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Google+ Launches Hangouts on Air to the Masses: What Marketers Need to Know

Google+ Launches Hangouts on Air to the Masses: What Marketers Need to Know | AtDotCom Social media | Scoop.it

With new social networks like Pinterest popping up on the scene and stealing the spotlight, it seemed like Google+ had been falling by the wayside over the past several months. But a new announcement may help put it back on the radar, at least for marketers. Yesterday, Google announced that Google+ Hangouts on Air would start rolling out to all users worldwide.

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How To Reach The C-Suite With Content

How To Reach The C-Suite With Content | AtDotCom Social media | Scoop.it
Content marketers spend lots of time and money creating just the right content to engage their customers and prospects, but much of it goes unheeded by the most coveted of audiences — the C-suite.

 

This group relies even more heavily than others on the advice and perspective of their true peers and those they perceive to be authentic experts.

They know the information they need and value, and do not want to waste time with “salesy” pitches and lightweight stories.

 

So how does this translate into successful content for executives?

Focus on these elements to start:

 

#1. Hard facts drive credibility… and credibility is key

#2. Provide actionable and timely information on issues that matter

#3. Summarize, summarize, summarize

#4. Channel matters

#5. Push beyond the common wisdom and top-of-mind trends

#6. Evolve from technical to strategic

 

Match content and format to channel

When you publish executive-level content, take a multimedia approach.

 

The bottom line: Get out and listen to your executive audience members, research and understand their challenges and needs, link your story to value, and reach them where they are.


Via maxOz
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maxOz's comment, May 8, 2012 8:00 AM
Agree Marty, see #2, thanks for insights xxx
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Case Study: Boticca Pinterest Page Drives More Sales Than Facebook

Case Study: Boticca Pinterest Page Drives More Sales Than Facebook | AtDotCom Social media | Scoop.it

A case study by online boutique Boticca.com showed that Pinterest users buy and spend more than their Facebook counterparts and brings more new visitors.

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Mobilizing Enterprise Apps: 10 Tips for Doing Business on Smartphones, Tablets - Mobile and Wireless - News & Reviews

Mobilizing Enterprise Apps: 10 Tips for Doing Business on Smartphones, Tablets - Mobile and Wireless - News & Reviews | AtDotCom Social media | Scoop.it
There's no question about it: The ability to conduct business on the go, anywhere and at any time, is already an essential competitive element in most businesses.

Via Mick Say
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Rescooped by John van den Brink from CareerOz
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The Exam Cram: Why Stress Can Hurt Your Test Scores

The Exam Cram: Why Stress Can Hurt Your Test Scores | AtDotCom Social media | Scoop.it

Rather than study, most students put their studies aside and hit the river or party to celebrate the end of the year.

 

All-nighters, energy drinks, marathon study sessions: many students push themselves to extremes when preparing for exams.

 

It’s exam time, and most students go through the same panicked routine semester after semester. While you may think caffeine and all-nighters are the only way to tackle exam week, studies show that this kind of study pattern may harm your scores more than it helps! 

 

This Infographic by Course Hero, touches on how ineffective cramming is when you decide to party during precious study time.

It also lists effective study habits and tips to help you ace that final.


Via maxOz
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64 Pinterest Marketing Tips and Tactics - Infographic | Jeffbullas's Blog

64 Pinterest Marketing Tips and Tactics - Infographic | Jeffbullas's Blog | AtDotCom Social media | Scoop.it
Pinterest over the last 6 months has become the social network with buzz and it provides a visual platform that offers an ecosystem to experiment and play with images as a means of marketing and engagement and even selling.
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How to Create Drop Caps (Big First Letters) in WordPress

How to Create Drop Caps (Big First Letters) in WordPress | AtDotCom Social media | Scoop.it
We’ve all seen drop caps, but perhaps you weren’t familiar with their technical name. Drops caps are those big first letters that you see at the beginning of paragraphs. They are common in magazines and newspapers, but not so much on the web.
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Fashion Retailer Shows Real-Time Facebook 'Likes' On Clothing Hangers

Fashion Retailer Shows Real-Time Facebook 'Likes' On Clothing Hangers | AtDotCom Social media | Scoop.it

Any store or brand that tries to bridge the gap between the real and online world deserves some kind of recognition for their efforts, irrespective of whether they succeed or not.


While there has been a number of attempts to do this, brands are still looking for a way to successfully integrate the two worlds together. Which is why this campaign from Brazilian fashion retailer C&A is a breath of fresh air and takes a step towards giving a Facebook ‘like’ a proper value.

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Google Penguin Update: Impact of Anchor Text Diversity & Link Relevancy

Google Penguin Update: Impact of Anchor Text Diversity & Link Relevancy | AtDotCom Social media | Scoop.it
Google’s Penguin Update, much like Panda last year, has angered SEOs and webmasters, most of whom say they have played by Google’s rules. Anchor text diversity and link relevancy may be two key factors of Penguin, according to more early analysis.
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The 10 Best Marketing Infographics of 2012 (So Far)

The 10 Best Marketing Infographics of 2012 (So Far) | AtDotCom Social media | Scoop.it
Take a look at the best marketing infographics that have been created so far in 2012.
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'Meer ontslagen door sociale media'

'Meer ontslagen door sociale media' | AtDotCom Social media | Scoop.it
AMSTERDAM - Werkgevers ontslaan werknemers steeds vaker vanwege uitspraken en uitspattingen op sociale media.

Via Laurens ten Hagen
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How Social and Mobile is the New iGeneration? | Jeffbullas's Blog

How Social and Mobile is the New iGeneration? | Jeffbullas's Blog | AtDotCom Social media | Scoop.it
Today’s i-generation that is attending college and university have known nothing but Facebook, YouTube and Google almost since they were able to read and write.


The one year olds today are finding that the toy of choice is often an Apple iPad that makes learning and entertainment intuitive.


Digital devices dominate!

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Flow Chart to Understanding Google+ « lambang.info

Flow Chart to Understanding Google+ « lambang.info | AtDotCom Social media | Scoop.it

A Flow Chart to Understanding Google+. When making a post, we definitely have a purpose. Is it intended for the public (everyone can read and comment), or addressed only to certain people.


Via Gerrit Bes
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5 Steps to Hosting Successful Twitter Chats: Your Ultimate Guide | Social Media Examiner

5 Steps to Hosting Successful Twitter Chats: Your Ultimate Guide | Social Media Examiner | AtDotCom Social media | Scoop.it
Twitter chat guide: what you need to start a twitter chat event, create a plan, checklist, promotions, analytics and archiving.


  1. Understand How it Works
  2. Form Your Plan
  3. Announce and Promote Your Twitter Chat
  4. Run Your Twitter Chat
  5. Summarize, Archive and Analyze
There’s no “right” answer on how to set up your Twitter chat. There’s no “best” time of day or frequency. There’s no “correct” format for how you run it. It all comes down to how creative you get and how seriously you want it to succeed.
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This Pinterest user turned her account into an online CV, and it’s landed her a job offer

This Pinterest user turned her account into an online CV, and it’s landed her a job offer | AtDotCom Social media | Scoop.it

What do you do when you’re looking to get hired by a specific startup? If you’re Jeanne Hwang, and that startup happens to be Pinterest, well the obvious answer is create a Pinterest board saying as much.


Via Allison Tyler, dj Goddessa
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The 10 Greatest Marketing Campaigns of All Time

The 10 Greatest Marketing Campaigns of All Time | AtDotCom Social media | Scoop.it
Take a look at the 10 of the greatest marketing and advertising campaigns of all time, and learn why they were successful.
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What music should you listen on your job? [Infographics]

What music should you listen on your job? [Infographics] | AtDotCom Social media | Scoop.it
Oftentimes the type of music you listen to at work determines your level of productivity. This makes the tunes you choose very important. Want to know the right (and wrong) playlist for your profession? Read-and-rock-on.
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Leverage Yourself as an Expert by using Social Media [Infographic]

Leverage Yourself as an Expert by using Social Media [Infographic] | AtDotCom Social media | Scoop.it
Leveraging Social Media to Showcase Your Expertise Social media technologies take on many different forms including magazines, Internet forums, weblogs,...

Via Laurens ten Hagen
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11 Apps Every Marketer Should Download

11 Apps Every Marketer Should Download | AtDotCom Social media | Scoop.it
Apps are everywhere these days, and not just on your iPhone. Apps are all over Android, mobile devices, desktops ... even in your marketing software! And the functionality of these apps is ever-expanding, which is good news for marketers, because it means you can now download an app that does more than just fling angry birds at little green pigs.


That's right -- now there are apps out there that make a marketer's life easier, and even make them better at their jobs.


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19 Ways to Build Relationships With Blog Comments | Social Media Examiner

19 Ways to Build Relationships With Blog Comments | Social Media Examiner | AtDotCom Social media | Scoop.it
Business blogging strategy: use these blog comment tactics to build and cultivate better relationships with your business community.


This article isn’t about “How to get more blog comments,” but rather how to cultivate better relationships through comments. Notwithstanding, the two do overlap, as you’ll see in the following list.

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Zuckerberg will soon be worth $6.5 billion more than Yahoo, which once tried to buy Facebook for $1 billion

Zuckerberg will soon be worth $6.5 billion more than Yahoo, which once tried to buy Facebook for $1 billion | AtDotCom Social media | Scoop.it
Come next Monday, ‘Facebook IPO Week’ will be in full effect, and so it’s interesting to look backwards to see just how we got to where we are today.


Here’s some fun numbers, to put the massive incoming Facebook offering in perspective:

  • Yahoo, who once tried to buy Facebook, has a lower market capitalization than just what Mark Zuckerberg will personally bring in on IPO day. 
  • Yahoo is worth around $18.5 billion, hardly a laughing sum, while Facebook CEO Zuckerberg is anticipated to be worth around $25 billion, once his creation goes public.
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7 Helpful Social Media Facts You May Not Know

7 Helpful Social Media Facts You May Not Know | AtDotCom Social media | Scoop.it
I love stumbling onto a few quick facts I can tuck away for later, so today I decided to share a few of my own: #1 Hashtags aren't just for Twitter.

 

I love stumbling onto a few quick facts I can tuck away for later, so today I decided to share a few of my own:


#1 Hashtags aren’t just for Twitter. In fact if you include a hashtag on a Google+ post, others who are searching for that hashtag will discover your post more easily. There is also a Google+ Business directory that searches for these hashtags to categories business pages.


#2 It is more important than ever to use keywords in your Twitter posts. Even a year ago, Tweeters were watching the twitter stream live and clicking on posts that caught their attention. Now, however, Twitter has become too populated to catch all the good stuff and Twitter changed some things so that follows of your follows junk up the stream. That’s why it is so important to use keywords in your tweets so that others can stumble onto your posts with a search.

 

...


Via Daniel J Smith, donhornsby
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Big List of Online Productivity Tools

Big List of Online Productivity Tools | AtDotCom Social media | Scoop.it