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Easy Keyword Research Secret Worth Millions

Easy Keyword Research Secret Worth Millions | AtDotCom Social media | Scoop.it

Via Martin (Marty) Smith
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Great post by Martin!

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Martin (Marty) Smith's curator insight, May 22, 2013 1:10 PM

Keywords Are Your Friends
When people ask how teams I managed made over $30M in online e-commerce I usually say we did what we were told. This is NOT to say I didn't have an amazing creative team (I did). 

Yes we could riff like jazz musicians, but we only improvised where we know there was GOLD to be found (to mix a metaphor lol). One way to know where the GOLD is in them there search marketing hills is to steal a simple keyword secret - Keyword Efficiency. 

What Is Keyword Efficiency
I stole the idea from WordTracker. I couldn't afford their tool and they weren't letting "scholarship students" in (this is on my return from Martin's Ride to Cure Cancer my bicycle ride across America when I had NO MONEY LOL).

Wordtracker's Efficiency is a valuation, a fancy algorithmic SWAG, that estimates the chances of getting your PPC money back.  My Keyword Efficiency is a ratio showing and ranking keywords revealing the priority you should attack them. 

My Keyword Efficiency is a ratio between DEMAND (I like global monthly broad match since large numbers HELP this model) and competition (documents returned on a Google search for that key). Formula is simple:

DEMAND / COMPETITION

Don't get lost in the tiny numbers. The number is only there to help you model one keyword against another. use Excel's (or Google docs) magical sort tool and you have a prioritized list of keys with BLUE OCEANS at the top and RED OCEANS at the bottom. 

Blue Oceans = you have a chance to rank especially if you go a little further out in the long tail of search (just make sure there is search demand and remember Google has been cutting back and not supporting terms with few searchers).  

Think of Blue Oceans as OVER SEARCHED and UNDER PUBLISHED. BTW, Q&A content consistently has high efficiencies ACROSS business verticals (as it does in this example from the BI vertical). 

Some Red Oceans you and your content marketing MUST swim in, so close your eyes and swim. Focus your content marketing on keys that are efficient - keys that are OVER SERCHED and UNDER PUBLISHED and life will be good :).  


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Twitter wants to know your birthday so it can give you e-balloons and show you more ‘relevant content’

Twitter wants to know your birthday so it can give you e-balloons and show you more ‘relevant content’ | AtDotCom Social media | Scoop.it
Have a birthday coming up? Twitter wants to help you celebrate. If you edit your Twitter profile to include your birth date, your profile will look slightly different on cake day.
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MillioninOne: Do’s And Dont’s of Social Media!

MillioninOne: Do’s And Dont’s of Social Media! | AtDotCom Social media | Scoop.it
If you are into any business it is important to know that social media is a direct connection between your clients and your business. Every clients nowadays in order to promote their products and services utilizes this tool called “Social Media.” Because your consumer needs to learn about you, because only after this can others know about your brand or business isn’t it? As social media websites have become a part of every individual’s life, we constantly use websites like Millioninone, Facebook, Twitter to stay in touch with our friends and family. Following are
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PEER-TO-PEER LENDING: How digital lending marketplaces are disrupting the predominant banking model via @malekalby

PEER-TO-PEER LENDING: How digital lending marketplaces are disrupting the predominant banking model via @malekalby | AtDotCom Social media | Scoop.it
Peer-to-peer lenders can help lower interest rates, increase returns, and expand financial opportunities.

Via malek
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malek's curator insight, July 5, 4:54 PM

P2P lenders solve the banking model's inefficiencies by developing online marketplaces that use complex algorithms to match borrowers with investors 

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5 Ways To Flood Your Blog With Traffic Using Pinterest via @Tribe2point0

5 Ways To Flood Your Blog With Traffic Using Pinterest via @Tribe2point0 | AtDotCom Social media | Scoop.it
Do you ever feel like you’re missing out? You’re active on Facebook and Twitter, and they are sending some nice traffic to your blog. But every now and then you hear a whisper. A whisper about a…

Via Kelly Lieberman
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Bill Hurley's curator insight, June 27, 12:02 PM

Top tip: Participate in Pinterest group boards.

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50 Favorite Marketing, Social, and Productivity Blogs via @Ivo_64

50 Favorite Marketing, Social, and Productivity Blogs via @Ivo_64 | AtDotCom Social media | Scoop.it
Where do Buffer blog readers go in addition to the Buffer blog? Here's a list of 50 favorite blogs for marketing, social media, productivity, and more.

Via Jaana Nyström, Ivo Nový
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Jaana Nyström's curator insight, June 26, 4:39 AM

Interesting blogs galore! 

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Content Marketing Basics: Create a repurposing strategy today via @MarketingHits

Content Marketing Basics: Create a repurposing strategy today via @MarketingHits | AtDotCom Social media | Scoop.it
At this point in your business you probably have a vast collection of content. Take a look at all of the blog posts, downloads, eBooks, reports, social media posts, articles, audio and video content that you’ve created to date. You probably have accumulated enough content to fill a library! You can use this collection of content, and future content, in a more productive manner. This final lesson takes a look at tips and ideas to repurpose and optimize existing content.

Via Brian Yanish - MarketingHits.com
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Rescooped by John van den Brink from Design Revolution
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Can An Amazon Store Teach Web Marketing? Yes & Here's How via @Curagami

Can An Amazon Store Teach Web Marketing? Yes & Here's How via @Curagami | AtDotCom Social media | Scoop.it

How Become A Great Web Marketer?
Every time I suggest this idea to B2B content marketers they roll their eyes and think my suggestion stupid. Everyone can learn new ideas, ideas that inform all digital marketing, from creating an online store.

Each day someone asks how they can learn Internet marketing? Hard to sit in a classroom and learn this stuff. Better to DO IT and no better thing to do than use a tool such as Amazon's Associates to create an online store.

Think of how much stronger your personal brand would be if a potential hiring manager could see what you are reading, ask you questions about those books and get to know you long before an offer is made.


We live in a DIY time when 60% or more of the decision about YOU and your company's products, services and brands will be made BEFORE any active engagement (before picking up the phone or asking you to interview).  

Given how much scrutiny your brand is under BEFORE you ever meet a prospect be it for a job or to make a B2B sale wouldn't it be a good idea to do something simple, engaging and fun to show how much you know about digital marketing. Let's see say I have two resumes on a pile and qualifications are equal, but one has a link to a blog & a "bookstore".

Which resume gets more engagement? Let's say your B2B Software As A Service Company is up for a big project. I go to your site and see the books that made you. I, as the hiring manager, have read several of them. We have a connection now and who am I more likely to hire?

HUGE benefits for half a day's work and work that teaches you more about how the web really works than every class you are likely to take (unless I'm teaching it of course lol). DO don't STUDY and you will understand one of the most important concepts about web marketing.  


Via Martin (Marty) Smith
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Twitter Introduces Autoplay Video; Will Only Charge For Ads 100% In View For 3 Seconds via @MarketingHits

Twitter Introduces Autoplay Video; Will Only Charge For Ads 100% In View For 3 Seconds via @MarketingHits | AtDotCom Social media | Scoop.it
Taking dead aim at the lucrative market for video advertising, Twitter announced today that it will start serving autoplay video to its users.

The move is no surprise. Given how well Facebook has been leveraging autoplay — to the tune of 4 billion views a day — it was only a matter of time before Twitter introduced its own way to entice more people to watch video on its platform.

With today’s move, Twitter is also displaying video larger within people’s timelines, the better to compete for  the estimated $7.7 billion U.S. market for online video ads.  Twitter autoplay will also work with Vines and continue working with animated GIFs. Like Facebook, Twitter’s autoplay will be activated without audio when a video comes into view on the screen. The sound will be activated and the video will display in an expanded view if a user clicks or taps on a video. In a wrinkle different from Facebook, if a user turns his or her device to a horizontal orientation, the audio will switch on and the video will expand to the full screen.

To guard against unexpected data changes, users will have the option to revert to click-to-play video or have autoplay only active when connected to wifi. And Twitter also said it will continue the click-to-play system for users with low bandwidth devices or in locations high data rates.

Via Brian Yanish - MarketingHits.com
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Ultimate Guide to Social Media Image Sizes

Ultimate Guide to Social Media Image Sizes | AtDotCom Social media | Scoop.it
Are you tired of your images looking fuzzy or being cut off? Read this to discover the social media image sizes you need for best results.


By Kristi Hines

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Rescooped by John van den Brink from digital marketing strategy
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4 Social Media Mistakes Your Band Can't Afford to Make via @malekalby

4 Social Media Mistakes Your Band Can't Afford to Make via @malekalby | AtDotCom Social media | Scoop.it
Navigating social media as an independent band or artist is a subjective effort, like anything else in your DIY endeavors. Still, there are methods commonly regarded as either successful or unsuccessful, and in the latter there are types of posts typically agreed upon as mistakes. Guest Post by Johni Jackson...

Via malek
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8 Ways to Use Social Media to Drive Engagement via @Ramikantari

8 Ways to Use Social Media to Drive Engagement via @Ramikantari | AtDotCom Social media | Scoop.it
Social selling. Sounds good, right? Millions of modern marketers from around the globe are discovering that they can use digital channels to reach their buyers online. Sounds simple, obvious really.…

Via Rami Kantari
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Sai's curator insight, June 16, 1:12 AM
Panacea Infotech Pvt. Ltd. is a young and vibrant Web Design, Web Development and Mobile Application Development organization based in Pune, the IT hub of India.

We breathe inspiration while determining our client’s dreams with a magnificent touch of pioneering attitude. Our work is powered by the supreme quality and leading-edge technology. We have the compliance to deliver solutions swiftly and lucratively. We believe in not just doing the job – but doing the job accurately.

Kate Marsh's curator insight, June 16, 9:09 AM

You can't just shout"BUY MY PRODUCT NOW, CUSTOMER!" into the void anymore. Build the relationship and the sales will come.

Michelle Gilstrap's curator insight, July 6, 12:48 PM

Good Infographic, good insight.

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12 Social Media Marketing Trends for Small Business via @MarketingHits

12 Social Media Marketing Trends for Small Business via @MarketingHits | AtDotCom Social media | Scoop.it
Curious about how other small businesses are using social media to get more sales?

Wondering which platforms work best for small businesses?

Social Media Examiner’s seventh annual Social Media Marketing Industry Report, a survey of 3,720 marketers, business owners and solopreneurs from the U.S. and overseas, reveals some trends gaining momentum, as well as some surprising stalls.

Via Brian Yanish - MarketingHits.com
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Why Social Media Insights Are A Gold Mine For Inbound Marketers via @MarketingHits

Why Social Media Insights Are A Gold Mine For Inbound Marketers via @MarketingHits | AtDotCom Social media | Scoop.it
Inbound marketing isn’t new anymore. Brands of all sizes in any number of industries use it to generate qualified website traffic, leads and conversions. They’re writing articles, creating videos and sharing all kinds of content across the Web. It’s about sales, of course, but it’s also led to some really great content designed to improve the customer experience and increase brand awareness.

It’s only natural that inbound marketing will continue its upward trend and evolve even further as companies find more uses for it and refine their approaches. Educating customers with relevant information is the goal of any inbound strategy, but the challenge is figuring out how to create a continuous stream of content that’s actually interesting to a target audience.

Via Brian Yanish - MarketingHits.com
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jose antonio gabelas's curator insight, June 10, 10:44 AM

AÑADA su visión ...

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Top Social Media Site and Their Impact on Business and Social Life!

Top Social Media Site and Their Impact on Business and Social Life! | AtDotCom Social media | Scoop.it
Social media has really changed the way businesses function nowadays and the cool thing is they are bound to change with time. New trends will surface and more features will be added. Many websites like Facebook, Millioninone have changed the way advertising took place. In the midst of all this hype many social media websites became popular they are follows: 

Facebook: The name is enough isn’t it Facebook has proved its dominance and proved to be the best social media website of all time.


Millioninone: Millioninone is new on the block but really packs a wallet. With unprecedente
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Twitter's new 'Personas' let brands easily target millenials, baby boomers and more via @MarketingHits

Twitter's new 'Personas' let brands easily target millenials, baby boomers and more via @MarketingHits | AtDotCom Social media | Scoop.it
Twitter unveiled Audience Insights back in May to help brands get a better grasp of the people they reach on the platform. Now the company is upgrading Insights with new demographic data, buying behavior and more.

First up, Twitter is introducing something they call ‘personas,’ which are basically quick ways to categorize audiences based on similar attributes. Some of these include ‘millenials,’ ‘baby boomers,’ and ‘business decision-makers.’

Via Brian Yanish - MarketingHits.com
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SageRave of Get Custom Content's curator insight, July 6, 3:15 PM

But do some personas need messages longer than those Twitter allows?

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5 Facebook Advertising Tools That Save Time and Improve Your ROI

5 Facebook Advertising Tools That Save Time and Improve Your ROI | AtDotCom Social media | Scoop.it
Do you advertise on Facebook? In this article you'll discover five Facebook advertising tools that save you time and boost your return on investment (ROI).


By Larry Kim

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