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The Content Marketing Explosion & Importance of Reviews [Infographic & Marty Note]

The Content Marketing Explosion & Importance of Reviews [Infographic & Marty Note] | AtDotCom Social media | Scoop.it
In this infographic by BlueGlass Interactive, you will find a ton of useful data and information about the power of content marketing.


Marty Note
Using this infographic in a presentaiton today. There are three implicaitons hidden inside these numbers including:


* Your Content's 'half-life" is going down.

* More content doesn't work anymore.

* Content must be great to cut through the clutter.

* OR content must we well supported to cut through clutter.


I'm writing up an analysis of whey content marketing is missing an important fulcrum - reviews. "Comments" aren't as engaging as the chance to leave a "review", have those reviews curated and voted upon ("review the reviewer").

Reviews are a game system. Comments can be made into a game system, but making comments convert as well as the immediatley understood reviews AND creating a game system based on comments is harder and a lot to ask.

As an Internet marketer I know it is good to use convention and "reviews" comes with very helpful built in conventions.  


Via Martin (Marty) Smith
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How to Create Pinterest Content That Connects: What Marketers Need To Know

How to Create Pinterest Content That Connects: What Marketers Need To Know | AtDotCom Social media | Scoop.it
Do you use Pinterest? In this article you'll discover what Pinterest content the community looks for and how to create pins to get their attention.
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Rescooped by John van den Brink from Social Media Useful Info
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Stop Wasting Your Time Listening to the Content Marketing Echo-Chamber via @Ivo_64

Stop Wasting Your Time Listening to the Content Marketing Echo-Chamber via @Ivo_64 | AtDotCom Social media | Scoop.it
Many marketers get all caught up in the group-think that sits on every other marketing blog. In some ways it’s like a nauseating sickness that’s begging to be cured.


When content marketers just echo the same group-think stories and buzz words on their blogs, best case, it shows a lack of critical thinking and creativity to come up with original ideas.


Worse case, it negatively impacts the consumers of said content.


Via Ivo Nový
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Rescooped by John van den Brink from Social Media Useful Info
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Why Visual Storytelling is Taking Over The World via @Ivo_64

Why Visual Storytelling is Taking Over The World via @Ivo_64 | AtDotCom Social media | Scoop.it

One of the primary rules of online marketing is to deliver content in the format that’s most likely to resonate with your prospects; otherwise, you’re throwing your advertising budget away. 


If you were certain that a particular format would drive more traffic and earn more shares, wouldn’t you jump on it?
So why isn’t every marketer using video and visual storytelling to reach their target audience when the statistics show that it works?
Here’s all the proof you need.

Via Ivo Nový
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GulfToBayWeb's curator insight, May 28, 9:28 AM

This is an interesting article, worth the read

judyhaar's curator insight, May 28, 12:13 PM

Storytelling is key for your content

Rescooped by John van den Brink from digital marketing strategy
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Idea Curation: How to Get More Ideas for Great Content via @malekalby

Idea Curation: How to Get More Ideas for Great Content via @malekalby | AtDotCom Social media | Scoop.it
The art of idea curation: A complete look at ways to curate and cultivate to get more ideas for your blog posts, social media updates, and more.

Via malek
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malek's curator insight, May 25, 6:21 PM

How can we get more ideas more consistently? There’s inspiration everywhere. We’ve just got to keep our eyes open

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10 Tools to Hit Your Next Online Meeting Out of the Park

10 Tools to Hit Your Next Online Meeting Out of the Park | AtDotCom Social media | Scoop.it

Business is global.

Whatever industry you work in, you’re dealing with people in different time zones, on different schedules and with different priorities.

So if the success of your business is dependant on it; how do you effectively communicate with these people?


Discover 10 online meeting tools to help you align timezones, schedules and priorities in a global business. Read more 


Written by Alesia Hsiao

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Rescooped by John van den Brink from Social Media Strategies
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How Can You Create Pinnable Content If You're Not a Visual Brand? via @Ivo_64

How Can You Create Pinnable Content If You're Not a Visual Brand? via @Ivo_64 | AtDotCom Social media | Scoop.it
A complete guide to Pin-worthy images and Pinnable content, regardless of your niche or design skills.

Via Ivo Nový
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John van den Brink's comment, May 19, 12:29 PM
Great scoop Ivo, thx
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New Promoted Pin options to help you reach your goals via @Tribe2point0

New Promoted Pin options to help you reach your goals via @Tribe2point0 | AtDotCom Social media | Scoop.it
Imagine this: To unwind at the end of a workday, a Pinner explores their home feed, discovers a camping tent they like and saves it to a board. This inspires them to plan a backpacking trip, using Pinterest to research hiking trails and campsites and figure out exactly where they can buy that tent.  Time and again, our research has revealed that this scenario reflects typical Pinner behavior. People do tons of different things on Pinterest, but most simply, it’s about discovering, saving and planning what to do next.

Via Kelly Lieberman
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Rescooped by John van den Brink from Information Technology & Social Media News
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6 Responsive WordPress Themes to Comply With Google’s New Algorithm Update by @LEWatrous

6 Responsive WordPress Themes to Comply With Google’s New Algorithm Update by @LEWatrous | AtDotCom Social media | Scoop.it

“After Mobilegeddon, you need to be sure you have a responsive Wordpress theme. Check out this list for six options to get started.”


Via Jesús Hernández
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Rescooped by John van den Brink from Content Creation, Curation, Management
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Long Tail Keywords Regain its Importance in Search Engine Optimization

Long Tail Keywords Regain its Importance in Search Engine Optimization | AtDotCom Social media | Scoop.it

Six years ago, long-tail keywords gained remarkable popularity as a top SEO tool to improve search engine page rankings and gain traffic.


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Rescooped by John van den Brink from Designing services
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Free #Gartner Research: #Digital Marketing Transit Map #martech

Free #Gartner Research: #Digital Marketing Transit Map #martech | AtDotCom Social media | Scoop.it
Navigate the #digitalmarketing landscape with this free map from @GartnerDigital

Via Cambridge Marketing Colleges, Fred Zimny
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Rescooped by John van den Brink from Just Story It! Biz Storytelling
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The Ultimate Kit of Content Marketing Storytelling Templates: Free! via @kdietz

The Ultimate Kit of Content Marketing Storytelling Templates: Free! via @kdietz | AtDotCom Social media | Scoop.it
Download this content marketing kit, including 6 free templates to easily create ebooks, blog posts, infographics, social media content, SlideShare presentations, and press releases.

Via Karen Dietz
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Karen Dietz's curator insight, May 11, 12:38 PM

Woo hoo -- just what we need to get started this Monday! Here's a free downloadable kit from HubSpot containing 95+ templates you can use for creating content and storytelling.


What's not to love about that? From blog posts to e-books, to infographics, to social media this kit has got you covered.


Fill the templates in with your stories and other material and you are good to go.


I hope this post makes an easier and fabulous week for you!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Six Top Sources for Free Images, Video, and Audio | Cool Tools via @malekalby

Six Top Sources for Free Images, Video, and Audio | Cool Tools via @malekalby | AtDotCom Social media | Scoop.it
A curated list of resources to help students find high-quality, copyright friendly media for use in projects or presentations.

Via Beth Dichter, malek
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Beth Dichter's curator insight, May 11, 6:25 AM

Are you looking for resources that provide "copyright friendly" images, audio and video for your learners? This post, by Richard Byrne, provides six resources. Each one provides access to materials that are in the public domain.

* The Moving Image Archive. This is part of the Internet Archive and includes over 1.7 million clips.

* The Public Domain Review is a project of the Open Knowledge Foundation and provides access to images, books, films, audio recording and essays.

* The Free Music Archive (FMA) provides access to free music. This collection is curated and provides a range of genres.

* Sound Gator provides free sound effects. Do you need the sound of a horn honking, or whipped cream coming out of a can?  This is a great place to go.

* Pixabay and the Morgue File are both great places to search for images. The Morgue File is a collection of photos, and Pixabay provides high-resolution images in the public domain.

Byrne provides additional details on each of these six resources in the post. Click through to learn more.

Marco Favero's curator insight, May 12, 1:56 AM

aggiungi la tua intuizione ...

Rescooped by John van den Brink from Social Media Useful Info
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Can a New LinkedIn Tool Accelerate Your Social Media Marketing? via @Ivo_64

Can a New LinkedIn Tool Accelerate Your Social Media Marketing? via @Ivo_64 | AtDotCom Social media | Scoop.it
LinkedIn's new Lead Accelerator tool promises to be a big help for improving your social media marketing.

Via Adam Houlahan, Chrissie Webber 'Powering Business Potential', Ivo Nový
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Rescooped by John van den Brink from digital marketing strategy
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6 Content Writing Tools to Boost Your Content Marketing via @malekalby

6 Content Writing Tools to Boost Your Content Marketing via @malekalby | AtDotCom Social media | Scoop.it
All people rely on the Internet whenever they want to acquire certain pieces of information. Whether it is educational or whether it is about a business br

Via massimo facchinetti, malek
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malek's curator insight, May 31, 2:09 PM

In the search for quality content

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7 Things You Can Do with Your Facebook Page You Might Not Know About via @MarketingHits

7 Things You Can Do with Your Facebook Page You Might Not Know About  via @MarketingHits | AtDotCom Social media | Scoop.it
You’re an old hat when it comes to Facebook marketing. You’ve had a business page for years and nothing surprises you.

Let me see if I can’t give it a shot anyway.

Here are 7 things you might not know about when it comes to your Facebook Page.

Via Kamal Bennani, Brian Yanish - MarketingHits.com
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Marco Favero's curator insight, May 30, 10:33 AM

aggiungi la tua intuizione ...

Rescooped by John van den Brink from Social Media Useful Info
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Why You Should Get Serious About Social Media Automation via @Ivo_64

Why You Should Get Serious About Social Media Automation via @Ivo_64 | AtDotCom Social media | Scoop.it

Social media automation is the best way to earn back your discretionary time. In this post learn 3 benefits to using it and 3 tips for making it more effective.


Via Kamal Bennani, Ivo Nový
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Sonia Santoveña's curator insight, May 27, 2:17 AM

añada su visión ...

Rescooped by John van den Brink from Bussines Improvement and Social media
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The Most Effective Social Networks for #Marketing a #Business in 2015 via @RLloria

The Most Effective Social Networks for #Marketing a #Business in 2015 via @RLloria | AtDotCom Social media | Scoop.it
More than half (52%) of marketers say Facebook is the most important social network they use to grow and market their business, according to a recent report from Social Media Examiner.

The 2015 Social Media Marketing Industry Report was based on data from a survey of 3,720 marketers; 61% of survey participants focus primarily on attracting consumers (B2C), and the other 39% primarily target businesses (B2B).

Some 21% of respondents say LinkedIn is the most important social network they use to grow and market their business; Twitter ranks third (12%), followed by YouTube (4%) and Google+ (4%).

Via Brian Yanish - MarketingHits.com, Ricard Lloria