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How to Use AIDA Principles to Revitalize Your Content

How to Use AIDA Principles to Revitalize Your Content | AtDotCom Social media | Scoop.it

Traditional marketing — advertising in particular — isn’t dead. If nothing, it still lives up to be a great teacher for all things marketing. 


Even the modern email marketing campaigns, landing pages, banners, and all other advertisement forms still follow the AIDA model – one way or the other. Your content should follow suit. If you are not developing your content for a purpose, you aren’t doing it right.


Read more: http://socialmediatoday.com/dave-ken/2228131/how-use-aida-principles-revitalize-your-content


John van den Brink's insight:

Great article about the AIDA Principles and how the modern marketing campains still follow this model

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Heather Koroll's curator insight, March 21, 2014 8:35 PM

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Keri Jaehnig Talks About Facebook Stories on Curatti On Air

Keri Jaehnig Talks About Facebook Stories on Curatti On Air | AtDotCom Social media | Scoop.it
Facebook Stories have not yet been released for Facebook Pages. But that doesn’t mean businesses can’t benefit from thei

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janlgordon's curator insight, June 9, 11:52 PM

In this latest video podcast interview on Curatti Keri Jaehnig, owner of Idea Girl Media, discusses how to effectively use Facebook Stories for your business.

 

Brand ambassadors can take advantage of Facebook Stories even though this is not yet available for Pages.

 

Use Facebook Stories to Build Your Brand

 

Facebook Stories are available on profiles for mobile users. I agree that in order to bring more visibility you need to take advantage of this powerful real-time video tool.

 

Jeahnig explains exactly what this feature can provide for your marketing.

 

Here's what caught my attention:

 

  • For anyone getting into live video Facebook Stories is a great tool to use. The earlier you get on board the farther ahead of the competition you will be.

 

  • A couple of ways to approach your audience is with industry news or showing them your work space. What you record depends on your niche and goals.

 

  • The human factor adds trust to your brand. You need to establish this as quickly as possible when building your business.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

  

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