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11 Tumblr Tips for Power Users

11 Tumblr Tips for Power Users | AtDotCom Social media | Scoop.it
Once you’ve mastered the basics of Tumblr, consider learning a few more tricks to make the blogging experience even easier.

From browsing the dashboard to editing and publishing, the tips listed above can be valuable to seasoned Tumblr users like you — especially if you juggle more than one account.


Tumblr’s minimal design may seem pretty straightforward, but the site has a few hidden tricks up its sleeve. Some may have been hiding right under your fingertips this whole time.

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6 "Compelling" Reasons A Blog Should Be The Center Of Any Social Content Strategy

6 "Compelling" Reasons A Blog Should Be The Center Of Any Social Content Strategy | AtDotCom Social media | Scoop.it

Despite the many business benefits of blogging - http://bit.ly/KwkATh , it remains an underutilized tactic.

 

Recent research shows - http://bit.ly/Kwkpr6 - that only 37% of the Inc. 500 fastest-growing companies and just 35% of the Fortune 100 enterprises maintain blogs.

 

Tom Pick - presents six compelling reasons for organizations of all sizes to make blogging the center of their social media and content marketing efforts:

 

#1. Search engine optimization (SEO)

#2. Fresh content

#3. Flexibility

#4. Ownership

#5. Leads

#6. Content that makes all other tactics more effective

 

”Companies that blog have 79% more Twitter followers than those that don’t…The relationship between blogging and Twitter followers is particularly strong for small businesses…small businesses that blog on average have 102% more Twitter followers than those who don’t.” [Hubspot - http://bit.ly/KwnnvW]

 

Given all of these benefits, why have so many firms still not embraced blogging?

 

Source: http://bit.ly/Kwkhb8

By Tom Pick - http://bit.ly/AlEGEH


Via maxOz
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The Risks of Submitting Your Site To Low-Quality Web Directories: Google Has Started Penalizing Them

The Risks of Submitting Your Site To Low-Quality Web Directories: Google Has Started Penalizing Them | AtDotCom Social media | Scoop.it

Robin Good: If you have been submitting your blog, web site or RSS feed indiscriminately to tens of web directories, you may want to give a serious read to this report from SEOMoz. 

 

According to the research done, Goolge has started banning and penalizing many web directories as many of these offer next to no value at all to final readers, and have been created mostly with the purpose of providing a promotional/visibility/linkback resource.

 

It looks like Google has decided to stop allowing these sites to pass "juice" to its listed member sites by penalizing them and in the worst cases (tens of them) to completely ban the directory from the SERPs.

 

From the SEOMoz original article: "...Google deindexed several directories a few weeks ago.

 

This event left us wondering if there was a rhyme to their reason. So we decided to do some intensive data collection of our own and try to figure out what was really going on.

 

We gathered a total of 2,678 directories from lists like Val Web Design, SEOTIPSY.com, SEOmoz's own directory list (just the web directories were used), and a few others, the search for clues began.

 

Out of the 2,678 directories, only 94 were banned – not too shabby.

 

However, there were 417 additional directories that had avoided being banned, but had been penalized."

 

Very useful data. 8/10

 

Full report: http://www.seomoz.org/blog/web-directory-submission-danger


Via Robin Good, ABroaderView
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Top 10 Social Media Apps for Android Phones

Top 10 Social Media Apps for Android Phones | AtDotCom Social media | Scoop.it
Android devices are great for everything, especially social networking. If you are a bit of a social media addict, buying an Android device is probably the best thing you ever done (or worst depending on how you look at it!
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The Beginner’s Guide to Integrating SEO and Social Media

The Beginner’s Guide to Integrating SEO and Social Media | AtDotCom Social media | Scoop.it
SEO and social media is a match made in heaven. Check out this guide to see how to integrate these two efforts in a flash.

 

The name of the game here is to take best practices from SEO and apply them to social media, and vice-versa. Here are my seven best tips to get started:

 

1) Have a fully active social media presence;

 

2. Link your website to your social media profiles;

 

3. Make it easy for people to find/share your content;

 

4. Encourage people to share and engage with your content;

 

5. Add your content to social bookmarking sites;

 

6. Apply SEO insights to social media, and vice-versa;

 

7. Create content that people actually want to share.

 

Find Out More: http://onlinebusiness.volusion.com/articles/the-beginners-guide-to-integrating-seo-and-social-media/


Via Antonino Militello, donhornsby
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The Collage Tells The Story and The Curator Skillset That's Yet To Come

The Collage Tells The Story and The Curator Skillset That's Yet To Come | AtDotCom Social media | Scoop.it

Robin GoodKrishna Bharat, creator of Google News and now Principle Scientist at Google, spoke at the News World Summit in Bangalore, India.

 

His focus was on the future of news and on the impotance of curation as well as on what the news will look and "feel" like.

 

He rightly suggests to news teams to "provide guides to content", not just new content and to deliver information in ways that entice the reader in multiple ways, while providing lots of good and well referenced information. 

 

Excerpted from the original Poynter.org article: "As consumers have access to vast troves of news information from all over the world, Bharat urged news editorial teams to provide a guide to content, not just produce content.

 

“Creation and curation should be the fundamental activities for your editorial team,” he said.


Bharat said news in the future will become more of an app-like experience, as users adapt the experience to themselves, and as newsrooms provide a more multi-dimensional experience that includes more images and maps.

 

The collage tells the story.

 

This will create a skill set that doesn’t exist yet.

 

And also:

 

"The winning experience of the future is fast, tactile, original content, with access to many reputable sources in an appealing narrative form,” Bharat said.

 

“It is delivered in an appealing, narrative form, encompasses a broader definition of news, and involves audiences with a stake in the story or with expertise."

 

Must-read. 9/10

 

Full article: http://www.poynter.org/latest-news/top-stories/175859/krishna-bharat-news-industry-futuremust-hire-restless-agents-of-change/ 

(Image credit: http://www.niceamazingpictures.com) 


Via Robin Good, janlgordon
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David Salahi's comment, June 2, 2012 12:12 PM
Brain Pickings (http://www.brainpickings.org/) is a site that exemplifies these principles.
Beth Kanter's comment, June 2, 2012 12:42 PM
Thanks for curating this article. I'm also noticing the rise of data visualization as a skill for journalists (and others) - might add that creation, curation, AND visualization should be the fundamental activities .... and when I say visualization - not just pretty pictures, but insights. http://www.guardian.co.uk/news/datablog/2012/may/31/data-journalism-awards-winners
janlgordon's comment, June 2, 2012 1:53 PM
Thank you for this amazing piece and for your great insights!
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3 Schools That Understand the Power of Social Media - Genius Recruiter

3 Schools That Understand the Power of Social Media - Genius Recruiter | AtDotCom Social media | Scoop.it

John Hopkins University is a leader in using social media, ranking number 1 among U.S. colleges. 

The other two schools are Tufts University and the University of New Hampshire.

 

"Higher Ed is using social media in a variety of ways. From recruitment and admissions to marketing and communications, there is something for everyone. How are schools managing all of the different services and what strategies are producing the greatest successes? Find out below."...


Via JoseAlvarezCornett, donhornsby
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Your Authority Is My Authority In New SEO and Google+

Your Authority Is My Authority In New SEO and Google+ | AtDotCom Social media | Scoop.it

When Google announced last week that they’ll be starting to roll out Search Plus your World, it became more evident that search is shifting towards a simpler way of retrieving data for their users by merging personalized search and social...

***** Excellent article on recent Google moves and how SEO is changing. Don't believe what you read about Google+ not being important as it is clearly at the center of the new SEO. Marty


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16 Things People Really Hate About Your Email Marketing

16 Things People Really Hate About Your Email Marketing | AtDotCom Social media | Scoop.it
Learn what about email marketing and marketing automation annoys recipients.


Have you ever been forced to duke it out with a company just to get off of their email list? What about insist that you never opted in to someone's email communications in the first place?


Or maybe you did opt in once upon a time, but the messages are so poorly targeted and infrequently sent you'd have no way of remembering your relationship with that company in the first place.


16 Things People Hate About Your Email Marketing


Read the whole article: http://bit.ly/K3bI1K


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Making Choices in the Age of Information Overload

Making Choices in the Age of Information Overload | AtDotCom Social media | Scoop.it

I selected this piece written by Adam Davidson because the author talks about how different things are today. We no longer are prisoners of brands "signaling" us through a variety of tactics to purchase their goods and services.

 

It also made me think of the opportunity as curators to help our customers shop, learn and make sense of all the information and choices coming at them.

 

Intro:

 

"The Internet was supposed to make us smarter shoppers. So why should we still listen to the signals that brands send us?"

 

 Here are some highlights from this piece:

 

**The Internet and advances in manufacturing now allow for a much wider range of products aimed at narrower consumer interests.

 

**For example: "I might pay more for a craft beer and a bar of deluxe chocolate, but I’ll be happier than when I was saving money buying Bud Light and a waxy Hershey’s bar".

 

**Signals, of course, can be misleading, and excessive Internet research often leads to confusion.

 

The psychologist Barry Schwartz says he believes that many of us suffer from the paradox of choice — the more options we have, the less happy we might be.

 

The author says, he feels more shopping anxiety now than he did when he bought whatever my brand loyalty told him.

 

**He now says he doesn't have  to worry about so many other purchases that he used to fret about.

 

He discovered that Amazon users seem to really hate Crest Pro-Health Clean Mint toothpaste. I’ll buy the better-rated one, but I do hope those ratings force Crest to reformulate or kill the one nobody likes. And I bet they will.

 

**The advantage of referring to other trusted sources online who have already done the research and the testimonials pro and con has helped many of us navigate through the maze.

 

**The author also makes a good point, in the cases where people are complaining about a particular product, hopefully brand being discussed is listening and they can make improvements to satisfy the needs of their customers.

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://tinyurl.com/7uq2bp9]


Via janlgordon
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Otir's comment, June 2, 2012 1:16 PM
I appreciate your reviews so much every day! Thank you for the help provided in these days of overload and time crunches :-)
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List of 100 most useful Social Media sites

List of 100 most useful Social Media sites | AtDotCom Social media | Scoop.it

Social Media is a big factor in Search Engine Optimization. The way you promote your site on the Social Media websites decides the "popularity factor" and "buzz factor" which can get you good search engine rankings. Below you will find a list of 100 most useful Social Media sites which every Seo must use for promoting their sites.

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Pinterest locked in stalemate with image owners

Pinterest locked in stalemate with image owners | AtDotCom Social media | Scoop.it

You're on Pinterest... like me... this post should interest you. [note mg]

 

Image-sharing site Pinterest has been in negotiations for months with photo service Getty. A breakthrough could dispel some of the copyright questions hanging over the hot startup — but one expert says not to hold your breath.

 

According to Bill Rosenblatt, an engineer and authority on digital rights issues, the two sides are likely in a logjam over how — or if — Pinterest should use Getty’s image detection software, PicScout. Getty acquired PicScout, which tracks images across the Internet, last year for $20 million.

 

Read more: http://bit.ly/KNx2vf


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Facebook Pages Launch Administration Roles and Scheduled Posts

Facebook Pages Launch Administration Roles and Scheduled Posts | AtDotCom Social media | Scoop.it

From the NextWeb original article: "Facebook is continuing to beef up its offerings to Facebook Page administrators, adding features that were previously only available in third party apps, with the latest allowing them to assign administrator roles and schedule posts.


Page administrators will no doubt appreciate the ability to assign specific roles to other admins.

 

There are five different categories now available on Facebook. In descending order of the most permissions, they are Manager, Content Creator, Moderator, Advertiser and Insight Analyst."

 

"Facebook administrators (with permission to create posts) will be able to schedule posts up to 6 months in advance, with the ability to run posts at least 15 minutes apart.

 

All times will on these posts will correspond to your own timezone.

 

The feature, while still not available for most, will be accessible when creating a new post.."

 

Read about all of the new features here: http://thenextweb.com/socialmedia/2012/05/31/facebook-pages-finally-get-administrator-roles-and-scheduled-posts/ 


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Who is Using Twitter? | Jeffbullas's Blog

Who is Using Twitter? | Jeffbullas's Blog | AtDotCom Social media | Scoop.it
Twitter has continued to grow over the last 18 months and for some demographics its use has increased by nearly 400%. The explosive growth of the smart phone market has also driven this growth.
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What's so addictive about 'Angry Birds'? - CNN.com

What's so addictive about 'Angry Birds'? - CNN.com | AtDotCom Social media | Scoop.it
First, in 2009, there was "Angry Birds." Then came "Angry Birds Seasons," which put the birds in Christmas and other holiday scenes. Next was "Angry Birds Rio," set in South America. Finally, "Angry Birds Space" -- set, well, in space.


You get the point. Minus a few changes in scenery, all these wildly popular games from the Finnish company Rovio are essentially the same: Players slingshot disgruntled, wingless birds across a screen, hoping to take down the cartoon pigs that stole their eggs.

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