashups are applications that are created out of a combination of data, applications and outside web services…usually into a visually rich web app that allows users to see and access actionable information.
    • Consumer mashups takes data from multiple sources and combines them into a single source…
    •  In a sense Infographics are a mashup…compiling data from multiple sources…and then turning that data into a visual
    • A mashup could be as simple as a compilation of interviews
  • Chronology – This pulls together information to give you a historical timeline of an event or product.
  • Elevate – This content curator will curate a post out of his daily reading and on-going research of a particular subject…giving you a new insight…in other words elevating your understanding. This is easily the most original of content curation.

 

Benefits of content curation

Here are six good reasons to curate content

  1. Discover great content – Just the simple act of looking for content will expose you to a tremendous amount of great ideas that can lead to really cool posts. In a lot of ways discovery is replacing search.
  2. Increase inbound links to your site - Naturally when you are publishing curated content you will link out to the source of each curated piece of information. That link will notify the author and draw his attention to your post. He or she may then link back to you…sharing your content with his audience via blog, Twitter, Facebook or all of the above.
  3.  Generating social signals – You probably know by now how important social sharing is to the promotion of your content in the search engines. That means if you can create content that goes viral, you will get a rush of social signals pointing to that content, and pushing you up in the search rankings.
  4. Optimize for short-tail keywords - When you start pulling in content on a particular topic you will start to pick up the most popular search terms in that area.
  5. Optimize for long-tail keywords - Putting together a good aggregation or elevation piece will naturally target long-tail keywords to help draw traffic for that narrow range of searchers.
  6. Update more frequently - Content curation allows you to create a post quickly, without having to pour all of your mental energy into original content.

 

Content curation tools

When you sit down to do your search for content, use these tools to capture the best ideas.

 

Reaching that top spot in search engine rankings is becoming ever more difficult as more people compete for those positions and as Google continues to refine its search algorithms. You need every advantage you can get and content curation is one of those advantages.

 

By Neil Patel - http://bit.ly/weu7s3

Source: http://bit.ly/K16sRC


Via maxOz
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Reddit: A Beginner's Guide

Reddit: A Beginner's Guide | AtDotCom Social media | Scoop.it
Spend some quality time with Reddit -- you'll find it an essential resource, a self-correcting marketplace of ideas. Get started with our guide.

 

To the uninitiated, Reddit looks like a mess — text links, comment threads, points, upvotes, downvotes. At best, posts seem contextless — at worst, totally random.

 

But spend some quality time with “The Front Page of the Internet,” and you’ll find it’s an essential resource, a self-correcting marketplace of ideas that’s nearly impervious to marketers.

 

Simply put, Reddit is a message board wherein users submit links. What differentiates it from a real-time information network like Twitter is that the stream of content is curated by the community. Items of value are “upvoted,” and those deemed unworthy are “downvoted.” This determines a post’s position on the site, and items that hit the front page are seen by hundreds of thousands of people (consequently, sending boatloads of traffic to the linked website).

 

Read more: http://on.mash.to/Ke9Bil


Via Martin Gysler
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Mobile Site or Mobile App: Which Should You Build First? [INFOGRAPHIC]

Mobile Site or Mobile App: Which Should You Build First? [INFOGRAPHIC] | AtDotCom Social media | Scoop.it
Is it better to invest in creating a good mobile website, or building a standalone mobile app? This infographic breaks it down.

 

**** Mobile Site or Mobile App, that is the question. comScore's recent report has some interesting facts too around branding benefits of apps. Apps are more of a pain, but, for some power brands or power brand wannabes, Apps may be the way to go. For others creating a responsive web/mobile platform may be best. Good infographic overview, but the ultimate answer may be behind the curtain not in front.

Marty


Via Efraim Silver, Jesús Hernández
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Martin (Marty) Smith's comment, June 6, 2012 7:23 PM
Excellent and timely thanks. Marty
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10 Things To Stop Caring About Today

10 Things To Stop Caring About Today | AtDotCom Social media | Scoop.it

Every day is a new beginning. But in life, sometimes you have to stop before you can truly begin. So starting today…

 

Stop caring about everyone’s opinion of you.

 

For the most part, what other people think and say about you doesn’t matter. When I was younger I let the opinions of my high school and early college peers influence my decisions. And at times they steered me away from ideas and goals I strongly believed in. I realize now, many years later, that this was a foolish way to live, especially when I consider that nearly all of these people whose opinions I cared so much about are no longer a part of my life.

 

Unless you’re trying to make a great first impression (job interview, first date, etc.), don’t let the opinions of others stand in your way. What they think and say about you isn’t important. What is important is how you feel about yourself. Read The 7 Habits of Highly Effective People.

 

Read more: http://bit.ly/LyyyAl


Via Martin Gysler
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What 3 Types of Facebook Marketing Apps Drive the Most Viral Sharing? | Jeffbullas's Blog

What 3 Types of Facebook Marketing Apps Drive the Most Viral Sharing? | Jeffbullas's Blog | AtDotCom Social media | Scoop.it

Everyone business or marketer has a secret desire that their marketing goes “viral”.


It is the holy grail of marketing. Firstly because it generates high velocity sharing and secondly because its often seen as free.


It can accelerate a brand from relative obscurity to nearly famous.


It is “word of mouth” marketing enhanced and supercharged by the internet and social networks.
This “earned” media sharing that is seen as totally free is often initially sparked by paid media (such as banner ads, paid search marketing on search engines or mass media such as television).


Viral Marketing is Often Not Free


Read morehttp://bit.ly/La9UFx

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Twitter kills bubble letter logotype, replaces it with new ‘Twitter bird’ logo

Twitter kills bubble letter logotype, replaces it with new ‘Twitter bird’ logo | AtDotCom Social media | Scoop.it
Twitter has today announced that it has eliminated its standard ‘Twitter’ logo, converting it over to a simple version of the blue bird most associated with the service. It’s a simple graphic that is crafted from overlapping circles.
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