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Rescooped by John van den Brink from Social Media Company Valuations and Value Drivers
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Nightly News: Study: Teens leaving Facebook as parents flood site

Video on msnbc.com: As Facebook’s popularity surges among generations older than millennials, a new survey shows that teens are doing an about face, moving away from the social media platform in favor of Twitter, Instagram and Snapchat.

Via Tim Fernback
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Tim Fernback's curator insight, December 29, 2013 12:24 PM

Changing Demographic for Facebook, something we have known for a while.  A NBC news profile.

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Rescooped by John van den Brink from Entrepreneur Bookstore
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Do These 50 Things Regularly and You'll Become a Better Entrepreneur

Do These 50 Things Regularly and You'll Become a Better Entrepreneur | AtDotCom Social media | Scoop.it

The best lessons come from experience, and only by adopting beneficial habits on a daily basis can you gradually attain the excellent leadership, decision-making and adaptability necessary to assure your success as a startup founder.


Via Ivo Nový
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Rescooped by John van den Brink from Design Revolution
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The Googleization of the World: SEO, RankBrain, Penguin 4.0 & Time

The Googleization of the World: SEO, RankBrain, Penguin 4.0 & Time | AtDotCom Social media | Scoop.it

We Live In Google's World
If the web is the wild west then Google is the organizing and calming sheriff. There latest moves including slapping artificial intelligence into their algorithm and moving to real-time updates mean  we live in Google's world perhaps more than ever. 

Google's ability to balance an ever changing world on the head of a pin can be admired, feared or detested depending on where your website is coming out, on how much traffic your site is losing or gaining based on the latest.

These changes mean a favorite too, the Penguin Tool ( http://barracuda.digital/panguin-tool/) is about to lose it's relevance. The ability to overlay Google's moves on your Google Analytics is yet another "not provided" move. Google wants to hold and control their data since control translates into the ability to sell those tools back to us.

As my friend and Google Watcher, Bill Slawski told me he thinks web marketers should be boning up on AI. As we lose our ability to SEE and learn from the web's data Bill is right. We better know AI or diversify our multichannel marketing FAST. 

We live in Google's world perhaps now more than ever!

http://www.curagami.com/google-penguin-4-rankbrain-love/?v=7516fd43adaa 

http://barracuda.digital/panguin-tool/


Via Martin (Marty) Smith
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Rescooped by John van den Brink from digital marketing strategy
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How to Use Analytics to Increase Instagram Engagement

How to Use Analytics to Increase Instagram Engagement | AtDotCom Social media | Scoop.it
I'm going to share some solid tips to increase Instagram engagement with analytics. Nothing is super complicated, it just takes time and some work.

Via malek
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malek's curator insight, February 8, 7:08 PM

• How to create an Instagram strategy
• Track your biggest supporters
• Easy-to-use daily and weekly Instagram admin task list

Rescooped by John van den Brink from Information Technology & Social Media News
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Complete Beginner's Guide to Content Strategy

Complete Beginner's Guide to Content Strategy | AtDotCom Social media | Scoop.it
Ready to get real about your website's content? In this article, we'll take a look at Content Strategy; that amalgamation of strategic thinking, digital publishing, information architecture and editorial process. Readers will learn where and when to apply strategy, and how to start asking a lot of important questions.

Via Jesús Hernández
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Scooped by John van den Brink
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Facebook is changing which posts you'll see first in the News Feed — again

Facebook is changing which posts you'll see first in the News Feed — again | AtDotCom Social media | Scoop.it
Facebook revealed Monday that its updating News Feed based on feedback from user surveys about what types of content they like to see in their feeds.
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Rescooped by John van den Brink from All About LinkedIn
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Live Webinar: Using LinkedIn for Brand Marketing

It’s your job to create and sustain positive awareness for your brand throughout the long buyer’s journey and beyond. We can help. Join LinkedIn's own Andrew K…

Via Anita Windisman
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Rescooped by John van den Brink from MarketingHits
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Facebook Now Tracks Call-to-Action Clicks via ‘Actions on Page’ Insights Tab

Facebook Now Tracks Call-to-Action Clicks via ‘Actions on Page’ Insights Tab | AtDotCom Social media | Scoop.it
Facebook has been pretty forward about suggesting that page owners add some kind of call-to-action on their page.

These call-to-action buttons are not just for advertisers and can be used to drive traffic back to your company’s website, call attention a whitepaper or have people sign up for your email list.

Via Brian Yanish - MarketingHits.com
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Rescooped by John van den Brink from digital marketing strategy
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How to Use Hashtags Effectively for Social Media Growth - DhariLo #SocialMedia

How to Use Hashtags Effectively for Social Media Growth - DhariLo #SocialMedia | AtDotCom Social media | Scoop.it
Hashtags are a little misunderstood in social media (from a marketing perspective). Learn how to use hashtags effectively for social media growth (plus some basic hashtag do's and don'ts)

Via malek
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malek's curator insight, January 28, 10:02 AM

Hashtags are a search function, so using them for social media will help more people find your profiles, posts, and content

Rescooped by John van den Brink from Content Marketing, Curation, Social Media & SEO
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My Single Best SEO Tip for Improved Web Traffic

My Single Best SEO Tip for Improved Web Traffic | AtDotCom Social media | Scoop.it

"If content is king, then the user is queen, and she rules the universe." Are you focusing too much on the content, rather than the user? In his last post as a Mozzer, Cyrus Shepard offers his single greatest SEO tip for improving your web traffic.


Via Guillaume Decugis
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Guillaume Decugis's curator insight, January 28, 3:14 PM
Interesting SEO advice that makes total sense and that is based on common sense: aligning all the steps in the search process can bring great results. Understand user intent when they search, align SERP snippets and optimize page copy accordingly. Here's how.
Rescooped by John van den Brink from digital marketing strategy
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Top Twitter marketing strategies you don’t want to miss in 2016

Top Twitter marketing strategies you don’t want to miss in 2016 | AtDotCom Social media | Scoop.it
Video and long form content might be here to stay.

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malek's curator insight, January 27, 9:21 AM

Visual content is also statistically proven to allow viewers to retain up 65% of the content 3 days later, giving your message more impact.

Rescooped by John van den Brink from Social Media Useful Info
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Why You Need a Social Media Marketing Plan

Why You Need a Social Media Marketing Plan | AtDotCom Social media | Scoop.it
More than 74 percent of adults use a social networking site. Of those, 78 percent say a company’s social media posts influenced their buying decisions. Your organization cannot miss the chance to influence almost 80 percent of its market.

Via Ivo Nový
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