AtDotCom Social m...
Follow
Find
38.0K views | +5 today
AtDotCom Social media
Great social media topics
Your new post is loading...
Your new post is loading...
Rescooped by John van den Brink from BI Revolution
Scoop.it!

Pinterest 4000+%, Amazon +30%, Android Tops Smartphones comScore

Pinterest 4000+%, Amazon +30%, Android Tops Smartphones comScore | AtDotCom Social media | Scoop.it

Cool report from comScore showing Good, Bad and Ugly of Internet marketing. Marty


Via Kelly Lieberman, Martin (Marty) Smith
more...
No comment yet.
Rescooped by John van den Brink from Internet Marketing Strategy 2.0
Scoop.it!

Are Social Signals The Key to Google Rankings?

Are Social Signals The Key to Google Rankings? | AtDotCom Social media | Scoop.it

Does Google use social signals as a ranking factor? A lot of folks seem to think so. Are they wrong? Or is the answer a bit more complex?

 

"67.6 percent of all items were shared using Circles and 33.8 percent of items were shared publicly (these percentages add up to more than 100 percent since some users combined sharing options for posts)".

 

Full article: http://searchenginewatch.com/article/2184210/How-Much-Do-Social-Signals-Play-Into-Google-Rankings


Via Antonino Militello, Robin Good
more...
No comment yet.
Scooped by John van den Brink
Scoop.it!

Google+ vs Facebook - Infographic | Jeffbullas's Blog

Google+ vs Facebook - Infographic | Jeffbullas's Blog | AtDotCom Social media | Scoop.it
I am starting to wonder if Google+ is a waste of time as a marketing platform for bloggers and brands. The Google+ social media network launched with a bang last year and has now reached over 170 million registered users and 100 million active users.
more...
No comment yet.
Rescooped by John van den Brink from MarketingHits
Scoop.it!

What is the power of a like?

What is the power of a like? | AtDotCom Social media | Scoop.it
What is the power of a like? Brand new research shows Facebook fans spend double the amount of the average customer.

 

The Power of Like 2: How Social Marketing Works is the second research report in a series examining the ways in which brands can quantify the paid and earned effects of their social marketing programs on Facebook and optimize their efforts.

 

Download the whitepaper here: http://www.comscore.com/Press_Events/Presentations_Whitepapers/2012/The_Power_of_Like_2-How_Social_Marketing_Works


Via Katia Frolova, Brian Yanish - MarketingHits.com
more...
No comment yet.
Scooped by John van den Brink
Scoop.it!

Social media is starting to be embraced by large corporate entities

Social media is starting to be embraced by large corporate entities | AtDotCom Social media | Scoop.it

Social media has exploded in popularity over the last number of years. Most of this activity has been focused on the consumer market with marketers and businesses presuming that was the best way to approach things. That is where they would get the most ROI. Some large corporations did use social tools in a B2B sense or layered across their own organizations, but it was never widespread.

more...
No comment yet.
Rescooped by John van den Brink from building community through social media
Scoop.it!

13 Top Twitter Chats for Social Media and PR Professionals | Simply Measured

13 Top Twitter Chats for Social Media and PR Professionals | Simply Measured | AtDotCom Social media | Scoop.it
There are many great Twitters chats happening each week, driving conversations and facilitating collaboration between a wide spectrum of social media...

Via Becky Gaylord
more...
No comment yet.
Suggested by Joy Bhattacharya
Scoop.it!

Black Hat Seo Techniques

Black Hat Seo consists of techniques which are not approved by the search engines. These techniques are used to manipulate the natural ranking process of search engine algorithms and ranks a website using unethical tactics.
more...
No comment yet.
Rescooped by John van den Brink from SOCIAL MEDIA, what we think about!
Scoop.it!

Content Marketing Beginners Suggestions for Businesses: Where to Start

Content Marketing Beginners Suggestions for Businesses: Where to Start | AtDotCom Social media | Scoop.it

Did you know there is a lot of work that has to happen before one begins creating a content marketing strategy? There is and I am going to give you some strategies that will help you begin and also explain some important “non-negotiables”, as I call them.


First, Create a Team


Your business will need at the least a team of two people. This is especially true when your are writing/rewriting the content for the main pages of a website. They need to work together to create the content you need. There should be brainstorming and as they say, two brains are better than one. Seriously, this task is a two person job at a minimum.


There is Work to Be Done Before Your Team Begins:


There are no short cuts for effective and organized content marketing. The non-negotiables below have to be completed before writing begins. They apply to the writing of main content pages of a website and all other forms of content marketing.


Read more: http://bit.ly/M0gEc7


Via Martin Gysler
more...
John van den Brink's comment, June 14, 2012 9:52 AM
Great posts Martin, thanks!
Martin Gysler's comment, June 14, 2012 3:43 PM
You're welcome John, great you like it!
Rescooped by John van den Brink from PEOPLE BUILDING
Scoop.it!

Do You Give Up Too Easily? How To Power Through

Do You Give Up Too Easily? How To Power Through | AtDotCom Social media | Scoop.it
The truth is that many of us don't apply ourselves enough to achieve the positive life changes to which we aspire. Why? Why is it that we so often fail to successfully make the changes we really want?


Over the years, I've lectured to tens of thousands of people on the subject of improving their quality of life. One of the main points I make is that an essential element of having more of the life you want is dedicating at least some time each day to clearing and quieting your mind.


After describing the practical, physiological, emotional, mental, and of course spiritual benefits of taking even just a few minutes a day to meditate or relax deeply, it's clear that most people are genuinely inspired to do it. Unfortunately, only a small percentage of people ever act on their inspiration. But these would-be meditators are not alone.


Read more: http://huff.to/M0jduJ


Via Martin Gysler
more...
No comment yet.
Rescooped by John van den Brink from Just Story It Biz Storytelling
Scoop.it!

How To Move Your Brand From Good Enough To Remarkable

How To Move Your Brand From Good Enough To Remarkable | AtDotCom Social media | Scoop.it
You've got great people on your team and you have a strong vision for the future. So does everybody else. What you need to work on is getting remarkable.


Yep, I couldn't agree more. So how do you get started? Well, first by digging into stories. That's advice tip number one from the author.


Next, get this story work out of the exclusive domain of marketing. Now this point I really like because it is rarely acknowledge. But true it is.


And finally, if your stories are lacking, or broken, or problematic in any way -- fix them! That happens in part through working with trained story workers. So look around you for help.


As the author says, "...then you have to jump in and get to work on being remarkable. It might be the difference between surviving or thriving in 2012 and beyond."


I am looking forward to hearing about more remarkable organizations.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


Via Karen Dietz
more...
No comment yet.
Rescooped by John van den Brink from information analyst
Scoop.it!

How to Get Content Marketing “Buy-In” | Social Media Explorer

How to Get Content Marketing “Buy-In” | Social Media Explorer | AtDotCom Social media | Scoop.it

Including brand journalists in the content planning process helps fuel ideation and assures that tactical factors are considered before creating content.


Via Andy Bull, michel verstrepen
more...
No comment yet.
Rescooped by John van den Brink from building community through social media
Scoop.it!

Do these 10 things to promote an event on Twitter like a PR pro

Do these 10 things to promote an event on Twitter like a PR pro | AtDotCom Social media | Scoop.it

Not long ago, groups planning a festival or other large event had few effective ways to spread the word. And even fewer cost-effective ones. Social media, and Twitter in particular, have changed that


Via Becky Gaylord
more...
No comment yet.
Rescooped by John van den Brink from ten Hagen on Social Media
Scoop.it!

Pinstagram Arrives for iPad, Before Instagram, Pinterest [EXCLUSIVE]

Pinstagram Arrives for iPad, Before Instagram, Pinterest [EXCLUSIVE] | AtDotCom Social media | Scoop.it
Pinstagram, a mashup launched last month combining hot Internet properties Instagram and Pinterest, has launched its app for iPad.

 

Pinstagram presents your Instagram feed in Pinterest’s signature waterfall layout. It also lets you pin your favorite Instagram photos to your Pinterest boards.

 

Co-creator Pek Pongpaet told Mashable they opted for the web and now the iPad, rather than the iPhone, because those are the platforms where Instagram is missing.

 

“If people are already using Instagram on their iPhones, it would be duplicating Instagram’s effort,” Pongpaet says. “We’ll never be a better Instagram than Instagram.”

 

#FlowConnection


Via Laurens ten Hagen
more...
No comment yet.
Rescooped by John van den Brink from EPIC Infographic
Scoop.it!

Is Social Media Making Us Socially Awkward [INFOGRAPHIC]

Is Social Media Making Us Socially Awkward [INFOGRAPHIC] | AtDotCom Social media | Scoop.it

Some of us are on a mission to see how many friends we can acquire on Facebook or followers we can grab on Twitter. The infographic explores the possibility of social networks making us socially awkward people. 


Via Jonha Revesencio
more...
No comment yet.
Rescooped by John van den Brink from Social Mind
Scoop.it!

The Hectic Schedule of A Social Media Manager

The Hectic Schedule of A Social Media Manager | AtDotCom Social media | Scoop.it
Spark Tech Talk is a regular podcast and a community of leaders discussing content in the areas of social media, technology, gaming, entertainment, business and more...

Via Katia Frolova
more...
No comment yet.
Scooped by John van den Brink
Scoop.it!

Four Tips for Writing an Effective Bio [Slide Show]

Four Tips for Writing an Effective Bio [Slide Show] | AtDotCom Social media | Scoop.it

Career Management - Let's face it, most executive bios are deathly boring—a list of career highlights delivered in the driest corporate-speak imaginable. If yours is one of them, don't despair. Here are four tips for writing an effective bio.

more...
No comment yet.
Scooped by John van den Brink
Scoop.it!

Facebook Tests Real-Time Ad Targeting Based on Web Browsing Activity

Facebook Tests Real-Time Ad Targeting Based on Web Browsing Activity | AtDotCom Social media | Scoop.it
As a user, the ads you get served on Facebook are about to get a whole lot eerier (a kinder word for creepy). But as a marketer, these new Facebook ad targeting options coming soon will also enable you to achieve a whole new level of Facebook ad relevancy. Intrigued?


Read more: http://bit.ly/NBt782

more...
No comment yet.
Scooped by John van den Brink
Scoop.it!

Intelligent Fridge delivers Evian water to your door instantly

Intelligent Fridge delivers Evian water to your door instantly | AtDotCom Social media | Scoop.it

Some people will say that the marketing people that convince us all to drink bottled water were evil folk. We did all drink water from taps for decades without any issue, but suddenly people all over the world were convinced to start drinking expensive water in plastic bottles. A classic marketing trick.


Those same marketing people have taken things to the next level with a campaign for Evian that lets you order water from your fridge and have it delivered straight to your front door. It is all done via a smart device that Evian hand out for free. It connects to your WiFi and lets you push a button and have fresh water delivered directly to your door.

more...
No comment yet.
Rescooped by John van den Brink from Surviving Social Chaos
Scoop.it!

10 Social Media Tips From a Top Media Agency

10 Social Media Tips From a Top Media Agency | AtDotCom Social media | Scoop.it
The high-profile media agency has the tips to get your social media strategy on track.

 

Whether your company is just getting its social sea legs or excelling in the digital world, there is a niche and opportunity for every brand on social media.

 

OMD, one of the top media agencies in the world, works with clients of various size and social media exposure. Within the agency, OMD Word is the social intelligence arm that helps amplify clients through social media. The department ensures the client’s social channels are leveraged and optimized to support traditional and digital solutions.

 

According to Word’s U.S. Director Colin Sutton, your level of understanding impacts your brand’s ability to perform on social media. Generally, this is the first thing that brands should be thinking about when they want to launch a social campaign.

 

“Social is touching so many pieces of a business these days that I’d be remiss to say it’s just about the person we’re interfacing with,” says Sutton. “Even at the CMO or CEO level, we’ve started to see examples of how the level of understanding can really change how businesses are thinking about their product all the way down to the marketing.”

 

Depending on the brand’s social media know-how, Sutton says that Facebook and Twitter are the building blocks that a brand should start with in the social sphere.

Setting goals ahead of time is another important factor. Sutton says that brands just starting out on social media should focus on acquisition and filling their channels with the appropriate community. Meanwhile, more savvy brands should look for engagement, awareness and advocacy.

 

Mashable spoke with Sutton about the OMD Word team’s top 10 social media tips for brands at any level.


Via Tina Cook, donhornsby