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LinkedIn confirms it suffered a one hour outage due to a ‘DNS issue’

LinkedIn confirms it suffered a one hour outage due to a ‘DNS issue’ | AtDotCom Social media | Scoop.it
Business-focused social network LinkedIn is continuing to recover from a DNS error that took the site offline for an hour. The outage began when the popular service’s homepage was replaced by a domain sales page.
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Rescooped by John van den Brink from MarketingHits
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Landing Page Copywriting Mistakes You Should Avoid via @MarketingHits

Landing Page Copywriting Mistakes You Should Avoid via @MarketingHits | AtDotCom Social media | Scoop.it
Keep ‘em guessing.

It may work on a first date but it’s not a good tactic for your landing pages.

Why?

Because ambiguity in your copy can be a conversion killer.

Many marketers seem to have a difficult time writing copy that keys their prospects into exactly what they need to do. More often than not, that leaves them with landing page copy that keeps prospects guessing.

And guessing leads to confusion… which leads to frustration… which usually leads to a bounce.

Not sure if your landing page is riddled with less than straightforward copy? Worried that ambiguity is hurting your conversions? Here are a few common copywriting mistakes to avoid.

Via Brian Yanish - MarketingHits.com
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Rescooped by John van den Brink from Design Revolution
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Web Design Trends 2015 & Hot To Keep Your Website Current via @Curagami

Web Design Trends 2015 & Hot To Keep Your Website Current via @Curagami | AtDotCom Social media | Scoop.it

Now it’s time to analyze the web designs that have emerged this year, and place predictions for the possible trends that lie ahead for 2015.

Marty Note
Promise to create a mashup of all web design trends postings to identify common consensus and outliers.


Via Martin (Marty) Smith
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Rescooped by John van den Brink from Extreme Social
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Why Millennials Engage With Brands on Social Media via @Ramikantari

Why Millennials Engage With Brands on Social Media via @Ramikantari | AtDotCom Social media | Scoop.it
Social Media - Some 84% of Millennials say they like companies on Facebook as a way to show their support for the brand, according to a recent report from The Center for Marketing ...

Via Kamal Bennani, Rami Kantari
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Melanie Leszcynski's curator insight, December 10, 11:34 AM

This survey helps to show what millennials enjoy about social media in addition to brands they enjoy seeing on each different platform. This was interesting to see because some brands were very popular overall and specific brands were only popular on one platform. 

Gary Campbell's curator insight, December 10, 6:44 PM

 

Millennials are considered to be the game changers in today's workplace.

Mike Allen's curator insight, December 11, 6:38 PM

Obvious but deeper needs than these exist so we need insight into life stages motivations not just age

Rescooped by John van den Brink from Designing design thinking driven operations
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5 Shifts to Fix Your Social Media Metrics

5 Shifts to Fix Your Social Media Metrics | AtDotCom Social media | Scoop.it
On the social media consulting side of our business at Convince & Convert, my team and I are frequently called in to advise companies on how to improve and enhance their social media metrics.

Via Blaine Victor Morrow, Fred Zimny
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donhornsby's curator insight, December 9, 4:21 PM

The goal is not to be good at social media. The goal is to be good at business because of social media.

Rescooped by John van den Brink from Social Media Strategies
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20 Tools to Promote Your Content via @Ivo_64

20 Tools to Promote Your Content via @Ivo_64 | AtDotCom Social media | Scoop.it

Here is a list of tools to help promote your content. There are tools to run promoted ad campaigns, schedule and target your distribution efforts, gain the support of influencers, and create real buzz.


Via Ivo Nový
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Ivo Nový's curator insight, December 6, 9:58 AM

Definitely a great list of tools to spread your content and boost your content's social engagement.

Rescooped by John van den Brink from MarketingHits
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Is It Time to Rethink Your Brand’s Reliance on Facebook?

Is It Time to Rethink Your Brand’s Reliance on Facebook? | AtDotCom Social media | Scoop.it
A few weeks away, Facebook put the remaining nails in the coffin of brand advertisers’ ability to organically reach audiences. So now that it’s become a pay for play landscape, does that mean your brand should be shying away from Facebook?

Absolutely not. Imagine if you’d never heard of Facebook, but a company came along today and said it could offer sophisticated ad targeting, measurement and tracking, at a frequency that ensured your brand would regularly be in front of your target audience. Would you pay to use it? We thought so.

Via Brian Yanish - MarketingHits.com
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Rescooped by John van den Brink from Social Media Useful Info
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18 Effective Social-Media Tools That Will Save Your Time

18 Effective Social-Media Tools That Will Save Your Time | AtDotCom Social media | Scoop.it

Most small businesses juggle several social media accounts at once, and with great difficulty.


Thankfully, web developers have come to the rescue with a myriad of applications to maximize the social-media experience across all platforms.


Here are 18 of the most effective and time-saving applications currently on the market across the five most popular social media sites for business.


Via Ivo Nový
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Rescooped by John van den Brink from Business in a Social Media World
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Social media in numbers (November 2014)

Social media in numbers (November 2014) | AtDotCom Social media | Scoop.it
Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below -- updated to November 2014.

Via Cendrine Marrouat - www.socialmediaslant.com
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Marco Favero's curator insight, November 28, 4:15 AM

aggiungi la tua intuizione ...

Laura O'Brien's curator insight, December 2, 4:00 PM

I think most of us have accepted the idea that social media has dramatically increased in numbers over the last decade. But I don't think we are fully aware of those numbers and what they actually translate to, paving way for what will come. I loved this article because I thought it was informative and super relevant to shine attention to. 

Rescooped by John van den Brink from Just Story It Biz Storytelling
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Data Storytelling: A Fab Technique For Presentations

We often hear that a presentation needs a good story. But the tricky part is to get your story to be clear and concise. So how can you avoid beating around the…

Via Karen Dietz
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Djebar Hammouche's curator insight, November 19, 2:15 AM
Data Storytelling: A Fab Technique For Presentations
Ivo Nový's curator insight, December 6, 1:21 PM

Write down, in order, the 10 Most Important Things you want to tell your audience.

These 10 things become short headlines on each of your slides.

Keep it clear and concise. Like any other story it should have a beginning, middle, and an end.

Елена Гончарова's curator insight, December 7, 3:48 AM

добавить ваше понимание ...

Rescooped by John van den Brink from Living & Learning
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How to Get More Traffic From Every Post

How to Get More Traffic From Every Post | AtDotCom Social media | Scoop.it

Traffic is a catch-22. You need people to share, but what if you have no traffic?. Here's how you can get more traffic from every post, every time.


Via Kamal Bennani, massimo facchinetti, Alex Watson
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AnointedMediaEv's curator insight, November 20, 2:07 PM

Needed info!

Melanie Leszcynski's curator insight, December 10, 11:15 AM

This is a fantastic overview of the 'new SEO process' that explains how companies are having more and more issues trying to continually product engaging content to their consumers. It also contains tips to help you get back on track in the social media realms especially. 

Rescooped by John van den Brink from Social Media Useful Info
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Meet the 12 Wealthiest People in Social Media

Meet the 12 Wealthiest People in Social Media | AtDotCom Social media | Scoop.it
Some of the names on our Top 12 list are familiar industry figures. Others are hardly household names. The common thread: They have all made billions from social media.

Via Ivo Nový
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Rescooped by John van den Brink from Design Revolution
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27 E-commerce Website Designs @Scenttrail Hates & Why via @Curagami

27 E-commerce Website Designs @Scenttrail Hates & Why via @Curagami | AtDotCom Social media | Scoop.it

Marty (Scenttrail) Note: 27 Bad Ecommerce Designs
These CSS Design Award Winning sites illustrate why designers shouldn't be in charge of your commercial website. In a recent G+ post I shared our journey across time, place and money online (Why Time Is Money Online: https://plus.google.com/102639884404823294558/posts/RdjAjWoJTHw ).

It's easy to get lost. We kept trying to make narrative, movie and book-like) logic work on our ecommerce site and it never did. To the extent we told stories we depressed conversions and we conducted these tests before the web was drowning in content.

Not that the web has been fully "content shocked" to within an inch of its life one of the FIRST jobs any ecommerce site must accomplish is loudly and clearly proclaiming their STORE-NESS.

These 27 "pretty picture" designs are find for big established brands people trust, but they would CRUSH a new commercial site. The "store-ness" is confusing. Are these content sites or can we buy stuff here.

Some communicate some "store-ness",but none have the "ditch digging" realities of large, successful ecom sites such as REI.com or Schwan's.com (highest converting ecom site in world). Call-To-Actions are missing (mostly), navigation is murky and not keyword dense and images don't you line of sight rules (viewers' eyes go where people's eyes in your images go).

Real ecommerce needs a few things to be successful that most of these sites ignore, miss or don't know such as:

* Email subscription forms (email list = your most profitable channel because YOU OWN IT, don't believe BS about email marketing being dead mobile is making email marketing different but dead =nope.
* AN OFFER - see REI.com's "daily deals" or Amazon's ability to sell any and everything.
* Great navigation balanced between seo and customer engagement.
* Images mapped to produce CLICKS where merchants want them.
* Every image, click and share creates analytics and data so part of what you need to map into an ecom design is WHAT DATA YOU NEED. Can't figure out what actionable thing I would know after a month's traffic on these designs.
* Sense of TIME and PLACE (what season are we in? Where are these sites?).
* TRUST and that comes from other people (testimonials, curation of User Generated Content and NONE of these have anything like that so unless they are major brands they won't pass the trust test with many shoppers).
* TRUST MARKS = didn't see a VISA or MC logo either. One way to create trust online is to align with brands and marks people already trust. Those badges look like ugly scars to designers and they help make merchants millions.
* Content - we love VISUAL MARKETING but some context such as the context one satisfied customer would share is a must.
* Design = Trust - we grant that these sites look amazing and looking amazing helps with creating trust, but junk 'em up a little and make more money.

That last bullet reminds me of a story from my P&G tenure. My boss Russ Mills taught me to never leave a display too neat. "People won't disturb a display that is too neat," he explained. These ecommerce designs are too neat for me (by half). If you aren't a major brand ignore every one of these 27 "inspirational" ecom web designs.

PS. Favorite has to be the example in the picture above. Not only do we chop people in half we ask visitors to kiss their behinds (lol). Opposite of the welcoming atmosphere I want to create on my ecom sites (lol) back when I was responsible for millions of online sales yearly. At my core I remain an online merchant, but I don't miss not sleeping and sweating sales numbers from now until Valentine's Day. Don't miss that at all :).




Via Martin (Marty) Smith
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Four Alternatives to Like-Gating on Facebook By Brian Honigman

Four Alternatives to Like-Gating on Facebook By Brian Honigman | AtDotCom Social media | Scoop.it

What tactics are you using to grow your Facebook Page? This article shares four alternatives to like-gating that increase audience and engagement.

Facebook announced they’ll ban like-gating in November. An end to like-gating doesn’t have to be the end of the world–or your Facebook marketing.

In this article I’ll share four tactics marketers can use in place of like-gating to sustain audience growth and engagement on Facebook.


By Brian Honigman

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Rescooped by John van den Brink from Mastering Facebook, Google+, Twitter
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Social Media Strategy Template

Social Media Strategy Template | AtDotCom Social media | Scoop.it
Download the PDF of the Social Media Strategy Template here http://www.slideshare.net/SalFalko/social-media-strategy-template-42529456...

Via Stefano Principato, massimo facchinetti
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Rescooped by John van den Brink from MarketingHits
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5 Ways to Make Your Online Store More Social via @MarketingHits

5 Ways to Make Your Online Store More Social via @MarketingHits | AtDotCom Social media | Scoop.it
As the social commerce sector continues to grow, make sure you're working these tips into your online retail strategy to stay competitive.


Social commerce grew 60 percent last year, earning the top 500 online retailers $2.69 billion, according to a report by BI Intelligence. That’s just a fraction of sales from other marketing channels, but it’s growing at a more significant rate (compare the 60 percent social commerce increase to a 17 percent increase in e-commerce on a whole). With social media channels driving more and more sales, it’s important to not only focus on your off-site social media efforts, but to also bring those social aspects to your site. The following are five ways to make your online store more social:


Via Brian Yanish - MarketingHits.com
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5 Ways to Improve Your Instagram Marketing

5 Ways to Improve Your Instagram Marketing | AtDotCom Social media | Scoop.it
Is there a place for Instagram in your marketing plan? Do you want to use Instagram effectively for your business? Instagram is more than a fun, photo-based social network. It can help you promote your products or services, get more leads and generate conversions. In this article I'll explain how to use Instagram to drive big…
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7 Hot Trends Defining Your Content Strategy via @MarketingHits

7 Hot Trends Defining Your Content Strategy via @MarketingHits | AtDotCom Social media | Scoop.it
Content marketing is an essential component in buyer engagement, social media, lead generation and online marketing. In fact, the power your content carries is growing by the day as new tactics and trends propel content development to new heights in brand publishing.
Blogging is not enough. Social media is not enough. There is a methodology that makes up smart content creation and it focuses on attracting, converting and inspiring your target audience — your clients and potential clients. Content needs to engage, inform and delight in order to build market identity, brand ambassadors and new opportunities for business growth and development.
What does this mean for your 2015 content strategy?
A comprehensive content marketing strategy is in order if you want to be not just a successful participant, but a winner, when it comes to creating effective content that fuels your brand awareness.

Via Brian Yanish - MarketingHits.com
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Rescooped by John van den Brink from Social Media Useful Info
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There Are Only 4 Ways To Get Traffic From Twitter via @Ivo_64

There Are Only 4 Ways To Get Traffic From Twitter via @Ivo_64 | AtDotCom Social media | Scoop.it

Can you believe that back in the days bloggers used to rely on Google as their primary source of traffic?


They launched new blogs, published lots of articles and waited patiently for people to find these articles in Google.


Today with sites like Twitter, Facebook, Pinterest, Reddit and others we can get a flood of traffic to our blog on the very same day that the first article went live!


In this article you can find out four different ways to get traffic from Twitter. And those are the only ways.


Via Ivo Nový
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Marc Kneepkens's curator insight, December 6, 11:25 AM

Twitter can be a powerful platform to get your information out in a very short time.

Venkatesh Iyer (venkyiyer.com)'s curator insight, December 6, 11:26 PM

Fifth way: be judicious in following, try to attract like-minded followers and be persistent in tweeting.

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Facebook's Privacy Policy Is Changing And You're Going To Get A Long Email About It

Facebook's Privacy Policy Is Changing And You're Going To Get A Long Email About It | AtDotCom Social media | Scoop.it

Facebook is sending users a lengthy email detailing changes to its privacy policy that'll start on January 1, 2015.

Here's the quick version:

Facebook is launching a tool called Privacy Basics that'll show users who can see what they share.



Read more: http://www.businessinsider.com/facebook-privacy-policy-change-2014-11#ixzz3KJ7BZ1Ih

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