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10 Ways B2C Content Marketing Is Different From B2B

10 Ways B2C Content Marketing Is Different From B2B | AtDotCom Social media | Scoop.it
B2C Content Marketing Laggards Narrow Gap With B2B - New CMI Study and How B2C Content Marketing Is DIFFERENT
You knew the gap between B2C laggards and…

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, October 15, 2013 1:08 PM

When I scooped the Content Marketing study showing a narrowing gap between B2C and B2B content marketing it struck me to share 10 ways B2C content marketing is different than B2B. I spent 7 years as a Director of Ecommerce and the last two as Marketing Director for Atlantic BT, a B2B web and software Development Company in Raleigh so can speak intelligently about both camps (one would hope :).

Here are 10 Ways B2C content is different than B2B:

* More User Generated Content.
* More contests and games.
* Less content creation.
* More content .
* More snippets and keywords less paragraphs and white papers.
* More social content less evergreen.
* Visual support important to both, REALLY important B2C.
* Content has to be FLATTER (less linked, less words, more bullets) and more visually support of immediate conversion.
* LESS YOU (website owner) more THEM (community formed around brands or products or your website).
* Money is ultimate judge of success.

You could argue money is the ultimate litmus test for both, but B2C is about money today and B2B is about money tomorrow.

Dennies Bright's comment, October 16, 2013 5:29 AM
True
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Rescooped by John van den Brink from Curation, Social Business and Beyond
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Grow Your Business With Mobile Apps

Grow Your Business With Mobile Apps | AtDotCom Social media | Scoop.it
How can mobile apps benefit small businesses? Join me as I discuss some of the benefits. Participate, by commenting with your expertise o

Via janlgordon
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janlgordon's comment, July 22, 10:49 AM
Thank you @BSN :-)
janlgordon's comment, July 22, 1:59 PM
Thank you John :-)
Russell R. Roberts, Jr.'s curator insight, Today, 12:54 AM
Interesting approach to building your business with mobile apps. The growth of mobile apps in marketing makes it necessary to know how mobile devices can grow your business.  Everyone with a smart phone or tablet is a potential marketing opportunity.
Rescooped by John van den Brink from Business Improvement and Social media
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Get Better Results From Your Content With 10 Top Tools

Get Better Results From Your Content With 10 Top Tools | AtDotCom Social media | Scoop.it
Looking for the latest and best tools to help you curate faster and in a more organized way? When it comes to productivity, I find these 10 tools the best

Via janlgordon, Ricard Lloria
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janlgordon's comment, July 20, 5:32 PM
Thank you John :-)
janlgordon's comment, July 21, 10:39 AM
Thank you Le Dong & @Andreas Christodoulou :-)
janlgordon's comment, July 22, 10:50 AM
Thank you @Anna :-)
Rescooped by John van den Brink from Surviving Social Chaos
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It Did What? 10 Tips to Fix a Drop in Search Engine Rankings.

It Did What? 10 Tips to Fix a Drop in Search Engine Rankings. | AtDotCom Social media | Scoop.it
Did your SEO rankings take a nosedive? Don’t panic! Here are some reasons your search engine rankings may have dropped and some tips on how to fix it.

Via donhornsby
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donhornsby's curator insight, July 20, 10:31 AM
A great 'self help' list to check out when your SEO is suffering...

(From the article): The next time you see your Google rankings drop, follow the tips on this checklist, and take back the wheel to first page rankings.
Rescooped by John van den Brink from Curation, Social Business and Beyond
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Increase Your Engagement With Adaptive Content

Increase Your Engagement With Adaptive Content | AtDotCom Social media | Scoop.it
To enhance the customers experience with the help of the development of content to be published all over the web is what adaptive content is all about.

Via janlgordon
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Rescooped by John van den Brink from Social Media Latest Trends
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How to Increase Your Facebook Live Video Reach : Social Media Examiner

How to Increase Your Facebook Live Video Reach : Social Media Examiner | AtDotCom Social media | Scoop.it
Find out how to monitor the reach and engagement of your Facebook Live broadcasts, and how to improve your results.

Via Mike Cunningham
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Rescooped by John van den Brink from Curation, Social Business and Beyond
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Boost Your Traffic With SlideShare

Boost Your Traffic With SlideShare | AtDotCom Social media | Scoop.it
SlideShare traffic is a brilliant source of leads! Let's find out how can this pretty ordinary service help with generating traffic?

Via janlgordon
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janlgordon's comment, July 14, 10:06 PM
Thank you @Skylly_W :-)
janlgordon's comment, July 15, 10:49 AM
Thank you @Stan Smith & @Jenne :-)
janlgordon's comment, July 15, 2:46 PM
Thank you @Gilberto Del Pizzo :-)