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5 Common Social Media Marketing SEO Mistakes

5 Common Social Media Marketing SEO Mistakes | AtDotCom Social media | Scoop.it

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, July 4, 2013 11:58 AM

Social Media Is SEO's Sister
You MUST have a solid working relationship between your social media marketing and SEO. The two are members of the same family. They share common blood and needs for LOVE and support. Here are five #SMM mistakes to avoid.

5 Social Media Marketing SEO Mistakes To Avoid
1. No Google Author Tags.

2. No Facebook Graph Search tags.

3. Digital assets aren't social enough.

4. Using Social Share Buttons Wrong.

5. Not including social share counts.

#1 and 2 are about making sure your Internet marketing is ready for what's next. Of these two, if you can only do one, make sure you are using Google author tags. There is some debate about if Facebook graph search is going to make it (it is a lot of work for little return at the moment, but still hedge your bet).

#3 may be the mistake with the biggest consequence. You are only as good as your LIKES, SHARES and LINKS, so make it easy to do all three. Ask for Likes, Shares and Links and equip your visitors with the right social widgets so sharing is a matter of clicks and very little work.

This post is not about how to optimize your social shares since such a post would be lengthy, but let's just say make sure you are sharing what you want to get the juice (page or content or YOU), you are using a common widget used by other sites (or widgets from the social net APIs) and your ASK (to share, link and like) is ubiquitous.

Not including your social share counts is crazy. Maybe you should wait until you have a handful of counts, but the sooner you have counts in an easy to find location the more likes, shares and links you will get. Techcrunch is my favorite way to summarize social shares (the closest thing to a true REACH single number I've seen).

Your social shares don't have to be as elaborate as TechCrunch, but they must be present or you are robbing your website of one of its more powerful viral weapons - sharing the hand and presence of the sentient mob.


 

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Keri Jaehnig Talks About Facebook Stories on Curatti On Air

Keri Jaehnig Talks About Facebook Stories on Curatti On Air | AtDotCom Social media | Scoop.it
Facebook Stories have not yet been released for Facebook Pages. But that doesn’t mean businesses can’t benefit from thei

Via janlgordon
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janlgordon's curator insight, June 9, 11:52 PM

In this latest video podcast interview on Curatti Keri Jaehnig, owner of Idea Girl Media, discusses how to effectively use Facebook Stories for your business.

 

Brand ambassadors can take advantage of Facebook Stories even though this is not yet available for Pages.

 

Use Facebook Stories to Build Your Brand

 

Facebook Stories are available on profiles for mobile users. I agree that in order to bring more visibility you need to take advantage of this powerful real-time video tool.

 

Jeahnig explains exactly what this feature can provide for your marketing.

 

Here's what caught my attention:

 

  • For anyone getting into live video Facebook Stories is a great tool to use. The earlier you get on board the farther ahead of the competition you will be.

 

  • A couple of ways to approach your audience is with industry news or showing them your work space. What you record depends on your niche and goals.

 

  • The human factor adds trust to your brand. You need to establish this as quickly as possible when building your business.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

  

Read full article here: http://ow.ly/DY7730ctEhI

 

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