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The 6 Types Of Social Media User – Which Are You? [INFOGRAPHIC] - AllTwitter

The 6 Types Of Social Media User – Which Are You? [INFOGRAPHIC] - AllTwitter | AtDotCom Social media | Scoop.it
Aimia, a Canadian company who specialise in loyalty management, recently unveiled an industry-first segmentation model that analysed the behavioural drivers of trust and control to identify six distinct social media personas – no shows, newcomers, onlookers, cliquers, mix-n-minglers and sparks.


So here’s the big question: which of these best describes you

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Why I Love Google+

Why I Love Google+ | AtDotCom Social media | Scoop.it

Social Media - I spend two hours a day on Google+ because doing so is enjoyable and good for my brand. In addition to my fondness for its members, Google+ embodies many appealing attributes that make social networking better.


In this article, you'll learn...

  • The benefits of using Google+
  • How Google+ differs from Facebook, Twitter, and Pinterest
by Guy Kawasaki

Read more: http://bit.ly/LDevlZ

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How to Grow Your Revenue Through Social Customer Support (infographic)

How to Grow Your Revenue Through Social Customer Support (infographic) | AtDotCom Social media | Scoop.it
A recent survey from Oracle found out that a growing number of customers are reaching out to companies for support through social media sites like Facebook, Twitter, and Yelp and thought their corporate blog.


Those users expect companies to response quickly, in less than a day, to their requests. The quick response and serious reaction to requests or events which happen is an essential part to profit from the communication which breaks out. To wait hours to give comments or answers could cost the essential market and marketing advantage.


But customers do not only contact brands for support requests they also often reach out to them to learn more about new products and services. If a brand is able to publish important product and services related news exclusively to their network first this would help to improve loyalty with their network. This can also result in an improvement of revenue in the long term.

Via Brian Yanish - MarketingHits.com
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Social Media Companies: A Cheat Sheet [INFOGRAPHIC]

Social Media Companies: A Cheat Sheet [INFOGRAPHIC] | AtDotCom Social media | Scoop.it

So you’re new to this whole social media thing. Maybe you’re savvy enough to know your Facebook from your Twitter, your Pinterest from your Spotify. But what about Tagged? Xing? Futubra? Where do they fit into the social media ecosystem?

 

Just learning their names is enough to make your head spin, let alone how large they are or what kind of numbers they’re pulling down.

 

Never fear. Mashable has got you covered.

 

This comprehensive infographic whipped up by social media strategist firm Hasai, serves both as a cheat sheet for the newbies and a scorecard for old hands; there’s sure to be a stat that surprises even the most jaded social guru.

 

Did you know Club Penguin has more employees than Twitter? That Spotify has larger revenues than Tagged, which in turn has more users than Twitter? That Pinterest may be a hot property, but Foursquare still has more users? (All revenue figures are in U.S. dollars, by the way.)

 

Facebook remains at the top of the social media tree, of course. But as Thursday’s trending Twitter topic, “RIP Facebook,” suggested, that can’t last forever. So who is best positioned to replace them? Take a look at the chart, and let us know in the comments what you think.

 

#FlowConnection


Via Laurens ten Hagen
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Digital Age Etiquette: How To Handle Negative Comments Online

Digital Age Etiquette: How To Handle Negative Comments Online | AtDotCom Social media | Scoop.it

Indisputably, the Internet has opened a world of opportunities for organisations and businesses. That's the upside. But the corporate embrace of social networks across Facebook, Twitter, blogs and forums also presents viral possibilities to negative forces – disgruntled customers, whingers and people who are difficult for the sake of it.


Companies and brands that enjoy the upside of social media, more than likely are struggling with the downside of negative comments, gibes and the outpourings of cantankerous individuals, which may inflame passions worldwide.


The Urban Dictionary has classified the proliferating new generation of Internet critics as "trolls" – those who typically unleash "cynical or sarcastic remarks on an innocent bystander, because it's the Internet and, hey, you can."


In this new media era, when corporations are vulnerable to the virally contagious effects of Facebook or LinkedIn "like" buttons or the "retweet", the challenge to businesses is learning how to separate trolls from true complainants and finding ways to handle inflammatory commentary with a cool head.


Companies may be damned if they ignore the moaning of difficult "customers" and damned they get drawn into argument with them. An increasingly valued skill is the ability to handle a complaint without aggravating a situation.

 

7 Tips For Keeping The Trolls At Bay


1. Do your research. Check to see if the commenter has a track record for complaining. Or, do they have an axe to grind?

2. Follow the 24-hour rule. The quicker a negative is resolved the better.

3. Remember everything is permanent (sometimes even if you delete comments). It is unlikely you'll get legitimate negative comments taken down by websites.

4. Answer publicly as that stays as a permanent record in web searches.

5. Talk like a human rather than a corporate spokesperson, but don't be too informal.

6. Don't make light of anybody's predicament.

7. Don't feed the trolls.

By Knowledge@ASB - http://bit.ly/MqPdIq

Source: http://bit.ly/K0JAgj

...


Via maxOz
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WikiFun.com's comment, June 15, 2012 2:48 AM
You're welcome ! You have some good topics ! And now we follow you ;)
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Internet Marketing Gets Noisy, Data By The Minute [infographic]

Internet Marketing Gets Noisy, Data By The Minute [infographic] | AtDotCom Social media | Scoop.it
This infographic from Domo contains some mindblowing stats about the sheer volume of data generated by the web.


***** Great scoop by Alex to demonstrate one of my favorite quotes. Former Google CEO Eric Schmidt said, "We create as much content every 2 days as from the dawn of man up to 2003." Schmidt went on to blame "User Generated Content" from the social web so well defined here. Means our jobs as Internet marketers, at least partially and much easier to do with great products, is cutting through noise.

Marty


Via Alex Butler, Martin (Marty) Smith
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Rescooped by John van den Brink from Latest Social Media News
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5 Tips for Producing Credible and Trustworthy Infographics

5 Tips for Producing Credible and Trustworthy Infographics | AtDotCom Social media | Scoop.it

I'm posting this piece today because I know the writing is on the wall for content creators like me who rely on the written word. We all have to learn to use new content channels and the idea of making infographics is appealing.

 

It is just as important to have credible and verified information as the basis of an infographic as it is for a written piece. This post by Josh Ritchie at the Column Five blog will keep us on track.

 

He writes: "The quality of an infographic is always determined—in part—by the quality of the content that was used to create it." 

 

He gives 5 tips including checking out reliability and citing sources in full. 


Via Liz Wilson, Gerrit Bes
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Why Google's Chromebox Is Better for Small Businesses Than Big ...

Why Google's Chromebox Is Better for Small Businesses Than Big ... | AtDotCom Social media | Scoop.it
The business value of the recently unveiled Chromebox cloud-based desktop device from Samsung and Google is hard to calculate. Aimed at the enterprise, the Chromebox is really a better fit for the small business and retail ...

Via Steven Healey
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How To Use Google Analytics To Identify And Fix Underperforming Landing Pages | SEOmoz

How To Use Google Analytics To Identify And Fix Underperforming Landing Pages | SEOmoz | AtDotCom Social media | Scoop.it

Excerpted from original article:

"When I’m looking for landing pages that are underperforming, some of the metrics that I take into account include:

- Bounce rate;
- Navigation summary;
- Conversion rates;

 

Before I talk more specifically about each of these metrics, I want to touch on the power of using filters in your web analytics. If you notice that similar pages have higher than average bounce rates, for example, you can use filters to test whether or not this trend is true across the whole page type.

 

***Bounce Rate:

You should look for individual pages with remarkably high bounce rates; high traffic means they are a good opportunity for improvement. Also look for running themes and think of some ideas on how to test those themes using filters as discussed above.

 

***Navigation Summary:

You might want to check out the navigation summary report for your key pages to see where users are going next:

- Go to Content > Site Content > All Pages.
- Click on the page name.
- Select Navigation Summary from the top of the report.
- Click (entrance) in the previous page path pane on the left so that we’re just looking at users who are landing there.

 

***Conversion Rate:

Conversions can be thrown into the mix here to give you the full picture; after all, even if a page has an incredibly low bounce rate, it might be worth nothing to you if it doesn’t ultimately convert.

You have to do a little more work in GA to view landing pages with conversions by setting up a custom report.

 

5 things that might be wrong with your landing pages:

1. Is the traffic source relevant to your business?

2. Is the traffic source relevant to that landing page?

3. Have you got show-stopping technical or usability problems?

4. Are you observing basic landing page principles?

5. Are you speaking your potential customers’ language?

 

What next?

- Make obvious improvements straight away...

- Testing new pages...

- Analysis and Iteration...

 

 

Each element is analyzed with full information and with some links as examples or tools to use. Read full article here: 

http://www.seomoz.org/blog/identifying-and-fixing-your-worst-landing-pages

 


Via Giuseppe Mauriello
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9 Pet Peeves to Avoid in Your Pinterest Marketing

9 Pet Peeves to Avoid in Your Pinterest Marketing | AtDotCom Social media | Scoop.it

Pinterest has taken the social media world by storm, proving that visual content is highly effective in the world of inbound marketing. As users, we love Pinterest because it gives us a way to indulge in and organize our interests in a visual way (and boy is it addictive!). As marketers, we love Pinterest because it allows us to create engaging, visual content and has been known to provide some high-quality traffic and leads. Plus, it gives us an easy opportunity to show off a new side of our brand’s personality.


Here are the top 9 Pinterest marketing peeves and how you can avoid them.


1) Too Much Text

  • We understand Pinterest to be a visual platform, am I right? But when too much text is included in the description of the image, the description tends to flood the stream, annoying everyone in its path.

2) No Text at All

3) Linking to an Irrelevant Source (Or No Source at All)

4) Not Using Permalinks

5) Pinning Subpar Visual Content

6) Pinning Everything to One Single Board

7) Pinning to the Wrong Board

8) Not Using the 'Pin It' Button on Your Website

9) Not Measuring Your Success


Read more: http://bit.ly/LtiHWB


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How to Build Rockstar Company with Social Media Power [Infographic] | All Infographics

How to Build Rockstar Company with Social Media Power [Infographic] | All Infographics | AtDotCom Social media | Scoop.it
Social Media marketing is always useful for companies to promote products and get good conversion and sales online from internet online world with building brand...
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10 Free Tools Every Business Blogger Should Bookmark

10 Free Tools Every Business Blogger Should Bookmark | AtDotCom Social media | Scoop.it
As a business blogger, most of the tools you need to do your job live right up there in your noggin. Do you understand the subject matter you're writing about? Can you string together a sentence? Got a computer?

You're pretty much good to go.

But (isn't there always a but?) you can make your job a heck of a lot easier -- and your blog posts even better -- if you have a supplemental arsenal of tools. And to make up for that "but" I just threw down, I've got some good news for you ... all these tools are totally free


By Corey Eridon

Read more: http://bit.ly/LGOQLn

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How to Use the New Google Analytics Social Reporting Tool | Social Media Examiner

How to Use the New Google Analytics Social Reporting Tool | Social Media Examiner | AtDotCom Social media | Scoop.it
The new social media reporting tools from Google Analytics provides marketers free social media monitoring and measurement capabilities.


The new reporting features provide the most value when coupled with Google+.


This way, community managers gain insight around off-page activity as Google Analytics and Google+ are happily integrated.

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Is Pinterest The Most Trusted Of Social Media Sites? #Infographic

Is Pinterest The Most Trusted Of Social Media Sites? #Infographic | AtDotCom Social media | Scoop.it

What makes a social media site trusted?


This interesting “just the facts” Pinterest Infographic shares the data from the BlogHer survey which found that women trust Pinterest more than any other site.
If women influence your target market, you need to be there and you need be active


By Sarah Arrow - http://bit.ly/LD1PK6 

[@SarahArrow]

Sourcehttp://bit.ly/LD2co9 


Via janlgordon
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Sync Your PowerPoint Slides With Your Own Video Presentation: Zentation

Sync Your PowerPoint Slides With Your Own Video Presentation: Zentation | AtDotCom Social media | Scoop.it

Robin Good: Zentation is a web-based service which allows you to sync-up your presentation slides with the video recording of your own delivery. 


This is how how it works: 

1. Upload video
2. Upload PowerPoint
3. Sync them


Key benefits:

  • Completely self-service
  • No software to install
  • Easy to use
  • No technical knowledge required
  • No need to buy separate hosting services


Free (ad-supported), Premium and White Label options available. 

Features / pricing : http://www.zentation.com/feature_comparison.php 


FAQ: http://www.zentation.com/support-faq.php 


Try it out now: http://www.zentation.com/ 

Via Robin Good
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A Simple Cheat Sheet for Using Pinterest for Marketing [Infographic]

A Simple Cheat Sheet for Using Pinterest for Marketing [Infographic] | AtDotCom Social media | Scoop.it

To help you get started using Pinterest for marketing, the folks over at Socially Sorted and Mookoo Design pulled together the following infographic, "The 10 Commandments of Using Pinterest for Business," which guides you through best practices and tips for putting Pinterest to work in your social media marketing strategy.


Think of it as your own Pinterest marketing cheat sheet!

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Questions To Ask Before You Publish a Blog Post : @ProBlogger

Questions To Ask Before You Publish a Blog Post : @ProBlogger | AtDotCom Social media | Scoop.it

Blog Post Questions you should ask before posting...


Via Shirley Williams (XeeMe.com/ShirleyWilliams)
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Nederlandse start-up wappZapp lanceert Flipboard voor online TV

Nederlandse start-up wappZapp lanceert Flipboard voor online TV | AtDotCom Social media | Scoop.it

De Amsterdamse start-up wappZapp biedt een alternatief voor traditionele TV. De gratis app schept orde in het overweldigende aanbod online programma’s en video’s. Zo ontdek je eenvoudig leuke online TV op je iPhone, iPad of Internet TV en kijk je wat je vrienden kijken.

 

Op dit moment brengt de app het aanbod samen van ondermeer YouTube, Vimeo, Uitzending Gemist, commerciële omroepen en de opkomende online TV-kanalen. Het maakt op een slimme wijze een selectie van video’s waarmee de gebruiker kan genieten van een gepersonaliseerd avondje TV. Koppelen met Facebook is mogelijk waarmee je ziet waar je vrienden naar kijken en wat er zoal geliked wordt. Je kunt je bovendien abonneren op je favoriete programma’s waardoor je de laatste uitzending nooit hoeft te missen.

 

Een bijzondere feature is het ‘zappen’; wat het mogelijk maakt de iPhone of iPad te koppelen aan de computer of internet-TV waarmee deze als interactieve afstandsbediening fungeert en de beelden op het grote scherm weergegeven kunnen worden. Dit alles draadloos en op afstand.

 

De app is ontstaan uit de persoonlijke behoefte van oprichters Colin Ellis en Wienke Giezeman. Ellis: “We dachten: Het zou zo veel gemakkelijker moeten zijn om zelf leuke, inspirerende TV te ontdekken in plaats van afhankelijk te zijn van de saaie programmering van de televisieomroepen. Maar hoe vind je tussen het enorme aanbod online TV nou eenvoudig de leuke dingen? En bovendien zou het toch mogelijk moeten zijn om de beelden op afstand vanaf de bank naar de TV te streamen. Met deze app bieden we de oplossing. Met wappZapp kijk je wat jij wilt. Het leven is namelijk te kort voor RTL Boulevard.”

 

De iPhone en iPad apps zijn net live. Bij wappZapp zitten ze echter niet stil. Integratie van social media als Hyves, Twitter en Google+ is in de maak. In de planning staat verder de wappZapp dongel waarmee van elke TV met HDMI-aansluiting een slimme internet-TV gemaakt kan worden. Koppelen gaat dan automatisch. Zappen maar!

 

Download de app in de iTunes store.

http://itunes.apple.com/nl/artist/manyminds/id457281226

 

 

#FlowConnection


Via Laurens ten Hagen
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Facebook and comScore: “This is how to do social marketing”

Facebook and comScore: “This is how to do social marketing” | AtDotCom Social media | Scoop.it

ComScore released a new study with Facebook today explaining “how social marketing works.” If that sounds to suspicious minds like the fox explaining how to guard the chickens, that’s because it pretty much is. However, the study does contain a huge amount of useful information for social marketers.

Here are some highlights.

 

You’re more popular on Facebook

 

Social profiles on Facebook routinely get more attention than brands’ own websites. The example comScore gives is Skittles, which had 320,000 visitors to its Facebook page in March 2012, versus only 23,000 visitors to its corporate website. And that’s just visitors to the brand page; it does not count impressions of the company’s updates in fans’ news feeds.

 

The clear message from Facebook: pay attention to your Facebook presence.

 

Read more: http://bit.ly/Oyskmu


Via Martin Gysler, donhornsby
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