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Rescooped by John van den Brink from Social Media Useful Info
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12 Myths About Content Curation (Busted) via @Ivo_64

12 Myths About Content Curation (Busted) via @Ivo_64 | AtDotCom Social media | Scoop.it
When it comes to curating content to add to your editorial calendar, sometimes it can look pretty simple at a glance, adding topics and planning your next piece — or does it? Content curation m…

Via Guillaume Decugis, Ivo Nový
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Alfredo Corell's curator insight, December 13, 7:29 AM

Myth #1: Content Curation Is One Size Fits All.

Myth #2: Content Curation Is Quick.

Myth #3: Content Curation Is All Automated.

Myth #4: Your Influencers Know What’s Best.

Myth #5: Content Curation Is The Same Thing As Copy/Paste.

Myth #6: Curated Content Upstages Your Original Content.

Myth #7: You Aren’t a Thought Leader If You Use Third Party Content.

Myth #8: Content Curation is Predictable.

Myth #9: Always Share The Same Sources.

Myth #10: Sharing a Link is Good Enough.

Myth #11: Only Share Content That’s Popular.

Myth #12: Throw Content At The Wall And See What Sticks.


Read more at http://www.business2community.com/content-marketing/12-biggest-content-curation-myths-busted-01089590#H7PGIuJWAJiCLrE8.99
Willem Kuypers's curator insight, December 16, 10:44 AM

Commentaire intéresssant à propos de la curation.

Ivo Nový's curator insight, Today, 9:46 AM
Guillaume Decugis's insight:

When we started working on Scoop.it, we had a lot of questions on why we even needed tools for content curation. Some were questioning the purpose or the effectiveness of curation, others were convinced it was a valuable practice but challenged the need for a tool. "I don't need a tool to tweet links, right?" or what Julia McCoy refers to as Myth #10 in that great post. 


She does a great job debunking 12 misconceptions which are still quite common about content curation but which luckily are starting to die as content curation delivers more and more results and thanks to educational content like hers.

Rescooped by John van den Brink from MobileWeb
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Facebook brings Graph Search to mobile, now lets you find posts in addition to people and places via @MarketingHits

Facebook brings Graph Search to mobile, now lets you find posts in addition to people and places via @MarketingHits | AtDotCom Social media | Scoop.it
Facebook today announced a major update to its search feature. The social network’s Graph Search, which lets you find people, places, and information based on human connections, is launching on mobile. Oh, and it can finally find Facebook posts, in addition to all of the above.

Graph Search first arrived in January 2013, and the company says users have been giving feedback on the beta ever since. The biggest request has been, unsurprisingly, being able to find posts you’ve seen before.

We’ve often been frustrated with seeing a post on our News Feed, and then being unable to find it a few hours later or even just moments after refreshing the page. “With a quick search, you can get back to a fun video from your graduation, a news article you’ve been meaning to read, or photos from your friend’s wedding last summer,” Facebook said.

Given that most of Facebook’s users are on mobile, it should be no surprise the other major request was better search on smartphones. Facebook said today’s updates were designed for mobile, and so they’re rolling out not just on the desktop, but in the iPhone app as well:

Via Brian Yanish - MarketingHits.com
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Rescooped by John van den Brink from MarketingHits
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Landing Page Copywriting Mistakes You Should Avoid via @MarketingHits

Landing Page Copywriting Mistakes You Should Avoid via @MarketingHits | AtDotCom Social media | Scoop.it
Keep ‘em guessing.

It may work on a first date but it’s not a good tactic for your landing pages.

Why?

Because ambiguity in your copy can be a conversion killer.

Many marketers seem to have a difficult time writing copy that keys their prospects into exactly what they need to do. More often than not, that leaves them with landing page copy that keeps prospects guessing.

And guessing leads to confusion… which leads to frustration… which usually leads to a bounce.

Not sure if your landing page is riddled with less than straightforward copy? Worried that ambiguity is hurting your conversions? Here are a few common copywriting mistakes to avoid.

Via Brian Yanish - MarketingHits.com
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Rescooped by John van den Brink from Design Revolution
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Web Design Trends 2015 & Hot To Keep Your Website Current via @Curagami

Web Design Trends 2015 & Hot To Keep Your Website Current via @Curagami | AtDotCom Social media | Scoop.it

Now it’s time to analyze the web designs that have emerged this year, and place predictions for the possible trends that lie ahead for 2015.

Marty Note
Promise to create a mashup of all web design trends postings to identify common consensus and outliers.


Via Martin (Marty) Smith
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Rescooped by John van den Brink from Extreme Social
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Why Millennials Engage With Brands on Social Media via @Ramikantari

Why Millennials Engage With Brands on Social Media via @Ramikantari | AtDotCom Social media | Scoop.it
Social Media - Some 84% of Millennials say they like companies on Facebook as a way to show their support for the brand, according to a recent report from The Center for Marketing ...

Via Kamal Bennani, Rami Kantari
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Melanie Leszcynski's curator insight, December 10, 11:34 AM

This survey helps to show what millennials enjoy about social media in addition to brands they enjoy seeing on each different platform. This was interesting to see because some brands were very popular overall and specific brands were only popular on one platform. 

Gary Campbell's curator insight, December 10, 6:44 PM

 

Millennials are considered to be the game changers in today's workplace.

Mike Allen's curator insight, December 11, 6:38 PM

Obvious but deeper needs than these exist so we need insight into life stages motivations not just age

Rescooped by John van den Brink from Designing design thinking driven operations
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5 Shifts to Fix Your Social Media Metrics

5 Shifts to Fix Your Social Media Metrics | AtDotCom Social media | Scoop.it
On the social media consulting side of our business at Convince & Convert, my team and I are frequently called in to advise companies on how to improve and enhance their social media metrics.

Via Blaine Victor Morrow, Fred Zimny
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donhornsby's curator insight, December 9, 4:21 PM

The goal is not to be good at social media. The goal is to be good at business because of social media.

Rescooped by John van den Brink from Social Media Strategies
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20 Tools to Promote Your Content via @Ivo_64

20 Tools to Promote Your Content via @Ivo_64 | AtDotCom Social media | Scoop.it

Here is a list of tools to help promote your content. There are tools to run promoted ad campaigns, schedule and target your distribution efforts, gain the support of influencers, and create real buzz.


Via Ivo Nový
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Ivo Nový's curator insight, December 6, 9:58 AM

Definitely a great list of tools to spread your content and boost your content's social engagement.

Rescooped by John van den Brink from MarketingHits
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Is It Time to Rethink Your Brand’s Reliance on Facebook?

Is It Time to Rethink Your Brand’s Reliance on Facebook? | AtDotCom Social media | Scoop.it
A few weeks away, Facebook put the remaining nails in the coffin of brand advertisers’ ability to organically reach audiences. So now that it’s become a pay for play landscape, does that mean your brand should be shying away from Facebook?

Absolutely not. Imagine if you’d never heard of Facebook, but a company came along today and said it could offer sophisticated ad targeting, measurement and tracking, at a frequency that ensured your brand would regularly be in front of your target audience. Would you pay to use it? We thought so.

Via Brian Yanish - MarketingHits.com
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Rescooped by John van den Brink from Social Media Useful Info
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18 Effective Social-Media Tools That Will Save Your Time

18 Effective Social-Media Tools That Will Save Your Time | AtDotCom Social media | Scoop.it

Most small businesses juggle several social media accounts at once, and with great difficulty.


Thankfully, web developers have come to the rescue with a myriad of applications to maximize the social-media experience across all platforms.


Here are 18 of the most effective and time-saving applications currently on the market across the five most popular social media sites for business.


Via Ivo Nový
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Rescooped by John van den Brink from Business in a Social Media World
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Social media in numbers (November 2014)

Social media in numbers (November 2014) | AtDotCom Social media | Scoop.it
Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below -- updated to November 2014.

Via Cendrine Marrouat - www.socialmediaslant.com
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Marco Favero's curator insight, November 28, 4:15 AM

aggiungi la tua intuizione ...

Laura O'Brien's curator insight, December 2, 4:00 PM

I think most of us have accepted the idea that social media has dramatically increased in numbers over the last decade. But I don't think we are fully aware of those numbers and what they actually translate to, paving way for what will come. I loved this article because I thought it was informative and super relevant to shine attention to. 

Rescooped by John van den Brink from Just Story It Biz Storytelling
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Data Storytelling: A Fab Technique For Presentations

We often hear that a presentation needs a good story. But the tricky part is to get your story to be clear and concise. So how can you avoid beating around the…

Via Karen Dietz
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Djebar Hammouche's curator insight, November 19, 2:15 AM
Data Storytelling: A Fab Technique For Presentations
Ivo Nový's curator insight, December 6, 1:21 PM

Write down, in order, the 10 Most Important Things you want to tell your audience.

These 10 things become short headlines on each of your slides.

Keep it clear and concise. Like any other story it should have a beginning, middle, and an end.

Елена Гончарова's curator insight, December 7, 3:48 AM

добавить ваше понимание ...

Rescooped by John van den Brink from Living & Learning
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How to Get More Traffic From Every Post

How to Get More Traffic From Every Post | AtDotCom Social media | Scoop.it

Traffic is a catch-22. You need people to share, but what if you have no traffic?. Here's how you can get more traffic from every post, every time.


Via Kamal Bennani, massimo facchinetti, Alex Watson
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AnointedMediaEv's curator insight, November 20, 2:07 PM

Needed info!

Melanie Leszcynski's curator insight, December 10, 11:15 AM

This is a fantastic overview of the 'new SEO process' that explains how companies are having more and more issues trying to continually product engaging content to their consumers. It also contains tips to help you get back on track in the social media realms especially. 

Rescooped by John van den Brink from Social Media Useful Info
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Meet the 12 Wealthiest People in Social Media

Meet the 12 Wealthiest People in Social Media | AtDotCom Social media | Scoop.it
Some of the names on our Top 12 list are familiar industry figures. Others are hardly household names. The common thread: They have all made billions from social media.

Via Ivo Nový
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Rescooped by John van den Brink from Social Media Useful Info
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What's Changing in Social Media Marketing in 2015 via @Ivo_64

What's Changing in Social Media Marketing in 2015 via @Ivo_64 | AtDotCom Social media | Scoop.it
In 2015, new trends will require that companies make changes to their social media marketing strategy to remain relevant and competitive.

Via Brian Yanish - MarketingHits.com, Scott McElreath, robosheauk, Ivo Nový
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clare wakeman's curator insight, Today, 11:05 AM

the only thing thats going to be changed in social media that all bad apples in the systems will be going and walsall council will be found out what there real fallings are

Rescooped by John van den Brink from MarketingHits
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3 Ways to Convert Your Visitors with Targeted Copy #Neuromarketing via @MarketingHits

3 Ways to Convert Your Visitors with Targeted Copy #Neuromarketing via @MarketingHits | AtDotCom Social media | Scoop.it
How do you write more targeted messages that will persuade your prospects to buy into what you’re selling?

As a conversion copywriter, I get asked this question in one form or another all the time. Making more sales or getting more leads on their websites has everything to do with copy that not only connects with visitors, but connects immediately.

Why? Because you’ve only got seconds to grab your visitors’ attention before the dreaded bounce. In fact, the first 10 seconds are critical for your visitors’ decision to stay or leave. Which means, your words need to be doing some pretty heavy lifting.

Crafting key messages targeted and highly relevant to those people most likely to become your customers will improve your odds of not only keeping visitors on your site longer but improving conversions.

Let’s take a look at three ways to help you do just that.

Via Brian Yanish - MarketingHits.com
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Rescooped by John van den Brink from Mastering Facebook, Google+, Twitter
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Social Media Strategy Template

Social Media Strategy Template | AtDotCom Social media | Scoop.it
Download the PDF of the Social Media Strategy Template here http://www.slideshare.net/SalFalko/social-media-strategy-template-42529456...

Via Stefano Principato, massimo facchinetti
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Rescooped by John van den Brink from MarketingHits
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5 Ways to Make Your Online Store More Social via @MarketingHits

5 Ways to Make Your Online Store More Social via @MarketingHits | AtDotCom Social media | Scoop.it
As the social commerce sector continues to grow, make sure you're working these tips into your online retail strategy to stay competitive.


Social commerce grew 60 percent last year, earning the top 500 online retailers $2.69 billion, according to a report by BI Intelligence. That’s just a fraction of sales from other marketing channels, but it’s growing at a more significant rate (compare the 60 percent social commerce increase to a 17 percent increase in e-commerce on a whole). With social media channels driving more and more sales, it’s important to not only focus on your off-site social media efforts, but to also bring those social aspects to your site. The following are five ways to make your online store more social:


Via Brian Yanish - MarketingHits.com
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5 Ways to Improve Your Instagram Marketing

5 Ways to Improve Your Instagram Marketing | AtDotCom Social media | Scoop.it
Is there a place for Instagram in your marketing plan? Do you want to use Instagram effectively for your business? Instagram is more than a fun, photo-based social network. It can help you promote your products or services, get more leads and generate conversions. In this article I'll explain how to use Instagram to drive big…
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Rescooped by John van den Brink from MarketingHits
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7 Hot Trends Defining Your Content Strategy via @MarketingHits

7 Hot Trends Defining Your Content Strategy via @MarketingHits | AtDotCom Social media | Scoop.it
Content marketing is an essential component in buyer engagement, social media, lead generation and online marketing. In fact, the power your content carries is growing by the day as new tactics and trends propel content development to new heights in brand publishing.
Blogging is not enough. Social media is not enough. There is a methodology that makes up smart content creation and it focuses on attracting, converting and inspiring your target audience — your clients and potential clients. Content needs to engage, inform and delight in order to build market identity, brand ambassadors and new opportunities for business growth and development.
What does this mean for your 2015 content strategy?
A comprehensive content marketing strategy is in order if you want to be not just a successful participant, but a winner, when it comes to creating effective content that fuels your brand awareness.

Via Brian Yanish - MarketingHits.com