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Robin Good: Mendeley is a cross-platform research tool, which can help you tap into a vast online library of over 30 academic paper databases, while helping you "curate" your own library of references, bibliographies and reference documents.
From the official site: Mendeley is a free reference manager and academic social network that can help you organize your research, collaborate with others online, and discover the latest research available.
-> Generate citations and bibliographies in Microsoft Word, OpenOffice, and LaTeX.
Compare with other research tools: http://www.mendeley.com/compare-mendeley/ ;
Video tutorials: http://www.mendeley.com/videos-tutorials/ ;
Find out more: http://www.mendeley.com/ ;
Via Robin Good, donhornsby
As of February, the smartphone share in the United States has reached nearly 50%. 2012 is FINALLY "the year of mobile" and this means that you need to invest in a mobile user experience. Check your analytics — that mobile traffic share keeps growing!
With all of the hype that responsive web design is getting, what are the biggest implications for marketers and SEOs regarding its fit as the long-term mobile strategy?
First Of All, What is Responsive Web Design?
In a nutshell, responsive web design (RWD) is a technique which uses fluid layouts (which "stretch" to as much screen real estate as possible) in addition to the CSS "@media queries," which apply different style sheets (CSS) based on the current screen size of the device. With responsive design, your website will fit virtually any device with a full browser:
smartphones, iPad + other tablets (both landscape and portrait modes), and even TVs. It doesn’t matter that thr Galaxy Tab’s resolution is different from a Nexus S phone — your site will render beautifully, as long as responsive design was correctly implemented.
Read more: http://mz.cm/LI09iS
Via Martin Gysler
Online piracy has become an unfortunate reality to the entertainment industry as peer-to-peer technology has grown.
If someone were to layout all the important organizations, factions, companies, and components of the war on online piracy into a comprehensive battle map, it would look like this Infographic, which was created by visual data startup Visual.ly.
The “map” is basically visualized as a region of space with a sun-like “content” circle placed directly in the center, with shells of DRM and DMCA wrapped around it. Beyond that, the Infographic has several layers that each identifies a portion of the ecosystem driving the war on piracy. There are waves of file restrictions and take-down notices as well as various “zones” of copyright violators. Each zone has an appropriate mix of organizations.
Occasionally, the company even produces its own original Infographics, such as the recently published Battlespace of Online Piracy.
Check out the battlefield that is online piracy
Valued at $104 billion, Facebook broke all records with its recent debut on the stock market. With such, other social networks are even more determined to carve out a niche in the market place.
With fierce competition for your profile page, viral and covert marketing methods may no longer be enough. These companies, unlike Facebook, are stepping out from behind the screen and into the physical world of advertising.
Read more: http://bit.ly/MecAlr
I have heard that there are really only two types of content on the Internet. The first one is content about a problem, and what we do is to offer the solution. And then there’s entertainment. Almost all published content will fall into one of these categories.
If we focus on problems and to offer the solution, social media becomes a customer service vehicle. It’s also one of the best ways to meet several aspects of social marketing with a single action.
By Jens Berget - Read more: http://bit.ly/NkOjPH
Are you seeking ideas to integrate your social activities?
To be successful, no social media effort can truly exist as an island.
Today, more and more businesses are seeking ways to integrate components of social media to achieve optimal benefits.
How to create an integrated social media campaign and integrate the different components of social media to achieve optimal benefits.
Read more: http://bit.ly/Me2st9
Tweet Tweet We all want it…that top spot on the search rankings.
And the sites that are getting those top spots are sites that publish fresh, relevant content frequently.
As you can imagine the competition is tough. And creating all of that content is time consuming, and can get very expensive.
You need a simpler solution
This is where content curation comes in. With the right strategy and tools you can deliver the right kind of content that your audience wants.
Content curation explained
The words “content curator” or “online content curation” implies or refers to collecting and then arranging items in a meaningful way.
The most basic and popular content curator is the person who publishes a post with the day’s or week’s best articles on a particular topic. This is called aggregation. Think of news aggregators like Feedly, Fark or Pulse.
But there are other ways of looking at the content curator:
Benefits of content curation
Here are six good reasons to curate content
Content curation tools
When you sit down to do your search for content, use these tools to capture the best ideas.
Reaching that top spot in search engine rankings is becoming ever more difficult as more people compete for those positions and as Google continues to refine its search algorithms. You need every advantage you can get and content curation is one of those advantages.
Spend some quality time with Reddit -- you'll find it an essential resource, a self-correcting marketplace of ideas. Get started with our guide.
To the uninitiated, Reddit looks like a mess — text links, comment threads, points, upvotes, downvotes. At best, posts seem contextless — at worst, totally random.
But spend some quality time with “The Front Page of the Internet,” and you’ll find it’s an essential resource, a self-correcting marketplace of ideas that’s nearly impervious to marketers.
Simply put, Reddit is a message board wherein users submit links. What differentiates it from a real-time information network like Twitter is that the stream of content is curated by the community. Items of value are “upvoted,” and those deemed unworthy are “downvoted.” This determines a post’s position on the site, and items that hit the front page are seen by hundreds of thousands of people (consequently, sending boatloads of traffic to the linked website).
Read more: http://on.mash.to/Ke9Bil
Via Martin Gysler
Is it better to invest in creating a good mobile website, or building a standalone mobile app? This infographic breaks it down.
**** Mobile Site or Mobile App, that is the question. comScore's recent report has some interesting facts too around branding benefits of apps. Apps are more of a pain, but, for some power brands or power brand wannabes, Apps may be the way to go. For others creating a responsive web/mobile platform may be best. Good infographic overview, but the ultimate answer may be behind the curtain not in front.
Via Efraim Silver, Jesús Hernández
Every day is a new beginning. But in life, sometimes you have to stop before you can truly begin. So starting today…
Stop caring about everyone’s opinion of you.
For the most part, what other people think and say about you doesn’t matter. When I was younger I let the opinions of my high school and early college peers influence my decisions. And at times they steered me away from ideas and goals I strongly believed in. I realize now, many years later, that this was a foolish way to live, especially when I consider that nearly all of these people whose opinions I cared so much about are no longer a part of my life.
Unless you’re trying to make a great first impression (job interview, first date, etc.), don’t let the opinions of others stand in your way. What they think and say about you isn’t important. What is important is how you feel about yourself. Read The 7 Habits of Highly Effective People.
Read more: http://bit.ly/LyyyAl
Via Martin Gysler
Everyone business or marketer has a secret desire that their marketing goes “viral”.
Read more: http://bit.ly/La9UFx