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The Identifiable Victim Effect and How It Affects Your Storytelling

The Identifiable Victim Effect and How It Affects Your Storytelling | AtDotCom Social media | Scoop.it
To use the identifiable victim effect in marketing, we first need to understand the psychological underpinnings of this quirk. Let's explore, shall we?

Via Karen Dietz
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Carol Sanford's curator insight, June 27, 2013 4:01 PM

This is related to the brain's need to connect the absract and concrete. Innovation, learning and thinking anything new,  are all made possible by having an idea and making sense of it in our real lives. Storytelling is the same. The ideas in it need to be connected to concreteness, therefor a name, for it to 'sink in'.

Karen Dietz's comment, June 29, 2013 3:03 PM
So true Carol! I very much appreciate the comment and insight.
Kim Zinke (aka Gimli Goose)'s curator insight, June 29, 2013 7:13 PM

If a concept is too big, we can become overwhelmed.  It's easier to see how we could help one person, but it can be hard to see how we could help dozens, thousands, or millions.

 

Fellow curator Karen Deitz's comments (see below) summed up this article beautifully.

"One of the biggest mistakes I see that corporations, non-profits, and individuals make when sharing their business stories is they talk about 'a person' or 'a group' without giving them names and characteristics. In other words, whoever they are talking about are not identifiable.

 

If we don't have a name to hang on to, we can't connect. We want to connect with people. Without a name, 'a person' or 'a group' is just a concept."

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Rescooped by John van den Brink from digital marketing strategy
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How Any Small Business Can Compete with the Big Boys Using SEO and Social Media

How Any Small Business Can Compete with the Big Boys Using SEO and Social Media | AtDotCom Social media | Scoop.it
How can small businesses tip the scales in their favor and go head to head with mega juggernauts? 

It all boils down to two specific marketing strategies: SEO and social media.

When done correctly, these strategies can help any small business compete with the big boys.

Via Pantelis Chiotellis, oconnorandkelly, malek
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Rescooped by John van den Brink from Just Story It! Biz Storytelling
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The 6 C's of Storytelling Success To Tell a Story Worth Repeating

The 6 C's of Storytelling Success To Tell a Story Worth Repeating | AtDotCom Social media | Scoop.it
The power of storytelling is all around us and has never been more popular or more important. Storytelling is part of all aspects of our lives, whether it’s a story we

Via Karen Dietz
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Karen Dietz's curator insight, September 15, 1:51 PM

Here is a very quick article listing the 6 C's needed for storytelling success. I like this post because it's not a laundry list of elements to include a story. Instead it's about the 6 C's of story practice -- like Commitment. Or Clarity.

 

Sure, you need to know how to craft a story. But underneath the crafting, these principles are at work. Combined with a well-crafted story, you will experience greater success.

 

Written from a marketing perspective, these principles are the same for leadership and influence.

 

So grab this list, take action on these practices, and story on!

Rescooped by John van den Brink from Curation, Social Business and Beyond
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Improve Your Mobile Centricity With These 7 Components

Improve Your Mobile Centricity With These 7 Components | AtDotCom Social media | Scoop.it
Our day-to-day lives have become increasingly mobile-centric. Everything that we do as consumers revolves around mobile technology.

Via janlgordon
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janlgordon's comment, September 16, 12:01 PM
Thank you @John van den Brink :-)
janlgordon's comment, September 17, 11:07 AM
Thank you @steve batchelder & @Ricard Lloria :-)
janlgordon's comment, September 19, 10:38 AM
Thank you @Stan Smith :-)
Rescooped by John van den Brink from Curation, Social Business and Beyond
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Improve Your Social Customer Service with Empathy

Improve Your Social Customer Service with Empathy | AtDotCom Social media | Scoop.it
Empathy is a powerful tool to attract and retain customers especially in Social Customer Service. In this post an interesting case study to learn from.

Via janlgordon
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janlgordon's comment, September 14, 10:40 AM
Thank you @Stan Smith & @Justin Covert :-)
The Twinkie Awards's curator insight, September 14, 2:45 PM
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janlgordon's comment, September 14, 3:00 PM
Thank you The Twinkie Awards :-)
Rescooped by John van den Brink from SEO Blog for Internet Marketing Resources
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Technical SEO for Bloggers: 6 Changes to Drive More Traffic

Technical SEO for Bloggers: 6 Changes to Drive More Traffic | AtDotCom Social media | Scoop.it
Technical SEO relates to everything that impacts the performance of your blog and its relationship with search engine spiders.

Via Alok Raghuwanshi @ Hire Professional SEO Expert
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