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The Ways Storytelling Helped Raise $6.8 Mil in 24 Hrs

The Ways Storytelling Helped Raise $6.8 Mil in 24 Hrs | AtDotCom Social media | Scoop.it
How does a charitable institution raise $6.8 million in one single day?  Ask Columbia University, and their agency, Story WorldWide.

Via Karen Dietz
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Karen Dietz's curator insight, August 12, 2013 3:18 PM

Here is a terrific example of Columbia University (CU) using storytelling, combined with other techniques, to create an exceedingly effective fundraising campaign. As story colleague Omar Kattan writes in this article, CU and their fundraising partner took several steps at the same time. They developed:


  1. A content hub on Facebook containing the mission and story of Giving Day told through an animated film.
  2. A donation form, leaderboard, YouTube videos and two live streaming round-table discussions with online chat components.
  3. They also also provided regularly updated content, ongoing conversation management and rapid-response troubleshooting during the 24-hour fundraising event. 


It was a concentrated effort that won big. I particularly liked point #3 -- including ongoing conversation in the mix. Conversation and story sharing is critically important when using stories in fundraising. When the organization shares a story, it prompts a story in return. So make sure you provide for this as you work with your business stories!


And I like how Omar also included links to the actual stories the campaign used. The video from CU on the website is more a promo piece than a story. But stories were part of the campaign and it made a difference.


Go read the article, look at the other amazing stats shared, and enjoy the stories.


This review was written by Karen Dietz for her curated content Just Story It at www.scoop.it/t/just-story-it

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Rescooped by John van den Brink from Curation, Social Business and Beyond
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Tap into User Insights for Better Content Creation

Tap into User Insights for Better Content Creation | AtDotCom Social media | Scoop.it
Your customers are telling you more than you can ever begin to imagine. Listening to what users are saying and hearing them are two different things

Via janlgordon
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janlgordon's curator insight, August 24, 7:23 PM

I selected this article from Curatti written by Avinash Nair because it explains how to better understand your customer's needs and desires based on their responses.

 

Improve your content with better user insights.

 

Research Your Community's Behavior for Better Blogging Results

 

As a business it's important to know why your audience is responding and to what. I agree that in order to be effective in reaching them through content you should gain more knowledge of their emotional triggers.

 

Nair shows how to gather the right information on your community in order to create a targeted message.

 

Here's what caught my attention:

 

  • User analytics are important in finding out what your users want. By taking a look at your website, email, and blog post data you can create meaningful content.

 

  • Your social networks offer information on the intent of your community. Use social monitoring tools to track conversations and learn more about what your fans and followers are seeking.

 

  • Pay close attention to customer reviews and complaints online. Negative feedback isn't the problem -- a lack of response is.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/MLUO303yFjL

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

janlgordon's comment, Today, 2:10 PM
Thank you @steve batchelder & @John van den Brink :-)
Rescooped by John van den Brink from MarketingHits
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Looking for tips to optimize your presence on Pinterest?

Looking for tips to optimize your presence on Pinterest? | AtDotCom Social media | Scoop.it

You've heard of Pinterest but do you know how to use it successfully? Find out how to optimize your Pinterest profile and effectively get website clicks.


Via Kamal Bennani, Brian Yanish - MarketingHits.com
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Rescooped by John van den Brink from marketnig
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Search Engine Optimization Circling Dragonfly Marketing

Search Engine Optimization Circling Dragonfly Marketing | AtDotCom Social media | Scoop.it
You want to get your website in front of as many people as possible. Our SEO services give you long-lasting results that extend way beyond a quick boost.

Via ellen emma
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Rescooped by John van den Brink from Content Creation, Curation, Management
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How to Create Social Media Graphics That Spread Like Wildfire

How to Create Social Media Graphics That Spread Like Wildfire | AtDotCom Social media | Scoop.it
Want to add visuals to your marketing mix, but don't know where to begin? Here's how! Create social media graphics that spread like wildfire.

Via massimo facchinetti
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How to Motivate Your Employees to Engage on Social Media

How to Motivate Your Employees to Engage on Social Media | AtDotCom Social media | Scoop.it
Employee advocacy can help your content reach 10X farther. Learn the
steps you can take to empower your employees to share on social media.
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Rescooped by John van den Brink from Curation, Social Business and Beyond
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Use These 10 SEO Ranking Factors for Your Business Visibility

Use These 10 SEO Ranking Factors for Your Business Visibility | AtDotCom Social media | Scoop.it
SEO has evolved significantly from its so-called "silo" days. Here are 10 modern SEO ranking factors you need to be aware of and work towards

Via janlgordon
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janlgordon's comment, August 19, 2:59 PM
Thank you @Fretz Genosa & @John van den Brink :-)
janlgordon's comment, August 20, 11:15 AM
Thank you @BSN & @Ricard Lloria :-)
janlgordon's comment, Today, 10:37 AM
Thank you @Andrew Wise :-)