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10 Ways B2C Content Marketing Is Different From B2B

10 Ways B2C Content Marketing Is Different From B2B | AtDotCom Social media | Scoop.it
B2C Content Marketing Laggards Narrow Gap With B2B - New CMI Study and How B2C Content Marketing Is DIFFERENT
You knew the gap between B2C laggards and…

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, October 15, 2013 1:08 PM

When I scooped the Content Marketing study showing a narrowing gap between B2C and B2B content marketing it struck me to share 10 ways B2C content marketing is different than B2B. I spent 7 years as a Director of Ecommerce and the last two as Marketing Director for Atlantic BT, a B2B web and software Development Company in Raleigh so can speak intelligently about both camps (one would hope :).

Here are 10 Ways B2C content is different than B2B:

* More User Generated Content.
* More contests and games.
* Less content creation.
* More content .
* More snippets and keywords less paragraphs and white papers.
* More social content less evergreen.
* Visual support important to both, REALLY important B2C.
* Content has to be FLATTER (less linked, less words, more bullets) and more visually support of immediate conversion.
* LESS YOU (website owner) more THEM (community formed around brands or products or your website).
* Money is ultimate judge of success.

You could argue money is the ultimate litmus test for both, but B2C is about money today and B2B is about money tomorrow.

Dennies Bright's comment, October 16, 2013 5:29 AM
True
PivotPointBrands's curator insight, October 16, 2013 11:56 AM

Nice, succint differences. Each difference could generate a good discussion in itself. On a related note, I've been getting a better understanding of brand journalism lately, and I would say it does not have a role in B2C content marketing because of the short attention span of the B2C audience. 

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Why SEO Strategies Are Boycotting Your Content ...

Why SEO Strategies Are Boycotting Your Content ... | AtDotCom Social media | Scoop.it
'Do you know how and where your website visitors, email subscribers and social media followers are accessing and consuming your content? Content marketing and SEO work best when done together.
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Big changes are coming to Firefox, to win back users and developers via @andreaschriscy

Big changes are coming to Firefox, to win back users and developers via @andreaschriscy | AtDotCom Social media | Scoop.it
XUL is on the way out. New features will focus on being "uniquely Firefox."

Via OFFICIAL ANDREASCY
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Stop Treating Pinterest Like a Social Media Platform - Tailwind Blog via @Tribe2point0

Stop Treating Pinterest Like a Social Media Platform - Tailwind Blog via @Tribe2point0 | AtDotCom Social media | Scoop.it
While Pinterest is technically a social media platform, it's also so much more. Learn why you need to stop treating it like Facebook and Twitter.

Via Kelly Lieberman
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Top Social Media Site and Their Impact on Business and Social Life!

Top Social Media Site and Their Impact on Business and Social Life! | AtDotCom Social media | Scoop.it
Social media has really changed the way businesses function nowadays and the cool thing is they are bound to change with time. New trends will surface and more features will be added. Many websites like Facebook, Millioninone have changed the way advertising took place. In the midst of all this hype many social media websites became popular they are follows: 

Facebook: The name is enough isn’t it Facebook has proved its dominance and proved to be the best social media website of all time.


Millioninone: Millioninone is new on the block but really packs a wallet. With unprecedente
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Twitter's new 'Personas' let brands easily target millenials, baby boomers and more via @MarketingHits

Twitter's new 'Personas' let brands easily target millenials, baby boomers and more via @MarketingHits | AtDotCom Social media | Scoop.it
Twitter unveiled Audience Insights back in May to help brands get a better grasp of the people they reach on the platform. Now the company is upgrading Insights with new demographic data, buying behavior and more.

First up, Twitter is introducing something they call ‘personas,’ which are basically quick ways to categorize audiences based on similar attributes. Some of these include ‘millenials,’ ‘baby boomers,’ and ‘business decision-makers.’

Via Brian Yanish - MarketingHits.com
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SageRave of Get Custom Content's curator insight, July 6, 3:15 PM

But do some personas need messages longer than those Twitter allows?

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5 Facebook Advertising Tools That Save Time and Improve Your ROI

5 Facebook Advertising Tools That Save Time and Improve Your ROI | AtDotCom Social media | Scoop.it
Do you advertise on Facebook? In this article you'll discover five Facebook advertising tools that save you time and boost your return on investment (ROI).


By Larry Kim

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How to get email addresses from Twitter accounts via @Ivo_64

How to get email addresses from Twitter accounts via @Ivo_64 | AtDotCom Social media | Scoop.it

How to get email addresses from Twitter users. We look at what data Twitter provides and how you can gain email addresses from Twitter.


Via Sergio Prior, Ivo Nový
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Here’s What “Quality Content” Actually Means via @Ivo_64

Here’s What “Quality Content” Actually Means via @Ivo_64 | AtDotCom Social media | Scoop.it
Learn what "quality content" actually means when it comes to blogging and content marketing. Get tips on how to write better blogs.

Via Pantelis Chiotellis, Ivo Nový
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SENAME Interactive's curator insight, June 24, 2:03 AM

Many focus on quantity instead of quality. However, quality wins quantity. This post should help. 

2DiFore Marketing Solutions's curator insight, June 25, 8:25 AM

Clear, concise, short, sweet and to the point....have you heard these suggestions before? Sure you have when telling a story well same is true with the content you create for your blog or social media content. Engage them quickly and they will keep coming back!

Rescooped by John van den Brink from digital marketing strategy
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54 Clear Warning Signs That You Work in Social Media via @malekalby

54 Clear Warning Signs That You Work in Social Media via @malekalby | AtDotCom Social media | Scoop.it

If you’re reading this, you likely work in digital marketing. Join hundreds of your peers at the most advanced social marketing conference of the year at Social Fresh 2015.


Via malek
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malek's curator insight, June 22, 7:41 AM

and the winner is 

  1. You actually don’t like being referred to as an expert/guru/ninja in your field — Vincenzo Landino
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How to Turn Your Commute Into a Time of Productivity via @andreaschriscy

How to Turn Your Commute Into a Time of Productivity via @andreaschriscy | AtDotCom Social media | Scoop.it

Having a commute on public transportation can be boring. You sit there for some amount of time waiting to get to your destination. It feels like wasted time, but here's a secret for you: it doesn't have to be. You can use that long, tedious commute as an exercise in productivity.


Via OFFICIAL ANDREASCY
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OFFICIAL ANDREASCY's curator insight, June 22, 12:14 PM

Who says a long commute has to be wasted time?

Rescooped by John van den Brink from MarketingHits
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Pinterest Streamlines & Simplifies Its Search Interface via @MarketingHits

Pinterest Streamlines & Simplifies Its Search Interface via @MarketingHits | AtDotCom Social media | Scoop.it
When first launched, one of the biggest faults of Pinterest was the lackluster search experience. Thankfully those days are long behind us and a new change to Pinterest search may turn this former detractor into a major advantage.

Via Brian Yanish - MarketingHits.com
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Pros and Cons Of The Social Media

Pros and Cons Of The Social Media | AtDotCom Social media | Scoop.it
Social media is an important component it comes to use in advertising and marketing, when used in an effective manner. Having the benefits of word of mouth, but on a bigger scale social media gives organization a number of benefits; and can substantially increase customer perception and brand value of a product or service. There are many advantages of social media they are as follows:

Increased Traffic and Sales: Social media websites such as millioninone.com, facebook, twitter, etc help in increasing the traffic on your website if the marketing is done well.


Better Customer Engagement an
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Rescooped by John van den Brink from Social Media Strategies
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11 Quick and Easy Social Media Status Updates | SEJ via @Ivo_64

11 Quick and Easy Social Media Status Updates | SEJ via @Ivo_64 | AtDotCom Social media | Scoop.it

With new social media networks popping up quicker than acne on a teenager’s face, it can be pretty tough to keep up with them all. How can you save time?


Via Kamal Bennani, Ivo Nový
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A Beginner’s Guide to Google Analytics Remarketing from an ex-Googler via @Zinkapp

A Beginner’s Guide to Google Analytics Remarketing from an ex-Googler via @Zinkapp | AtDotCom Social media | Scoop.it

Start from these 3 easy and powerful lists


Via Pedro Da Silva, Os Ishmael, malek, massimo facchinetti, Jesús Hernández
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Rescooped by John van den Brink from digital marketing strategy
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30+ Tips to Help You Dominate Local SERPs - SEMrush Blog via @malekalby

30+ Tips to Help You Dominate Local SERPs - SEMrush Blog via @malekalby | AtDotCom Social media | Scoop.it
Would you like a better position on local SERPs? Olga offers key local SEO tips to help you land higher on the SERPs.

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Twitter wants to know your birthday so it can give you e-balloons and show you more ‘relevant content’

Twitter wants to know your birthday so it can give you e-balloons and show you more ‘relevant content’ | AtDotCom Social media | Scoop.it
Have a birthday coming up? Twitter wants to help you celebrate. If you edit your Twitter profile to include your birth date, your profile will look slightly different on cake day.
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MillioninOne: Do’s And Dont’s of Social Media!

MillioninOne: Do’s And Dont’s of Social Media! | AtDotCom Social media | Scoop.it
If you are into any business it is important to know that social media is a direct connection between your clients and your business. Every clients nowadays in order to promote their products and services utilizes this tool called “Social Media.” Because your consumer needs to learn about you, because only after this can others know about your brand or business isn’t it? As social media websites have become a part of every individual’s life, we constantly use websites like Millioninone, Facebook, Twitter to stay in touch with our friends and family. Following are
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