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5 Steps For Optimizing Your LinkedIn Company Page

5 Steps For Optimizing Your LinkedIn Company Page | AtDotCom Social media | Scoop.it

Search And Social Meets Content And Influence

 

On April 3, the New York Times reported that LinkedIn is one of many competitors vying for a piece of Google’s search traffic.With over 5.7 billion professionally oriented searches performed on the site last year, LinkedIn has made continued efforts to improve the search experience, adding new features like auto-complete, suggested searches, automated alerts and a smarter query intent algorithm.

 

Content marketing on LinkedIn puts you and your business in front of the people you want to see it. Just like with Google, there is a renewed focus on content at LinkedIn as the company strives to compete with other social networks.A great example of this is LinkedIn’s recent acquisition and integration of SlideShare, a service used for uploading and sharing presentations.

 

Add to this the launch of new products like LinkedIn Today, LinkedIn Influencers (where a hand-picked crew of 200 celebrity professionals present exclusive content), and Sponsored Updates (allowing brands to promote whitepapers and branded content), and marketers have a powerful platform that combines search and social and connects content with influencers.

 

Read More: http://marketingland.com/5-steps-for-optimizing-on-linkedin-50318


Via Antonino Militello
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harish magan's comment, September 10, 2013 12:57 AM
I think that competition is moving LinkedIn.com to move ahead of the would be outfits that may prove danger to them,In total innovation is good thing and LinkedIn has changed his face nicely in last few weeks by adding new features. They have removed many old ones and has replaced with new outlook. It is good.
harish magan's comment, September 10, 2013 12:57 AM
I think that competition is moving LinkedIn.com to move ahead of the would be outfits that may prove danger to them,In total innovation is good thing and LinkedIn has changed his face nicely in last few weeks by adding new features. They have removed many old ones and has replaced with new outlook. It is good.
UniqueWebsites's curator insight, September 10, 2013 5:13 PM

As with all other Social Media sites, use optimisation for your Linkedin Company Pages.

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Rescooped by John van den Brink from Just Story It! Biz Storytelling
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The 6 C's of Storytelling Success To Tell a Story Worth Repeating

The 6 C's of Storytelling Success To Tell a Story Worth Repeating | AtDotCom Social media | Scoop.it
The power of storytelling is all around us and has never been more popular or more important. Storytelling is part of all aspects of our lives, whether it’s a story we

Via Karen Dietz
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Karen Dietz's curator insight, September 15, 1:51 PM

Here is a very quick article listing the 6 C's needed for storytelling success. I like this post because it's not a laundry list of elements to include a story. Instead it's about the 6 C's of story practice -- like Commitment. Or Clarity.

 

Sure, you need to know how to craft a story. But underneath the crafting, these principles are at work. Combined with a well-crafted story, you will experience greater success.

 

Written from a marketing perspective, these principles are the same for leadership and influence.

 

So grab this list, take action on these practices, and story on!

Rescooped by John van den Brink from Curation, Social Business and Beyond
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Improve Your Mobile Centricity With These 7 Components

Improve Your Mobile Centricity With These 7 Components | AtDotCom Social media | Scoop.it
Our day-to-day lives have become increasingly mobile-centric. Everything that we do as consumers revolves around mobile technology.

Via janlgordon
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janlgordon's comment, September 16, 12:01 PM
Thank you @John van den Brink :-)
janlgordon's comment, September 17, 11:07 AM
Thank you @steve batchelder & @Ricard Lloria :-)
janlgordon's comment, September 19, 10:38 AM
Thank you @Stan Smith :-)
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Improve Your Social Customer Service with Empathy

Improve Your Social Customer Service with Empathy | AtDotCom Social media | Scoop.it
Empathy is a powerful tool to attract and retain customers especially in Social Customer Service. In this post an interesting case study to learn from.

Via janlgordon
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janlgordon's comment, September 14, 10:40 AM
Thank you @Stan Smith & @Justin Covert :-)
The Twinkie Awards's curator insight, September 14, 2:45 PM
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janlgordon's comment, September 14, 3:00 PM
Thank you The Twinkie Awards :-)
Rescooped by John van den Brink from SEO Blog for Internet Marketing Resources
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Technical SEO for Bloggers: 6 Changes to Drive More Traffic

Technical SEO for Bloggers: 6 Changes to Drive More Traffic | AtDotCom Social media | Scoop.it
Technical SEO relates to everything that impacts the performance of your blog and its relationship with search engine spiders.

Via Alok Raghuwanshi @ Hire Professional SEO Expert
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13 Ways Entrepreneurs Can Save on Travel

13 Ways Entrepreneurs Can Save on Travel | AtDotCom Social media | Scoop.it
Business travel can become an expensive venture. However, the people who probably feel the pinch the hardest are small business owners and entrepreneurs.

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Eytan Magen's curator insight, September 13, 7:13 AM

interesting read for the flyer.

janlgordon's comment, September 13, 10:36 AM
Thank you @Eytan Magen :-)
janlgordon's comment, September 14, 10:40 AM
Thank you @SENAME Interactive & @Skylly_W :-)