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Top 5 reason you should join Scoop.it today - #1 It's FREE - #curatethecurators

Top 5 reason you should join Scoop.it today - #1 It's FREE - #curatethecurators | AtDotCom Social media | Scoop.it

Here are my top 5 reasons why you should join Scoop.it today.


  1. It's FREE for all to use!
  2. New topics, design & iPad app bring visitors to your Scoopit content pages.
  3. Content discovery like NOWHERE else on the web
  4. Social sharing connections both on and off Scoopit
  5. Advance tools to take you to the next level of content curation.


Come join me in the content curation journey. 

See you on Scoop.it


CHANGING THE WEB!!!


Via Brian Yanish - MarketingHits.com
John van den Brink's insight:

Brian great Scoop and top 5! 

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Rahul Mahajan's curator insight, October 2, 2013 11:19 PM

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Why social media advertising is important for a web store? via @MarketingHits

Why social media advertising is important for a web store? via @MarketingHits | AtDotCom Social media | Scoop.it
The importance of social media for business success is no more a hidden secret. E-commerce stores can especially gain from the social media advertising. Millions of people are available online at any time on social networks and advertising on popular social media websites could prove a profitable idea to draw the traffic and enhance the business prospects. You can use social media as an effective platform to publish your digital content to engage your potential customers

Via Brian Yanish - MarketingHits.com
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donhornsby's curator insight, September 30, 4:27 PM

(From the article): Social media marketing could prove highly advantageous for the business growth of an e-commerce store. However, it requires proper planning and daily attention. Online stores should create their social media profiles and try to build a friendly relationship with customers. An effective social media campaign requires strategic planning that can maximize the business advantages for an online store.

 

It’s important to learn about your target audience before planning the social ads. You need to make sure that the ad copy is relevant and engaging and is aimed at your potential customers. With a proper call to action, your ad on social media will increase your sales and your e-commerce venture will become successful.

Rescooped by John van den Brink from Design Revolution
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65 Best Responsive Web Designs 2014 via SocialDriver.com via @Curagami

65 Best Responsive Web Designs 2014 via SocialDriver.com via @Curagami | AtDotCom Social media | Scoop.it

Responsive Web Designs
Responsive design, forming a website's information so it looks great on any device, is becoming mission critical. Here are 65 of the best responsive designs in 2014 via SocialDriver.com.



Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, September 29, 12:06 PM

I like Salesforce and SquareSpace and was surprised I didn't hate the Microsoft design.

Helen Stark's curator insight, September 30, 3:53 AM

Unusual and creative responsive designs that look great on a huge monitor and a tiny smartphone screen - that's great

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Ten Reasons Why Pinterest Rules the Web

Ten Reasons Why Pinterest Rules the Web | AtDotCom Social media | Scoop.it
Currently 21% of online adults use Pinterest and interest in visually exciting social site shows no signs of slowing down. Businesses are getting in on the action, too.
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3 Ways to Use Social Media for Business via @MarketingHits

3 Ways to Use Social Media for Business via @MarketingHits | AtDotCom Social media | Scoop.it

Is social media working well for you?


Are you approaching it the right way?


Everyone uses social media differently, and the approach you use should be based on your goals.


This article shares three ways to use social media to get the results you want for your business.


Via Brian Yanish - MarketingHits.com
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Rescooped by John van den Brink from Extreme Social
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Twitter Begins Testing 'Buy' Button for Posts - New York Times via @Ramikantari

Twitter Begins Testing 'Buy' Button for Posts - New York Times via @Ramikantari | AtDotCom Social media | Scoop.it
New York Times Twitter Begins Testing 'Buy' Button for Posts New York Times SAN FRANCISCO — After months of hints about its e-commerce ambitions, Twitter announced on Monday that it w ould begin publicly testing a “buy” button that can be embedded...

Via Rami Kantari
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Stephen Daniels's curator insight, September 8, 12:38 PM

Twitter recently announced it will begin testing a buy button that will allow users to purchase items with just a few clicks. The test is limited to a few entities, including popular musicians, some nonprofits and retailers Home Depot and Burberry. This is a very exciting opportunity for many business. They will be able to directly market to their customers through social media and offer specific products based the information from people twitter accounts. If Users already have their payment and shipping information stored then with just two clicks they can purchase products. This could create some problems with user’s accidently purchasing products. I’m not sure that automatic payment, like iPhones new phone-based payment system, is the best option for this new feature.

Rescooped by John van den Brink from Startup Revolution
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Always Be Converting: 9 Ways to Increase Business Conversions via @ScentTrail

The ABCs of business have had a makeover. Instead of always be closing, today it's always be converting which is essentially the same thing but requires different tactics in the digital era: 

1. Optimize the navigation

.

2. Diversify your payment options


3. Speed up load times


4. Manage your reviews


5. Use outreach carefully


6. Stay on top of social media


7. Show gratitude


8. Keep quality in mind


9. Target the right demographics

 


Via Martin (Marty) Smith
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Jean-Marc Fraiche's curator insight, September 3, 8:32 AM

The Chief Happiness Officer

« Travaillons Ensemble à votre Bonheur & à votre fortune »
www.osezgagner.com

Rescooped by John van den Brink from SEO and Social Media Marketing
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The Top 7 Guides To SEO via @amisant

The Top 7 Guides To SEO via @amisant | AtDotCom Social media | Scoop.it

'When I got into SEO, I had a difficult time starting. It was not as much as the content, but where to find it and which one is worth reading.

 

There are bunch of “definitive” “essential” “step-by-step” or “basic” guides to SEO on the internet, and quite honestly not all of them are just as good.

 

To spare you the trial and error and your time, this here is a list of the best Guides to SEO out there'

 

Read More: http://www.business2community.com/seo/top-7-guides-seo-0994840#!bNSjno


Via Antonino Militello
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Lotte Schacht's curator insight, September 14, 7:12 AM

This is informative as well as easy to use.

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7 Inspiring Lessons from 2014's Top Content Marketers via @MarketingHits

7 Inspiring Lessons from 2014's Top Content Marketers via @MarketingHits | AtDotCom Social media | Scoop.it

One of the best ways to learn about the content marketingindustry is to study what others are doing. Over the past three years, it’s been our pleasure to observe the field and, more specifically, identify those who are making us think about successful content marketing in new ways.


Today we are excited to announce the finalists for the Content Marketer of the Year, each having already received the following recognition in their individual categories...


Via Jeff Domansky, Brian Yanish - MarketingHits.com
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Jeff Domansky's curator insight, August 31, 2:13 AM

Great content marketing lessons and inspiration. Recommended reading 9/10

Dan Aldridge's curator insight, August 31, 12:39 PM

Stories from the best of the best in content marketing.

Rescooped by John van den Brink from WebsiteDesign
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Sitemaps Best Practices Including Large Web Sites via @MarketingHits

Sitemaps Best Practices Including Large Web Sites via @MarketingHits | AtDotCom Social media | Scoop.it

One of the key Search Engine Optimization (SEO) strategies for web sites is to have high quality sitemaps helping search engines to discover and access all relevant content posted on that web site. Sitemaps offer this really simple way for site owners to share information with every search engine about the content they have on their site instead of having to rely solely on crawling algorithms (ie: crawlers, robots) to find it.


The Sitemaps protocol defined at www.sitemaps.org, is a now widely supported. Often web sites and some Content Management Systems (CMSs) offers sitemaps by default or as an option. Bing even offers an open source server-side technology, Bing XML Sitemap Plugin, for websites running on Internet Information Services (IIS) for Windows® Server, as well as Apache HTTP Server.


Via Brian Yanish - MarketingHits.com
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The 4 Key Ingredients of a Killer Viral Video Sensation - Omaginarium via @SuzenPettit

The 4 Key Ingredients of a Killer Viral Video Sensation - Omaginarium via @SuzenPettit | AtDotCom Social media | Scoop.it
Here you will see an example of viral video happiness so fabulous and heartwarming, so filled with generosity, shock and awe, that viewers can’t help but share.
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Rescooped by John van den Brink from ten Hagen on Social Media
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Snapchat is now More Popular Than Twitter Amongst 18-34 Year-Olds [STUDY] - AllTwitter via @tenhagen

Snapchat is now More Popular Than Twitter Amongst 18-34 Year-Olds [STUDY] - AllTwitter via @tenhagen | AtDotCom Social media | Scoop.it
Snapchat is now More Popular Than Twitter Amongst 18-34 Year-Olds [STUDY]

Via Laurens ten Hagen
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Laurens ten Hagen's curator insight, August 22, 4:53 AM

Remember when Snapchat had the audacity to turn down a $3 billion buyout offer from Facebook?

 

Turns out that might have been a very smart play, as the photo-sharing and chat app is now more popular than Twitter amongst the key millennial demographic, and has Instagram up next in its sights.

Rescooped by John van den Brink from BI Revolution
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Learning To Tell Time: 5 Internet Marketing Time Tips via @Curagami

Learning To Tell Time: 5 Internet Marketing Time Tips via @Curagami | AtDotCom Social media | Scoop.it

Time Management
Time is a TACTIC many Internet marketers forget or don't fully utilize. Here are 5 ways we've learned to tell time:

Time Tip #1: What's Happening NOW?
The web is becoming more and more obsessed with what is happening now. Why? Not sure and who cares (lol). The closer to "real time" your content the more authentic and real it becomes. We use this in our favor in three ways:

* Note and share when content is scaling fast.
* Records are important even when they are YOUR records. Fastest, biggest, most are valuable words in Internet marketing. They are also TIME based. Use fast, faster, fastest to help your content scale.
* Now slips away, but using time parameters provides benchmarkes and scale. Earlier I Tweeted about a Haiku Deck that reached 225 views the fastest and then included (12 hrs).

Time Tip #2: Use History 
The web's time is always NOW, but you can create interesting juxtapositions with the past. When your following reachers the NY Times 1950 subscription level NOTE IT. When you compare a modern web EVENT to a past "real world" event you gain gravitas and understanding. BTW, good luck finding NYT circulation in 1950.

Time Tip #3: Process Is Product
Easy to forget that whatever you are doing NOW is, when published and shared, a product. This is why I like multiple publishing platforms (blogs, Scoop.it, G+ are my most frequently used platforms). Sharing your process as close to CREATION as possible brings the NOW into your content (see tip #1).  

Time Tip #4:  Redux Is Truth
We lucky few Internet marketers are like scientists. We test, test and test content, ideas and memes. When you find something that pops DOUBLE DOWN and keep doubling down (publishing a post about the post, publishing a II or III version) until you exhaust upside. Once you reach the point of diminishing return make a note and move on. First time ANYTHING can be a fluke. If you can repeat the same or better results over and over you've found EVERGREEN content you need to OWN. 

Time Tip #5: Don't Forget TIME Is In The Web's Algorithm
Everyday millions of things happen online (maybe billions). With that much NEW going on TIME becomes a way to TRUST you (or not). every day you build or lose clout, reputation and status (authority). Crying over yesterday's losses is foolish and expensive. Gear up, learn and move on. Always remember you can't do anything TODAY the web won't remember TOMORROW.  


Via Martin (Marty) Smith
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The 4 Basic Elements of Inbound Marketing

The 4 Basic Elements of Inbound Marketing | AtDotCom Social media | Scoop.it
If you’re new to the concept of inbound marketing, or you’re looking for a quick and dirty rundown of its elements, then this blog is for you.
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Rescooped by John van den Brink from Just Story It Biz Storytelling
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Best Brand Storytelling Site On The Web From Microsoft? via @kdietz

Best Brand Storytelling Site On The Web From Microsoft? via @kdietz | AtDotCom Social media | Scoop.it
Microsoft Stories: Best Brand Storytelling Site On The Web?
Business 2 Community
Hmm…strange for a corporate storytelling site, don't you think? Not if you're focused on one thing, and one thing only: Content.

Via Karen Dietz
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Karen Dietz's curator insight, September 29, 10:28 AM

This post by Arik Hanson is a review of Microsoft's website and the storytelling that is going on there. This is one company that's getting business storytelling right.


Why? Because Microsoft seems to be focusing more on sentiment than social signals. Now that's a change. I'm not sure if that's a good idea or not, but the quality of their storytelling is high. Maybe that's because they are more concerned about the quality of the story they are crafting than social media metrics. It seems logical the two are not mutually exclusive, but this seems to be Microsoft's strategy.


Enjoy the article and poking around the Microsoft site for examples of really good storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Martin Sturmer's curator insight, September 29, 11:49 AM

http://www.microsoft.com/en-us/news/stories/index.html

Rescooped by John van den Brink from Power of Content Curation
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Content Curation: 9 Things to Keep In Mind via @MarketingHits

Content Curation: 9 Things to Keep In Mind via @MarketingHits | AtDotCom Social media | Scoop.it
Anyone who aims to drive a successful social media marketing effort will need to get comfortable with content curation. Content has become the glue that holds the whole social marketing process together.

It is not enough to write and promote your own content. To establish expertise in your field, you need to read, understand, filter, and share good materials from other smart likeminded people or companies. This is the whole premise behind content curation.

It is easy to get online, set up some social profiles, and start sharing to your heart’s content. But like anything, there’s a right and a wrong way to curate content.

Below are nine tips to keep in mind if you want to succeed at content curation. If you want to build a network of loyal friends and followers, do your best to follow along with all nine of these ideas. Over time, doing it the right way will work if you stick to it.

Via Brian Yanish - MarketingHits.com
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Puerto Rico Revealed's curator insight, September 26, 2:54 PM

I also believe the future is in authoritive content curators within niches of your field.  Great article for those looking to learn about content curating. 

Rescooped by John van den Brink from MarketingHits
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Pinterest’s NEW Analytics Rock – Here Are 3 Ways to Use Them via @MarketingHits

Pinterest’s NEW Analytics Rock – Here Are 3 Ways to Use Them via @MarketingHits | AtDotCom Social media | Scoop.it
I was pleasantly surprised when I logged into my company’s Pinterest account and was greeted with an alert that stated “See what’s new in Analytics.” Up until recently, Pinterest’s analytics options for businesses was abysmal.

Via Brian Yanish - MarketingHits.com
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Rescooped by John van den Brink from Just Story It Biz Storytelling
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The Power of Visual in Biz Storytelling via @kdietz

The Power of Visual in Biz Storytelling via @kdietz | AtDotCom Social media | Scoop.it

Forget about “show, don’t tell.” These days it’s show and tell. And this holds ever more relevant when it comes to creating a compelling brand story. The power of visual is simply encoded in our genes. We process visual information incomparably faster than impressions from other senses and we retain it for much longer periods


Via Karen Dietz
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Karen Dietz's curator insight, September 9, 1:20 PM

This is a quick article with some great reminders about the power of imagery in storytelling -- and a few additional insights on how visuals can immediately connect with/activate emotions.


Of course, all effective storytelling is based on the storyteller being able to transmit/spark images in the listener's brain. Oral storytellers have been doing this successfully for 100,000+ years.


Today we also have widespread abilities to add photographs and other visual elements to our storytelling that occurs in a wide variety of media. And it is important to leverage this kind of digital work as stories show up in all kinds of different forms.


The 6.30 minute TED video shared in the post is a must watch for explaining how the brain works with visual images and creates meaning.


I really like the point made in the article about how visual also means social. In other words, bringing photos and images into your digital stories promotes sharing. 


I don't necessarily agree that visuals are required because of shortened attention spans. But I do agree that visuals can entice people into a story.


The folks from Edgar (Damjan Obal, Marusa Novak), a European branding agency, wrote this piece. They've won a number of awards in Europe, and included a couple of examples of their brand storytelling. Watch them -- they are good -- but are they really stories? Let me know what you think!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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10 Great Examples of Brands as Publisher via @MarketingHits

10 Great Examples of Brands as Publisher via @MarketingHits | AtDotCom Social media | Scoop.it
Back in the late 90′s there were a few brands that saw the internet as an opportunity to create their own information and entertainment destination to better serve their customers and define and promote their brand.

Via Brian Yanish - MarketingHits.com
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Rescooped by John van den Brink from Information Technology & Social Media News
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The Overview of Mobile Apps Market: Why You Should Enter Now via @Zinkap

The Overview of Mobile Apps Market: Why You Should Enter Now via @Zinkap | AtDotCom Social media | Scoop.it
The mobile app economy was worth $53 billion in 2012, and the forecast for 2016 is that it will grow to $143 billion. The figures vary slightly from researcher to researcher but the fact is that mobile is really big.

Via Jesús Hernández
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The Ultimate Content Marketing Tools List via @MarketingHits

The Ultimate Content Marketing Tools List via @MarketingHits | AtDotCom Social media | Scoop.it

You have probably heard the saying “it’s all in the tools”, right? This is absolutely the truth in both social media AND content marketing. In fact, using the right tools as part of your content marketing strategy can make all the difference in the world! There are many free and paid tools that can help you find, create and promote your content – and that will not only save you tons of time, but will ultimately mean better, more relevant, and more shareable content.


Following are some of my favorite tools that can help at every stage of the process: from coming up with new blog or social media post ideas, all the way to syndicating and promoting your content. Please let me know YOUR favorite content marketing tools at the end of this post!


Via Brian Yanish - MarketingHits.com
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Rescooped by John van den Brink from Daily Magazine
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Google Tests Different Colors For Stars Ratings In Search Results via @andreaschriscy