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Rescooped by John van den Brink from Mobile Marketing Strategy and beyond
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Top 6 Mobile Challenges & Why Your Business Needs to Adapt [infographic]

Top 6 Mobile Challenges & Why Your Business Needs to Adapt [infographic] | AtDotCom Social media | Scoop.it

I selected this infographic and article posted by Mark Fidelman on Forbes because every business needs to pay attention to this or risk loosing productivity by their workforce and much more.


Here are some highlights:


Take a look at this survey from uSamp commissioned by Yaacov Cohen to more than 500 mobile business users nationwide, in which they uncovered some very important information.


Here are just a few things they discovered:


**Of the executives surveyed, more than half (56 percent) admitted to project delays or missed deadlines because of poor mobile collaboration, and 38 percent missed business opportunities altogether


**Similarly, 54 percent of executives finish projects on the road at least half the time, of which, nearly three quarters (72 percent) finalize documents up to an hour before a presentation.


Fourteen percent finish documents within five minutes of a presentation or even after the meeting adjourns.


Half of all respondents reported difficulties in getting input from colleagues in a timely manner with 41 percent working off potentially out-of-date documents.


The most striking aspect of the uSamp data are how much work people are attempting to do outside the office.


The most striking aspect of the response from business is how little they are doing about it.


Curated by Jan Gordon covering "Mobile Marketing Strategy and Beyond"


Read and see infographic here: [http://tinyurl.com/7ol3e8y]


Via janlgordon
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John van den Brink's comment, June 18, 2012 3:13 PM
Hi Jan, you're welcome. Have a nice day!
Felos360 's comment, July 22, 2012 4:18 PM
Outstanding post on Mobile Marketing Strategy and Beyond. Felos360 L.L.C. will follow this topic and priovid you the best information all local business need to know
http://felos360.localrankingreport.com
janlgordon's comment, July 22, 2012 11:35 PM
Thank you Felos360, I'm glad you liked this post - great to meet you here, thanks for following me, will follow you back:-)
Rescooped by John van den Brink from Surviving Social Chaos
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Facebook Acquires Face.com

Facebook Acquires Face.com | AtDotCom Social media | Scoop.it
Facebook has acquired Face.com for an undisclosed amount, the Israeli startup announced Monday. The terms of the deal have not yet been disclosed.

 

In a post on Face.com’s corporate blog, CEO Gil Hirsch indicated that he and his team would be focused on building out Facebook’s mobile products.

 

“Like our friends at Facebook, we think that mobile is a critical part of people’s lives as they both create and consume content, and share content with their social graph. By working with Facebook directly, and joining their team, we’ll have more opportunities to build amazing products that will be employed by consumers -– that’s all we’ve ever wanted to do,” Hirsch wrote.


Via Brian Yanish - MarketingHits.com, donhornsby
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A Simple Guide for Setting Up Your First Google AdWords Campaign

A Simple Guide for Setting Up Your First Google AdWords Campaign | AtDotCom Social media | Scoop.it
Google is the most used search engine on the web. With over 2 billion searches a day, your customers are probably "Googling" something for which you want to show up. So in tandem with your SEO efforts, why not utilize the power of paid search to help drive more traffic to your website, and turn those Googlers into new leads and customers?


Learn how to set up a Google AdWords campaign with a step-by-step guide.

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The ONLY way to ensure all your Facebook fans see your updates is to pay Facebook – Simply Zesty - Simply Zesty

The ONLY way to ensure all your Facebook fans see your updates is to pay Facebook – Simply Zesty - Simply Zesty | AtDotCom Social media | Scoop.it

Since Facebook introduced a metric at the bottom of posts to tell you how many fans you’re reaching, there has been a bit of confusion as to why this figure is so low. Many pages reacted when they found they were only reaching an average of between 10-20% of fans. This figure shows not how many fans are actively engaging with your content, but how many fans are actually seeing it.

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U.S. Still Requests More Google User Data Than Any Other Country

U.S. Still Requests More Google User Data Than Any Other Country | AtDotCom Social media | Scoop.it
The United States has topped Google's list of user data requests for the fourth six-month period in a row, according to Google's Transparency Report.
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Rescooped by John van den Brink from Personal Branding Using Scoopit
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7 Steps to Make Small Business more Successful [Infographic]

7 Steps to Make Small Business more Successful [Infographic] | AtDotCom Social media | Scoop.it

Growing Business to earn more profits is the ultimate for all Successful Business Enterprise; follow the simple guide to achieve remarkable success in small scale...


***** I would add, "Remember your online presence isn't the same as your offline brand and reputation at least as far as care and feeding go." The idea that online is different than offline (real-life, the world, whatever you call it) can be a very different concept for many to grasp. I live about half the time online and the rest in the world (lol), so I can attest to the different rhythms, tactics and strategy needed to be successful online. Here are some good ideas offline that don't translate online:


* Immediacy - no matter what, it still takes time to get stuff from your site, out through your warehouse or vendor network to a customer's front stoop. This is why Free Shipping is so important online, it creates the perception of NOW without actually being NOW.

* Easy returns - this is why Zappos does free shipping out and back, they eliminate the "it is a pain to return" objection and so people load up and I'm betting keep most of what they buy. The key idea here is to eliminate common online objections because the over (what you stand to gain) is so much greater than the under (what you stand to lose).

* Trust and Security - Online we worry more about our identity and CCs being stolen than in a brick and mortar store. Overcome this objection with trust marks and friendly T&C's (terms and conditions) that cover the legal issues without being off putting.

* Out-of-Stock (OOS) - OOS hit the offline merchant too, but in a 50K or 100K SKU (stock keeping unit) store you may not notice a missing product as much as if you searched and found a product page that informs you the product is coming in soon. Merchants leave OOS product pages up to NOT destroy their organic listing, but the smart move is to offer a link to a relevant product with a special "sorry for the inconvenience" deal.

* 5 Senses engaged - Stores engage sight, touch, taste, smell and hearing better than any website can or ever will, so online merchants must use images and words to communicate sensations across all five senses. Online retailers get to tell STORIES and doing so can be a real advantage.


Online retailers should take on these store advantages directly while pointing out the many advantages of shopping online including: bigger selection, customer reviews, ability to tell stories, community created from UGC (user generated content) and the ability to be found, shopped and bought from 24/7/365.

Great suggestion and SMBs should follow every step outline in the attached infographic plus one :).

Marty


Via Martin (Marty) Smith
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Rescooped by John van den Brink from Extreme Social
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What Does 'Klout' Really Mean? – Social Churn

What Does 'Klout' Really Mean? – Social Churn | AtDotCom Social media | Scoop.it
The interviewer went on to show him what Klout was. They eventually came to find out Fiorella's score, as it turned out his influence throughout his network was 34. The interview was cut short, Fiorella was eliminated as a ...

Via Rami Kantari
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Suggested by Joy Bhattacharya
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How to start a Social Media Campaign

How to start a Social Media Campaign | AtDotCom Social media | Scoop.it

The strategy of successful business is simple- Reach for the masses and persuade them to try your products or services. In today's world, the masses can be reached online in an easier way with the help of Social Media websites that have literally sprung up in every corner of the web.


Every campaign must have its objectives and you only need to create strategies for the accomplishment of those objectives:

1- Study your business objectives

2- Setting up your campaign

3- Engage with your audience

4- Updating your Content

5- Providing Feedback

6- Track your success


By Joydeep Bhattacharya


Read more: http://bit.ly/LgqbfB


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Rescooped by John van den Brink from Curation Revolution
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19 Viral Marketing Stories Sure To Get Your Company Rocking To The Top [Infographic]

19 Viral Marketing Stories Sure To Get Your Company Rocking To The Top [Infographic] | AtDotCom Social media | Scoop.it
Marketing Business is one factor to success business opportunities to new growth to potential customers with product or services in Viral marketing Strategy..


**** Well done infographic summary of some cool ideas. Marty


Via Christino Martin, Martin (Marty) Smith
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How to Avoid 17 Internet Scams [INFOGRAPHIC]

How to Avoid 17 Internet Scams [INFOGRAPHIC] | AtDotCom Social media | Scoop.it
All over the world, Internet scams abound. Check out this infographic for tips on how to ensure that you don't fall prey to a scheme.
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Rescooped by John van den Brink from Internet Marketing Strategy 2.0
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Relationships and Recommendations Soon More Valuable Than SEO

Relationships and Recommendations Soon More Valuable Than SEO | AtDotCom Social media | Scoop.it

Jan Gordon: "Here's what caught my attention:


 AxelAs long as people search for a product not knowing their name or a technology, not knowing its source or a solution not knowing who is a potential supplier SEO is an important part of the marketing mix...


However, this is slowly and steadily changing.


Today 60 – 80% of the so called educated purchase decision is based on recommendations by trusted individuals or groups that have no or no significant interest in the sale but helpful and experienced people using or knowing the product or service in need.

 

And the number of recommendation based purchases is steadily growing. I'm sure it will hit the 80 – 90% range in the next 5 to 10 years.


Now – what does that mean to SEO?


Why should a business invest in search engine optimization if most of the purchase decisions are based on recommendations?


Wouldn't it be smarter to invest into the "recommendation chain" instead in SEO?


Wouldn't it be more effective and successful to make sure people recommend a product than hoping to come up higher in the list of search results?"

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read the full article: http://bit.ly/AxRrEr


Via janlgordon, k3hamilton, juandoming, Ilya Levin, Robin Good
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janlgordon's comment, March 15, 2012 8:05 PM
Gideon.Rosenblatt
You made my day! I always love reading and curating your articles this was definitely no exception. Thank you for always raising the bar and making us pay attention to what's really important.
janlgordon's comment, June 17, 2012 3:53 PM
Thank you for this Robin, it's greatly appreciated. It's exciting to watch and be a part of all this change, I'm sure you agree:-)
Robin Good's comment, June 18, 2012 2:28 AM
Yes Jan... I don't know exactly what you are referring to, but this the only sure thing we have today: this is time of fast and continuous change... so I am certainly enjoying the ride.

On another note: I would humbly suggest to consider posting shorter stories, especially when you are also pointing to the original, as what I am looking for from you, is not a rehash of what's in the article - outside of a 1-3 para excerpt - but the reasons why you are recommending it. You are already doing both, but it is overwhelming for me. Too much stuff, and I haven't even seen the original yet.

I would also gently mute some of the visual noise you create by heavily formatting with asterisks, bolds and big font sizes. In my case that doesn't help much. It actually hinders my ability to rapidly scan and check whether you have something good there.

I suggest to limit greatly the formatting options you use and to highlight only what is really relevant, because when too many things are highlighted, bolded, asterisked, none has any more an effect on me. It's like a crowd screaming: who do you help? :-)
Rescooped by John van den Brink from Just Story It! Biz Storytelling
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10 Steps To Designing An Amazing [Storied] Infographic

10 Steps To Designing An Amazing [Storied] Infographic | AtDotCom Social media | Scoop.it
Information can be useful--and even beautiful--but only when it’s presented well. In an age of information overload, any guidance through the clutter comes as a welcome relief. That’s one reason for the recent popularity of information graphics.


Got data? Need it to tell a story? Then make sure you read this article about constructing a storied infographic. An infographic is one visual storytelling method.


Yes, there are graphics tips here for us non-graphics people like "Choosing a Format". But the majority of the article is about effective storytelling with data. Like tips on "Finding the Narrative" and "Identifying Problems" (essential to a good story) to locating the "Hero" or key message.


And I like how the author, Josh Smith, dicusses determining a visual approach.


In the end, having graphic design skills seems necessary to do this type of visual storytelling well. 


Yet I think that there are plenty of ways to use the tips in this article to take simple data in our work and turn it into visually inspiring pieces without being a graphic designer. 


So take these tips and play/experiment with the simple tools we do have available to us non-graphic biz folks: PowerPoint, MSPublisher, Excel, Keynote, Prezi, and the like.


Read the full article here: http://www.fastcodesign.com/1670019/10-steps-to-designing-an-amazing-infographic 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


Via Karen Dietz
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Rescooped by John van den Brink from BI Revolution
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10 Reason Why Partnership Works Best in all Business [Infographic]

10 Reason Why Partnership Works Best in all Business [Infographic] | AtDotCom Social media | Scoop.it

Partnership business works best in all forms in world with succeeding together by sharing work and ideas with perfect management plans working achieving success...

***** Cool suggestion. Marty


Via Martin (Marty) Smith
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Rescooped by John van den Brink from EPIC Infographic
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How to Get More Clicks on Twitter [INFOGRAPHIC]

How to Get More Clicks on Twitter [INFOGRAPHIC] | AtDotCom Social media | Scoop.it

The infographic shows how you can get more clicks on Twitter starting with creating interesting content and limiting the characters from 120-130. 


Via Debra Askanase, Jonha Revesencio
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Jim Signorelli's comment, June 19, 2012 9:37 AM
Now this is what I call great "content."
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Put your Facebook news feed on steroids using Interest Lists

Put your Facebook news feed on steroids using Interest Lists | AtDotCom Social media | Scoop.it

The news feed has always been the focal point of the Facebook service, but it is getting noisier with more content from friends, family, brands, media companies, adverts and people you subscribe to competing for attention.


What is starting to happen is that your friends and family are getting pushed into the background with large volumes of updates and news coming from third parties starting to take over. 


For a service like Facebook that is mostly about communicating with friends and family, that is a real problem. This was something the company recognised and so it introduced interest lists to help counter this problem.

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New App stores all your online passwords and uses phone as login tool

New App stores all your online passwords and uses phone as login tool | AtDotCom Social media | Scoop.it

Most of us have dozens of passwords for the various services that we regularly use online and remembering them all while logging in and out multiple times can be a massive pain in the ass.


Car company Ford has come up with a brilliant new smartphone app that remembers all your passwords and instantly logs you in to all your favorite services via bluetooth when you come close to your computer.

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