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Social Media Obsession | Social Media Today

Social Media Obsession | Social Media Today | AtDotCom Social media | Scoop.it
According to this infographic, 30% of businesses lack skilled-employees to realize their social media potential.

Via Ivo Nový
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Ivo Nový's curator insight, June 13, 2013 11:25 AM

The University of Florida has developed the first-of-its-kind online Master of Arts in Mass Communication with a specialization in Social Media.

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Rescooped by John van den Brink from Curation, Social Business and Beyond
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Why Businesses Need to Pay Attention to the Digital Divide

Why Businesses Need to Pay Attention to the Digital Divide | AtDotCom Social media | Scoop.it
What Digital Divide? Almost all individuals, companies and sectors in the US have access to digital technologies. But some have far more tha

Via janlgordon
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janlgordon's curator insight, August 19, 8:25 PM

I selected this article from Curatti written by Michael Brenner because he shows how companies have only tapped into a small portion of the latest innovations.

 

Many businesses are falling behind when it comes to keeping up with new technology.

 

Digital Divide Has Created an Economy of "Haves" and "Have Mores"

 

The United States is at the top when it comes to technological innovations. I agree that businesses need to fully tap into this realm in order to stay competitive.

 

Brenner shows statistics that prove only 18 percent of the economy is utilizing digital methods. This is due to new and emerging trends.

 

Here's what caught my attention:

 

  • The digital gap has produced a boost for companies who are more advanced. Sectors lagging behind are suffering with lower productivity and performance.

 

  • Most companies have a large technology budget. But it is the usage that determines whether they stay relevant.

 

  • Not all businesses that are leaders in the digital age began that way. Many firms struggle to keep up with digitization and product delivery.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Cardwell Beach.

 

Read full article here: http://ow.ly/CTe8303pHM6

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

janlgordon's comment, August 22, 3:29 PM
Thank you @John van den Brink :-)
janlgordon's comment, Today, 10:39 AM
Thank you @Anna & @Ricard Lloria :-)
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How to Plan a Pinterest & Instagram Visual Marketing Strategy

How to Plan a Pinterest & Instagram Visual Marketing Strategy | AtDotCom Social media | Scoop.it
“Tactics without strategy is the noise before defeat.” That quote is so good that it’s often misattributed to Sun Tzu, military philosopher and writer of The Art of War.
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How To Create Killer Calls To Action On Social Media

How To Create Killer Calls To Action On Social Media | AtDotCom Social media | Scoop.it
Remember when calls-to-action on social media used to be so incredibly spammy that they turned buyers off everywhere?
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8 Reasons Why Your Business Should Use Video #Marketing 

8 Reasons Why Your Business Should Use Video #Marketing  | AtDotCom Social media | Scoop.it

Video marketing is now easy. Technology has made automated video creation possible. The usage of video on the web offers advantages. Find out how!


Via Daniel Watson, Ricard Lloria
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Daniel Watson's curator insight, August 19, 12:38 AM

 

Given that you probably already own a hand held device capable of recording short videos, it is probably time that you start to use video, as a key component of your online marketing efforts. Video is now assuming greater importance in the struggle to get your message out to jaded customers, and you ignore their preferences for video over other marketing medium, at your peril. This article provides 8 good reasons why you should embrace video marketing and they are all compelling.

rodrick rajive lal's curator insight, August 22, 6:06 AM
Research has shown how video and vlogging is fast overtaking other forms of marketing.
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Quick Web Writing Lesson - Curagami

Quick Web Writing Lesson - Curagami | AtDotCom Social media | Scoop.it

Web Copy
Writing web copy that wins hearts and minds is easier and harder than you think. Easier because tiny changes make huge differences in customer engagement and your website's ability to convert. Harder because learning to slow down and think about things like empathy, using OPW (Other People's Words) and the right way to use acronyms takes practice, discipline and courage. 

Here are the tips we share on Curagami:

  • Use OPW (Other People’s Words) – Trusted sources or industry gurus make excellent sources
  • Use Customer Words – Customers know you listen when they see features of User Generated Content (UGC)
  • Touch the Universal – R&D is hard, takes time and money is a “universal truth.”
  • Cliches – Cliches are another “truth” you can turn in your favor
  • Empathy Words – Use words that create a sense of empathy between YOU and whoever is reading your copy words such as “collaborate,” “teamed with” and “love.”
  • Acronyms – Acronyms can convey industry knowledge, but be sure to explain fully the first time you use an acronym

 

Find more here
http://www.curagami.com/quick-web-copy-lesson/ 


Via Martin (Marty) Smith
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5 Reasons Why Instagram Will Kill Snapchat

5 Reasons Why Instagram Will Kill Snapchat | AtDotCom Social media | Scoop.it
Instagram dropped the bomb with its new version of Stories, and I heard the bell toll way in the distance for Snapchat.

Via Charlotte Catteeuw, Os Ishmael, massimo facchinetti, malek
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SCOTT D MILLS's curator insight, August 16, 12:24 PM
...thought the same thing!